More – Comedy Figh “Hollywood Bites Back” Malaria No ts Malaria Media Highlights 2010
Malaria No More - Comedy Fights Malaria
Mar 22, 2016
Media highlights of the Comedy Fights Malaria campaign.
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More – Comedy Figh“Hollywood Bites Back”
Malaria No ts Malaria
Media Highlights 2010
Date Outlet Title Hits Circ/Visitors
10/18/2010Associated Press (picked up by roughly 263 news outlets) Malaria PSA uses humor to spread disease awareness 1
10/18/2010 14WFIE Malaria PSA uses humor to spread disease awareness 1 76,20010/26/2010 2dayFM I'm Such an Overpriviledged P***k: John Mayer 110/18/2010 40 29 TV Malaria No More' Uses Humor In Message 1 213,40010/18/2010 570 News Malaria No More releases irreverent TV, viral videos to raise awareness 110/18/2010 680 News Malaria No More releases irreverent TV, viral videos to raise awareness 1 18,90010/18/2010 8 News Now Malaria PSA uses humor to spread disease awareness 1 74,20010/19/2010 94.7 The Wave Radio John Mayer Uses Comedy To Help Fight Malaria 1 54,60010/18/2010 All About Top News Popular Stars to Raise Awareness for Malaria Via Viral Videos 110/24/2010 Anders Bekeken Comedy Fights Malaria: Francis Callahan Hunts Malaria by malaria No Mo 110/18/2010 American Idolizing Comedy Fights Malaria 1 30,30010/19/2010 America's Comedy Let’s Make Malaria No More With a Laugh! 110/18/2010 AOL DailyFinance Breaking News: Comedy Cures Malaria! (Sort Of) 1 1,400,00010/18/2010 AOL Video Malaria No More' Uses Humor In Message 1 48,70010/18/2010 AOL Video Stars Speak Out: Malaria No More! 1 48,70010/18/2010 AP News Malaria No More releases irreverent TV, viral videos to raise awareness to 110/18/2010 AP News Malaria No More' Uses Humor to Spread Message 1 16,10010/18/2010 Arizona Republic Breaking News: Comedy Cures Malaria! (Sort Of) 1 42,20010/18/2010 AZ Daily Sun Malaria PSA uses humor to spread disease awareness 1 62,50010/18/2010 Beatrice Daily Sun Malaria PSA uses humor to spread disease awareness 1 36,20010/18/2010 BioAlabama.com Breaking News: Comedy Cures Malaria! (Sort Of) 1 42,20010/18/2010 BioWorld Online Breaking News: Comedy Cures Malaria! (Sort Of) 1 42,20010/20/2010 Blodic “Malaria No More” PSAs Challenge Deadly Disease With Dose Of Humor 1 6,50010/22/2010 The Borgen Project Blog Newsflash: Comedy Kills Malaria 110/18/2010 Brad's Bears John Mayer: Malaria No More! 110/18/2010 Britney Spears Watcher John Mayer: Malaria No More! 110/18/2010 Business Insider Ed Helms and Celebrity Friends Fight Malaria with Viral Videos 1 594,40010/19/2010 Business Insider Aziz Ansari Promises To Kick Malaria In The Face And More In New “Com 1 594,40010/19/2010 Buzzbox Malaria PSA uses humor to spread disease awareness 1 11,30010/24/2010 Care2 make a difference Comedy Fights Malaria: Francis Callahan Hunts Malaria By Malaria No Mo 1 2,001,90410/18/2010 CBC Funny malaria PSAs backed by celebrities 1 1,400,00010/18/2010 CBS Atlanta Big Comedy Names Create Funny Malaria PSA 1 319,20010/18/2010 CBS News Malaria PSA Uses Humor To Spread Disease Awareness 1 8,300,00010/19/2010 CBS News Celebs Take Shots at Malaria - With Comedy 1 8,300,00010/19/2010 CBS News Celebs Fight Malaria Video 1 8,300,00010/18/2010 Celebrifi Ed Helms Proves Maralia Can Be Funny 1 1,400,00010/18/2010 Celebrifi Malaria PSA uses humor to spread disease awareness 1 1,400,00010/27/2010 Celebrities Watch Orlando Bloom Helps Comedy Fight Malaria 110/18/2010 Charter Malaria PSA uses humor to spread disease awareness 1 4,000,00010/19/2010 Clarion Ledger Malaria PSA uses humor to spread awareness 1 369,90010/18/2010 Click on Detroit Big Comedy Names Create Funny Malaria PSA 1 1,100,00010/18/2010 College Humor PSA: BJ Novak Drinks to Beat Malaria 1 3,800,00010/18/2010 Comcast Malaria No More' Uses Humor to Spread Message 1 23,200,00010/18/2010 Corporate Media News Breaking News: Comedy Cures Malaria! (Sort Of) 1 68810/18/2010 CRN Breaking News: Comedy Cures Malaria! (Sort Of) 110/19/2010 Current John Mayer, Ed Helms Fight Malaria With Comedy 110/23/2010 Current Comedy Combats Malaria 1 93,81710/18/2010 Daily Beast Comedians Fight Malaria 1 2,600,00010/18/2010 DallasNews.com Breaking News: Comedy Cures Malaria! (Sort Of) 110/18/2010 Daryl Lorette Café Malaria No More' Uses Humor to Spread Message 1 90210/19/2010 Day Life Malaria No More Uses Humor to Show Malaria Is No Joke 1 1,100,00010/18/2010 Denton Record-Chronicle Breaking News: Comedy Cures Malaria! (Sort Of) 110/18/2010 DFW Malaria PSA uses humor to spread disease awareness 1 143,30010/18/2010 Digital Post Production Breaking News: Comedy Cures Malaria! (Sort Of) 1 1,20010/18/2010 Digital Producer Breaking News: Comedy Cures Malaria! (Sort Of) 1 9,20010/18/2010 Distinctly Diva Beauty Network Breaking News: Comedy Cures Malaria! (Sort Of) 110/18/2010 Do Something.org Cause 1 240,80010/18/2010 DVD Creation Breaking News: Comedy Cures Malaria! (Sort Of) 1 1,60010/18/2010 e! Science News Malaria PSA uses humor to spread disease awareness 1 34,30010/18/2010 EarthTimes Breaking News: Comedy Cures Malaria! (Sort Of) 110/20/2010 eBaums World Comedy Fights Malaria Trailer 1 2,800,00010/18/2010 EC Times Ed Helms and Celebrity Friends Fight Malaria with Viral Videos 110/18/2010 E-Commerce Times Breaking News: Comedy Cures Malaria! (Sort Of) 1 41,70010/18/2010 Ecorazzi John Mayer, Orlando Bloom: Malaria No More! 1 76,40010/18/2010 Elf Lady "Malaria No More" PSA 1 13,70010/18/2010 Entertainers Resource DirectoryBreaking News: Comedy Cures Malaria! (Sort Of) 110/22/2010 Examiner.com Ellen Talkes Turkey, Comedians Fight Malaria and More 1 7,469,53710/18/2010 Filmifi Comedy fights Malaria 1 43,50010/18/2010 Forbes Breaking News: Comedy Cures Malaria! (Sort Of) 1 5,000,00010/18/2010 Foreclosures Evictions and You Breaking News: Comedy Cures Malaria! (Sort Of) 110/18/2010 Fresh News Breaking News: Comedy Cures Malaria! (Sort Of) 110/24/2010 Funny Jokes Comedy Fights Malaria: Francis Callahan Hunts Malaria by Malaria . . . 110/25/2010 Funny of Die Bobby Bottleservice Fights Malaria In Africa (Sort Of) (VIDEO) 1 5,200,00010/20/2010 Funsulting, etc. Humor Injections: A Humor and Healthcare Blog 110/19/2010 Fwix Malaria No More' Uses Humor In Message 1 1,800,00010/18/2010 Gabi Gabrielle "Just Keep Me Where the Light is." 1 20710/28/2010 gaurdian.co.uk David Beckham and Andy Murray Back Anti-malaria Campaign 110/20/2010 Gigulate “Malaria No More” PSAs Challenge Deadly Disease With Dose Of Humor 110/21/2010 GlobalPost Ed Helms' Multi-Pronged Attack Against Malaria 1 498,200
Date Outlet Title Hits Circ/Visitors
10/27/2010 Good.is Comedy Fights Malaria 1 1,300,00010/18/2010 GlobeSt.com Breaking News: Comedy Cures Malaria! (Sort Of) 1 7,80010/18/2010 GNN Malaria PSA Uses Humor to Spread Disease Awareness 1 122,40010/18/2010 Guardian Malaria No More releases irreverent TV, viral videos to raise awareness 1 21,90010/18/2010 HalEisner.com Breaking News: Comedy Cures Malaria! (Sort Of) 1 1,45510/21/2010 Hamish Wheatley Ed Helms and Celebrity Friends Fight Malaria with Viral Videos 110/18/2010 HIV Atlas Malaria PSA uses humor to spread disease awareness - The Associated P 110/19/2010 HIV Atlas Malaria No More' Uses Humor to Spread Message 110/28/2010 Hollyscoop John Mayer Uses Justin Bieber to Raise Money for Malaria 1 623,00010/21/2010 HuaHin Today Malaria PSA uses humor to spread disease awareness 110/18/2010 Huffington Post Bobby Bottleservice Fights Malaria In Africa (Sort Of) (VIDEO) 1 24,100,00010/18/2010 Huffington Post Orlando Bloom, Celebrities Use Humor To Boost Malaria Awareness 1 24,100,00010/22/2010 Huffington Post Comedy Combats Malaria 1 24,100,00010/25/2010 Huffington Post Celebs Take Shots at Malaria - With Comedy 1 24,400,00010/25/2010 Humanosphere Comedy Fights Malaria 110/20/2010 ICT Magazine “Malaria No More” PSAs Challenge Deadly Disease With Dose Of Humor 1 47410/29/2010 Idolator John Mayer Manages to Link Justin Bieber with Malaria 1 220,00010/27/2010 iFood.tv B.J. Novak Drinks to Fight Malaria Video 1 1,700,00010/18/2010 In My Atmosphere Campaign 1 9410/19/2010 India Times Aziz Ansari Promises To Kick Malaria In The Face And More In New “Com 1 9,30010/19/2010 India Times Big Comedy Names Create Funny Malaria PSA 1 17,50010/23/2010 India Times Comedy Combats Malaria (VIDEO) 1 50,59010/18/2010 Indy Centric Malaria No More' Uses Humor In Message 110/18/2010 iNews Malaria PSA uses humor to spread disease awareness (AP) 110/21/2010 Insomnia VIDEO 110/18/2010 Instant Pulp John Mayer: Malaria No More! | BJ Novak, Ed Helms, Ellie Kemper, Jeff P 110/18/2010 Interest!ALERT Breaking News: Comedy Cures Malaria! (Sort Of) 110/18/2010 iPlextra Aziz Ansari, Will Arnett, Ed Helms, more join for Malaria No More viral vide 1 36,70010/18/2010 iVillage Malaria No More' Uses Humor to Spread Message 1 6,100,00010/18/2010 Journal Pioneer 1 3,10010/18/2010 Just Jared John Mayer: Malaria No More! 1 2,200,00010/18/2010 Just Jared Orlando Bloom: Malaria No More Outtakes! 1 2,200,00010/18/2010 Kansas City Star Malaria PSA uses humor to spread disease awareness 1 2,500,00010/18/2010 Kansas City Star Breaking News: Comedy Cures Malaria! (Sort Of) 1 2,500,00010/19/2010 Katya's Non-profit Marketing BloMalaria No More Uses Humor to Show Malaria Is No Joke 110/18/2010 Keegy John Mayer Malaria No More! 1 61,20010/18/2010 KFOR VIDEO 1 92,40010/18/2010 KFOX TV Big Comedy Names Create Funny Malaria PSA 1 221,80010/18/2010 KOAM TV Malaria PSA uses humor to spread disease awareness 1 47,00010/18/2010 Koat 7 Big Comedy Names Create Funny Malaria PSA 1 376,20010/19/2010 KPTV Fox 12 Big Comedy Names Create Funny Malaria PSA 110/18/2010 KTAL-TV Channel 6 Shreveport Breaking News: Comedy Cures Malaria! (Sort Of) 1 17,90010/18/2010 Lady Obama John Mayer Malaria No More! 1 11,30010/18/2010 Las Vegas Sun Malaria PSA uses humor to spread disease awareness 1 1,100,00010/24/2010 Laughabilly.com Comedy Fights Malaria: Francis Callahan Hunts Malaria by Malaria . . . 110/19/2010 Laurie Scully Malaria PSA uses humor to spread disease awareness 110/18/2010 Life and Style Comedy fights Malaria 1 123,20010/19/2010 Liquida John Mayer, Ed Helms Fight Malaria With Comedy 1 28,10010/18/2010 Livejournal Comedy Fights Malaria 1 830,70010/18/2010 Long Island Press Malaria PSA uses humor to spread disease awareness 110/19/2010 Look to the Stars Orlando Bloom Helps Comedy Fight Malaria 1 62,70010/18/2010 Lorenzo's Blog Ed Helms and Celebrity Friends Fight Malaria with Viral Videos 110/19/2010 Marfdrat Celebrities Want “Malaria No More” by Handing Out Nets. Here’s a Better 110/18/2010 Mash Celeb John Mayer: Malaria No More! 1 46,30010/18/2010 Mashable Ed Helms and Celebrity Friends Fight Malaria with Viral Videos 1 2,600,00010/18/2010 Media Industry Today Breaking News: Comedy Cures Malaria! (Sort Of) 1 77510/19/2010 Mediaite Aziz Ansari Promises To Kick Malaria In The Face And More In New “Com 1 1,100,00010/18/2010 Medical Device Manufacturers ABreaking News: Comedy Cures Malaria! (Sort Of) 110/18/2010 Mega News Network: Health Breaking News: Comedy Cures Malaria! (Sort Of) 110/27/2010 MetaCafe B.J. Novak Drinks to Fight Malaria Video 1 10,300,00010/18/2010 Miami Herald Malaria PSA uses humor to spread disease awareness 1 2,800,00010/18/2010 Micah Jesse John Mayer: Let’s Make Malaria “No More!” 110/18/2010 Money Control (India) Breaking News: Comedy Cures Malaria! (Sort Of) 1 179,00010/19/2010 Moon Tribes Orli With a Shy Smile and a Big Message 110/18/2010 Mother Nature Network Celebrities bring humor to Malaria No More PSAs 1 774,10010/18/2010 MSN TV Malaria PSA uses humor to spread disease awareness 1 451,30010/19/2010 MTV's "The Seven" TV hit 110/29/2010 MTV.com John Mayer Invokes Justin Bieber, Jonas Brothers in Malaria PSA 110/18/2010 Musicifi Orlando Bloom, Celebrities Use Humor To Boost Malaria Awareness 110/18/2010 News Plurk Can comedy fight malaria? Several celebs hope it will 110/18/2010 Newser Malaria No More releases irreverent TV, viral videos to raise awareness to 1 1,100,00010/18/2010 Newsroom America Entertainers Launch Unique Awareness Campaign for Malaria No More 110/18/2010 Odisha360 (India) Breaking News: Comedy Cures Malaria! (Sort Of) 110/19/2010 OK! Magazine VIDEO: Bobby Bottleservice Attempts to Be Charitable 1 944,20010/18/2010 One News Page Malaria PSA uses humor to spread disease awareness (AP) 1 894,70010/19/2010 Orlando Bloom Media Malaria No More PSA 110/18/2010 Orlando Sentinel VIDEO 1 1,300,00010/20/2010 Peace FM John Mayer, Ed Helms Fight Malaria With Comedy 1 134,90010/21/2010 People to People Malaria PSA uses humor to spread disease awareness 110/18/2010 Pittsburgh Channel Malaria No More' Uses Humor In Message 1 635,600
