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1 Welcome to TIS Talks We believe that today’s ICT4D (information and community technology for development) environment presents us with trends and opportunities with great potential to generate game changing innovations to telecentres and their growing number of users. Join us and learn how!
24

Making Telecentres Sustainable: Sharing BIID Experiences in Bangladesh

Jan 12, 2015

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BIID Network is a pioneer in the adoption of e-health and e-agriculture services in Bangladesh. This webinar explains the different services and the necessary steps to develop the business model in the organization.
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Page 1: Making Telecentres Sustainable: Sharing BIID Experiences in Bangladesh

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Welcome to TIS Talks We believe that today’s ICT4D (information and community technology for development) environment presents us with trends and opportunities with great potential to generate game changing innovations to telecentres and their growing number of users. Join us and learn how!

Page 2: Making Telecentres Sustainable: Sharing BIID Experiences in Bangladesh

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Host and Moderatos Jimena Betancourt TIS TALKS COORDINATOR Jimena Betancourt is an international consultant with more than 10 years of experience in social innovation, strategy and management for sustainable development enterprises and social businesses in ICT4D. She has been involved with the telecentre movement since 2009.   [email protected] @jimebeta

Page 3: Making Telecentres Sustainable: Sharing BIID Experiences in Bangladesh

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Md Shahid Uddin Akbar Chief Executive Officer Bangladesh Institute of ICT in Development

Making  Telecentres  Sustainable  Sharing  BIID  experiences  in  Bangladesh  

Page 4: Making Telecentres Sustainable: Sharing BIID Experiences in Bangladesh

Introduction of BIID -­‐  BIID   is   a   private   sector   ini8a8ve   that   offers   a   range   of    services   aimed   at   development   and   promo8on   of   ICT   based  informa8on  and  services  market  in  Bangladesh.    

-­‐  It’s   dis8nc8on   lies   in   clear   understanding   of   issues   &  opportuni8es  to    benefit  the  poor  with  the  use  of  ICTs.    

-­‐  BIID   envisions   in   becoming   a   reliable   and   leading   enterprise  offering   strategic   planning,   implementa8on   assistance   and  consul8ng   services   to   public,   private   and   other   ini8a8ves   in  ICT   based   services   market   of   Bangladesh   and   in   other  developing  countries.    

 

Page 5: Making Telecentres Sustainable: Sharing BIID Experiences in Bangladesh

Ini%a%ves  and  Services  of    BIID  �  Key Services -  Research and Consulting -  Service Development and Promotion -  HR capacity Building

�  Major Initiatives -  Proliferation of commercially driven telecenter network -  Promoting e-Agriculture (Major economic activity) -  Facilitating ICT adoption in health, SMEs, Tourism -  Empowering citizens with use of ICTs -  Promoting innovations in use of ICTs for rural communities -  Offering voice based multi-service through Short Code16250

Page 6: Making Telecentres Sustainable: Sharing BIID Experiences in Bangladesh

www.sme.com.bd Proudly Bangladesh

Member Bangladesh Telecentre Network (BTN)

BIID  Tanzania  

Projects and Partners

Page 7: Making Telecentres Sustainable: Sharing BIID Experiences in Bangladesh

Innovation R&D

Piloting & Demo Model

Strategic Partnership

Connectivity

Readiness (HR, Services)

Setting Goals and objectives

Capacity Building Regulatory

Framework

Awareness & Advocacy

Scale up (Replication)

Business Model

BIID Phases, Issues and Outcomes

Commercialization as Inclusive Model

Implementation and Fine Tuning

Pilot & Pre-Testing

QC & Certification

Service Branding

Page 8: Making Telecentres Sustainable: Sharing BIID Experiences in Bangladesh

Understanding on Telecentres �  A  Telecenter  is  a  hub  /  shared  access  point  with  ICT  enabled  services  

targeted   to   the   underserved   communi8es   in   rural   and   Peri-­‐urban  communi8es  as  a  mul8  service  delivery  plaJorm.    

�  The  model  developed  as  a  Inclusive  Business  Model  and  centre  owned  and  operated  by  a  local  entrepreneur  as  entrepreneurship  led  model,  will  be  operated  on  for-­‐profit  basis  with  social  benefits.  

�  Services   managed   &   Quality   ensured   by   BIID   and   offer   various   ICT  enabled   services   covering   agriculture,   health,   financial   services   and  others  under  standard  guidelines  &  training.  

�  The  model  will  include  value  added  services  like  Voice  and  SMS  based  services  with  strong  back  office  and  partnership  network  

Page 9: Making Telecentres Sustainable: Sharing BIID Experiences in Bangladesh

Telecentre

Reply from Web / online

resources

Advisory Panel

Experts

Help Desk at BIID

Specialist

Extension department

Service Provider

Rural users

Services (Information and service) Solution in ICT enabled and traditional media

Telecentre/ BP / Operator maintain

the contact and communicate to

get the solution as asked by the customers

Content update team will contact with the sector

Specific focal point to meet the query

and update content

Service delivered by using Internet / mobile or any

other media

Experts may

directly contacted

Service Delivery Flow of Telecentres

Page 10: Making Telecentres Sustainable: Sharing BIID Experiences in Bangladesh

BIID  involvement  in  Telecentres  �  Manage the Grameen Phone Community Information Centre (GP

CIC) network of 500 telecentres : Training, awareness building, service offering and monitoring

�  Developed framework of Union Information and Service Centres (UISC) and offered training and e-services

�  Assessed telecentres in Tanzania & recommended business model

�  Developed inclusive business model of telecentre titled Batighar (Lighthouse) and rolled out in 20 locations as pre-commercial

�  Innovate & offer service basket and branding (e-Krishok for agriculture, e-Clinic for health, EPO for extension, MSME for micro enterprises and Amar Hishab for Financial literacy

�  Develop strategic partnership with relevant stakeholders

Page 11: Making Telecentres Sustainable: Sharing BIID Experiences in Bangladesh

BIID Strategies for Telecnetre initiatives �  Serving the poor through profit in a sustainable way

�  Targeting the BoP (Base of the Pyramid) communities

�  Integrated approach and multi stakeholder partnership

�  Balancing financial and social benefits

�  Continuous innovation and demand based service development under Bundling of Services strategy where commercial and social (free) services offered

�  Inclusive business model win-win proposition for BIID-Local entrepreneur and target communities

Page 12: Making Telecentres Sustainable: Sharing BIID Experiences in Bangladesh

Supportive policy and commitment of the Govt.

