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www.entrepreneurindia.co Market Survey cum Detailed Techno Economic Feasibility Report on Pan Masala Sada , Meetha & Zarda
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Market Survey cum Detailed Techno Economic Feasibility ...

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Page 1: Market Survey cum Detailed Techno Economic Feasibility ...

www.entrepreneurindia.co

Market Survey cum Detailed

Techno Economic Feasibility

Report on

Pan Masala Sada,

Meetha & Zarda

Page 2: Market Survey cum Detailed Techno Economic Feasibility ...

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Introduction

Pan Masala is a balanced mixture of

betel leaf with lime, areca nut, clove,

cardamom, mint, tobacco, essence

and other ingredients. It is an

agricultural product with herbal

properties, also available in hygienic

pack and pouches.

Page 3: Market Survey cum Detailed Techno Economic Feasibility ...

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It acts as a mouth freshener and

unlike other Western synthetic

pan masala made with chemical

and petroleum ingredients, the

Indian pan masala is safe. But

excessive use may have adverse

effect.

Page 4: Market Survey cum Detailed Techno Economic Feasibility ...

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The ingredients in pan masala

vary widely, depending on

personal taste and region. One

version of pan masala, guthka,

includes tobacco, which may be

f lavored or treated with various

additives.

Page 5: Market Survey cum Detailed Techno Economic Feasibility ...

As a result, sales are restricted or

banned in some regions, and

there is some confusion about pan

masala, with some people

dismissing all mixtures as

unhealthy, while others

distinguish between those with

tobacco and without it.

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Page 6: Market Survey cum Detailed Techno Economic Feasibility ...

Available in brands in India like 'Raj

Darbar', 'Paan Bahar', 'Goga',

'Rajnigandha', 'Tulsi', the paan masala

is consumed by all age groups and social

classes. The active chemical compounds

of betel nut are alkaloids called arecaine

and arecoline, arecaidine, arecolidine,

guracine (guacine), guvacoline, etc.

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Page 7: Market Survey cum Detailed Techno Economic Feasibility ...

which is comparable to nicotine due to

their stimulating and mildly intoxicating

characteristics. The culture of paan eating

rose to the zenith in North India as a mark of

cultural custom and sophistication, especially

in Lucknow and the North-east. In most of the

Hindu religious traditions, the raw areca nut

along with the betel leaf is offered to the deity

as an offering.

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Page 8: Market Survey cum Detailed Techno Economic Feasibility ...

Uses and Applications

Pan Masala is widely used for removing bad

odour to impart a pleasant feeling, used for

scenting the breath in order to impart a

pleasant feeling, for serving the guests and

friends and in the parties and functions. It is

also used as substances for tobacco chewing

and smoking. It can be used in the Hotel and

restaurants as well.

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Page 9: Market Survey cum Detailed Techno Economic Feasibility ...
Page 10: Market Survey cum Detailed Techno Economic Feasibility ...

Market Survey

Paan is consumed by an estimated 200-400

million people, mainly Indo-Asians and

Chinese. India is the largest consumer of

betel nut, or what we call the paan in the

world. It’s not without reason that India

tops the list of smokeless tobacco users in

the world with nearly 83 per cent

consumers.

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Page 11: Market Survey cum Detailed Techno Economic Feasibility ...

With its ban in most of the cities still the

fact remains that the gutkha and pan

masala industry in India is huge pegged

at anywhere between Rs 15,000 to Rs

20,000 crore. There is also a tax impact as

a result of the ban. Popular pan masala

brand Rajnigandha, produced by

Dharampal Satyapal (DS) Group, has 65

per cent market share.

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Page 12: Market Survey cum Detailed Techno Economic Feasibility ...

Dharampal Satyapal, with sales of

Rs 1,600 crore, is headquartered in

Noida. Pan Parag made by Kothari

Products has 11 per cent share in

tobacco-scented chewing pan

masalas. The company had revenue

of Rs 630 crorer in FY2010.

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Page 13: Market Survey cum Detailed Techno Economic Feasibility ...

It declined to comment if the brand’s

non-availability would impact its market

share. The production ban on most of

the big brands has led to a rise in

demand for lesser known brands and

such brands are commanding a

premium of over 200 per cent at present.

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Page 14: Market Survey cum Detailed Techno Economic Feasibility ...