Date Outlet Title Hits Circ/Visitors
10/26/2010 PopDirt.com "Overpriviledged" John Mayer's Malaria No More PSA 1 26,20010/19/2010 Popeater John Mayer, Ed Helms Fight Malaria With Comedy 1 3,400,00010/18/2010 PR Newswire Breaking News: Comedy Cures Malaria! (Sort Of) 1 934,70010/18/2010 Punchline Magazine Aziz Ansari, Will Arnett, Ed Helms, more join for Malaria No More viral vide 1 1,30010/28/2010 Radar John Mayer's Hilarious Video Urges You To Save Children Under the Age 1 2,000,00010/22/2010 reddit Comedy Fights Malaria: Francis Callahan Hunts Malaria by Malaria no Mo 110/18/2010 Relevant News Malaria PSA uses humor to spread disease awareness (AP) 110/18/2010 Republic Malaria No More releases irreverent TV, viral videos to raise awareness to 1 99,70010/18/2010 R-Global Breaking News: Comedy Cures Malaria! (Sort Of) 110/19/2010 Rock To John Mayer, Ed Helms Fight Malaria With Comedy 110/18/2010 Sacramento Bee Breaking News: Comedy Cures Malaria! (Sort Of) 1 1,800,00010/18/2010 SF Examiner Malaria PSA uses humor to spread disease awareness 1 339,00010/18/2010 SILive: Everything Staten IslandBreaking News: Comedy Cures Malaria! (Sort Of) 1 230,70010/18/2010 SMPR, Inc. Breaking News: Comedy Cures Malaria! (Sort Of) 110/18/2010 Soapdom.com Breaking News: Comedy Cures Malaria! (Sort Of) 110/19/2010 Stand Up Comedy Shop Big Comedy Names Create Funny Malaria PSA 110/18/2010 Staple News Malaria No More Uses Humor To Spread Message 110/18/2010 Star Magazine Star Shots 1 423,70010/18/2010 Star Tribune Malaria No More releases irreverent TV, viral videos to raise awareness to 1 3,500,00010/18/2010 State House News Service (AffiliBreaking News: Comedy Cures Malaria! (Sort Of) 110/18/2010 Stuff to Tweet Ed Helms and Celebrity Friends Fight Malaria with Viral Videos 110/18/2010 SureWest Malaria PSA uses humor to spread disease awareness 1 27,70010/18/2010 Surviors Club Celebrities and Comedians Team Up for Malaria No More Campaign 110/18/2010 Swiftor Malaria PSA uses humor to spread disease awareness 1 29,30010/18/2010 Sympatico Video 1 15,80010/18/2010 Syracuse.com (Advance Interne Breaking News: Comedy Cures Malaria! (Sort Of) 1 382,40010/18/2010 SYS-CON Media Breaking News: Comedy Cures Malaria! (Sort Of) 1 27,70010/18/2010 TechNewsWorld Breaking News: Comedy Cures Malaria! (Sort Of) 1 112,70010/18/2010 TecTrends Breaking News: Comedy Cures Malaria! (Sort Of) 1 68410/18/2010 TheDenverChannel Big Comedy Names Create Funny Malaria PSA 1 793,30010/18/2010 The Comic's Comic Sending comedians to Senegal to fight malaria: Good idea? Malaria No M 1 1,50010/18/2010 The Gossip Girls Orlando Bloom's Berlin-Tegel Arrival 1 808,00010/18/2010 The Motley Fool Malaria PSA uses humor to spread disease awareness 1 3,800,00010/18/2010 The Washington Post Malaria PSA uses humor to spread disease awareness 110/18/2010 Times of India Malaria PSA Uses Humor To Spread Disease Awareness 1 8,70010/18/2010 Times Union Malaria PSA uses humor to spread disease awareness 1 1,100,00010/21/2010 TMC World News Malaria PSA uses humor to spread disease awareness 1 20,70010/18/2010 TMZ Celebrity Videos 1 13,700,00010/18/2010 To John Mayer With Love John Mayer — Malaria No More [VideoS] 110/18/2010 Too Fab Stars Speak Out: Malaria No More! 1 6,60010/19/2010 Top News UK Comedy Campaign to raise Attention for Malaria 1 10,00010/18/2010 Topic Fire John Mayer: Malaria No More! 1 3,80010/22/2010 Treehugger Ellen Talkes Turkey, Comedians Fight Malaria and More 1 1,300,00010/18/2010 TV Realist Malaria No More Uses Humor To Spread Message 1 156,40010/18/2010 Twilight Whisper Sending comedians to Senegal to fight malaria: Good idea? Malaria No M 1 11,10010/18/2010 Twingly John Mayer: Malaria No More! 110/21/2010 UN Dispatch Ed Helms’ Multi-Pronged Attack Against Malaria 1 28,30010/18/2010 US Magazine Video: John Mayer: Kids "Should Be Allowed to Pee in a Public Pool" 1 5,500,00010/18/2010 USA Today Kindness Blog Can comedy fight malaria? Several celebs hope it will 1 2,300,00010/19/2010 USA Today Popcandy If malaria was a person, I would kick them in the face.' 1 2,300,00010/19/2010 USA Today Print Version New Campaign Laughs in the Face of Malaria 1 1,808,63110/19/2010 Veoh VIDEO 1 3,000,00010/22/2010 Vision Of Humanity Comedy Fights Malaria 110/20/2010 Vtda Malaria No More Uses Humor to Show Malaria Is No Joke 110/18/2010 Watts Publishing Group Breaking News: Comedy Cures Malaria! (Sort Of) 110/18/2010 WBZTV Malaria PSA Uses Humor To Spread Disease Awareness 1 1,808,63110/18/2010 Webcastr Malaria No More' Uses Humor to Spread Message 1 36,00010/18/2010 WFMZ-TV Channel 69 AllentownBreaking News: Comedy Cures Malaria! (Sort Of) 1 129,50010/19/2010 WFSB Big Comedy Names Create Funny Malaria PSA 110/18/2010 WGAL 8 Big Comedy Names Create Funny Malaria PSA 1 620,00010/18/2010 Wharf Youth Malaria PSA uses humor to spread disease awareness (AP) 1 14,30010/18/2010 Wikio John Mayer: Malaria No More! 1 1,400,00010/27/2010 Witty Sparks B.J. Novak Drinks to Fight Malaria Video 110/18/2010 Witty Sparks Malaria No More' Uses Humor In Message 110/18/2010 WJACTV Big Comedy Names Create Funny Malaria PSA 1 135,60010/18/2010 Wonderwall MSN Malaria PSA uses humor to spread disease awareness 1 1,300,00010/20/2010 Work That Matters Killing malaria, one LOL at a time 110/18/2010 Wtop Malaria PSA uses humor to spread disease awareness 1 491,60010/18/2010 Yahoo Buzz Malaria No More' Uses Humor In Message 1 2,700,00010/19/2010 Yahoo Video Malaria No More' uses humor to spread message 1 1,500,00010/18/2010 Yahoo! News Breaking News: Comedy Cures Malaria! (Sort Of) 1 18,300,00010/18/2010 Yahoo! News Malaria PSA uses humor to spread disease awareness 1 18,300,00010/18/2010 Yahoo! Politics Breaking News: Comedy Cures Malaria! (Sort Of) 1 18,300,00010/18/2010 Your Hollywood Gossip Comedy Fights Malaria 110/19/2010 YouTube Comedy Fights Malaria-CBS 1 109,700,00010/22/2010 Vision Of Humanity Comedy Fights Malaria 1 14,45410/18/2010 ZeeNews (India) Breaking News: Comedy Cures Malaria! (Sort Of) 1 107,70010/18/2010 Zimbio Malaria No More' Uses Humor to Spread Message 1 7,700,00010/19/2010 Zmarter John Mayer, Ed Helms Fight Malaria With Comedy 1 8,60010/19/2010 Zocial TV Comedy Fights Malaria 110/27/2010 Zoopy B.J. Novak Drinks to Fight Malaria Video 110/20/2010 Zoopy Comedy Fights Malaria Trailer 1
Total: 469,595,743
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NEW YORK (AP) — A new public service announcement irreverently suggests one way to solve the malaria problem in
Africa: Recruit a cadre of sexy mosquitoes called La Femme Mosquita to seduce and kill their disease-carrying counterparts.
It's one example of the humor the nonprofit group Malaria No More hopes will spread awareness in eliminating the deadly disease.
B.J. Novak, star of the NBC sitcom "The Office," likes the "laugh with us and not at us" approach. He and other celebrities including Ed Helms, Elizabeth Banks, John Mayer, and Orlando Bloom are lending their support to the group through a series of TV spots
and viral videos.
Novak said that public service announcements historically have gotten little respect, despite the importance of their causes, making them ripe for ridicule. The ubiquitous
"This is your brain on drugs" ad that showed an egg frying was satirized in "Nightmare on Elm Street" with Johnny Depp getting whacked in the head with frying pan by Freddy
Krueger.
One of the funniest spots in the Malaria No More campaign stars Helms as a big-game hunter. In the three-minute video, the actor suggests alternative techniques to kill malaria-
borne mosquitoes, such as biting back.
Helms traveled to Senegal to observe the problem and produce the spot. He called it "an incredible adventure" that he hopes will raise awareness. He feels the campaign can
educate a broad audience, and he also hopes to "piss off a few mosquitoes in the process."
October 18, 2010
Malaria was eradicated in the United States in the early 1950s, but still looms in the third world. In Africa, 2,000 children die every day from malaria, according to Malaria No
More, which breaks down to a death every 45 seconds.
Other tools to fight malaria include mosquito nets, insecticide and effective medicine. Banks sees those measures as the most effective but finds Helms' approach works, too.
"He for sure is using the other best medicine to fight malaria," Banks said. "Humor."
Most of the money raised for Malaria No More centers around $10 donations that come from texting to the word NET to 85944.
Global funding initiatives aim to end the threat of malaria in five years.
Said Novak: "Looking at it simply by the numbers, the math works out very well."
October 19, 2010
NEW YORK — A new public service announcement irreverently suggests one way to solve the malaria problem in Africa: Recruit a cadre of sexy mosquitoes called La Femme
Mosquita to seduce and kill their disease-carrying counterparts.
It's one example of the humor the nonprofit group Malaria No More hopes will spread awareness in eliminating the deadly disease.
B.J. Novak, star of the NBC sitcom The Office, likes the "laugh with us and not at us" approach. He and other celebrities including Ed Helms, Elizabeth Banks, John Mayer and
Orlando Bloom are lending their support to the group through a series of TV spots and viral videos.
Novak said that public service announcements historically have gotten little respect, despite the importance of their causes, making them ripe for ridicule. The ubiquitous
"This is your brain on drugs" ad that showed an egg frying was satirized in Nightmare on Elm Street with Johnny Depp getting whacked in the head with frying pan by Freddy
Krueger.
One of the funniest spots in the Malaria No More campaign stars Helms as a big-game hunter. In the three-minute video, the actor suggests alternative techniques to kill malaria-
borne mosquitoes, such as biting back.
