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E-Commerce M6
15

M6 - Introduction

Nov 29, 2014

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Business

Jamie Hutt

M6 - Introduction - E-Commerce
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Page 1: M6 - Introduction

E-CommerceM6

Page 2: M6 - Introduction

E-Commerce

Electronic Commerce Commerce – buying and selling. E-Commerce – the buying and selling of

goods or services over the internet or via a computer connection.

A modern way of trading. The first example of E-commerce taking place on the internet was only recorded in the mid 1990s.

Page 3: M6 - Introduction

What will we be studying?

Introduction to E-Commerce A Short History of E-Commerce Companies that use E-Commerce Benefits of E-Commerce Data Integrity and Security How does E-Commerce work? Setting up an E-Commerce Business

Page 4: M6 - Introduction

A brief History

1994 – Netscape Navigator, an internet browser, is invented. Pizza Hut offers online pizza ordering. The first online bank opens. Cars and bikes are available on the internet.

1995 – Amazon is created, an online company selling books, DVDs and CDs. EBay is launched, the first online auction company.

1999 – PayPal launched, allowing safe and secure financial transactions to be carried out over the internet.

Page 5: M6 - Introduction

E-Commerce - Today Almost all national and international

companies offer E-commerce. Many companies only offer E-

Commerce services. Most major banks offer online banking.

When did you last use E-commerce? Can you give me some examples of E-

commerce you have used?

Page 6: M6 - Introduction

Types of E-commerce

Direct sales – Companies selling their products or services direct to the customer via the net.

Online banking Online auctions – Bidding against other

consumers for products and services. Online media sales – Buy and download

music, e-books, movies, TV series, computer software.

Page 7: M6 - Introduction

EBay – A study

American Internet Company Online Auction

› Auction – Customers bid (offer) money for goods or services. The highest bidder is successful.

Online Shopping Allows people to buy and sell

goods and services online all over the world..

Page 8: M6 - Introduction

EBay – History

Founded in 1995 – known as AuctionWeb. First item sold was a broken laser pointer 1997 – AuctionWeb changed it’s name to

EBay. 1997 – EBay began to offer Travel services

on the internet. 1998 – EBay went public (the company

was listed on the Stock Exchange and people could buy and sell shares in EBay)

Page 9: M6 - Introduction

EBay – How does it work?

EBay makes a profit by charging sellers a commission on any auction they successfully complete.

The commission fee for each item is between 1% and 5%.

For example, an item worth $1000 sold on EBay will earn the company somewhere between $10 and $50.

There is also a small fee to list items on EBAY, about 1%.

Page 10: M6 - Introduction

EBay - PayPal In 2002 EBay bought the internet

banking service company PayPal. PayPal allows payments and money

transfers to be carried out through the net.

Customers sign up with their email address and bank or credit card details.

PayPal automatically debits or credits money on a customers’ account.

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EBay

What is the most expensive item that has ever been sold on EBay?

Page 12: M6 - Introduction

EBay A Yacht A bargain...

› $168,000,000 It was purchased by Roman

Abramovich, the Russian billionaire owner of Chelsea Football Club.

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Task Today We’ve had a look today at EBay. There are

thousands of websites that use E-Commerce. For example:› www.amazon.com› www.iTunes.com› www.dell.com› www.airasia.com› www.nikestore.com› www.buy.com› www.westernunion.com› www.yahoo.com› www.priceline.com› www.aol.com› www.weloveshopping.com› www.adobe.com› www.rightmove.com› www.play.com

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Task Today Study a Business that uses E-Commerce. Create a presentation to tell the rest of the

class about your business. Include:

› General Information› What goods or services does the company sell?› How does the company use E-Commerce?› How does a customer obtain goods or services using › Example of an E-Commerce transaction› History› Interesting facts› Information about the website

Page 15: M6 - Introduction

Task Today

A the end of this lesson you will present your work.

Every member of the group must speak. I’m looking for professional and well

presented work. Remember, this lesson is E-Commerce, so

make sure you understand the E-Commerce within your chosen company› How does the business make money online?› What products or services does the business

offer online?