Service Design Drinks LAUNCH LABS / AUGUST 1, 2012 Mapping Services in Berlin
Mapping service experiences / Service Design Drinks Berlin
Aug 17, 2014
What’s a remarkable service you experienced in Berlin? Which experience made you return to a business or place? Berlin’s August Service Design Drinks invited to map outstanding service experiences in the city. These are the intermediary results — while a digital version follows soon …
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ServiceDesignDrinks
L A U N C H L A B S / A U G U S T 1 , 2 0 1 2
MappingServicesin Berlin
What’s a remarkable service you experienced in Berlin? Which experience made you return to a business or place? August’s Service Design Drinks invited to map outstanding service experiencesin Berlin. These are the intermediary results —while a digital map version follows soon.
Every attendee of the event was asked to bringa service experience along and note it down inan elevator pitch-like form.
For better understanding two example services– Kochhaus and Ostrad – were discussed and distinguished within two categories:• service as a product (the core business)• service as an add-on (yet another touchpoint)
KochhausS E R V I C E A S P R O D U C T
How does it look?
What type of service is it?
‘Mapping Service Experiences’
For TARGETCUSTOMER
CUSTOMERNEED
SERVICENAME
MARKETCATEGORY
who
in
that
Unlike
SERVICE AS PRODUCT SERVICE AS ADD!ON
the service
is a
ONE KEYBENEFIT
COMPE!TITION
LOCATION"STREET#
.
.
UNIQUEDIFFEREN!TIATOR
a foodie & chef at homehas way too little time
Kochhaus SupermarketEberswalder Str. & Hauptstraße
offers pre-compiled recipesKaisers, Perfetto or Proviant
offers all ingredients
×
in 1 single shop w/o need running thru the city
OstradS E R V I C E A S A D D - O N
How does it look?
What type of service is it?
‘Mapping Service Experiences’
For TARGETCUSTOMER
CUSTOMERNEED
SERVICENAME
MARKETCATEGORY
who
in
that
Unlike
SERVICE AS PRODUCT SERVICE AS ADD!ON
the service
is a
ONE KEYBENEFIT
COMPE!TITION
LOCATION"STREET#
.
.
UNIQUEDIFFEREN!TIATOR
urban shoppersride the city by bike
Ostrad bike storePrenzlauer Berg & around Winsstr.
has bike racks all over the kiezother bike stores
of Ostrad assists mebeyond their own store & at other stores
×
These are the collaboratively collectedservice experiences …
Thanks for sharing underCreative Commons Attribution 3.0Unported License.
servicedesignberlin.de
@SD_Berlin
fb.com/servicedesignberlin
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