Conn

ecti

vity

&

Tec

hnol

ogy

Busi

ness

Pl

an

Serv

ices

Capa

city

Awar

enes

s

Business model approach and need based services

Pilla

rs

Structure of Telecentre

Page 13: Making Telecentres Sustainable: Sharing BIID Experiences in Bangladesh

Five Major Strands of Telecentres

Livelihood • Livelihood Analysis (Social & Economic)

Services Needs

• Responsive Service Development

Ownership • Community Engagement / Partnership

Result •  Impact Assessment / Scaling up

Sustain ability

•  Inclusive Business Model

Page 14: Making Telecentres Sustainable: Sharing BIID Experiences in Bangladesh

Few  snapshots  of  exis8ng  telecentres  

Page 15: Making Telecentres Sustainable: Sharing BIID Experiences in Bangladesh

Myth  vs  Reality  about  telecentres  Livelihood & ICT is a fancy combination and most hot

development agenda to solve all problems exists in livelihood

ICT is only for the ‘elite’ communities, not for the ‘mass’

Services for the poor should be FREE and there is not paying capacity of the poor

Telecentre is the major economic driver and ICT can contribute to make the people efficient and system

transparent, which improve livelihood

Page 16: Making Telecentres Sustainable: Sharing BIID Experiences in Bangladesh

Challenges faced to introduce Business Model for telecentres �  Perception among the telecentre practitioners (Most

initiatives run under subsidized model with donor money)

�  Market distortion at field level and dominance of FREE services at the usage level

�  Balancing profit vs social cause, specially at local level

�  Lack of resources for innovation and model testing

�  Low awareness among different stakeholders

�  Conceptual limitations among the telentre practitioners

�  Lack of availability of ‘success models’ to demo

Page 17: Making Telecentres Sustainable: Sharing BIID Experiences in Bangladesh

Addressing the Challenges �  Setting the vision with right strategies

�  Targeting the untapped BoP market for growth and service packaging

�  Integration of inclusiveness in the business model

�  Positioning telecentres as a hub for social and commercial services

�  Resilience to survive the innovations and continuation

�  Building partnerships among development agencies and commercial organizations

�  Combination of mobile and PC based services

Page 18: Making Telecentres Sustainable: Sharing BIID Experiences in Bangladesh

Sustainability issue – The most debated issue in telecentre movement �  Defining sustainability by the practitioners are not unique

and it has been framed as per the ‘requirement’ of the donors, and biased.

�  Most of the organizations (previous groups) now moving to ‘revenue’ or ‘cost recovery’ or ‘no profit’ model. And again, its also due to the requirement of the donors.

�  Ignoring the ground reality and long terms impact of subsidized models had been promoted

�  Entrepreneurship led model with inclusiveness emerged as a solution to address the sustainability issue

Page 19: Making Telecentres Sustainable: Sharing BIID Experiences in Bangladesh

Why business model is important? �  Due to lack of business model, most of the telecentres

disappear after the funding is over. All rosy picture during project life and reverse when project ends.

�  Without business model, scaling up or replication is impossible

�  Incentive is a Must to drive, grow and innovate for initiatives at different level

�  Free service cant ensure quality & accountability, and people don’t value it

�  The most killer thing in FREE service model is making the beneficiaries Handicapped. It creates social imbalance.

Page 20: Making Telecentres Sustainable: Sharing BIID Experiences in Bangladesh

What is unique in Bangladesh? �  Both the models (Subsidy based and for profit) of

telecentres exists

�  Entrepreneurship led model is growing fast

�  Innovative services and availability of connectivity

�  New initiatives are integrating Business Model

�  Development agencies are also focusing of for-profit or cost recovery / revenue models

�  Available ‘success cases’ in entrepreneurship models

�  Govt. is also promoting telecentre based initiatives and e-Services

�  Integration of mobile based services in Telecentres

Page 21: Making Telecentres Sustainable: Sharing BIID Experiences in Bangladesh

Way forward �  Promoting sustainable telecentre model

�  Sharing Bangladesh experiences with global telecentre practitioners

�  Facilitate intensive ‘action research’ and expert support on developing business model centric telecntre projects in developing countries

�  Document and case studies on different success models beyond Bangladesh

�  Mobilize resources to support innovations

Page 22: Making Telecentres Sustainable: Sharing BIID Experiences in Bangladesh

Addressing the Base of

the Pyramid

Benefitting the target group in a sustainable approach

Telecentres bring smiles for the poor

Page 23: Making Telecentres Sustainable: Sharing BIID Experiences in Bangladesh

Thank You

For any further information, please email – [email protected]

Page 24: Making Telecentres Sustainable: Sharing BIID Experiences in Bangladesh

Next steps: 1.  Help us to improve https://www.surveymonkey.com/s/TISTalks04 Need your contact info for certificates 2. Join us on Friday the 10th Ecosystems of Parnerships for Sustainability. Colnodo 10:30am GMT