ContentsProject Purpose3Description of the problem that project
is solving:3Opportunities that the project is providing:3How
project will improve current system3Project worth pursuing or
not:4Project Scope and Its Constraints4Project Scope:4Project
Constraints:4Proto type:4Evidence5Data Collection5Primary Data
collection5Employee Data Collection, Graphical Analysis and
Results:6Customer Data Collection, Graphical Analysis and
Results12Feasibility Study23Operational Feasibility23Proposed
System:23Managers and Staff Support:23Staff Training in New
system23Customer Experience24Risks Involved in implementing new
systems24Legal and Ethical Issues25Technical Feasibility25Necessary
Resources25Future Transactions26Economic Feasibility27Opportunity
Cost of not developing the system or postponing the
project28Schedule Feasibility29Timetable for the Project29
Project Purpose Description of the problem that project is
solving:1. Finding ways to provide better employment opportunities
for women2. Finding ways for ethical out-sourcing.3. Finding ways
to be competitive in the market.4. Developing international supply
chain.Opportunities that the project is providing:1. Better
opportunities for international traders in developing countries
like enhanced trading conditions and sustainability.2. Providing
women with improved quality of life.3. Enabling local production to
meet the worldwide market standards, developing SOPs.4. Enabling
suppliers internationally to engage in import/export with the
company using internet and enhanced trading conditions for
stakeholders in developing countries.5. Targeting suppliers
internationally through promotional media campaign6. Enabling
stakeholders to provide high quality products to help companies
operating in Africa in capturing their local marketsHow project
will improve current system1. Eliminating Poverty2. Providing
better employment opportunities for women.3. Eliminating underpaid
jobs and developing a provident fund for women enabling them to
afford a proper diet and live a happy life after retirement.4. Fair
price to be paid in return of the raw materials provided by
international suppliers5. Developing an efficient international
supply chain to countries like UK, Canada, Australia, Japan,
European Countries and Ghana.6. Providing competitive prices for
100% natural and pure products.7. Fighting against Child
Labour.
Project worth pursuing or not:Project worth pursuing because of
the following:1- Enabling Magic Eggs to be competitive in the
global market, by finding ways to offer competitive prices.2-
Developing new and efficient ways to link stakeholders globally 3-
Developing a global supply chain4- Removing Child Labour, Low Wages
and PovertyProject Scope and Its ConstraintsProject Scope:1.
Exploring the boundaries of web site design and development2.
Exploring the possibilities in a global online egg ordering
systemProject Constraints:1. The project will concentrate on
suppliers only in developing countries.2. Project will only focus
on finding ways to empower women, as we only have women in work
force.Proto type:Ordering system for the following Magic Eggs:1- I
like you2- Good Luck3- I kiss you4- Smile5- Happy Birthday6- Miss
Magic Egg
Evidence Data CollectionTo collect data and explore concrete
evidence have used primary data collection techniques.
Primary Data collectionThe primary data collected by using both
qualitative and quantitative data collection techniques, has two
stages in this project. The questionnaire has both open ended and
close ended questions, hence using both qualitative and
quantitative data collection techniques. The questionnaire also has
an interview section, which will provide qualitative data. The two
stages of data collection are as follows:1- Employee Data
Collection Graphical Analysis and Results2- Customer Data
Collection, Graphical Analysis and Results
Employee Data Collection, Graphical Analysis and Results:
The questionnaire used to collect employee data is attached
along with the SPSS data file and SPSS graphical analysis output.
The results are pasted here as below:1- The first question asked
was about the age of the employee to find out what age groups are
working in the workforce, which is represented by the following
graph:
The codes 1, 2,3 and 4 stand for the age groups which are: 19-25
(1)25-31 (2) 32-47 (3)48 and over (4)The above graph show that
almost 40% of the workforce in Magic Eggs falls in the age group of
32 to 47 years old.2- The second question asked was regarding the
suggestions for improvements, the results are shown by the
following graph:
The codes 1, 2,3 and 4 stand for the suggestions which are:
Hardware 1 Software 2 Training 3 Face Book 4
The graphical analysis show that 66% of the workforce opted for
Hardware and Software improvements and 20% suggested training for
improvement and the rest 14% opted for social media campaigns on
facebook.
3- The third question was on training requirements of employees,
as shown by following graph:
80% of the workforce said that the employees need IT training
and 20% replied with a no.4- The following graph shows the results
of the question, would you like to have database for the online
website, 76% of employees replied by ticking option 1 for yes.
5- In response of the question, do you think database will give
you an advantage for keeping records, 76% employees responded with
a yes by selecting option 1 as shown by the following graph:
6- Responding to the question do you think you need training for
your new system, most of the managers replied with a no as shown by
following graph:
7- Mentioning the weakness of old system the replies of the
employees are shown by following graphical analysis:
In this question the options represented : Online Access 1
Inconvenience in order placing 3
Global Reach 2 Delivery Problems 4
Here 40% employees said online access was the weakness of the
old system, approx 33% selected delivery problems as the weakness
of the old system, 20% selected inconvenience in order placing and
the rest 7% said that global reach was the weakness of the
system.
