Explore the Unseen….
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Explore the Unseen….
Who we are MMRSS is Asia’s Largest Independent
Marketing research firm specializing in Multi-Country Studies. It is also Asia’s Largest Qualitative Research Facility Service Provider with State of the Art Focus Group Suites across major cities in India, Asia & Middle East , all of which are centrally located in their respective cities.
It is also India’s leading primary Business Intelligence firm.
It is India’s only research facility provider with one way mirror facilities across Asia & Middle East.
It is India’s only research facilities provider with usability testing labs services across all major cities.
It is Asia’s only research facilities provider with eye tracking, usability testing and perception analyzer services across all major cities.
MMRSS in Asia-Pacific & Middle East Asia’s largest Independent Full Service Market Research firm with
office presence in countries like China, Taiwan, Hongkong, Singapore, Thailand, Vietnam, UAE, Philippines & Indonesia.
Quality Experienced Field team presence in other countries like Saudi Arabia, Kuwait, Srilanka, Bangladesh, Bahrain, Oman, Cambodia, Australia, Turkey, Tunisia, South Korea, Japan, Bhutan, Nepal, Myanmar, Iran, Malaysia.
ISO 9000 Certified Mutual and Long term working relationship with leading
international companies from various sectors. More than 70 CATI stations across the Asia-pacific & Gulf.
India
China
Vietnam
CambodiaThailand
Taiwan
MalaysiaSingapore
Indonesia
UAEHongkong
Srilanka
Saudi ArabiaOman
Australia
JapanSouthKorea
Bhutan
Nepal
Turkey
Philippines
Client Servicing Office
Field Presence
MMRSS in Asia-Pacific & Middle East
MMRSS in India India’s leading Independent Market Research Firm ISO 9000 Certified Deep working relationships with some of India’s
leading companies More than 50 CATI stations for Global and local
studies Blue Chip references worldwide and across
verticals 14 field offices across India
Client Servicing Office
Field Presence
Mumbai
Bangalore
Delhi
Chennai
Hyderabad
Kolkata
Pune
Cochin
Ahmedabad
Chandigarh
Kanpur
Vizag
Madurai
Nashik
LucknowJaipur
Goa
Nagpur
Rachi
MMRSS spread in India
MMRSS Facilities State of the Art Focus Group Facilities in Indian cities
(Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Calcutta, Pune, Cochin and Ahmedabad).
State of the Art Focus Group Facilities in Vietnam (Ho Chi Minh), Thailand (Bangkok), Singapore, Taiwan (Taipei), China(Shanghai), UAE (Dubai) & India.
All situated in easy to reach Central Locations in the City with ample parking
On Demand Global Video Streaming services are available across all the facilities.
One Way mirrors available at all venues Spacious client lounge and backroom with room for 8-10
client observers
MMRSS Facilities – FGD Room (example)
MMRSS Facilities – FGD Room (example)
MMRSS Facilities - One way mirror (Example)
MMRSS Facilities - Client Viewing Room (Example)
Sector Expertise
MEDIA FMCG
INFORMATION & TECHNOLOGY
AUTO PHARMA
MMRSS Capabilities… Qualitative Research
Quantitative Research
Online Research
Qualitative Research
Qualitative Research
MMRSS brings forth a powerful suite of Qualitative Marketing Research services to understand the depth and range of consumer attitude and behavior.
With more than 10years of research expertise we excel in conducting all types of qualitative researches. Routine explorations include: Focus Group Discussions In-Depth Interviews Online Depth interviews &
Focus groups Extended creativity groups Ethnographic Approaches Dyad/Triad Conflict Groups
Quantitative Research
Quantitative Research
We offer various quantitative Marketing Research methodologies salient to markets and consumers
We design expert quantitative research studies with focus on research objectives, time constraints and quality controls. The results delivered are crisp, focused and clearly actionable Face to face interviews CATI/ CAPI CAVI/ SMS based/ PDA based
data collection. Eye Tracking Perception Analyzer
Online Research
Online Research We are the leading online panel
provider across Asia with proprietary research only panels. With Specialized B2B & Healthcare panels we always ensure that the panelist are highly engaged.
High retention of our panel members allows us to run syndicated research with ease.
Expertise in the sampling techniques enables our samples to be in line with the National Representative Sample
Local presence across Asia enables us to target low incidence group effectively and efficiently.
Few country specific case studies… China
Assess awareness of advanced energy technologies among General and Gynecological surgeons e.g. Ultrasonic, RF; brands, and devices.
Client approached this assessment using a two-pronged methods. 1. Client’s team of engineer will observe the live operation done by surgeons. 2. 60-90min in-depth interviews of surgeon conducting the operations.
UAE/ Saudi Arabia Leading navigation device maker and service provider wants to
assess the usage and application of navigation device in Vehicle and Mobile.
The study was conducted in Dubai & Abu Dhabi cities of UAE and Riyadh & Jeddah cities of Saudi Arabia.
Study was conducted through in-depth interviews of current navigation device user and those who owns device but doesn’t uses it.
Few country specific case studies… India
A company wants to assess the effectiveness of print ad and its content. They want to know effectiveness of the print Ads and execute it for further plan of action.
To fulfill the objective we use eye tracker technology where a respondent sits in front of eye tracker and looks through the print Ad. Eye tracker catches the part of the ad where respondent has spent maximum time watching it.
Kuwait Automotive brand tracking study intended to measure the
purchase funnel and brand imagery of automotive brands among those intending to acquire a NEW (not used) vehicle in the next 12 months.
200 respondents having involvement in purchase decision needs to be covered in 7days and participate in online survey.
Few country specific case studies… Thailand
Leading FMCG firm want to launch detergent in the market. They also want assess the competitors product, it features, quality etc.
An online survey was done with more 5000 respondents across the various cities of the market. Awareness of various detergent brands were checked along with benefit arising from using it.
Client’s detergent brand features & quality was explained to respondents and feedback was taken on rating scale.
Few of our esteemed clients - Pharma…
Aventis Pharmaceuticals
Bayer
Bristol Myers Johnson and Johnson
Pfizer
Ranbaxy
GSK
Novartis
…these are few
Few of our esteemed clients - Auto…
Ford Motors
Volvo
Maruti Suzuki
Tata Motors
Chevrolet
Toyota motors
.....these are few
Few of our esteemed clients - Media…
O&M
BBC
DNA
McCann Eriksson
SONY TV
Discovery Channel
Disney World
Worldwide media group
Group M
.....these are few
Few of our esteemed clients - Technology…
Hewlett Packard
Intel
Navteq
Microsoft
IBM
Acer
AMD
SONY
Motorola
Cisco
Data links
.....these are few
Few of our esteemed clients - FMCG…
P&G
Unilever
Dabur
Cadbury
Godrej
Nestle
General Mills
Kellogg
.....these are few
Thanks for your
attention !!!
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