Helms traveled to Senegal to observe the problem and produce the spot. He called it "an incredible adventure" that he hopes will raise awareness. He feels the campaign can
educate a broad audience, and he also hopes to "piss off a few mosquitoes in the process."
Malaria was eradicated in the United States in the early 1950s, but still looms in the third world. In Africa, 2,000 children die every day from malaria, according to Malaria No
More, which breaks down to a death every 45 seconds.
Other tools to fight malaria include mosquito nets, insecticide and effective medicine. Banks sees those measures as the most effective but finds Helms' approach works, too.
"He for sure is using the other best medicine to fight malaria," Banks said. "Humor."
October 18, 2010
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(October 18, 2010)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny bone) to shine a bright light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria-but comedy can be a powerful tool for bringing the issue to
a new audience. Although malaria was eradicated in the United States nearly 60 years ago, many Americans do not know that this preventable and treatable disease continues to
claim the lives of more that 850,000 people every year-most of them children under the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content-in the form of web videos, public
service announcements and character sketches-to educate and engage a new audience in the fight against malaria.
October 18, 2010
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny bone) to shine a bright light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years
ago, many Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them children under the
age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses
first and foremost on providing entertaining content—in the form of web videos, public service announcements and character sketches—to educate and engage a new audience in
the fight against malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak, co-executive producer of The
Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their
time, talent and improvisational skills to do what they do best. The result is always amusing, often absurd and sometimes downright shocking messages from a broad range
of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight against malaria," said Elizabeth
Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow @MalariaNoMore on Twitter to get updates and new content and news about Comedy Fights Malaria. The
clips will be available starting today, October 18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No More constantly looks
October 18, 2010
for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day. Comedy Fights Malaria brings that message home in
an entirely new way that will amuse and shock people into taking action against the disease."
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks to new tools like
mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the
public eye to show how every person can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa Edelstein, Sarah Gilbert, Elliott Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff
Probst, Rob Riggle, Paul Scheer, Jason Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
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October 18, 2010
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny bone) to shine a bright light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years
ago, many Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them children under the
age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses
first and foremost on providing entertaining content—in the form of web videos, public service announcements and character sketches—to educate and engage a new audience in
the fight against malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak, co-executive producer of The
Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their
time, talent and improvisational skills to do what they do best. The result is always amusing, often absurd and sometimes downright shocking messages from a broad range
of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight against malaria," said Elizabeth
Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow @MalariaNoMore
October 18, 2010
on Twitter to get updates and new content and news about Comedy Fights Malaria. The clips will be available starting today, October 18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No More constantly looks
for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day. Comedy Fights Malaria brings that message home in
an entirely new way that will amuse and shock people into taking action against the disease."
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks to new tools like
mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the
public eye to show how every person can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa Edelstein, Sarah Gilbert, Elliott Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff
Probst, Rob Riggle, Paul Scheer, Jason Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 18, 2010
October 19, 2010
October 18, 2010
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny bone) to shine a bright light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years
ago, many Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them children under the
age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses
first and foremost on providing entertaining content—in the form of web videos, public service announcements and character sketches—to educate and engage a new audience in
the fight against malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak, co-executive producer of The
Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their
time, talent and improvisational skills to do what they do best. The result is always amusing, often absurd and sometimes downright shocking messages from a broad range
of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight against malaria," said Elizabeth
Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow @MalariaNoMore on Twitter to get updates and new content and news about Comedy Fights Malaria. The
clips will be available starting today, October 18th.
October 18, 2010
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No More constantly looks
for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day. Comedy Fights Malaria brings that message home in
an entirely new way that will amuse and shock people into taking action against the disease."
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks to new tools like
mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the
public eye to show how every person can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa Edelstein, Sarah Gilbert, Elliott Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff
Probst, Rob Riggle, Paul Scheer, Jason Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 18, 2010
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny bone) to shine a bright light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years
ago, many Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them children under the
age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses
first and foremost on providing entertaining content—in the form of web videos, public service announcements and character sketches—to educate and engage a new audience in
the fight against malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak, co-executive producer of The
Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their
time, talent and improvisational skills to do what they do best. The result is always amusing, often absurd and sometimes downright shocking messages from a broad range
of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight against malaria," said Elizabeth
Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we can make malaria no more."
October 18, 2010
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow @MalariaNoMore on Twitter to get updates and new content and news about Comedy Fights Malaria. The
clips will be available starting today, October 18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No More constantly looks
for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day. Comedy Fights Malaria brings that message home in
an entirely new way that will amuse and shock people into taking action against the disease."
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks to new tools like
mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the
public eye to show how every person can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa Edelstein, Sarah Gilbert, Elliott Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff
Probst, Rob Riggle, Paul Scheer, Jason Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 18, 2010
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny bone) to shine a bright light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years
ago, many Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them children under the
age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses
first and foremost on providing entertaining content—in the form of web videos, public service announcements and character sketches—to educate and engage a new audience in
the fight against malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak, co-executive producer of The
Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their
time, talent and improvisational skills to do what they do best. The result is always amusing, often absurd and sometimes downright shocking messages from a broad range
of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight against malaria," said Elizabeth
Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow @MalariaNoMore on Twitter to get updates and new content and news about Comedy Fights Malaria. The
clips will be available starting today, October 18th.
October 18, 2010
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No More constantly looks
for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day. Comedy Fights Malaria brings that message home in
an entirely new way that will amuse and shock people into taking action against the disease."
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks to new tools like
mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the
public eye to show how every person can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa Edelstein, Sarah Gilbert, Elliott Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff
Probst, Rob Riggle, Paul Scheer, Jason Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 18, 2010
Breaking News: Comedy Cures Malaria! (Sort Of)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their
talent (and their funny bone) to shine a bright light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny
about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years ago, many Americans do not know that this
preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them children under the age of
5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for
aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content—in the form of web videos, public service
announcements and character sketches—to educate and engage a new audience in the fight against malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J.
Novak, co-executive producer of The Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time, talent and improvisational skills to do
what they do best. The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight against malaria," said Elizabeth Banks. "Since malaria is not a problem
October 18, 2010
in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or
follow @MalariaNoMore on Twitter to get updates and new content and news about Comedy Fights Malaria. The clips will be available starting
today, October 18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More.
"Malaria No More constantly looks for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000
children every day. Comedy Fights Malaria brings that message home in an entirely new way that will amuse and shock people into taking
action against the disease."
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015.
Thanks to new tools like mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the public eye to show how every person can help win the race to save lives from
malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa Edelstein, Sarah Gilbert, Elliott Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst, Rob
Riggle, Paul Scheer, Jason Schwartzman and Scott Wolf.
October 18, 2010
Breaking News: Comedy Cures Malaria! (Sort Of)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their
talent (and their funny bone) to shine a bright light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny
about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years ago, many Americans do not know that this
preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them children under the age of
5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for
aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content—in the form of web videos, public service
announcements and character sketches—to educate and engage a new audience in the fight against malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J.
Novak, co-executive producer of The Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time, talent and improvisational skills to do
what they do best. The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
October 18, 2010
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight against malaria," said Elizabeth Banks. "Since malaria is not a problem
in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or
follow @MalariaNoMore on Twitter to get updates and new content and news about Comedy Fights Malaria. The clips will be available starting
today, October 18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More.
"Malaria No More constantly looks for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000
children every day. Comedy Fights Malaria brings that message home in an entirely new way that will amuse and shock people into taking
action against the disease."
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015.
Thanks to new tools like mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the public eye to show how every person can help win the race to save lives from
malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa Edelstein, Sarah Gilbert, Elliott Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki
October 18, 2010
Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst, Rob Riggle, Paul Scheer, Jason Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by
John Mayer.
October 18, 2010
October 20, 2010
October 18, 2010
October 18, 2010
Breaking News: Comedy Cures Malaria! (Sort Of)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny
bone) to shine a bright light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years ago, many
Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them
children under the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content—
in the form of web videos, public service announcements and character sketches—to educate and engage a new audience in the fight against
malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak,
co-executive producer of The Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time, talent and improvisational skills to do what they do best.
The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight
against malaria," said Elizabeth Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we
can make malaria no more."
October 18, 2010
October 18, 2010
October 18, 2010
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow
@MalariaNoMore on Twitter to get updates and new content and news about Comedy Fights Malaria. The clips will be available starting today, October
18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No
More constantly looks for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day.
Comedy Fights Malaria brings that message home in an entirely new way that will amuse and shock people into taking action against the disease."
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks
to new tools like mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the public eye to show how every person
can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa
Edelstein, Sarah Gilbert, Elliott Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst, Rob Riggle, Paul Scheer, Jason
Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 18, 2010
Breaking News: Comedy Cures Malaria! (Sort Of)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny
bone) to shine a bright light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years ago, many
Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them
children under the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content—
in the form of web videos, public service announcements and character sketches—to educate and engage a new audience in the fight against
malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak,
co-executive producer of The Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time, talent and improvisational skills to do what they do best.
The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight
against malaria," said Elizabeth Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we
can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow
@MalariaNoMore on Twitter to get updates and new content and news about
October 18, 2010
Comedy Fights Malaria. The clips will be available starting today, October 18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No
More constantly looks for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day.
Comedy Fights Malaria brings that message home in an entirely new way that will amuse and shock people into taking action against the disease."
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks
to new tools like mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the public eye to show how every person
can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa
Edelstein, Sarah Gilbert, Elliott Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst, Rob Riggle, Paul Scheer, Jason
Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 18, 2010
Breaking News: Comedy Cures Malaria! (Sort Of)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny
bone) to shine a bright light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years ago, many
Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them
children under the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content—
in the form of web videos, public service announcements and character sketches—to educate and engage a new audience in the fight against
malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak,
co-executive producer of The Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time, talent and improvisational skills to do what they do best.
The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight
against malaria," said Elizabeth Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we
can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow
@MalariaNoMore on Twitter to get updates and new content and news about Comedy Fights Malaria. The clips will be available starting today, October
18th.
October 18, 2010
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No
More constantly looks for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day.
Comedy Fights Malaria brings that message home in an entirely new way that will amuse and shock people into taking action against the disease."
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks
to new tools like mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the public eye to show how every person
can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa
Edelstein, Sarah Gilbert, Elliott Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst, Rob Riggle, Paul Scheer, Jason
Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 18, 2010
October 18, 2010
Breaking News: Comedy Cures Malaria! (Sort Of)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny
bone) to shine a bright light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years ago, many
Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them
children under the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content—
in the form of web videos, public service announcements and character sketches—to educate and engage a new audience in the fight against
malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak,
co-executive producer of The Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time, talent and improvisational skills to do what they do best.
The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight
against malaria," said Elizabeth Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we
can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow
@MalariaNoMore on Twitter to get updates and new content and news about
October 18, 2010
Comedy Fights Malaria. The clips will be available starting today, October 18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No
More constantly looks for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day.
Comedy Fights Malaria brings that message home in an entirely new way that will amuse and shock people into taking action against the disease."
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks
to new tools like mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the public eye to show how every person
can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa
Edelstein, Sarah Gilbert, Elliott Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst, Rob Riggle, Paul Scheer, Jason
Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 18, 2010
Breaking News: Comedy Cures Malaria! (Sort Of)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny
bone) to shine a bright light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years ago, many
Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them
children under the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content—
in the form of web videos, public service announcements and character sketches—to educate and engage a new audience in the fight against
malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak,
co-executive producer of The Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time, talent and improvisational skills to do what they do best.
The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight
against malaria," said Elizabeth Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we
can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow
@MalariaNoMore on Twitter to get updates and new content and news about Comedy Fights Malaria. The clips will be available starting today, October
18th.
October 18, 2010
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No
More constantly looks for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day.
Comedy Fights Malaria brings that message home in an entirely new way that will amuse and shock people into taking action against the disease."
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks
to new tools like mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the public eye to show how every person
can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa
Edelstein, Sarah Gilbert, Elliott Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst, Rob Riggle, Paul Scheer, Jason
Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 18, 2010
Breaking News: Comedy Cures Malaria! (Sort Of)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny
bone) to shine a bright light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years ago, many
Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them
children under the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content—
in the form of web videos, public service announcements and character sketches—to educate and engage a new audience in the fight against
malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak,
co-executive producer of The Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time, talent and improvisational skills to do what they do best.
The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight
against malaria," said Elizabeth Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we
can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow
@MalariaNoMore on Twitter to get updates and new content and news about
October 18, 2010
Comedy Fights Malaria. The clips will be available starting today, October 18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No
More constantly looks for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day.
Comedy Fights Malaria brings that message home in an entirely new way that will amuse and shock people into taking action against the disease."
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks
to new tools like mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the public eye to show how every person
can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa
Edelstein, Sarah Gilbert, Elliott Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst, Rob Riggle, Paul Scheer, Jason
Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 24, 2010
October 25, 2010
October 20, 2010
October 19, 2010
October 18, 2010
October 28, 2010
October 28, 2010
October 20, 2010
October 18, 2010
October 18, 2010
Breaking News: Comedy Cures Malaria! (Sort Of)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny
bone) to shine a bright light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years ago, many
Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them
children under the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content—
in the form of web videos, public service announcements and character sketches—to educate and engage a new audience in the fight against
malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak,
co-executive producer of The Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time, talent and improvisational skills to do what they do best.
The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight
against malaria," said Elizabeth Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we
can make malaria no more."
October 18, 2010
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow
@MalariaNoMore on Twitter to get updates and new content and news about Comedy Fights Malaria. The clips will be available starting today, October
18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No
More constantly looks for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day.