This graphical analysis clearly shows the importance of the new
Magic Egg Online Ordering System.8- The reply to the question,
every one replied with a no as shown by following graph:
9- The last quantitative question was on how many customers do
they have, the results are shown by following graph:
The option 1 for 0 to 100 customers was selected by 60% of the
work force and approx 32% selected option 2 for 100 to 500
customers and only 8% selected option 3 for 500 to 1000
customers.Customer Data Collection, Graphical Analysis and
Results
The questionnaire used to collect customer data is attached
along with the SPSS data file and SPSS graphical analysis output.
The results are pasted here as below:1- The first question about
the gender, revealed the gender of our customers, as shown by
following graph:
The graph above clearly shows that approx 82% of our customers
are female as they selected option 1 for female. The bar against
option 2 Male is only 18%. Hence our customer base majorly involves
female customers.
2- To reveal the age group following graph shows the age group
of our customers:
The graph shows that 50% of our customers selected option 2
which is the age group of 16 to 31 years old, hence showing that
most of our customers are in the age group of 16 to 31 years old.
The next age group category are the customers who selected option 1
i.e. 0 to 15 years old, 30% of of our customers are young people
between the age of 0 to 15 years old. The 3 option which is almost
18% presents customers in the age group of 32 to 47 years old and
in the last option 4 which is for 48 years old and over only has 2%
of our customers. Consequently we know now that 50% of our
customers are young people in the age group of 16 to 31 years
old.
3- In response to the question do you prefer to buy online 82%
customer replied with a yes by checking option 1 as shown by the
following graph:
4- When asked if our customers mainly purchase in physical
retail store or online 82% replied online by selecting option 1 as
shown by the following graph:
5- The results of the fifth question how long have you used our
online products/Services are shown by following graph:
Here in this graph the options 1,2,3 and 4 are as follows: Less
than 6 months 1 1 year to less than 3 years 2 3 years to less than
5 years 3 5 years or more 448% customers selected option 1
identifying that they have been using our online products/services
for less than 6 months, 30% of our customers have been using the
online product service for 1 year to less than 3 years and about
18% customers are those who have been using our online
products/services for 3years to less than 5 years and approximately
4% of our customers are those who have used our online
products/services for 5 years or more.
6- 82% of our customers reply by selection option 2 for No, when
asked do they prefer to go to store to buy our products, as shown
by following graph:
7- In response to the question where do you prefer to get our
product 80% customers replied with online by selecting option 2,
only 4% customer opted for option 3 for separate shop and 4% opted
for option 4 i.e. blackberry and 2% customers said Mall by
selecting option1, as shown by following graph:
8- When asked if the customers prefer the old system, 82%
replied with a No selecting option 2, as shown by the following
graph, which shows the importance of the new Online Egg Ordering
system.
9- The ninth question was for the major problems faced by our
customers in the old system, the options presented were as
follows:
No immediate responds from the company 1 No online payment
system 2 No price details 3 No information 4 No Catalogues 5
Delivery details 6
The red number written next to each option presents the code
number used in SPSS for the specific option for graphical analysis;
the following graph shows the results:
46% of the customers said the company does not have an online
payment system which is the major problem facing them to purchase
Eggs, 12% said the major problem is no immediate response from
company by selecting option 1 and 12% said the delivery details are
not available which is a major problem to purchase products. Fewer
price details, lesser information and no catalogues were the major
problems of 10% each of our customers.Consequently the egg ordering
system must have an online payment system which is the major
problem faced by our customers.
10- In response to, due you prefer to use the following to order
products/services the following graph shows the percentage of the
given answers:
The presented options were: Direct from website 1 Both 3
Using BlackBerry instant 2
82 % customers said the buy online, showing us the opportunity
cost not to have the online Magic Eggs online ordering system.
11- The most preferred feature according to 50% of our customers
is facebook option 4, 30% said instagram option 2 and for 20% it
was twitter no votes for phone option 3, as shown by following
graph. Therefore we know how important it is to run a social media
campaign for Magic Eggs.
