Magnus my sql_fy15_emea_techtour_oem

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Magnus Adler Regional Sales Manager MySQL Embedded Sales November 3, 2014

Oracle ConfidenKal – Internal/Restricted/Highly Restricted

Using MySQL to Avoid the Top ISV / OEM / SaaS Database Nightmares


Safe Harbor Statement The following is intended to outline our general product direcKon. It is intended for informaKon purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or funcKonality, and should not be relied upon in making purchasing decisions. The development, release, and Kming of any features or funcKonality described for Oracle’s products remains at the sole discreKon of Oracle.

Oracle ConfidenKal – Internal/Restricted/Highly Restricted 3


Agenda

• Partnering and distribuKng with Oracle – Oracle OPN – Different opKons for distribuKon

• Using MySQL in my product offering? –  ”We’d be the first to use it for that” –  ”The database is one of our biggest costs” –  ”Customers keep calling” –  ”It’s risky”


Oracle Partner Network -‐-‐-‐ OPN

• Main agreement for all Oracle Partners • Covers general rights and responsibiliKes • Key areas for ISV & OEM

– Development licenses – DemonstraKon licenses – How to uKlize Oracle brand in your markeKng – Discount on training – Free self study material – Extensive knowledge base


Different distribuKon opKons?

OPN-‐agreement

ISV Master

FUDA ASFU Embedded PAH Saas4ISV

Make sure you license !


OPN-‐avtalet

ISV Master


ApplicaKon Specific Full Use DistribuKon (ASFU) • Licensing end user thru Partner • License limited to Partner applicaKon (APRF) • Normally -‐60% discount on Oracle price list (tech). Oracle metrics • 1st line Support provided by Partner • InstallaKon at end customer (or outsourcing provider)


OPN-‐avtalet

ISV Master


Embedded DistribuKon (ESL) •  Licensing end user thru Partner agreement

•  License limited to Partner applicaKon (APRF)

•  Oracle needs to be embedded and non-‐visible to the end user. Always delivered as part of the applicaKon package

•  Two price models, either -‐80% discount on Oracle price list (tech, Oracle metric) or value based model based on Partner price list and Partner metric

•  1st line Support provided by Partner •  InstallaKon at end customer (or with outsourcing provider)


OPN-‐avtalet

ISV Master


Proprietary ApplicaKon HosKng (PAH) •  Licensing the Partner •  License limited to provide hosKng of Partner applicaKon (APRF) to end customers

• Volume base discounts (no fixed discounts) • No reporKng of end customers to Oracle •  InstallaKon at Partner (or outsourcing provider)



Agenda

• Partnering and distribuKng with Oracle – Oracle OPN – Different opKons for distribuKon

• Can I really use MySQL in my product offering? –  ”We’d be the first to use it for that” –  ”The database is one of our biggest costs” –  ”Customers keep calling” –  ”It’s risky”


“We’d be the first to use it for that.”



Over 3,000 ISVs and OEMs Rely on MySQL Including 8 of the 10 Largest So7ware Vendors



MySQL is a Leading Cloud & SaaS Database


Hosting IaaS, PaaS

SaaS


“The database is our biggest cost.”



MySQL Lowers COGS Embedded /SaaS DB Costs MySQL Lowers Through

License •  Lower prices – Over 90% less than Microsol •  Flexible Pricing – License, Value-‐Based, SubscripKon

Development

•  Availability of skills, on-‐line resources •  Ease of development, IntegraKon •  Oracle MySQL ConsultaKve Support •  Flexibility – Open source, multl-‐planorm / language

Customer-‐Related: Admin, Maintenance & Support

•  Automated “silent” installaKon and deployment •  Very low or zero admin •  Reliable and fault-‐tolerant •  Maintain SLAs and avoid penalKes •  Start out and stay with MySQL – Basic à Enterprise EdiKons; On-‐premise à SaaS


“Customers keep calling.”



MySQL Meets Your Customers’ Needs

Customer Need MySQL Delivers

Low TCO

•  Low cost •  Low or zero admin •  Performance & scalability on commodity hardware •  Flexibility – MulK-‐Planorm & Language, •  No DB migraKon: Basic à Enterprise EdiKons; On-‐premise à SaaS

Product Works as Needed

•  High performance and scalability •  High availability – up to five nines •  Highly reliable and fault-‐tolerant •  Data protecKon and security


“It’s risky.”



MySQL Lowers Product/SaaS Database Risk


Risk MySQL Reduces Because

Database •  #1 OSDB •  Market Leader – On-‐premise and SaaS

Vendor

•  Oracle is #1 RDBMS, •  Oracle is #1 in Embedded RDBMS •  Proven commitment and investment in MySQL

•  Best product releases ever under Oracle •  Commercial License •  24x7 Global Support from the source


MySQL Enterprise Monitor 2.2

MySQL Cluster 7.1

MySQL Cluster Manager 1.0

MySQL Workbench 5.2

MySQL Database 5.5

MySQL Enterprise Backup 3.5




All GA!

Oracle VM Template for MySQL

Oracle Products CerUficaUons

MySQL Windows Installer

MySQL Enterprise Security

MySQL Enterprise Scalability

MySQL Cluster 7.2


MySQL UUliUes 1.0.6

MySQL Workbench 6.0


All GA!

MySQL Enterprise Audit

MySQL Windows Tools

MySQL Database 5.6

MySQL Cluster 7.3


MySQL Workbench 6.1

MySQL Fabric 1.4

MySQL Database 5.7 DMR

MySQL Cluster 7.4 Labs Release

*Development Milestone Release

All GA!

Available Now!

Driving MySQL InnovaKon: 2010 -‐ 2014


• Oracle never setles for second best at any level of the stack

•  “Complete” means we meet most customer requirements at every level

That is Why MySQL Maters to Oracle and Oracle Customers

Complete SoluKons -‐ On-‐Premise and in the Cloud


Resources • MySQL as an Embedded Database Resources

– htp://www.mysql.com/why-‐mysql/#en-‐0-‐12

• MySQL for SaaS and Cloud Resources – htp://www.mysql.com/why-‐mysql/#en-‐0-‐39 – htp://www.mysql.com/why-‐mysql/#en-‐0-‐8

• MySQL Webinars and Events – htp://www.mysql.com/why-‐mysql/#en-‐20-‐0 – htp://www.mysql.com/news-‐and-‐events/events/


Magnus my sql_fy15_emea_techtour_oem

Sales

oracle andor

oracle installakon

oracle partners

oracle metrics

oracle brand

oracle partner network

partner applicakon aprf

sole discrekon of oracle