Management Information Systems: Solving Business Problems with Information Technology Part Four: Organizing Businesses and Systems Chapter Thirteen: Organizing MIS Resources Prof. Gerald V. Post Prof. David L. Anderson
Mar 26, 2015
Management Information Systems:
Solving Business Problems with Information Technology
Part Four:Organizing Businesses and SystemsChapter Thirteen:Organizing MIS Resources
Prof. Gerald V. PostProf. David L. Anderson
1. Market Definition and Segmentation 2. Customer Supply Chain and Channels 3. Increasing the Number of Contact Points 4. Barriers to Entry and Exit 5. Role of the Portal 6. Danger of the "Downward Price Spiral" 7. Process: Content/Context/Interaction/Channel Masters/Management Complexities 8. Seller-controlled, buyer-controlled, and dynamic supply and demand models 9. Market place of one 10. Web Portal/Forward/Reverse Auctions/Exchanges Yahoo/E-Bay/Priceline/CDNow 11. Value-Added Communities Globalization Industry-Focused or Vertical Cross-Industry or Horizontal
Organizing MIS Resources: Strategy and TacticsOrganizing MIS Resources: Strategy and Tactics
e-Business Strategy
Infrastructure
WebDesign
Businessto BusinessMarketing
InternetMarketing
BusinessIntelligence
Implementation Strategies I
Implementation Strategies II
Balanced Scorecard
The Four Phases of The Four Phases of Implementing MIS ResourcesImplementing MIS Resources
One: Sellingthe Vision
Two: Buildingthe Company
Three: Advertisingthe Business
Four: Implementingthe Business
Five: Moving into the Future
Technological Change DriversTechnological Change Drivers
Point of Purchase Displays
Scanning Devices
Networking Telecommunications
OpticalCharacterReaders
TelecommunicationsDevices
Organizational Factors can be Organizational Factors can be Measured More AccuratelyMeasured More Accurately
o Cost, Revenue, Profit, Investment Centero Strategic Business Unito Critical Success Factorso Core Competencies
MIS Trends More PronouncedMIS Trends More Pronounced
o Standardizationo Leverageo Mass Customizationo Franchiseo Methodologyo Modularizationo Liquid vs. Fixed Assetso Client/Servero Knowledge, Information, or Expertise Driven
Inductive
Deductive
General Cases
Specific Rules
General CasesTransference
ReasoningReasoning
CLIENT
Customer Value Chain
What is Produced/ Provided To Me (inputs)
What I Do (process)
What I Produce (Outputs)
Who I Produce It For (Customers)
Computer Hardware and Software Local Area Network Installations
Implement Technology to Accomplish Strategic Goals
Working Models
Practice AreaInformation
Margin
Margin
Firm Infrastructure
Human Resource Management
Technology Development
Procurement
Inbound Logistics Operations
Outbound Logistics
Marketing & Sales
Marketing Management
AdvertisingSales Force Admin.
Sales Force Oper.
Promotion
Service
Technical Literature
Customer Value Chain
Customer Value Chain
Grower Jobber$8.00
Wholesaler$12.00
Florist$24.00
Customer
$60.00
Customer
$54.00
Distribution ChainDistribution Chain
Potential Entrants
Suppliers
Industry Competitors
Rivalry Among Existing Firms
Buyers
Substitutes
Bargaining power of suppliers
Threat of new entrants
Bargaining power of buyers
Threat of substitute products or services
Five Forces Model
Competitive Strategy of Differentiation
Competitive Advantage
Competitive Scope
Broad Target
Narrow Target
Lower Cost Differentiation
1. Cost Leadership
2. Differentiation
3A. Focus on Cost
3B. Focus on Differentiation
ProductChange
Process Change
Dynamic
Stable
Stable Dynamic
Mass Customization Invention
Mass Production Continuous Improvement
Product-Process Change Matrix
Integrate Silos
• “Brochurized” web site
• Basic product/ plan information
• Limited interactivity
• No web site stickiness
Publish
• Physician and facility locators, services information
• Searchable and customized health content
• How-to-contact us communications
• Very early community building
Interact Transact
• Member-focused portal: loyalty building
• Prevention and health assessment tools
• Community building
• Web site stickiness
• Business process
• Automation: procurement, integrated directory
Integrate
• EDI to iCommerce Transition
• Self-service functionality
• Automated vendor supply chain management
• Call center replaced with contact center
Transform
• Mass customization
• Integrated Disease Management
• Empowered consumers and self-directed care
• Frictionless integration with providers, pharma & suppliers
S T A G E S
Value Curve
Lag
gard
s
Maj
orit
y
Lea
der
s
Internet Development Continuum
Front OfficeSell Side
Back OfficeBuy Side
Business vs. IT Strategy
Integrative Architecture
Integrative Architecture
Integrate EC Front and Legacy Back End
Presentation Options
DenormalizedDB2
Tables
Messaging
AccountMaintenance
MemberMaintenance
INQ-SUB
INQ-MEMB
INQ-SUB-MB
INQ-SUB-CAT
Network
MEMBER’SINQUIRY
(Summary Window)
PowerBuilder Client
Current Membership
Account
Provider
History
Extract
Claims
Internet
DB2 Tables(29)
DB2Table DB2
Table DB2Table DB2
Table DB2Table DB2
TableDB2TableDB2
TableDB2Table DB2
Table
DB2Table DB2
TableDB2
Table DB2Table DB2
Table DB2Table DB2
Table DB2TableDB2
TableDB2
Table
DB2Table DB2
TableDB2Table DB2
Table DB2TableDB2
TableDB2TableDB2
Table DB2Table
Extract
Current Membership
Account
Provider
Internet Screen
CICS Screen
Presentation on Legacy Database
Balanced Scorecard____________________________________________________________________________________________________________________________________________________________________________________________________
e-Business Strategy____________________________________________________________________________________________________________________________________________________________________________________________________
Implementation Strategies I__________________________________________________________________________________________________________________________________________________________________________________________
____
Implementation Strategies II_____________________________________________________________________________________________________________________________________________________________________________________________
____
Web Design_____________________________________________________________________________________________________________________________________________________________________________________________
____
Business Intelligence_____________________________________________________________________________________________________________________________________________________________________________________________
_
Business to BusinessMarketing
________________________________________________________________________________________________________________________________________________________________________
____Internet Marketing
_____________________________________________________________________________________________________________________________________________________________________________________________
_
ORGANIZATION STRATEGY
________________________________________________________________________________________________________________________________________________________________________________________________________________________________
e-Business Strategy
Infrastructure
WebDesign
Businessto BusinessMarketing
InternetMarketing
BusinessIntelligence
Implementation Strategies I
Implementation Strategies II
Balanced Scorecard
ReferencesReferences
Business Models:– Michael Porter– James McKinney– Warren McFarlan– James Cash
Technology Models:– Gartner Group– MetaGroup– Forrester Group