Comedy Fights Malaria brings that message home in an entirely new way that will amuse and shock people into taking action against the disease."
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks
to new tools like mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the public eye to show how every person
can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa
Edelstein, Sarah Gilbert, Elliott Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst, Rob Riggle, Paul Scheer, Jason
Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 18, 2010
October 18, 2010
NEW YORK, N.Y. - A new public service announcement irreverently suggests one way to solve the malaria problem in Africa: Recruit a cadre of sexy mosquitoes called La
Femme Mosquita to seduce and kill their disease-carrying counterparts.
It's one example of the humour the non-profit group Malaria No More hopes will spread awareness in eliminating the deadly disease.
B.J. Novak, star of the NBC sitcom "The Office," likes the "laugh with us and not at us" approach. He and other celebrities including Ed Helms, Elizabeth Banks, John Mayer, and Orlando Bloom are lending their support to the group through a series of TV spots
and viral videos.
Novak said that public service announcements historically have gotten little respect, despite the importance of their causes, making them ripe for ridicule. The ubiquitous
"This is your brain on drugs" ad that showed an egg frying was satirized in "Nightmare on Elm Street" with Johnny Depp getting whacked in the head with frying pan by Freddy
Krueger.
One of the funniest spots in the Malaria No More campaign stars Helms as a big-game hunter. In the three-minute video, the actor suggests alternative techniques to kill malaria-
borne mosquitoes, such as biting back.
Helms travelled to Senegal to observe the problem and produce the spot. He called it "an incredible adventure" that he hopes will raise awareness. He feels the campaign can
educate a broad audience, and he also hopes to "piss off a few mosquitoes in the process."
October 18, 2010
Malaria was eradicated in the United States in the early 1950s, but still looms in the third world. In Africa, 2,000 children die every day from malaria, according to Malaria No
More, which breaks down to a death every 45 seconds.
Other tools to fight malaria include mosquito nets, insecticide and effective medicine. Banks sees those measures as the most effective but finds Helms' approach works, too.
"He for sure is using the other best medicine to fight malaria," Banks said. "Humour."
Most of the money raised for Malaria No More centres around $10 donations that come from texting to the word NET to 85944.
Global funding initiatives aim to end the threat of malaria in five years.
Said Novak: "Looking at it simply by the numbers, the math works out very well."
October 18, 2010
Breaking News: Comedy Cures Malaria! (Sort Of)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny
bone) to shine a bright light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years ago, many
Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them
children under the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content—
in the form of web videos, public service announcements and character sketches—to educate and engage a new audience in the fight against
malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak,
co-executive producer of The Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time, talent and improvisational skills to do what they do best.
The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight
against malaria," said Elizabeth Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we
can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow
@MalariaNoMore on Twitter to get updates and new content and news about
October 18, 2010
Comedy Fights Malaria. The clips will be available starting today, October 18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No
More constantly looks for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day.
Comedy Fights Malaria brings that message home in an entirely new way that will amuse and shock people into taking action against the disease."
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks
to new tools like mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the public eye to show how every person
can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa
Edelstein, Sarah Gilbert, Elliott Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst, Rob Riggle, Paul Scheer, Jason
Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 21, 2010
October 18, 2010
October 19, 2010
October 18, 2010
\
October 18, 2010
October 18, 2010
October 18, 2010
October 18, 2010
NEW YORK — A new public service announcement irreverently suggests one way to solve the malaria problem in Africa: Recruit a cadre of
sexy mosquitoes called La Femme Mosquita to seduce and kill their disease-carrying counterparts.
It's one example of the humor the nonprofit group Malaria No More hopes will spread awareness in eliminating the deadly disease.
B.J. Novak, star of the NBC sitcom "The Office," likes the "laugh with us and not at us" approach. He and other celebrities including Ed Helms, Elizabeth Banks, John Mayer, and Orlando Bloom are lending their support to the group through a series of TV spots
and viral videos.
Novak said that public service announcements historically have gotten little respect, despite the importance of their causes, making them ripe for ridicule. The ubiquitous
"This is your brain on drugs" ad that showed an egg frying was satirized in "Nightmare on Elm Street" with Johnny Depp getting whacked in the head with frying pan by Freddy
Krueger.
One of the funniest spots in the Malaria No More campaign stars Helms as a big-game hunter. In the three-minute video, the actor suggests alternative techniques to kill malaria-
borne mosquitoes, such as biting back.
Helms traveled to Senegal to observe the problem and produce the spot. He called it "an incredible adventure" that he hopes will raise awareness. He feels the campaign can
educate a broad audience, and he also hopes to "piss off a few mosquitoes in the process."
Malaria was eradicated in the United States in the early 1950s, but still looms in the third world. In Africa, 2,000 children die every day from malaria, according to Malaria No
More, which breaks down to a death every 45 seconds.
October 18, 2010
Other tools to fight malaria include mosquito nets, insecticide and effective medicine. Banks sees those measures as the most effective but finds Helms' approach works, too.
"He for sure is using the other best medicine to fight malaria," Banks said. "Humor."
Most of the money raised for Malaria No More centers around $10 donations that come from texting to the word NET to 85944.
Global funding initiatives aim to end the threat of malaria in five years.
Said Novak: "Looking at it simply by the numbers, the math works out very well."
October 22, 2010
October 25, 2010
October 20, 2010
October 29, 2010
October 29, 2010
October 29, 2010
October 18, 2010
October 19, 2010
October 19, 2010
October 23, 2010
October 18, 2010
October 18, 2010
October 21, 2010
October 18, 2010
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny
bone) to shine a bright light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years ago, many
Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them
children under the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content—
in the form of web videos, public service announcements and character sketches—to educate and engage a new audience in the fight against
malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak,
co-executive producer of The Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time, talent and improvisational skills to do what they do best.
The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight
against malaria," said Elizabeth Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we
can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow
@MalariaNoMore on Twitter to get updates and new content and news about
October 18, 2010
Comedy Fights Malaria. The clips will be available starting today, October 18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No
More constantly looks for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day.
Comedy Fights Malaria brings that message home in an entirely new way that will amuse and shock people into taking action against the disease."
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks
to new tools like mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the public eye to show how every person
can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa
Edelstein, Sarah Gilbert, Elliott Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst, Rob Riggle, Paul Scheer, Jason
Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 18, 2010
October 18, 2010
October 18, 2010
October 18, 2010
October 18, 2010
October 18, 2010
October 18, 2010
Breaking News: Comedy Cures Malaria! (Sort Of)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny
bone) to shine a bright light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years ago, many
Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them
children under the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content—
in the form of web videos, public service announcements and character sketches—to educate and engage a new audience in the fight against
malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak,
co-executive producer of The Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time, talent and improvisational skills to do what they do best.
The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight
against malaria," said Elizabeth Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we
can make malaria no more."
October 18, 2010
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow
@MalariaNoMore on Twitter to get updates and new content and news about Comedy Fights Malaria. The clips will be available starting today, October
18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No
More constantly looks for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day.
Comedy Fights Malaria brings that message home in an entirely new way that will amuse and shock people into taking action against the disease."
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks
to new tools like mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the public eye to show how every person
can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa
Edelstein, Sarah Gilbert, Elliott Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst, Rob Riggle, Paul Scheer, Jason
Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 19, 2010
October 18, 2010
October 18, 2010
October 18, 2010
October 18, 2010
October 18, 2010
NEW YORK -- A new public service announcement irreverently suggests one way to solve the malaria problem in Africa: Recruit a cadre of sexy mosquitoes called La
Femme Mosquita to seduce and kill their disease-carrying counterparts.
It's one example of the humor the nonprofit group Malaria No More hopes will spread awareness in eliminating the deadly disease.
B.J. Novak, star of the NBC sitcom "The Office," likes the "laugh with us and not at us" approach. He and other celebrities including Ed Helms, Elizabeth Banks, John
Mayer, and Orlando Bloom are lending their support to the group through a series of TV spots and viral videos.
Novak said that public service announcements historically have gotten little respect, despite the importance of their causes, making them ripe for ridicule. The ubiquitous
"This is your brain on drugs" ad that showed an egg frying was satirized in "Nightmare on Elm Street" with Johnny Depp getting whacked in the head with frying
pan by Freddy Krueger.
One of the funniest spots in the Malaria No More campaign stars Helms as a big-game hunter. In the three-minute video, the actor suggests alternative techniques to
kill malaria-borne mosquitoes, such as biting back.
October 18, 2010
Helms traveled to Senegal to observe the problem and produce the spot. He called it "an incredible adventure" that he hopes will raise awareness. He feels the campaign can educate a broad audience, and he also hopes to "piss off a few mosquitoes in
the process."
Malaria was eradicated in the United States in the early 1950s, but still looms in the third world. In Africa, 2,000 children die every day from malaria, according to Malaria
No More, which breaks down to a death every 45 seconds.
Other tools to fight malaria include mosquito nets, insecticide and effective medicine. Banks sees those measures as the most effective but finds Helms' approach works,
too.
"He for sure is using the other best medicine to fight malaria," Banks said. "Humor."
Most of the money raised for Malaria No More centers around $10 donations that come from texting to the word NET to 85944.
Global funding initiatives aim to end the threat of malaria in five years.
Said Novak: "Looking at it simply by the numbers, the math works out very well."
October 18, 2010
Breaking News: Comedy Cures Malaria! (Sort Of)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny bone) to shine a bright
light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years
ago, many Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them children under
the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content—in the form of web videos, public
service announcements and character sketches—to educate and engage a new audience in the fight against malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak, co-executive producer of The
Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time,
talent and improvisational skills to do what they do best. The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight against malaria," said Elizabeth
Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow @MalariaNoMore on
Twitter to get updates and new content and news about Comedy Fights Malaria. The clips will be available starting today, October 18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No More constantly looks for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day. Comedy Fights Malaria brings that message home
October 18, 2010
in an entirely new way that will amuse and shock people into taking action against the disease."
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks to new tools like
mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the public eye to show how every person can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa Edelstein, Sarah Gilbert, Elliott
Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst,
Rob Riggle, Paul Scheer, Jason Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 18, 2010
October 24, 2010
October 19, 2010
October 18, 2010
October 19, 2010
October 18, 2010
October 18, 2010
October 18, 2010
A new public service announcement irreverently suggests one way to solve the malaria problem in Africa: Recruit a cadre of sexy mosquitoes called La Femme Mosquita to seduce
and kill their disease-carrying counterparts.
It's one example of the humor the nonprofit group Malaria No More hopes will spread awareness in eliminating the deadly disease.
B.J. Novak, star of the NBC sitcom "The Office," likes the "laugh with us and not at us" approach. He and other celebrities including Ed Helms, Elizabeth Banks, John
Mayer, and Orlando Bloom are lending their support to the group through a series of
October 18, 2010
TV spots and viral videos.
Novak said that public service announcements historically have gotten little respect, despite the importance of their causes, making them ripe for ridicule. The ubiquitous "This is your brain on drugs" ad that showed an egg frying was satirized in "Nightmare on
Elm Street" with Johnny Depp getting whacked in the head with frying pan by Freddy Krueger.
One of the funniest spots in the Malaria No More campaign stars Helms as a big-game
hunter. In the three-minute video, the actor suggests alternative techniques to kill malaria-borne mosquitoes, such as biting back.
Helms traveled to Senegal to observe the problem and produce the spot. He called it "an
incredible adventure" that he hopes will raise awareness. He feels the campaign can educate a broad audience, and he also hopes to "piss off a few mosquitoes in the process."
Malaria was eradicated in the United States in the early 1950s, but still looms in the
third world. In Africa, 2,000 children die every day from malaria, according to Malaria No More, which breaks down to a death every 45 seconds.
Other tools to fight malaria include mosquito nets, insecticide and effective medicine. Banks
sees those measures as the most effective but finds Helms' approach works, too.
"He for sure is using the other best medicine to fight malaria," Banks said. "Humor."
Most of the money raised for Malaria No More centers around $10 donations that come from texting to the word NET to 85944.
Global funding initiatives aim to end the threat of malaria in five years.
Said Novak: "Looking at it simply by the numbers, the math works out very well."
October 18, 2010
Malaria PSA uses humor to spread disease awareness By Associated Press on October 18th, 2010
NEW YORK (AP) — A new public service announcement irreverently suggests one way to solve the malaria problem in Africa: Recruit a cadre of sexy mosquitoes called La
Femme Mosquita to seduce and kill their disease-carrying counterparts.
It’s one example of the humor the nonprofit group Malaria No More hopes will spread awareness in eliminating the deadly disease.
B.J. Novak, star of the NBC sitcom “The Office,” likes the “laugh with us and not at us” approach. He and other celebrities including Ed Helms, Elizabeth Banks, John Mayer, and Orlando Bloom are lending their support to the group through a series of TV spots
and viral videos.
Novak said that public service announcements historically have gotten little respect, despite the importance of their causes, making them ripe for ridicule. The ubiquitous
“This is your brain on drugs” ad that showed an egg frying was satirized in “Nightmare on Elm Street” with Johnny Depp getting whacked in the head with frying pan by Freddy
Krueger.
One of the funniest spots in the Malaria No More campaign stars Helms as a big-game hunter. In the three-minute video, the actor suggests alternative techniques to kill malaria-
borne mosquitoes, such as biting back.
Helms traveled to Senegal to observe the problem and produce the spot. He called it “an incredible adventure” that he hopes will raise awareness. He feels the campaign can
educate a broad audience, and he also hopes to “piss off a few mosquitoes in the process.”