Twitter 1 Instagram 2 Phone 3 Face Book 4
12- By selecting option1 for Yes 82% customers said they would
like to have database on the website of online Magic Eggs ordering
system as shown by the following graph:
13- On response to the question to indicate their level of
satisfaction, the customers were only satisfied with the price as
the only selected option was option 6 i.e. price, among the
presented options:a. Delivery of service 1b. Quality of training
provided to your staff 2c. Methods of communication 3d. Quality of
support 4e. Quality of proposals created 5f. Price 6g. Post-service
follow-up 7h. Knowledge of our staff 8The graph shows the
results:
Feasibility StudyThe feasibility study follows examining the
Operational, Technical, Economic and Schedule Feasibility of the
new online Magic Eggs Online Ordering system.Operational
FeasibilityProposed System:The new proposed system is an online
Magic Egg online ordering system. The system will enable us to
manage our supply chain globally, exploring the new niche in the
new online system. The system will be used effectively as the
proposed system is an online user friendly system and every one who
can use internet and browse websites will be able to use this
system. The proposed system will be used effectively as it will be
used for:1. Order Taking2. Payment Processing3. Product delivery
options4. Promotional OffersManagers and Staff Support:We will
conduct a research to answer the question if managers and staff
like the project or not and the results of this analysis will be
present in the main report. The managers have already brought into
the notice of higher management that following areas of our
business need attention:1. Higher order processing costs with old
system2. Decreasing sales due to customer inconvenience3. Global
delivery problems4. Marketing and promotion of our productsAll the
problems as explained above require urgent attention of the
management to implement the new system, and it is required
urgently.Staff Training in New systemThe system will actually
create jobs in the Magic Eggs, the new IT department will be held
responsible for the management of the new system and the database.
Software engineers in IT will develop the in-house software and
updates required in case we face problems in the future after the
implementation of the new system.The new system is an online system
and very user friendly only requires a basic training for the staff
to get to know the online ordering system, global delivery and
promotional offers. Thus it will be a very basic training session
and only requires following resources:1. Staff Training Facility
(with multimedia)2. Trainer (From IT department)Customer
ExperienceThe new online Magic Eggs Online ordering system will
target to provide customers with experience to remember, by
offering promotional schemes, easy ordering process, online payment
facility and global same day delivery. All these factors will
delight the customers by giving them experiences to share with
their family and friends consequently increasing word of mouth
sales. Global reach of the new system will open new markets for
Magic Eggs and also help in making a global supply chain.Providing
customer retention program is a continuous developing program
introduced in the new system in which surveys will be sent along
with products to the customer on how did they find the product,
also the website will also have a customer feedback session.
Customers will also be able to star the products according to their
level of likeness for Magic Eggs. All this vital information will
be used in our emergent strategies to increase customer
satisfaction.Risks Involved in implementing new systemsImplementing
the new system will also mean changing the psychology of how things
work at Magic Eggs and introduce the concept backup of the backup.
Since it will be an online system Magic Eggs will maintain and
develop the back up and backup of the backup systems to coupe with
any system breakdowns and other technological glitch encountered by
our website.Fraud management will also be implemented by the IT
department in our Online Payment Processing systems to prevent any
sort of scams or frauds in online payments.Delivering eggs is a
delicate process the delivery system will also cater the needs and
requirements to get the Magic Eggs in their best condition to the
customer, whether be speciality delivery system and has a same day
deliver policy.Legal and Ethical IssuesAfter careful consideration
of the product line i.e. Magic Eggs the Ethical and Legal
considerations of the system will only be attached with the payment
processing and delivering fresh items. Freshness of the product is
at the core of Magic Eggs, there are high ethical considerations
attached with the freshness of our products. To tackle this supply
chain in the new system has one day delivery policy ensuring the
freshness of the products shipped to the customers.Our company
policy is based on Women Empowerment and Child Labour Elimination;
the new system will allow us to counter child labour in developing
countries.All our products are we provide are organic, to tackle
any legal issues globally we are already in process of pushing
organic products internationally. Technical Feasibility Necessary
ResourcesMagic Eggs will also have to acquire following assets in
effective implementation of the new system:1. Hardware 2. Equipment
required to develop Backup of the Backup3. Software 4. Network
ResourcesMagic Eggs will create a new IT Department which will have
the expertise to run and maintain the online ordering system. The
details of all above are provided in the Economic Feasibility
section.Future TransactionsThe system will be continuously
developed by the IT Department to cater all the technological
developments and future transactions.
1.1 Economic FeasibilityTotal Cost
Variable CostHR cost
IT DepartmentSoftware EngineerxxxSalary
Network AdministratorxxxSalary
Backup SupervisorxxxSalary
Trainer (Internal Staff Training)xxxSalary
Total HR Costxxx
Licences and Feesxxx
Consulting Expensesxxx
Facility CostsIT Department Facilityxxx
Equipment for backup
Training Facilityxxx
Fixed CostTotal Facility Costxxx
Hardware & Software Cost
Software Cost
Servers and Desktop Computersxxx
Generators for back upxxx
Other Networking Equipmentxxx
Total & Software Hardware Costxxx
Total Cost
Opportunity Cost of not developing the system or postponing the
projectMagic Eggs faced with high opportunity cost for not
implementing or delaying the project the form of following costs:a.
Increased order processing costs due to old systemb. Decrease in
sales due to customer inconvenience and online access.c. Product
delivery problems.d. Forgoing global Marketing Channel
Schedule FeasibilitySome of the IT factors controlling the time
frame of completion of our project are the software development and
other factors are data collection. The following timetable outlines
all the deadlines of the project:Timetable for the Project