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Looking for solutions in climate change communications Michelle Kovacevic Editor, ForestsClimateChange.org Twitter: @kovamic
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Looking for solutions in climate change communications

Nov 18, 2014

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Invited speaker at Connect4Climate's "Be the movement" workshop in Warsaw, Poland on the sidelines of the 19th UN Convention on Climate Change Conference of the Parties (COP19).
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Page 1: Looking for solutions in climate change communications

Looking for solutions in climate change communicationsMichelle Kovacevic

Editor, ForestsClimateChange.orgTwitter: @kovamic

Page 2: Looking for solutions in climate change communications

Doomsday images = climate change

Page 3: Looking for solutions in climate change communications
Page 4: Looking for solutions in climate change communications

From Center for Research on Environmental Decisions

People think climate change is “tomorrow’s

problem”

Page 5: Looking for solutions in climate change communications

Outline

• The Messages• The Models• The Media

Page 6: Looking for solutions in climate change communications

“Indonesia Still at High Risk of Catastrophic Fires”

Why doesn’t the forestry sector use more positive images to inspire action?

Page 7: Looking for solutions in climate change communications

Lots of information and ideas…but it is scattered all over

Page 8: Looking for solutions in climate change communications
Page 9: Looking for solutions in climate change communications

Need to invest our energies in pathways towards solutions

Page 10: Looking for solutions in climate change communications

Illustration by Frits Ahlefeldt (Hiking Artist)

Solutions = interesting (and sometimes weird) ideas

Page 11: Looking for solutions in climate change communications

Consider the needs and preferences of your audience

Page 12: Looking for solutions in climate change communications

Policy-orientated research: breaking down problems and suggesting tailored solutions

Page 13: Looking for solutions in climate change communications

Don’t mention “climate change” but conservation, energy efficiency…

Page 14: Looking for solutions in climate change communications

ForestsClimateChange.orgSynthesizing information on forests & climate issues

Follow us! @forestsCC

Page 15: Looking for solutions in climate change communications

People who feel isolated do not take action on climate change-BBC Media Action’s Climate Asia study

Page 16: Looking for solutions in climate change communications

Build communities through events and conferences

Page 17: Looking for solutions in climate change communications

Root communication campaigns in peoples’ values

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Capacity building and training goes a long way

Page 19: Looking for solutions in climate change communications

Need to focus on how to fix what is broken

Page 20: Looking for solutions in climate change communications

News headline 6 months after fires : “Indonesia Still at High Risk of Catastrophic Fires”

We shouldn’t ignore the problem, but should we allow it to continue framing the debate?

Page 21: Looking for solutions in climate change communications