Malaria was eradicated in the United States in the early 1950s, but still looms in the third world. In Africa, 2,000 children die every day from malaria, according to Malaria No
More, which breaks down to a death every 45 seconds.
Other tools to fight malaria include mosquito nets, insecticide and effective medicine. Banks sees those measures as the most effective but finds Helms’ approach works, too.
“He for sure is using the other best medicine to fight malaria,” Banks said. “Humor.”Most of the money raised for Malaria No More centers around $10 donations
that come from texting to the word NET to 85944.
Global funding initiatives aim to end the threat of malaria in five years.
October 19, 2010
Orlando Bloom Helps Comedy Fight Malaria
Stars from television, film and music have joined Malaria No More to use their talent (and their funny bone) to shine a bright light on the malaria crisis and get people talking
about malaria.
Of course, there’s nothing funny about malaria, but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years ago, many Americans do not know that this preventable and
treatable disease continues to claim the lives of more that 850,000 people every year, most of them children under the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content in the form of web videos, public
service announcements and character sketches to educate and engage a new audience in the fight against malaria.
The artists involved in Comedy Fights Malaria include: Orlando Bloom,Aziz Ansari, Will Arnett, Lake Bell, Elizabeth Banks, Ted Danson, Lisa Edelstein, Sarah Gilbert,
Elliott Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff
Probst, Rob Riggle, Paul Scheer, Jason Schwartzman and Scott Wolf.
“Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives,” said B.J. Novak, co-executive producer of The
Office and a creative force behind the campaign.
The content for Comedy Fights Malaria, including character sketches filmed on-location in Senegal, was written predominantly by the stars themselves, donating their time, talent
and improvisational skills to do what they do best. The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
“The great thing about using comedy is that we’re able to entertain and surprise people while showing them how they can contribute to the fight against malaria,” said Elizabeth
Banks. “Since malaria is not a problem in the U.S., it’s easy to forget about it. But by keeping malaria in the spotlight, we can make malaria no more.”
October 19, 2010
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply “like” Malaria No More on Facebook or follow @MalariaNoMore
on Twitter to get updates and new content and news about Comedy Fights Malaria.
“The race to end malaria deaths needs all the help it can get, including the power of laughter,” said Scott Case, CEO of Malaria No More. “Malaria No More constantly looks
for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day. Comedy Fights Malaria brings that message home in
an entirely new way that will amuse and shock people into taking action against the disease.”
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks to new tools like
mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the
public eye to show how every person can help win the race to save lives from malaria.
To watch the Comedy Fights Malaria video and find out more, click here.
October 19, 2010
October 19, 2010
October 19, 2010
October 18, 2010
October 18, 2010
October 18, 2010
October 18, 2010
Breaking News: Comedy Cures Malaria! (Sort Of)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny bone) to shine a bright
light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years
ago, many Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them children under
the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content—in the form of web videos, public
service announcements and character sketches—to educate and engage a new audience in the fight against malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak, co-executive producer of The
Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time,
talent and improvisational skills to do what they do best. The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight against malaria," said Elizabeth
Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow @MalariaNoMore on
Twitter to get updates and new content and news about Comedy Fights Malaria. The clips will be available starting today, October 18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No More constantly looks for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day. Comedy Fights Malaria brings that message home in an entirely new way that will amuse and shock people into taking action against the
disease."
October 18, 2010
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks to new tools like
mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the public eye to show how every person can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa Edelstein, Sarah Gilbert, Elliott
Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst,
Rob Riggle, Paul Scheer, Jason Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 19, 2010
October 19, 2010
October 18, 2010
Breaking News: Comedy Cures Malaria! (Sort Of)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny bone) to shine a bright
light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years
ago, many Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them children under
the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content—in the form of web videos, public
service announcements and character sketches—to educate and engage a new audience in the fight against malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak, co-executive producer of The
Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time,
talent and improvisational skills to do what they do best. The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight against malaria," said Elizabeth
Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow @MalariaNoMore on
Twitter to get updates and new content and news about Comedy Fights Malaria. The clips will be available starting today, October 18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No More constantly looks for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day. Comedy Fights Malaria brings that message home
October 18, 2010
in an entirely new way that will amuse and shock people into taking action against the disease."
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks to new tools like
mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the public eye to show how every person can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa Edelstein, Sarah Gilbert, Elliott
Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst,
Rob Riggle, Paul Scheer, Jason Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 18, 2010
Breaking News: Comedy Cures Malaria! (Sort Of)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny bone) to shine a bright
light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years
ago, many Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them children under
the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content—in the form of web videos, public
service announcements and character sketches—to educate and engage a new audience in the fight against malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak, co-executive producer of The
Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time,
talent and improvisational skills to do what they do best. The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight against malaria," said Elizabeth
Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow @MalariaNoMore on
Twitter to get updates and new content and news about Comedy Fights Malaria. The clips will be available starting today, October 18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No More constantly looks for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day. Comedy Fights Malaria brings that message home in an entirely new way that will amuse and shock people into taking action against the
disease."
October 18, 2010
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks to new tools like
mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the public eye to show how every person can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa Edelstein, Sarah Gilbert, Elliott
Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst,
Rob Riggle, Paul Scheer, Jason Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 27, 2010
October 18, 2010
October 18, 2010
Breaking News: Comedy Cures Malaria! (Sort Of)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny bone) to shine a bright
light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years
ago, many Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them children under
the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content—in the form of web videos, public
service announcements and character sketches—to educate and engage a new audience in the fight against malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak, co-executive producer of The
Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time,
talent and improvisational skills to do what they do best. The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight against malaria," said Elizabeth
Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow @MalariaNoMore on
Twitter to get updates and new content and news about Comedy Fights Malaria. The clips will be available starting today, October 18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No More constantly looks for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day. Comedy Fights Malaria brings that message home in an entirely new way that will amuse and shock people into taking action against the
disease."
October 18, 2010
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks to new tools like
mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the public eye to show how every person can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa Edelstein, Sarah Gilbert, Elliott
Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst,
Rob Riggle, Paul Scheer, Jason Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 19, 2010
Orli With a Shy Smile and a Big Message By Kanike, on October 19th, 2010
Here’s a few recent candids from Berlin, Germany at the airport. Orlando looks so sweet and shy, yet recently he’s been involved with Malaria No More, an organization
dedicated to eradicating malaria. Don’t hide that lovely smile, Orlando, you’re an amazing guy!
October 18, 2010
Celebrities like Orlando Bloom, John Mayer, Ted Danson, Elizabeth Banks, Josh Groban, Jeremy Piven and others are the faces behind the "Comedy Fights Malaria" (CFM) campaign. "[The initiative] is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak, co-executive
producer of "The Office" and a creative force behind CFM.
While the disease was eradicated in the United States more than 60 years ago, it continues to claim the lives of more that 850,000 people every year — most of them
children under the age of 5 in Africa.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight against malaria," said Elizabeth
Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we can make malaria no more."
October 18, 2010
Using tools like mosquito nets, safe indoor spraying and effective medicines, the organization has a goal of wiping out the disease in Africa by 2015.
Check out one of the humorous PSAs below — and visit the campaign's Facebook page
for more videos and helpful information on how to donate.
October 18, 2010
October 18, 2010
October 18, 2010
October 18, 2010
October 18, 2010
October 18, 2010
October 18, 2010
Malaria No More releases irreverent TV, viral videos to raise awareness to
eliminate disease Malaria PSA uses humor to spread disease awareness
By JOHN CARUCCI | Associated Press | Oct 18, 2010 9:57 AM CDT
A new public service announcement irreverently suggests one way to solve the malaria problem in Africa: Recruit a cadre of sexy mosquitoes called La Femme Mosquita to
seduce and kill their disease-carrying counterparts.
It's one example of the humor the nonprofit group Malaria No More hopes will spread awareness in eliminating the deadly disease.
B.J. Novak, star of the NBC sitcom "The Office," likes the "laugh with us and not at us" approach. He and other celebrities including Ed Helms, Elizabeth Banks, John Mayer, and Orlando Bloom are lending their support to the group through a series of TV spots
and viral videos.
Novak said that public service announcements historically have gotten little respect, despite the importance of their causes, making them ripe for ridicule. The ubiquitous
"This is your brain on drugs" ad that showed an egg frying was satirized in "Nightmare on Elm Street" with Johnny Depp getting whacked in the head with frying
pan by Freddy Krueger.
October 18, 2010
One of the funniest spots in the Malaria No More campaign stars Helms as a big-game hunter. In the three-minute video, the actor suggests alternative techniques to kill malaria-
borne mosquitoes, such as biting back.
Helms traveled to Senegal to observe the problem and produce the spot. He called it "an incredible adventure" that he hopes will raise awareness. He feels the campaign can
educate a broad audience, and he also hopes to "piss off a few mosquitoes in the process."
Malaria was eradicated in the United States in the early 1950s, but still looms in the third world. In Africa, 2,000 children die every day from malaria, according to Malaria No
More, which breaks down to a death every 45 seconds.
Other tools to fight malaria include mosquito nets, insecticide and effective medicine. Banks sees those measures as the most effective but finds Helms' approach works, too.
"He for sure is using the other best medicine to fight malaria," Banks said. "Humor."
Most of the money raised for Malaria No More centers around $10 donations that come from texting to the word NET to 85944.
Global funding initiatives aim to end the threat of malaria in five years.
Said Novak: "Looking at it simply by the numbers, the math works out very well."
October 18, 2010
Entertainers Launch Unique Awareness Campaign for Malaria No More
By Peter Fowler at 18 Oct 2010
Stars from television, film and music have joined Malaria No More to use their talent (and their funny bone) to shine a bright light on the malaria crisis and get people talking
about malaria.
Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience, organizers say.
Although malaria was eradicated in the United States nearly 60 years ago, many Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them children under the age of 5
in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses
first and foremost on providing entertaining content—in the form of web videos, public service announcements and character sketches—to educate and engage a new audience in
the fight against malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak, co-executive producer of The
Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time,
talent and improvisational skills to do what they do best. The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight against malaria," said Elizabeth
Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow @MalariaNoMore
October 18, 2010
on Twitter to get updates and new content and news about Comedy Fights Malaria. The clips will be available starting today, October 18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No More constantly looks
for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day. Comedy Fights Malaria brings that message home in
an entirely new way that will amuse and shock people into taking action against the disease."
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks to new tools like
mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the
public eye to show how every person can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa Edelstein, Sarah Gilbert, Elliott
Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst,
Rob Riggle, Paul Scheer, Jason Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
Malarity ensues at Facebook.com/MalariaNoMore.
October 18, 2010
Breaking News: Comedy Cures Malaria! (Sort Of)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny bone) to shine a bright light on the
malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years ago, many Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000
people every year—most of them children under the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost
on providing entertaining content—in the form of web videos, public service announcements and character sketches—to educate and engage a new audience in the fight against malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak, co-executive producer of The Office and a
creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time, talent and improvisational skills to do what they do best. The result is always amusing, often absurd and
sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight against malaria," said Elizabeth Banks. "Since
malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow @MalariaNoMore on Twitter to get updates
and new content and news about Comedy Fights Malaria. The clips will be available starting today, October 18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No More constantly looks for new ways to get
people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day. Comedy Fights Malaria brings that message home in an entirely new way that will
amuse and shock people into taking action against the disease."
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks to new tools like mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever
before. Malaria No More works to keep malaria in the public eye to show how every person can help win the race to save lives from malaria.
October 18, 2010
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa Edelstein, Sarah Gilbert, Elliott Gould, Josh Groban,
Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst, Rob Riggle, Paul Scheer, Jason Schwartzman
and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
Malarity ensues at Facebook.com/MalariaNoMore.
About Malaria No More
Malaria No More is determined to end malaria deaths in Africa – and we're helping the world get it done. Malaria No More leverages high-impact communications to engage the world, global
advocacy to rally leadership and strategic investments to accelerate progress. For more information, visit www.MalariaNoMore.org, read our Buzzwords blog, fan our Facebook page and
follow us on Twitter.
October 18, 2010
October 18, 2010
October 18, 2010
By JOHN CARUCCI Associated Press Writer NEW YORK (AP) - A new public service announcement irreverently suggests one way to solve the malaria problem in Africa:
Recruit a cadre of sexy mosquitoes called La Femme Mosquita to seduce and kill their disease-carrying counterparts. Its one example of the humor the nonprofit group Malaria
No More hopes will spread awareness in eliminating the deadly disease. B.J.
October 19, 2010
Malaria No More PSA
October 21, 2010
October 18, 2010
'Malaria No More' Uses Humor In Message
October 26, 2010
October 18, 2010
October 18, 2010
October 18, 2010
Breaking News: Comedy Cures Malaria! (Sort Of)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny bone) to shine a bright
light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years
ago, many Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them children under
the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content—in the form of web videos, public
service announcements and character sketches—to educate and engage a new audience in the fight against malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak, co-executive producer of The
Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time,
talent and improvisational skills to do what they do best. The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight against malaria," said Elizabeth
Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow @MalariaNoMore on
Twitter to get updates and new content and news about Comedy Fights Malaria. The clips will be available starting today, October 18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No More constantly looks for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day. Comedy Fights Malaria brings that message home
October 18, 2010
in an entirely new way that will amuse and shock people into taking action against the disease."
