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MAGGI OATS NOODLESNESTLE
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A BRIEF HISTORY
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OATS NOODLES
As compared to other noodles, oats noodles
provide a healthier option. It has higher
dietary fiber and higher protein as compared
to veg atta noodles and 2minutes noodles.The Company will be able to attract new
health conscious consumers to noodles who
prefer oats in the breakfast or looking for a
healthy snack. The product is priced at Rs.25, ~1.25x Maggi Veg Atta noodles and ~2.5x
Maggi 2minutes noodle. As a result, it is
expected to be margin accretive product.
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TARGET MARKET
Maggi is looking to position the new variant as a morning
option, a category dominated by oats, cornflakes and
muesli on the western-breakfast menu, said two executives
privy to the plan.
Everyone wants healthy food and they dont want to haveanything fattening, especially during breakfast time. Oats
is one of the staple meals in a diet, many people eat it in
breakfast. Thus Maggi in its own smart move has
introduced Maggi oats noodles.
The message is clear, the product is available for those whodont want Maggi noodles for health reasons. The alternate
is here Maggi oats noodles.
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MAGGI NOODLES
Maggi Oats noodles Veg Atta
noodles
2minutes
noodles
Content 40% oat flour,
37% wheatflour, corn flour,
Edible vegetable
oil, wheat
gluten, salt,
guar gum and
Masala
Tastemaker
84% Atta,
Edible vegetableoil, salt,
Mineral(Potessi
um Chloride),
guar gum and
and Masala
Tastemaker
Wheat flour,
Edible vegetableoil, salt, Wheat
Gluten,
Mineral(Calciu
m Carbonate),
Guar gum and
Masala
Tastemaker
Price (Rs.) 25 20 10
weight 73gm 80gm 70gm
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BCG MATRIX
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COMPETITOR
Growing popularity of oats
Oats as a healthier food option has become quite popular. The
Companies have launched variety of options including instant idli
mix, oatmeal cookies, and masala oats breakfast cereal. Currently,
oats has market size of Rs. 3 bn and it is growing at CAGR of 3540%.
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THANK YOU
VAISHNAVI
DAIA
PRAVEEN BABU
SINDHUJAVIJAY