PROJECT AT A GLANCE

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PROJECT AT A GLANCE (Rs. in lacs)

COST OF PROJECT MEANS OF FINANCE

Particulars Existing Proposed Total Particulars Existing Proposed Total

Land & Site Development Exp. 0.00 130.00 130.00 Capital 0.00 62.63 62.63

Buildings 0.00 27.20 27.20 Share Premium 0.00 0.00 0.00

Plant & Machineries 0.00 39.43 39.43 Other Type Share Capital 0.00 0.00 0.00

Motor Vehicles 0.00 4.00 4.00 Reserves & Surplus 0.00 0.00 0.00

Office Automation Equipments 0.00 11.25 11.25 Cash Subsidy 0.00 0.00 0.00

Technical Knowhow Fees & Exp. 0.00 5.00 5.00 Internal Cash Accruals 0.00 0.00 0.00

Franchise & Other Deposits 0.00 0.00 0.00 Long/Medium Term Borrowings 0.00 187.88 187.88

Preliminary& Pre-operative Exp 0.00 1.00 1.00 Debentures / Bonds 0.00 0.00 0.00

Provision for Contingencies 0.00 4.00 4.00 Unsecured Loans/Deposits 0.00 0.00 0.00

Margin Money - Working Capital 0.00 28.63 28.63

TOTAL 0.00 250.51 250.51 TOTAL 0.00 250.51 250.51

Page 15: Market Survey cum Detailed Techno Economic Feasibility ...

PROJECT AT A GLANCE

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Year Annualised Book Value

Debt Dividend Retained Earnings Payout Probable Market Price

P/E Ratio Yield Price/ Book Value

EPS CEPS Per Share Per Share Per Share

No.of Times

Rs Rs Rs Rs Rs % Rs % Rs %

1-2 8.93 10.72 18.93 24.00 0.00 100.00 8.93 0.00 8.93 1.00 0.00

2-3 12.00 13.56 30.93 18.00 0.00 100.00 12.00 0.00 12.00 1.00 0.00

3-4 15.04 16.40 45.97 12.00 0.00 100.00 15.04 0.00 15.04 1.00 0.00

4-5 17.99 19.18 63.96 6.00 0.00 100.00 17.99 0.00 17.99 1.00 0.00

5-6 20.84 21.88 84.80 0.00 0.00 100.00 20.84 0.00 20.84 1.00 0.00

Page 16: Market Survey cum Detailed Techno Economic Feasibility ...

PROJECT AT A GLANCE

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Year D. S. C. R. Debt / -Deposits

Debt

Equity as-Equity

Total Net Worth

Return on Net Worth

Profitability Ratio Assets Turnover

Ratio

Current Ratio

Individual Cumulative Overall GPM PBT PAT Net Contributi

on

P/V Ratio

(Number of times) (Number of times) % % % % % %

Initial 3.00 3.00

1-2 1.51 1.51 1.27 1.27 2.42 15.30% 9.80% 6.38% 280.07 31.93% 2.18 1.12

2-3 1.88 1.68 0.58 0.58 1.40 16.12% 11.47% 7.35% 277.40 27.11% 2.22 1.35

3-4 2.32 1.88 2.31 0.26 0.26 0.89 16.67% 12.66% 8.05% 315.86 27.01% 2.16 1.61

4-5 2.84 2.09 0.09 0.09 0.60 17.02% 13.51% 8.56% 354.31 26.93% 2.06 1.89

5-6 3.46 2.31 0.00 0.00 0.43 17.23% 14.11% 8.93% 392.77 26.87% 1.94 2.56

Page 17: Market Survey cum Detailed Techno Economic Feasibility ...

PROJECT AT A GLANCE

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BEP

BEP - Maximum Utilisation Year 5

Cash BEP (% of Installed Capacity) 43.72%

Total BEP (% of Installed Capacity) 45.38%

IRR, PAYBACK and FACR

Internal Rate of Return .. ( In %age ) 33.54%

Payback Period of the Project is ( In Years ) 2.814 Years

Fixed Assets Coverage Ratio ( No. of times ) 8.170

Page 18: Market Survey cum Detailed Techno Economic Feasibility ...

See morehttp://goo.gl/7E09aL

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Page 19: Market Survey cum Detailed Techno Economic Feasibility ...

Table of Contents

of the

Project Report

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Page 20: Market Survey cum Detailed Techno Economic Feasibility ...