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks to new tools like
mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the public eye to show how every person can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa Edelstein, Sarah Gilbert, Elliott
Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst,
Rob Riggle, Paul Scheer, Jason Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 18, 2010
Aziz Ansari, Will Arnett, Ed Helms, more join for Malaria No More viral video campaign
October 28, 2010
October 28, 2010
October 18, 2010
Malaria No More releases irreverent TV, viral videos to raise awareness to
eliminate disease
NEW YORK — A new public service announcement irreverently suggests one way to solve the malaria problem in Africa: Recruit a cadre of sexy mosquitoes called La Femme
Mosquita to seduce and kill their disease-carrying counterparts.
It's one example of the humor the nonprofit group Malaria No More hopes will spread awareness in eliminating the deadly disease.
B.J. Novak, star of the NBC sitcom "The Office," likes the "laugh with us and not at us" approach. He and other celebrities including Ed Helms, Elizabeth Banks, John Mayer, and Orlando Bloom are lending their support to the group through a series of TV spots
and viral videos.
Novak said that public service announcements historically have gotten little respect, despite the importance of their causes, making them ripe for ridicule. The ubiquitous
"This is your brain on drugs" ad that showed an egg frying was satirized in "Nightmare on Elm Street" with Johnny Depp getting whacked in the head with frying pan by Freddy
Krueger.
One of the funniest spots in the Malaria No More campaign stars Helms as a big-game hunter. In the three-minute video, the actor suggests alternative techniques to kill malaria-
borne mosquitoes, such as biting back.
October 18, 2010
Helms traveled to Senegal to observe the problem and produce the spot. He called it "an incredible adventure" that he hopes will raise awareness. He feels the campaign can
educate a broad audience, and he also hopes to "piss off a few mosquitoes in the process."
Malaria was eradicated in the United States in the early 1950s, but still looms in the third world. In Africa, 2,000 children die every day from malaria, according to Malaria No
More, which breaks down to a death every 45 seconds.
Other tools to fight malaria include mosquito nets, insecticide and effective medicine. Banks sees those measures as the most effective but finds Helms' approach works, too.
"He for sure is using the other best medicine to fight malaria," Banks said. "Humor."
Most of the money raised for Malaria No More centers around $10 donations that come from texting to the word NET to 85944.
Global funding initiatives aim to end the threat of malaria in five years.
Said Novak: "Looking at it simply by the numbers, the math works out very well."
October 18, 2010
Breaking News: Comedy Cures Malaria! (Sort Of)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny bone) to shine a bright
light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years
ago, many Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them children under
the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content—in the form of web videos, public
service announcements and character sketches—to educate and engage a new audience in the fight against malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak, co-executive producer of The
Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time,
talent and improvisational skills to do what they do best. The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight against malaria," said Elizabeth
Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow @MalariaNoMore on
Twitter to get updates and new content and news about Comedy Fights Malaria. The clips will be available starting today, October 18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No More constantly looks for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day. Comedy Fights Malaria brings that message home in an entirely new way that will amuse and shock people into taking action against the
disease."
October 18, 2010
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks to new tools like
mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the public eye to show how every person can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa Edelstein, Sarah Gilbert, Elliott
Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst,
Rob Riggle, Paul Scheer, Jason Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 19, 2010
John Mayer, Ed Helms Fight Malaria With Comedy
October 18, 2010
October 18, 2010
October 18, 2010
Breaking News: Comedy Cures Malaria! (Sort Of)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny bone) to shine a bright
light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years
ago, many Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them children under
the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content—in the form of web videos, public
service announcements and character sketches—to educate and engage a new audience in the fight against malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak, co-executive producer of The
Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time,
talent and improvisational skills to do what they do best. The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight against malaria," said Elizabeth
Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow @MalariaNoMore on
Twitter to get updates and new content and news about Comedy Fights Malaria. The clips will be available starting today, October 18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No More constantly looks for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day. Comedy Fights Malaria brings that message home in an entirely new way that will amuse and shock people into taking action against the
disease."
October 18, 2010
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks to new tools like
mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the public eye to show how every person can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa Edelstein, Sarah Gilbert, Elliott
Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst,
Rob Riggle, Paul Scheer, Jason Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 18, 2010
Breaking News: Comedy Cures Malaria! (Sort Of)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny bone) to shine a bright
light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years
ago, many Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them children under
the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content—in the form of web videos, public
service announcements and character sketches—to educate and engage a new audience in the fight against malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak, co-executive producer of The
Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time,
talent and improvisational skills to do what they do best. The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight against malaria," said Elizabeth
Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow @MalariaNoMore on
Twitter to get updates and new content and news about Comedy Fights Malaria. The clips will be available starting today, October 18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No More constantly looks for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day. Comedy Fights Malaria brings that message home in an entirely new way that will amuse and shock people into taking action against the
disease."
October 18, 2010
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks to new tools like
mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the public eye to show how every person can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa Edelstein, Sarah Gilbert, Elliott
Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst,
Rob Riggle, Paul Scheer, Jason Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 18, 2010
Breaking News: Comedy Cures Malaria! (Sort Of)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny bone) to shine a bright
light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years
ago, many Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them children under
the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content—in the form of web videos, public
service announcements and character sketches—to educate and engage a new audience in the fight against malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak, co-executive producer of The
Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time,
talent and improvisational skills to do what they do best. The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight against malaria," said Elizabeth
Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow @MalariaNoMore on
Twitter to get updates and new content and news about Comedy Fights Malaria. The clips will be available starting today, October 18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No More constantly looks for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day. Comedy Fights Malaria brings that message home
October 18, 2010
in an entirely new way that will amuse and shock people into taking action against the disease."
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks to new tools like
mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the public eye to show how every person can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa Edelstein, Sarah Gilbert, Elliott
Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst,
Rob Riggle, Paul Scheer, Jason Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 19, 2010
October 18, 2010
October 18, 2010
Malaria No More releases irreverent TV, viral videos to raise awareness to
eliminate disease NEW YORK - A new public service announcement irreverently suggests one way to
solve the malaria problem in Africa: Recruit a cadre of sexy mosquitoes called La Femme Mosquita to seduce and kill their disease-carrying counterparts.
It's one example of the humor the nonprofit group Malaria No More hopes will spread awareness in eliminating the deadly disease.
B.J. Novak, star of the NBC sitcom "The Office," likes the "laugh with us and not at us" approach. He and other celebrities including Ed Helms, Elizabeth Banks, John Mayer, and Orlando Bloom are lending their support to the group through a series of TV spots
and viral videos.
Novak said that public service announcements historically have gotten little respect, despite the importance of their causes, making them ripe for ridicule. The ubiquitous
"This is your brain on drugs" ad that showed an egg frying was satirized in "Nightmare on Elm Street" with Johnny Depp getting whacked in the head with frying pan by Freddy
Krueger.
One of the funniest spots in the Malaria No More campaign stars Helms as a big-game hunter. In the three-minute video, the actor suggests alternative techniques to kill malaria-
borne mosquitoes, such as biting back.
Helms traveled to Senegal to observe the problem and produce the spot. He called it "an incredible adventure" that he hopes will raise awareness. He feels the campaign can
educate a broad audience, and he also hopes to "piss off a few mosquitoes in the process."
Malaria was eradicated in the United States in the early 1950s, but still looms in the third world. In Africa, 2,000 children die every day from malaria, according to Malaria No
More, which breaks down to a death every 45 seconds.
Other tools to fight malaria include mosquito nets, insecticide and effective medicine. Banks sees those measures as the most effective but finds Helms' approach works, too.
"He for sure is using the other best medicine to fight malaria," Banks said. "Humor."
October 18, 2010
Breaking News: Comedy Cures Malaria! (Sort Of)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny bone) to shine a bright
light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years
ago, many Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them children under
the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content—in the form of web videos, public
service announcements and character sketches—to educate and engage a new audience in the fight against malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak, co-executive producer of The
Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time,
talent and improvisational skills to do what they do best. The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight against malaria," said Elizabeth
Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow @MalariaNoMore on
Twitter to get updates and new content and news about Comedy Fights Malaria. The clips will be available starting today, October 18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No More constantly looks for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day. Comedy Fights Malaria brings that message home in an entirely new way that will amuse and shock people into taking action against the
disease."
October 18, 2010
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks to new tools like
mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the public eye to show how every person can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa Edelstein, Sarah Gilbert, Elliott
Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst,
Rob Riggle, Paul Scheer, Jason Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 18, 2010
Ed Helms and Celebrity Friends Fight Malaria with Viral Videos
Written by admin on October 18, 2010
Ed Helms and Celebrity Friends Fight Malaria with Viral Videos
What if laughing with your favorite comedians could save a life in Africa?
That’s the question posed by “Comedy Fights Malaria,” a new campaign from Malaria No More, a non-profit that aims to end malaria deaths in Africa — where a child dies
from the disease every 45 seconds — by 2015.
The organization’s latest campaign features PSA and viral videos from 25 comedians and celebrities including John Mayer, Orlando Bloom, Jason Schwartzman, Ted Danson and
Aziz Ansari, among others.
PSAs like the one above will be joined by more ridiculous takes like the below video from Ed Helms. In it, Helms plans to end malaria by recruiting a group of sexy female
mosquitoes to kill off their disease-spreading counterparts. The code name? “La Femme Mosquita.”
Comedy Fights Malaria is part of a new brand of social good that relies more on awareness and raising public conversation around key issues. While pure awareness
campaigns can be criticized for how much good they actually do, Comedy Fights Malaria looks like it will help bring important health issues into public conversation.
What do you think? Are campaigns like this actually effective? What vid are you most looking forward to? How will you contribute?
October 18, 2010
Malaria PSA uses humor to spread disease awareness
NEW YORK (AP) — A new public service announcement irreverently suggests one way to solve the malaria problem in
Africa: Recruit a cadre of sexy mosquitoes called La Femme Mosquita to seduce and kill their disease-carrying counterparts.
It's one example of the humor the nonprofit group Malaria No More hopes will spread awareness in eliminating the deadly disease.
B.J. Novak, star of the NBC sitcom "The Office," likes the "laugh with us and not at us" approach. He and other celebrities including Ed Helms, Elizabeth Banks, John Mayer, and Orlando Bloom are lending their support to the group through a series of TV spots
and viral videos.
Novak said that public service announcements historically have gotten little respect, despite the importance of their causes, making them ripe for ridicule. The ubiquitous
"This is your brain on drugs" ad that showed an egg frying was satirized in "Nightmare on Elm Street" with Johnny Depp getting whacked in the head with frying pan by Freddy
Krueger.
One of the funniest spots in the Malaria No More campaign stars Helms as a big-game hunter. In the three-minute video, the actor suggests alternative techniques to kill malaria-
borne mosquitoes, such as biting back.
Helms traveled to Senegal to observe the problem and produce the spot. He called it "an incredible adventure" that he hopes will raise awareness. He feels the campaign can
educate a broad audience, and he also hopes to "piss off a few mosquitoes in the process."
October 18, 2010
Malaria was eradicated in the United States in the early 1950s, but still looms in the third world. In Africa, 2,000 children die every day from malaria, according to Malaria No
More, which breaks down to a death every 45 seconds.
Other tools to fight malaria include mosquito nets, insecticide and effective medicine. Banks sees those measures as the most effective but finds Helms' approach works, too.
"He for sure is using the other best medicine to fight malaria," Banks said. "Humor."
Most of the money raised for Malaria No More centers around $10 donations that come from texting to the word NET to 85944.
Global funding initiatives aim to end the threat of malaria in five years.
Said Novak: "Looking at it simply by the numbers, the math works out very well."
October 18, 2010
Celebrities and comedians, including Orlando Bloom, Will Arnett, Elizabeth Banks, John Mayer, and Ellie Kemper have teamed up to fight Malaria. To raise money for "Malaria No More" the "Comedy Fights Malaria" campaign combines funny and entertaining bits
that aim to prove Malaria is no laughing matter. Emphasizing the reality that every 45 seconds a child in Africa dies from malaria, the
campaign hopes to use humor to keep malaria in the spotlight. We especially like when Aziz Ansari from NBC's Parks and Recreation announces, "If malaria were a person, I
would kick them in the head!"
Watch the videos below and visit Facebook.com/MalariaNoMore to learn more.
October 18, 2010
Malaria PSA uses humor to spread disease awareness
October 18, 2010
October 18, 2010
Breaking News: Comedy Cures Malaria! (Sort Of)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny bone) to shine a bright
light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years
ago, many Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them children under
the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content—in the form of web videos, public
service announcements and character sketches—to educate and engage a new audience in the fight against malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak, co-executive producer of The
Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time,
talent and improvisational skills to do what they do best. The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight against malaria," said Elizabeth
Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow @MalariaNoMore on
Twitter to get updates and new content and news about Comedy Fights Malaria. The clips will be available starting today, October 18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No More constantly looks for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day. Comedy Fights Malaria brings that message home in an entirely new way that will amuse and shock people into taking action against the
disease."
October 18, 2010
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks to new tools like
mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the public eye to show how every person can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa Edelstein, Sarah Gilbert, Elliott
Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst,
Rob Riggle, Paul Scheer, Jason Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 18, 2010
Breaking News: Comedy Cures Malaria! (Sort Of)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny bone) to shine a bright
light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years
ago, many Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them children under
the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content—in the form of web videos, public
service announcements and character sketches—to educate and engage a new audience in the fight against malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak, co-executive producer of The
Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time,
talent and improvisational skills to do what they do best. The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight against malaria," said Elizabeth
Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow @MalariaNoMore on
Twitter to get updates and new content and news about Comedy Fights Malaria. The clips will be available starting today, October 18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No More constantly looks for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day. Comedy Fights Malaria brings that message home in an entirely new way that will amuse and shock people into taking action against the
disease."
