Magazines

Survey for Professional Media

Mirei Fukasawa

Magazines-Adaptation to New Media-

DECLINING SALES

• 2008-2010: annually average of 10% decline in single copy sales

How could New Media change “Magazine”?

“e-Magazine” Touch Screen digital device (iPad / Kindle / Nook) - Download magazines, books, journals, comics,

picture-books - Virtual Page Flipping function Digital Magazines Launched: People, Time, Vogue, Wired, Disney Family

Fun etc…

Decline in e-Magazine sales…Digital Edition Download / Print Product:“Wired Magazine” Sales: 1st month: 100,000 downloads / 77,443 copies 2nd month: 31,000 downloads / 67,000 copies 3rd month: 28,000 downloads / 91,000 copies

Price: The most complaint about e-Magazine is the price Lack of Exposure: Difficult to browse for magazines in the

Application Store Failure to Innovate: The functions has not up graded since it came

out Large download size: e-Magazine applications need to slim down

Apple earns 30 % share

If digital subscription will be sold outside iTunes application:

the subscription within app should be same price or less

Customer information: Provided by Opt

Apple’s New Subscription Billing Service

What is next?

Future Digital Magazine:

Mag+ Analyzed former digital magazines: Why they have failed Research / Understand the emotional attachment people have to magazines

http://vimeo.com/8217311

PERSONAL MAGAZINE CREATOR

http://www.createmagazines.com/showMagazine.php?mag_id=f5ykmJtioqM=

CreateMagazines:

Digital Publishing

E-book Conversion

MiniSite Creation

Digitilization

MAGAZINE = DIGITAL MAGAZINE ?

Conclusion: Adaptation of magazine to digital

media means changing the concept of “Magazine.” Does this really mean magazine successfully adapted to new media?

=

WORK CITED:

－” Encyclopædia Britannica eb.com: magazine” Jacob E. Safra. http://www.britannica.com/EBchecked/topic/356421/magazine

－” The Travel Insider: Wired Magazine‘s iPad ePub - 6 times better than in print? “ Davis Rowell. http://blog.thetravelinsider.info/2010/05/wired-magazines-ipad-epub-6-times-better-than-in-print.html　

－ “ The future of print magazines: fewer, but just fine” Josh Gordon. http://jgordon5.typepad.com/blog/digital_magazines_arent_real_/

－” Machable: Why iPad Magazine Sales Are Not as Bad as they seem” Lauren Indvilk. http://mashable.com/2010/12/29/ipad-magazine-sales-decline/

－“ guardian.co.uk: Is this what the magazine of the future will look like?” Bobbie Johnson. http://www.guardian.co.uk/technology/blog/2009/dec/18/berg-bonnier-magplus

_ “Apple Launches Subscriptions on the App Store” Trudy Muller. http://www.apple.com/pr/library/2011/02/15appstore.html

_ Pictures: Flickr.com http://www.flickr.com/photos/mrbarbosa2000/4164406096/sizes/z/in/photostream/