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1. DISTRICT PROFILE & GEOTECHNICAL SITE CHARACTERIZATION1.1. General1.2. Physical Characteristics1.3. Climate & Rainfall1.4. Map1.5. Transportation and Communications1.6. Economy and Industry

2. INTRODUCTION2.1. Active Compounds in Paan Masala2.2. What is Masala?2.3. Difference between Gutkha and Pan Masala

Page 21: Market Survey cum Detailed Techno Economic Feasibility ...

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3. PROPERTIES

4. USES

5. B.I.S. SPECIFICATIONS

6. MARKET SURVEY6.1. Central Excise and Customs Duty Structure on Other Tobacco Products in India6.2. Excise/Custom Duty Collected from Tobacco Products in India6.3. MPCE Class-wise Per 1000 Distribution of Households

Page 22: Market Survey cum Detailed Techno Economic Feasibility ...

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7. EXPORT & IMPORT STATESTICS OF INDIA7.1. Export Statistics Data Pan Masala

8. MANUFACTURING PROCESS OF SADA PAN MASALA8.1. Basic Raw Material Required8.2. Formulation8.3. Process Details8.4. Making of Lime and Katha Solution

9. PROCESS FLOW DIGRAM OF SADA PAN MASALA

Page 23: Market Survey cum Detailed Techno Economic Feasibility ...

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10. MANUFACTURING PROCESS OF MEETHA PAN MASALA10.1. Formulation10.2. Process Details10.3. Making of Lime and Katha Solution

11. PROCESS FLOW DIAGRAM OF MEETHA PAN MASALA

12. MANUFACTURING PROCESS OF ZARDA12.1. Basic Raw Materials Required12.2. Formulation12.3. Process

Page 24: Market Survey cum Detailed Techno Economic Feasibility ...

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13. PROCESS FLOW DIAGRAM OF ZARDA

14. SUPPLIERS OF PLANT & MACHINERY14.1. Blade Type Cutter14.2. Impact Pulverizer14.3. Mixer14.4. Tray Dryer14.5. Kneading Machine14.6. Shifter

15. SUPPLIERS OF RAW MATERIAL15.1. Betel Nut15.2. Katha( Acacia Catechu)

Page 25: Market Survey cum Detailed Techno Economic Feasibility ...

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15.3. Lime15.4. Pepper Mint15.5. Rose Petals15.6. Sugar Powder15.7. Tobacco Leaves15.8. Cardamom15.9. Cinnamon

16. PRODUCT, PLANT MACHINERY & RAW MATERIAL PHOTGRAPHS16.1. Impact Pulverizer16.2. Supari Blade Type Cutter

Page 26: Market Survey cum Detailed Techno Economic Feasibility ...

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16.3. Shifter Dry16.4. Betel Nuts16.5. Katha (Acacia Catechu)16.6. Lime16.7. Pepper Mint16.8. Rose Petal16.9. Sugar Powder Tobacco Leaves16.10. Cardamom16.11. Cinnamon17. PLANT LAYOUT

18. QUOTATION OF PLANT, MACHINERY AND EQUIPMENTS FROM SUPPLIER

Page 27: Market Survey cum Detailed Techno Economic Feasibility ...

Niir Project Consultancy Services (NPCS) can provide Detailed Project Report on

Pan Masala Sada, Meetha & Zarda

See morehttp://goo.gl/7E09aL

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Page 28: Market Survey cum Detailed Techno Economic Feasibility ...

Visit us at

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Take a look at

NIIR PROJECT CONSULTANCY SERVICES

on #Street View

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Locate us on Google Mapshttps://goo.gl/maps/BKkUtq9gevT2

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An ISO 9001:2008 Company

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o One of the leading reliable names in industrial world for providing

the most comprehensive technical consulting services

o We adopt a systematic approach to provide the strong fundamental

support needed for the effective delivery of services to our Clients’ in

India & abroad

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Who are we?

Page 33: Market Survey cum Detailed Techno Economic Feasibility ...

o Project Identification

o Detailed Project Reports/Pre-feasibility Reports

o Market Research Reports

o Technology Books and Directory

o Databases on CD-ROM

o Laboratory Testing Services

o Turnkey Project Consultancy/Solutions

o Entrepreneur India (An Industrial Monthly Journal)

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What do we offer?

Page 34: Market Survey cum Detailed Techno Economic Feasibility ...

o We have two decades long experience in project consultancy and

market research field

o We empower our customers with the prerequisite know-how to take

sound business decisions

o We help catalyze business growth by providing distinctive and

profound market analysis

o We serve a wide array of customers , from individual entrepreneurs

to Corporations and Foreign Investors

o We use authentic & reliable sources to ensure business precision

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How are we different ?