October 18, 2010
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks to new tools like
mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the public eye to show how every person can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa Edelstein, Sarah Gilbert, Elliott
Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst,
Rob Riggle, Paul Scheer, Jason Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 18, 2010
Breaking News: Comedy Cures Malaria! (Sort Of)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny bone) to shine a bright
light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years
ago, many Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them children under
the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content—in the form of web videos, public
service announcements and character sketches—to educate and engage a new audience in the fight against malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak, co-executive producer of The
Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time,
talent and improvisational skills to do what they do best. The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight against malaria," said Elizabeth
Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow @MalariaNoMore on
Twitter to get updates and new content and news about Comedy Fights Malaria. The clips will be available starting today, October 18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No More constantly looks for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day. Comedy Fights Malaria brings that message home in an entirely new way that will amuse and shock people into taking action against the
disease."
October 18, 2010
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks to new tools like
mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the public eye to show how every person can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa Edelstein, Sarah Gilbert, Elliott
Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst,
Rob Riggle, Paul Scheer, Jason Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 18, 2010
Breaking News: Comedy Cures Malaria! (Sort Of)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film and music have joined Malaria No More to use their talent (and their funny bone) to shine a bright
light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years
ago, many Americans do not know that this preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them children under
the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue. Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content—in the form of web videos, public
service announcements and character sketches—to educate and engage a new audience in the fight against malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people thinking about a serious opportunity to save lives," said B.J. Novak, co-executive producer of The
Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-location in Senegal—was written predominantly by the stars themselves, donating their time,
talent and improvisational skills to do what they do best. The result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight against malaria," said Elizabeth
Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we can make malaria no more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow @MalariaNoMore on
Twitter to get updates and new content and news about Comedy Fights Malaria. The clips will be available starting today, October 18th.
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No More constantly looks for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day. Comedy Fights Malaria brings that message home in an entirely new way that will amuse and shock people into taking action against the
disease."
Malaria kills a child in Africa every 45 seconds, but the world is making incredible progress toward ending malaria deaths in Africa by 2015. Thanks to new tools like
October 18, 2010
mosquito nets, safe indoor spraying and effective medicines, the world is better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the public eye to show how every person can help win the race to save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa Edelstein, Sarah Gilbert, Elliott
Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst,
Rob Riggle, Paul Scheer, Jason Schwartzman and Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
October 18, 2010
October 18, 2010
October 18, 2010
October 18, 2010
he trip to Germany comes as Orlando continues to film his role alongside Milla Jovovich in the Paul W.S. Anderson directed movie "The Three Musketeers".
In other news, Mr Bloom recently filmed a humorous public service announcement video for Malaria No More’s “Comedy Fights Malaria” campaign.
Other celebs in on the comedic sketch are John Mayer, Elizabeth Banks, Jeremy Piven and Ted Danson.
October 18, 2010
Malaria PSA uses humor to spread disease awareness
A new public service announcement irreverently suggests one way to solve the malaria problem in Africa: Recruit a cadre of sexy mosquitoes called La Femme Mosquita to
seduce and kill their disease-carrying counterparts.
It's one example of the humor the nonprofit group Malaria No More hopes will spread awareness in eliminating the deadly disease.
B.J. Novak, star of the NBC sitcom "The Office," likes the "laugh with us and not at us" approach. He and other celebrities including Ed Helms, Elizabeth Banks, John Mayer, and Orlando Bloom are lending their support to the group through a series of TV spots
and viral videos.
Novak said that public service announcements historically have gotten little respect, despite the importance of their causes, making them ripe for ridicule. The ubiquitous
"This is your brain on drugs" ad that showed an egg frying was satirized in "Nightmare on Elm Street" with Johnny Depp getting whacked in the head with frying pan by Freddy
Krueger.
One of the funniest spots in the Malaria No More campaign stars Helms as a big-game hunter. In the three-minute video, the actor suggests alternative techniques to kill malaria-
borne mosquitoes, such as biting back.
Helms traveled to Senegal to observe the problem and produce the spot. He called it "an incredible adventure" that he hopes will raise awareness. He feels the campaign can
educate a broad audience, and he also hopes to "piss off a few mosquitoes in the process."
Malaria was eradicated in the United States in the early 1950s, but still looms in the third world. In Africa, 2,000 children die every day from malaria, according to Malaria No
More, which breaks down to a death every 45 seconds.
Other tools to fight malaria include mosquito nets, insecticide and effective medicine. Banks sees those measures as the most effective but finds Helms' approach works, too.
"He for sure is using the other best medicine to fight malaria," Banks said. "Humor."
October 18, 2010
Most of the money raised for Malaria No More centers around $10 donations that come from texting to the word NET to 85944.
Global funding initiatives aim to end the threat of malaria in five years.
Said Novak: "Looking at it simply by the numbers, the math works out very well."
October 18, 2010
Malaria PSA Uses Humor To Spread Disease Awareness NEW YORK (AP) ―
A new public service announcement irreverently suggests one way to solve the malaria problem in Africa: Recruit a cadre of sexy mosquitoes called La Femme Mosquita to
seduce and kill their disease-carrying counterparts.
It's one example of the humor the nonprofit group Malaria No More hopes will spread awareness in eliminating the deadly disease.
B.J. Novak, star of the NBC sitcom "The Office," likes the "laugh with us and not at us" approach. He and other celebrities including Ed Helms, Elizabeth Banks, John Mayer, and Orlando Bloom are lending their support to the group through a series of TV spots
and viral videos.
Novak said that public service announcements historically have gotten little respect, despite the importance of their causes, making them ripe for ridicule. The ubiquitous
"This is your brain on drugs" ad that showed an egg frying was satirized in "Nightmare on Elm Street" with Johnny Depp getting whacked in the head with frying pan by Freddy
Krueger.
One of the funniest spots in the Malaria No More campaign stars Helms as a big-game hunter. In the three-minute video, the actor suggests alternative techniques to kill malaria-
borne mosquitoes, such as biting back.
Helms traveled to Senegal to observe the problem and produce the spot. He called it "an incredible adventure" that he hopes will raise awareness. He feels the campaign can
educate a broad audience, and he also hopes to "piss off a few mosquitoes in the process."
Malaria was eradicated in the United States in the early 1950s, but still looms in the third world. In Africa, 2,000 children die every day from malaria, according to Malaria No
More, which breaks down to a death every 45 seconds.
Other tools to fight malaria include mosquito nets, insecticide and effective medicine. Banks sees those measures as the most effective but finds Helms' approach works, too.
"He for sure is using the other best medicine to fight malaria," Banks said. "Humor."
October 18, 2010
Most of the money raised for Malaria No More centers around $10 donations that come from texting to the word NET to 85944.
Global funding initiatives aim to end the threat of malaria in five years.
Said Novak: "Looking at it simply by the numbers, the math works out very well."
October 21, 2010
Malaria PSA uses humor to spread disease awareness
NEW YORK (AP) — A new public service announcement irreverently suggests one way to solve the malaria problem in Africa: Recruit a cadre of sexy mosquitoes called La
Femme Mosquita to seduce and kill their disease–carrying counterparts.
It's one example of the humor the nonprofit group Malaria No More hopes will spread awareness in eliminating the deadly disease.
B.J. Novak, star of the NBC sitcom "The Office," likes the "laugh with us and not at us" approach. He and other celebrities including Ed Helms, Elizabeth Banks, John Mayer, and Orlando Bloom are lending their support to the group through a series of TV spots
and viral videos.
Novak said that public service announcements historically have gotten little respect, despite the importance of their causes, making them ripe for ridicule. The ubiquitous
"This is your brain on drugs" ad that showed an egg frying was satirized in "Nightmare on Elm Street" with Johnny Depp getting whacked in the head with frying pan by Freddy
Krueger.
One of the funniest spots in the Malaria No More campaign stars Helms as a big–game hunter. In the three–minute video, the actor suggests alternative techniques to kill
malaria–borne mosquitoes, such as biting back.
Helms traveled to Senegal to observe the problem and produce the spot. He called it "an incredible adventure" that he hopes will raise awareness. He feels the campaign can
educate a broad audience, and he also hopes to "piss off a few mosquitoes in the process."
Malaria was eradicated in the United States in the early 1950s, but still looms in the third world. In Africa, 2,000 children die every day from malaria, according to Malaria No
More, which breaks down to a death every 45 seconds.
Other tools to fight malaria include mosquito nets, insecticide and effective medicine. Banks sees those measures as the most effective but finds Helms' approach works, too.
"He for sure is using the other best medicine to fight malaria," Banks said. "Humor."
Most of the money raised for Malaria No More centers around $10 donations that come from texting to the word NET (News - Alert) to 85944.
Global funding initiatives aim to end the threat of malaria in five years.
Said Novak: "Looking at it simply by the numbers, the math works out very well."
October 18, 2010
October 18, 2010
October 18, 2010
October 19, 2010
October 18, 2010
October 22, 2010
Comedian -- and vegan -- Ellen DeGeneres is the face of Farm Sanctuary's annual Adopt-a-Turkey Project, which encourages supporters to rescue a turkey this Thanksgiving (instead of roasting one). Find out how you can join the cause -- without sacrificing a
delicious meal.
A $30 donation allows you to save one of the Sanctuary's feathered friends -- and DeGeneres hopes you won't stop there: "Save a life this Thanksgiving and join me in starting a new tradition by adopting a turkey instead of eating one," she says. Farm
Sanctuary reports that more than 46 million turkeys are raised for Thanksgiving meals each year; for a more sustainable, cruelty-free meal, try Ellen's recipe for Celebration
Loaf with grilled vegetables. (Via Planet Green)
October 22, 2010
Before she was designing her own line of vegan footwear, tasting vegetarian entrees on "Top Chef," and judging sustainable fashion on "Project Runway," Natalie Portman was an 11-year-old with a prime spot singing backup in this song from the World Patrol Kids.
At the Environmental Media Awards, organizers showed off Portman's moves with a special presentation of the c. 1992 video, where she provides vocals on the chorus:
"Recycle it, renew it, reuse it, redo it, If we can reuse it, why should we lose it? Show you care." (But the video isn't news to longtime TreeHugger readers: We posted about it
in 2007.) (Via Ecorazzi)
October 22, 2010
Funny men and women from the television, film, and music industries have joined together for Comedy No More, a series of PSAs that support Malaria No More in its
efforts to end deaths from the disease in Africa by 2015. The organization hopes that by enlisting celebrities including Orlando Bloom, Aziz Ansari, Scott Wolf, Ed Helms, Ted
Danson, B.J. Novak, Elizabeth Banks, and Lisa Edelstein (among many others) for character sketches and viral videos, they can "keep malaria in the conversation." Says Banks, "The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can fight against malaria. Since malaria is not a
problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we can make malaria no more."
Actor David Arquette shows off his semi-serious side in an online video that urges
California voters to say no to Proposition 23, a November ballot initiative that would suspend the state's Global Warming Act of 2006. The Global Warming Act, also known
as Assembly Bill 32, required the state to implement a framework for reducing greenhouse gas emissions to the level they were in 1990 by the year 2020; the proposition would "freeze all provisions of AB 32 until California's unemployment rate drops below 5.5% for four consecutive quarters." But Arquette isn't the only star coming out against
the measure: James Cameron and Robert Redford are also reportedly donating to the cause, according to LA Weekly. (Via The Huffington Post)
October 18, 2010
October 18, 2010
October 18, 2010
October 21, 2010
October 18, 2010
October 18, 2010
October 18, 2010
October 19, 2010
October 22, 2010
Can comedy fight malaria? Well, that’s up to you to decide.
For the Comedy Fights Malaria campaign, which just kicked off today, non-profit Malaria No More is using humor to keep malaria in the spotlight. Featuring “absurd and sometimes downright bizarre messages” from a broad range of stars, including Ed Helms, John Mayer, Elizabeth Banks, BJ Novak and Nick Kroll, the
organization hope to raise awareness for this issue. For instance, did you know that every 45 seconds, a child in Africa dies from malaria?
Interested in learning more while getting a good chuckle?
Fans and supporters are asked to “Like” Malaria No More onFacebook, and there you can learn about how the world is working to end malaria deaths in Africa by 2015…and get a
good laugh.
October 20, 2010
Malaria No More Uses Humor to Show Malaria Is No Joke
I’m not a fan of gloom and doom nonprofit marketing. Dire warnings with massively depressing supporting statistics tend to depress people into
inaction. So I’m delighted to see the opposite—the extreme opposite—in Malaria No More’s new campaign, Comedy Fights Malaria. If they can make a
campaign about blood-sucking, life-threatening mosquitoes funny and effective, then the rest of us have no excuse to be just a wee bit more
aspirational - if not amusing - in our messaging.
Malaria No More’s campaign features spots from 25 comedians and celebs, including Ed Helms on “La Femme Mosquita” (sexy female mosquitoes as a solution to malaria), John Mayer and BJ Novak. Check out the videos here.
“The web has always thrived on comedy - from the first email joke to the massive appeal of funnyordie.com. Malaria No More tapped into this base by using high profile comedians to get people talking about how everyone can help end malaria deaths in Africa,” according to Scott Case (CEO of Malaria
No More).
