Manisha Gupta's Portfolio

[email protected] +919999688255

User Experience Designer . Information Architect . Usability Analyst

[email protected] +919999688255

Overview:

As a UX Designer with the Concept Development & Implementation group at AT&T, my main role is to create user-centered solutions for applications on touch screen kiosks and handheld technology used in AT&T’s retail stores. I have also guided enhancements to the point of sales systems used by AT&T stores and 3rd party AT&T retailers. Though my deliverables for most projects correspond to user research and prototyping related documentation, I work with the business client through all phases of a project to ensure their vision and the proposed design are successfully implemented.

Job function:AT&T

(Top) I worked on a project where we added a device recommender feature to a touchscreen kiosk used in AT&T retail stores. The device recommender asks the customer to answer a few questions and based on their input, it recommends suitable phones. Parts of the conceptu-lization, wireframes and comps are shown here.(Bottom) Every person in our team was asked to come up with a concept for an iPhone app that provides an introduc-tion to our team. Shown here are parts of the moodboard, preliminary wireframes and comps of the idea that I presented.

Plan & conduct user research

Guide graphic designCollaborate with analysts,project managers, QA, developers & clientsPropose & develop ideas forfuture projects

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Concept developmentGuide development of requirementsCreate Wireframes

[email protected] +919999688255

Overview:

Job function:

URturn.com LLC

User requirement analysis

Develop wire-framesDesign mockupsCollaborate with stake-holders, developers, visual designers & PR agencyPlan and conduct usability testingMake recommendations for design iterations

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(Top left) Original homepage of the application(Bottom left) Rebranding of the product and changed layout of homepage based on feedback from user testing(Top right) Wireframes of the iPhone app

As an Interaction Design and Usability Consultant at URturn, I helped them design and launch a marketplace for virtual goods on Facebook called the Bodega Shop. Apart from developing and designing the architecture of the Bodega application on Facebook, I also

designing, development and testing.

[email protected] +919999688255

Hitachi America LimitedJob function:

Overview:

Conduct market studies

interviewsDevelop user goalsPlan and conduct card sortingCreate low �delity prototypesPlan and conduct usabilitytestingMake recommendations for design iterations

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Conduct competitor analysisPlan and conduct user

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As a User Experience Researcher at Hitachi’s Automotive Research Lab, I worked with their Navigation Systems team primarily focusing on informing the concept and design of future navigation systems. I worked on creating the prototype for a web portal to be used in conjunc-tion with future navigation systems. The process involved conducting market studies, competitor analysis and target audience research. Based on data from these studies, we created personas and scenarios. Card sorting exercises were conducted to identify and organize links and labels for the portal. This was followed by low �delity proprototyping of di�erent concepts of the web portal. Finally, we tested the di�erent prototypes to arrive at a �nal prototype.

(Top left) Progress of the home page design concepts based on user feedback(Bottom right) Progress of the review drive history feature design through the 3 days of user testing

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Job function:

ANDOR

User researchDevelop personasCompetitor analysisDevise strategy for website architectureDevelop wire-frames

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(Top left) Wireframe showing the product display page of ANDOR left(Bottom left) Part of the persona of the “sneaker-freaker”(Top right) Part of the persona of the “rich fashionesta”(Bottom right) Wireframe showing the product details page of ANDOR right

in-store experience, we developed an IA strategy such that seperate sections of the website were created for the left and right shoe. The process involved conducting user research and competitor analysis. Personas were generated based on the user research. The website IA strategy was developed by combining the research with Andor's business model. Wireframes implementing the proposed IA strategy for the main pages of the site were designed.

Christy Wright“I want uniqueness. I don’t care about the money.”

Dominique Thomas“Shoes run my life. Without shoes I don’t exist.”

BackgroundAge: 32 yearsBased in: Los Angeles

Driven by: fashion, fashion, fashionPairs of shoes owned: 500

BackgroundAge: 25 yearsBased in: Brooklyn NY

Driven by: nostalgia, thrill of the chase, love for shoesPairs of shoes owned: more than 270

[email protected] +919999688255

Ann Arbor Hands on Museum

Overview:

Job function:

User requirement analysis

Mood BoardingPersonasScenariosCreate sitemapsSurveyingDevelop wire-framesDesign mockupsCollaborate with stake-holdersMake recommendations for design iterations

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(Top left) Analyzing observa-tions from contextual inquiries

prototype(Top right) Wireframe for the hand-held device(Bottom right) Testing with students at the Hands on Museum

communication is usually one way and secondly, it is temporary. As part of a three person group, I worked with the Ann Arbor Hands on Museum to develop an interface for a touch-screen hand-held device that enhances the museum visitor's experience and facilitates long-term learning. After extensive research on the use of hand-held technology in museums, we conducted contextual inquiries.

[email protected] +919999688255

Overview:

Job function:

User researchField observation

UMMA

Task analysisPrototypingDeveloping mockups

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(Left) Mockup showing the visualization for browsing the images based on the concept of tree maps(Top right) Mockup showing the visualization for searching through UMMA’s images based on the concept of clustering(Bottom right) Mockup of visualization of workspace for educators to plan lessons and collaborate with other art educators

UMMA's image database more accessible for art educators.

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Overview:

Job function:

Mirlyn

Conduct structured interviewsPlan & conduct ethno-graphic studies

Feature analysisHeuristic EvaluationDevelop wire-framesDesign mockupsMake recommendations for design iterations

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(Top left) Original interface of Mirlyn- not error tolerant and cluttered(Bottom right) Redesigned interface with decreased information access costs and supports error correction and management

Mirlyn is the online library service of the University of Michigan. As part of a four person team, I evaluated and redesigned Mirlyn’s interface. Our process included conducting structured interviews and performing an ethnographic study to understand how users

two redesign alternatives for each problem area. Finally, the team evaluated these redesigns by assessing the strengths and weaknesses of each alternative.

[email protected] +919999688255

Overview:

Job function:

Conducting contextual inquiries

UM Special Collections Library

Deployment process mapping

Wire-framingDesigning mockupsCollaborating with curators,

assistantsMaking recommendations for design iterations

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information at the Special Collections Library (SCL)(Right) Deployment process map of the SCL

The Special Collections Library at UM that holds materials that need special protection and mediatd use. I worked as an Operations

ways in which the process could be streamlined. Through a series of interviews, an inspection of the physical space occupied by Special