Page 35: Market Survey cum Detailed Techno Economic Feasibility ...

Our Approach

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Requirement collection

Thorough analysis of the project

Economic feasibility study of the Project

Market potential survey/research

Report Compilation

Page 36: Market Survey cum Detailed Techno Economic Feasibility ...

Who do we serve?

o Public-sector Companies

o Corporates

o Government Undertakings

o Individual Entrepreneurs

o NRI’s

o Foreign Investors

o Non-profit Organizations, NBFC’s

o Educational Institutions

o Embassies & Consulates

o Consultancies

o Industry / trade associations

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Sectors We Cover

o Ayurvedic And Herbal Medicines, Herbal Cosmetics

o Alcoholic And Non Alcoholic Beverages, Drinks

o Adhesives, Industrial Adhesive, Sealants, Glues, Gum & Resin

o Activated Carbon & Activated Charcoal

o Aluminium And Aluminium Extrusion Profiles & Sections,

o Bio-fertilizers And Biotechnology

o Breakfast Snacks And Cereal Food

o Bicycle Tyres & Tubes, Bicycle Parts, Bicycle Assembling

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Sectors We Cover Cont…

o Bamboo And Cane Based Projects

o Building Materials And Construction Projects

o Biodegradable & Bioplastic Based Projects

o Chemicals (Organic And Inorganic)

o Confectionery, Bakery/Baking And Other Food

o Cereal Processing

o Coconut And Coconut Based Products

o Cold Storage For Fruits & Vegetables

o Coal & Coal Byproduct

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Sectors We Cover Cont…

o Copper & Copper Based Projects

o Dairy/Milk Processing

o Disinfectants, Pesticides, Insecticides, Mosquito Repellents,

o Electrical, Electronic And Computer based Projects

o Essential Oils, Oils & Fats And Allied

o Engineering Goods

o Fibre Glass & Float Glass

o Fast Moving Consumer Goods

o Food, Bakery, Agro Processing

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Sectors We Cover Cont…

o Fruits & Vegetables Processing

o Ferro Alloys Based Projects

o Fertilizers & Biofertilizers

o Ginger & Ginger Based Projects

o Herbs And Medicinal Cultivation And Jatropha (Biofuel)

o Hotel & Hospitability Projects

o Hospital Based Projects

o Herbal Based Projects

o Inks, Stationery And Export Industries

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Sectors We Cover Cont…

o Infrastructure Projects

o Jute & Jute Based Products

o Leather And Leather Based Projects

o Leisure & Entertainment Based Projects

o Livestock Farming Of Birds & Animals

o Minerals And Minerals

o Maize Processing(Wet Milling) & Maize Based Projects

o Medical Plastics, Disposables Plastic Syringe, Blood Bags

o Organic Farming, Neem Products Etc.

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Sectors We Cover Cont…

o Paints, Pigments, Varnish & Lacquer

o Paper And Paper Board, Paper Recycling Projects

o Printing Inks

o Packaging Based Projects

o Perfumes, Cosmetics And Flavours

o Power Generation Based Projects & Renewable Energy Based

Projects

o Pharmaceuticals And Drugs

o Plantations, Farming And Cultivations

o Plastic Film, Plastic Waste And Plastic Compounds

o Plastic, PVC, PET, HDPE, LDPE Etc.

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Sectors We Cover Cont…

o Potato And Potato Based Projects

o Printing And Packaging

o Real Estate, Leisure And Hospitality

o Rubber And Rubber Products

o Soaps And Detergents

o Stationary Products

o Spices And Snacks Food

o Steel & Steel Products

o Textile Auxiliary And Chemicals

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Sectors We Cover Cont…

o Township & Residential Complex

o Textiles And Readymade Garments

o Waste Management & Recycling

o Wood & Wood Products

o Water Industry(Packaged Drinking Water & Mineral Water)

o Wire & Cable

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Page 45: Market Survey cum Detailed Techno Economic Feasibility ...

Niir Project Consultancy Services

106-E, Kamla Nagar, New Delhi-110007, India.

Email: [email protected] , [email protected]

Tel: +91-11-23843955, 23845654, 23845886

Mobile: +91-9811043595

Fax: +91-11-23841561

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Take a look at NIIR PROJECT CONSULTANCY SERVICES on #StreetView

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For more information, visit us at: www.entrepreneurindia.co