October 18, 2010
October 18, 2010
Breaking News: Comedy Cures Malaria! (Sort Of)
Twenty-Five Entertainers Launch Unique Awareness Campaign for Malaria No More
NEW YORK, Oct. 18 /PRNewswire-USNewswire/ -- Stars from television, film
and music have joined Malaria No More to use their talent (and their funny bone) to shine a bright light on the malaria crisis and get people talking about malaria. Of course, there's nothing funny about malaria—but comedy can be a powerful
tool for bringing the issue to a new audience. Although malaria was eradicated in the United States nearly 60 years ago, many Americans do not know that this
preventable and treatable disease continues to claim the lives of more that 850,000 people every year—most of them children under the age of 5 in Africa.
Comedy Fights Malaria takes a brand-new approach to an age-old health issue.
Rather than the traditional method of earnest appeals for aid, Comedy Fights Malaria focuses first and foremost on providing entertaining content—in the form
of web videos, public service announcements and character sketches—to educate and engage a new audience in the fight against malaria.
"Comedy Fights Malaria is a fresh, different, and truly funny way to get people
thinking about a serious opportunity to save lives," said B.J. Novak, co-executive producer of The Office and a creative force behind the campaign.
The content for Comedy Fights Malaria—including character sketches filmed on-
location in Senegal—was written predominantly by the stars themselves, donating their time, talent and improvisational skills to do what they do best. The
result is always amusing, often absurd and sometimes downright shocking messages from a broad range of stars.
"The great thing about using comedy is that we're able to entertain and surprise people while showing them how they can contribute to the fight against malaria,"
said Elizabeth Banks. "Since malaria is not a problem in the U.S., it's easy to forget about it. But by keeping malaria in the spotlight, we can make malaria no
more."
Viewers can engage in the fight against malaria by making it part of their online conversation. Simply "like" Malaria No More on Facebook or follow
@MalariaNoMore on Twitter to get updates and new content and news about Comedy Fights Malaria. The clips will be available starting today, October 18th.
October 18, 2010
"The race to end malaria deaths needs all the help it can get—including the power of laughter," said Scott Case, CEO of Malaria No More. "Malaria No More
constantly looks for new ways to get people to sit up and pay attention to a disease that needlessly kills more than 2,000 children every day. Comedy Fights
Malaria brings that message home in an entirely new way that will amuse and shock people into taking action against the disease."
Malaria kills a child in Africa every 45 seconds, but the world is making incredible
progress toward ending malaria deaths in Africa by 2015. Thanks to new tools like mosquito nets, safe indoor spraying and effective medicines, the world is
better prepared to defeat the disease than ever before. Malaria No More works to keep malaria in the public eye to show how every person can help win the race to
save lives from malaria.
The artists involved in Comedy Fights Malaria include: Aziz Ansari, Will Arnett, Lake Bell, Orlando Bloom, Elizabeth Banks, Ted Danson, Lisa Edelstein, Sarah Gilbert, Elliott Gould, Josh Groban, Rachel Harris, Ed Helms, Rob Huebel, Ellie Kemper, Nick Kroll, Natasha Leggero, Riki Lindhome, John Mayer, B.J. Novak, Jeremy Piven, Jeff Probst, Rob Riggle, Paul Scheer, Jason Schwartzman and
Scott Wolf.
Original scoring for the PSAs was provided by Theodore Shapiro, in memory of Leonard Shapiro, and additional music made available by John Mayer.
Malarity ensues at Facebook.com/MalariaNoMore.
About Malaria No More
Malaria No More is determined to end malaria deaths in Africa – and we're
helping the world get it done. Malaria No More leverages high-impact communications to engage the world, global advocacy to rally leadership and
strategic investments to accelerate progress. For more information, visit www.MalariaNoMore.org, read our Buzzwords blog, fan our Facebook page and
follow us on Twitter.
October 18, 2010
NEW YORK -- A new public service announcement irreverently suggests one way to solve the malaria problem in Africa: Recruit a cadre of sexy mosquitoes
called La Femme Mosquita to seduce and kill their disease-carrying counterparts.
It's one example of the humor the nonprofit group Malaria No More hopes will spread awareness in eliminating the deadly disease.
B.J. Novak, star of the NBC sitcom "The Office," likes the "laugh with us and not at us" approach. He and other celebrities including Ed Helms, Elizabeth Banks,
John Mayer, and Orlando Bloom are lending their support to the group through a series of TV spots and viral videos.
Novak said that public service announcements historically have gotten little
respect, despite the importance of their causes, making them ripe for ridicule. The ubiquitous "This is your brain on drugs" ad that showed an egg frying was
satirized in "Nightmare on Elm Street" with Johnny Depp getting whacked in the head with frying pan by Freddy Krueger.
One of the funniest spots in the Malaria No More campaign stars Helms as a big-game hunter. In the three-minute video, the actor suggests alternative techniques
to kill malaria-borne mosquitoes, such as biting back.
Helms traveled to Senegal to observe the problem and produce the spot. He called it "an incredible adventure" that he hopes will raise awareness. He feels the campaign can educate a broad audience, and he also hopes to "piss off a
few mosquitoes in the process."
Malaria was eradicated in the United States in the early 1950s, but still looms in the third world. In Africa, 2,000 children die every day from malaria, according to
Malaria No More, which breaks down to a death every 45 seconds.
October 18, 2010
Other tools to fight malaria include mosquito nets, insecticide and effective medicine. Banks sees those measures as the most effective but finds Helms'
approach works, too.
"He for sure is using the other best medicine to fight malaria," Banks said. "Humor."
Most of the money raised for Malaria No More centers around $10 donations that
come from texting to the word NET to 85944.
Global funding initiatives aim to end the threat of malaria in five years.
Said Novak: "Looking at it simply by the numbers, the math works out very well."
wharfyouth.org
October 18, 2010
NEW YORK – A nеw open use proclamation irreverently suggests the single approach tο
compromise thе malaria complaint іn Africa: Recruit the cadre οf voluptuous mosquitoes called
La Femme Mosquita tο charm аnd kіll thеіr disease-carrying counterparts.
It’s the single e.g. οf thе amusement thе nonprofit organisation Malaria Nο More hopes wіll
widespread recognition іn expelling thе lethal disease.
B.J. Novak, star οf thе NBC sitcom “Thе Office,” lіkеѕ thе “laugh wіth υѕ аnd nοt аt υѕ″ аррrοасh. Hе
аnd οthеr celebrities together with Ed Helms, Elizabeth Banks, John Mayer, аnd Orlando Bloom аrе lending thеіr await tο thе organisation by the
array οf TV spots аnd viral videos. Novak ѕаіd thаt open use announcements historically hаνе gotten tiny respect,
notwithstanding thе significance οf thеіr causes, mаkіng thеm developed fοr ridicule. Thе entire “Thіѕ іѕ уουr brain οn drugs” ad thаt ѕhοwеd аn egg frying wаѕ satirized іn
“Nightmare οn Elm Street” wіth Johnny Depp removing whacked іn thе conduct wіth frying vessel bу Freddy Krueger.
One οf thе mοѕt аmυѕіng spots іn thе Malaria Nο More debate stars Helms аѕ the hυgе-game hunter. In thе three-minute video, thе actress suggests pick techniques tο kіll
malaria-borne mosquitoes, such аѕ satirical back. Helms trafficked tο Senegal tο comply thе complaint аnd furnish thе spot. Hе called іt
“аn іnсrеdіblе adventure” thаt hе hopes wіll lift awareness. Hе feels thе debate саn teach the extended audience, аnd hе аlѕο hopes tο “piss οff the couple of mosquitoes іn thе
process.” Malaria wаѕ eradicated іn thе United States іn thе early 1950s, bυt still looms іn thе third world. In Africa, 2,000 young kids die еνеrу day frοm malaria, according tο Malaria Nο
More, whісh brеаkѕ down tο the genocide еνеrу 45 seconds. Othеr collection tο quarrel malaria embody butterfly nets, bomb аnd in effect medicine. Banks sees those measures аѕ thе mοѕt in effect bυt finds Helms’ аррrοасh works, tοο. “Hе fοr certain іѕ regulating thе οthеr most appropriate disinfectant tο quarrel malaria,”
Banks ѕаіd. “Humor.” Mοѕt οf thе income lifted fοr Malaria Nο More centers around donations thаt come frοm
texting tο thе word NET tο 85944. Global appropriation initiatives target tο еnd thе hazard οf malaria іn 5 years.
Sаіd Novak: “Looking аt іt simply bу thе numbers, thе math functions out really well.”
October 18, 2010
October 27, 2010
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October 18, 2010
NEW YORK – A new public service announcement irreverently suggests one way to solve the malaria problem in Africa: Recruit a cadre of sexy mosquitoes called La Femme
Mosquita to seduce and kill their disease-carrying counterparts. It's one example of the humor the nonprofit group Malaria No More hopes will spread
awareness in eliminating the deadly disease. B.J. Novak, star of the NBC sitcom "The Office," likes the "laugh with us and not at us" approach. He and other celebrities including Ed Helms, Elizabeth Banks, John Mayer, and Orlando Bloom are lending their support to the group through a series of TV spots
and viral videos. Novak said that public service announcements historically have gotten little respect, despite the importance of their causes, making them ripe for ridicule. The ubiquitous
"This is your brain on drugs" ad that showed an egg frying was satirized in "Nightmare on Elm Street" with Johnny Depp getting whacked in the head with frying pan by Freddy
Krueger. One of the funniest spots in the Malaria No More campaign stars Helms as a big-game
hunter. In the three-minute video, the actor suggests alternative techniques to kill malaria-borne mosquitoes, such as biting back.
Helms traveled to Senegal to observe the problem and produce the spot. He called it "an incredible adventure" that he hopes will raise awareness. He feels the campaign can
educate a broad audience, and he also hopes to "piss off a few mosquitoes in the process." Malaria was eradicated in the United States in the early 1950s, but still looms in the third
world. In Africa, 2,000 children die every day from malaria, according to Malaria No More, which breaks down to a death every 45 seconds.
Other tools to fight malaria include mosquito nets, insecticide and effective medicine. Banks sees those measures as the most effective but finds Helms' approach works, too. "He for sure is using the other best medicine to fight malaria," Banks said. "Humor."
Most of the money raised for Malaria No More centers around $10 donations that come from texting to the word NET to 85944.
Global funding initiatives aim to end the threat of malaria in five years. Said Novak: "Looking at it simply by the numbers, the math works out very well."
October 18, 2010
Comedy Fights Malaria
What if laughter really is the best medicine? Malaria No More is using a brand-new approach (comedy!) to an age-old health issue (malaria!) to cut through the clutter and
get people talking about malaria.
Featuring: Orlando Bloom, Elizabeth Banks, John Mayer, Aziz Ansari, Ed Helms, B.J. Novak, Will Arnett, Ted Danson, Jeff Probst, Lake Bell, Rob Riggle, Jeremy Piven, Jason Schwartzman, Ellie Kemper, Elliott Gould, Rob Huebel, Lisa Edelstein, Sarah Gilvert, Josh Groban, Scott Wolf, Paul Scheer, Nick Kroll, Natasha Leggero, Riki
Lindhome
A new public service announcement irreverently suggests one way to solve the malaria problem in Africa: Recruit a cadre of sexy mosquitoes called La Femme Mosquita to
seduce and kill their disease-carrying counterparts.
It’s one example of the humor the nonprofit group Malaria No More hopes will spread awareness in eliminating the deadly disease.
B.J. Novak, star of the NBC sitcom “The Office,” likes the “laugh with us and not at us” approach. He and other celebrities including Ed Helms, Elizabeth Banks, John Mayer, and Orlando Bloom are lending their support to the group through a series
of TV spots and viral videos.
Novak said that public service announcements historically have gotten little respect, despite the importance of their causes, making them ripe for ridicule. The ubiquitous “This is your brain on drugs” ad that showed an egg frying was satirized in “Nightmare
on Elm Street” with Johnny Depp getting whacked in the head with frying pan by Freddy Krueger.
One of the funniest spots in the Malaria No More campaign stars Helms as a big-game hunter. In the three-minute video, the actor suggests alternative techniques to kill malaria-
borne mosquitoes, such as biting back.
Helms traveled to Senegal to observe the problem and produce the spot. He called it “an incredible adventure” that he hopes will raise awareness. He feels the campaign can
educate a broad audience, and he also hopes to “piss off a few mosquitoes in the process.”
October 18, 2010
Malaria was eradicated in the United States in the early 1950s, but still looms in the third world. In Africa, 2,000 children die every day from malaria, according to
Malaria No More, which breaks down to a death every 45 seconds.
Other tools to fight malaria include mosquito nets, insecticide and effective medicine. Banks sees those measures as the most effective but finds Helms’ approach works, too.
“He for sure is using the other best medicine to fight malaria,” Banks said. “Humor.”
Most of the money raised for Malaria No More centers around $10 donations that come from texting to the word NET to 85944.
Global funding initiatives aim to end the threat of malaria in five years.
Said Novak: “Looking at it simply by the numbers, the math works out very well.”
October 19, 2010
October 22, 2010
Can comedy fight malaria? Well, that’s up to you to decide.
For the Comedy Fights Malaria campaign, which just kicked off today, non-profit Malaria No More is using humor to keep malaria in the spotlight. Featuring “absurd and sometimes downright bizarre messages” from a broad range of stars, including Ed Helms, John Mayer, Elizabeth Banks, BJ Novak and Nick Kroll, the
organization hope to raise awareness for this issue. For instance, did you know that every 45 seconds, a child in Africa dies from malaria?
Interested in learning more while getting a good chuckle?
Fans and supporters are asked to “Like” Malaria No More onFacebook, and there you can learn about how the world is working to end malaria deaths in Africa by 2015…and get a
good laugh.
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