Ltc pp mgt330_wk4 Copyright 2013 Edward F. T. Charfauros. Reference, .

• 1. McDonalds Organizational Structure Presented by Celine Israel, Kodi Womack, Tawnya Tunudra, Edward Charfauros

2. AGENDA McDonalds Organizational Structure McDonalds Organizational Chart Organizational Structure Comparison Organizational Functions The Ray Kroc Story Marketing References Questions and Answers 3. McDonalds Organizational Structure Corporate Governance McDonalds Board of Directors are entrusted with and responsible for the oversight of McDonalds Corporation Vertical/Centralized Organizational Structure Important decisions are made by top executives Leeway for Innovation Branches allowed to integrate culture into food and service 4. McDonalds Organizational Chart Source: http://www.theofficialboard.com/org-chart/mcdonald-s 5. Organizational Structure Comparison McDonalds Centralized Divisional Organization (Horizontal Structure) Burger King Centralized Divisional Organization (Horizontal Structure) Subway Decentralized Span of Control Organization (Vertical Structure) 6. Marketing Advertising News ads commercials Responding to customers Customer calls emails Pricing Value to customers Satisfying customers Exceed expectation Finance Profits Spending Marketing Payroll Budgeting Organizational Functions 7. Human Resources Hiring Firing Employee issues Promotions Disciplines Operations Features of restaurants Management Training Customer service Organizational Functions 8. The Ray Kroc Story If I had a brick for every time Ive repeated the phrase Quality, Service, Cleanliness and Value, I think Id probably be able to bridge the Atlantic Ocean with them. Ray Kroc How do you create a restaurant empire and become an overnight success at the age of 52? As Ray Kroc said, I was an overnight success all right, but 30 years is a long, long night. 9. Marketing McDonalds Happy Meals Activities, games, art projects and your kids favorite foods. Let the good times roll! McDonalds for Tweens Kids rule! We know being a kid is all about meeting up with friends, playing favorite games, and enjoying great food. 365 Black We celebrate African-American culture and achievement every day of the year. My InspirAsian Take the Asian Phrases Challenge and discover the wide mix of cultures in the Asian Pacific American community. Ronald McDonald House Charities For 35 years, weve been helping children in needand their familiesin 52 countries. Learn how you can lend a hand where its needed most. About McDonalds We serve more than 60 million people around the world every day. Learn more about our company, our environmental policies and social responsibility efforts, and our history. International Websites Good food and fun knows no boundaries. McDonalds has over 32,000 locations in more than 100 countries around the globe. 10. REFERENCES T. S. Bateman and S. A. Snell. (2009). Management: Leading & Collaborating in a Competitive World, Eighth Edition. ISBN: 9780073381428. Copyright 2009 McGraw-Hill, a business unit of the McGraw-Hill Companies, Inc. N. Vijayarani. (2007). McDonalds Business Analysis. Ezine Articles. Retrieved from http://ezinearticles.com/?McDonalds-Business-Analysis&id=687438 PRNewswire-FirstCall. (2011). Burger King Corporation Announces New Finance Organization; New Structure Next Phase Towards Eventual Separation. Copyright 2011 PR Newswire Association LLC. Retrieved from http://www.prnewswire.com/news-releases/burger-king- corporation-announces-new-finance-organization-new-structure-next-phase-towards- eventual-separation-76173937.html