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Make Sure Your Home Sells the Second Time Around

Aug 23, 2014


Real Estate

You’ve already listed your home for sale once and it didn’t sell. So, what now? Follow these proven tips for making sure your home sells the second time around!

  • Tips to MakeSureYour HomeSells theSecond TimeAround Youve already listed your home for sale once and it didnt sell. So, what now? FromThe CameronTeam inWilmington, North Carolina
  • DidYou Hear Crickets? You listed your home in the local Multiple Listing Service for 3 months? 6 months? 12 months? OVER AYEAR? without any takers.
  • WereYour Expectations Not Met? Your Realtor promised results, but selling your home just didnt go as expected. Perhaps there were no showingsor a lot of showings, but no offers. Now your Realtor has run out of ideas or has gone quiet, and youre still left with a home.
  • Time to Regroup! Feeling hopeless? Dont! Theres still hope. Now is the time to regroup and re-energize! Its also a good idea to give your home time off of the market to erase it from buyers minds (youll see why).
  • Tip 1: Reevaluate Your Homes Price If your home was priced too high, its possible you scared away potential buyers and agents who didnt want to waste their time. A stale listing screams, beware! It makes buyers and agents question your homes condition.
  • Tip 1: Reevaluate Your Homes Price Ask another Realtor for a Comparative Market Analysis of homes that have sold in the past 6 months, including: Listing price Sold Price Days on the Market Seller Concessions Potential IssuesThat Slowed Their Sale
  • Tip 2: Take Another Look atYour Homes Condition Put your emotions aside and look at the home as a buyer. If you were seeing it for the first time, would your home make you say Wow? Or is there more you can do? Consider having a trusted friend walk through the home and give their honest opinion.
  • Tip 2: Take Another Look atYour Homes Condition You dont need to remodel, but you should: De-Personalize De-Clutter Update (Fixtures and Paint) It might not feel like home for a few months, but its worth getting the home SOLD.
  • Tip 3: Rejuvenate Your Marketing Plan Evaluate how your home was presented: Do the pictures represent the home in its best state? Did the listing include any pictures of features that may instantly turn a buyer away? Did the description point out the homes best features? Was a virtual tour used? Did you have too strict showing restrictions?
  • Tip 3: Rejuvenate Your Marketing Plan Evaluate where your home was marketed: Was it on major search sites and social media? Did the Realtor hold an open house? Were flyers put out and a lead capture tool, like text-for-info, used? Was the information about the home accessible on smartphones? Did the Realtor hold an open house or a broker luncheon?
  • Tip 3: Rejuvenate Your Marketing Plan Finally, consider the power of a well-connected agent. An agent with a deep network of local agents will be able to target other Realtors with out- of-town buyers already looking in your homes price range. Out-of-town buyers can be the hardest to reach.
  • Tip 4: Hire a Home Marketing Expert Dont be fooled. Not all Realtors are the same! This time around, dont just hire a Realtor - hire a Home Marketing Expert (HME). An HME focuses on listings. They dont just list your home in the MLS.They know the best strategies for selling homes for the most amount of money.
  • Tip 4: Hire a Home Marketing Expert They know how to highlight your homes best features and use cutting edge technology to get them seen. They assist you in setting a competitive listing price and market your home through proven outlets, so it sells in less time for more money. Youre no dummy! Use your previous listing experience to ask relevant questions and interview multiple agents.
  • Tip 5: VisitOur Website for More Information on Hiring a Realtor 12 QuestionsYou Should Ask Before Hiring Any Real EstateAgent