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Market Analysis Follow-Up Call Dial: (218) 486-1616 Access code: 173991# To mute (and then unmute) : *6 Go To Webinar Meeting ID: 586-450-289 This call is being recorded
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Page 1: Market Analysis Follow-Up Call

Market Analysis Follow-Up Call

Dial: (218) 486-1616Access code: 173991#

To mute (and then unmute) : *6

Go To Webinar Meeting ID: 586-450-289

This call is being recorded

Page 2: Market Analysis Follow-Up Call

Purpose

• Follow-up on any questions from:

– Presentation

– Free Goodies

• Describe follow-up support

– 1-on-1 help

– “Building a Credible Market Analysis for Investors” Tele-seminar Series

Page 3: Market Analysis Follow-Up Call

Today’s Agenda

• 11:00 Housekeeping

• 11:05 Purpose, agenda & check-in

• 11:20 Context / Review three phases

• 11:30 Q&A on presentation, freebies

• 11:45 Review on-going support options

• 12:00 Q&A

Page 4: Market Analysis Follow-Up Call

Check-in

• Name

• Company

• Your interests/goals for today’s call

Page 5: Market Analysis Follow-Up Call

Market Analysis Toolkit

Business Concept Questionnaire

22-page article: How to Analyze a Market

Free Tele-class – Additional info, Q&A, Interactive Teleclass

Subscription to email newsletter

Free tools and support to begin to engage with the market:http://www.tennantconsulting.com/sdforum.html

Page 6: Market Analysis Follow-Up Call

To recap the roadmap:A three stage, iterative process

1

2

3

Two days

Two weeks

Two months

Page 7: Market Analysis Follow-Up Call

Write down your business concept:- Who are your customers- What are their goals, challenges?- How many customers are there?- Who are the competitors?- What are the main market trends?- How much funding do you need?- What are the technology trends?- What are the greatest risks?

Review with advisors or experts you trust:- What are the greatest risks?- Where would you begin?- Who should I talk to?

1 Idea Screening

Page 8: Market Analysis Follow-Up Call

2 “Quick and Dirty” Market Analysis

What you can do from your desk, a trip to the library, and a coffee shop

http://www.flickr.com/photos/stuartbryant/2375453358/

http://www.flickr.com/photos/momboleum/2381309199

Page 9: Market Analysis Follow-Up Call

Free article: Ten steps to increase your market success:- Clarify your research objectives- Define your ideal customer and possible market segments.- Identify how customers solve the problem today.- Size the market – demand and supply.- Identify market, technical, industry, societal and regulatory trends that

affect spending on your category of solution.- Identify what you imagine to be your customer’s selection criteria and

buying process.- Talk to 3-5 “friendlies” to validate your customer’s goals, problems and

evaluation criteria, how they would buy, and alternative solutions.- Identify your customers top three goals, challenges, and pain points and

their relationship to your solution.- Write down the top three reasons you believe customers should buy your

solution instead of how they do it today or competing solutions.- Define your sales model.

2 “Quick and Dirty” Market Analysis

Page 10: Market Analysis Follow-Up Call

Conduct 20-30 interviews with representative customers

3 Detailed Market Validation

So, that’s the idea. On a 1-5 scale, how likely would you be

to buy one?

I love it!Nobody else has

this. I’m a 5!

Page 11: Market Analysis Follow-Up Call

Sample Interview Questions

• What are your top 3 goals? Challenges?

• Typical day in your life?

• How do you solve this problem today?

• Who would you trust for advice?

• How would you want to buy it?

• What would you expect to pay?

• What services would come with it?

• If you had three choices in front of you, what criteria would you use to evaluate them?

• What did you expect to talk about that we haven’t?

3

Page 12: Market Analysis Follow-Up Call

Today’s Agenda

• 11:00 Housekeeping

• 11:05 Purpose, agenda & check-in

• 11:20 Context / Review three phases

• 11:30 Q&A on presentation, freebies

• 11:45 Review on-going support options

• 12:00 Q&A

Page 13: Market Analysis Follow-Up Call

Questions?

Page 14: Market Analysis Follow-Up Call

Today’s Agenda

• 11:00 Housekeeping

• 11:05 Purpose, agenda & check-in

• 11:20 Context / Review three phases

• 11:30 Q&A on presentation, freebies

• 11:45 Review on-going support options

• 12:00 Q&A

Page 15: Market Analysis Follow-Up Call

Ongoing Support Options

• 1-on-1 Consulting/Coaching– Custom projects – where I do the heavy lifting

– Coaching – 1-2 days/month, you do the heaving lifting

• Teleclass Series -- “Building a Credible Market Analysis for Investors”– Six 75-minute sessions (7.5 hours total)

– Small group format

– Business Concept & “Quick & Dirty” phases

– Two payments of $150 ($300 total)

– Money-back guarantee – if you attend & do homework

Page 16: Market Analysis Follow-Up Call

“Building a Credible Market Analysis for Investors” Teleclass

Curriculum

Primary goal: Learning the process to present your case Receive feedback on your idea & market analysisLeverage other entrepreneur’s ideas & contactsIf interested, send email to [email protected]

• Session #1 - Clarifying your business concept• #2 - Identifying key risk and research objectives• #3 - Sizing your market; prioritizing market segments• #4 - Market trends & competitive differentiation• #5 - Preparing to meet with “friendlies”• #6 - Business plan review

Page 17: Market Analysis Follow-Up Call

Today’s Agenda

• 11:00 Housekeeping

• 11:05 Purpose, agenda & check-in

• 11:20 Context / Review three phases

• 11:30 Q&A on presentation, freebies

• 11:45 Review on-going support options

• 12:00 Q&A

Page 18: Market Analysis Follow-Up Call

Questions?

Page 19: Market Analysis Follow-Up Call

Thank You!