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LONDSTOCK Your Partner for Sales Acceleration & Business Growth in Europe Improve your Sales Launch into new markets and gain market share in existing markets
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Londstock overview 2016[1]

Feb 08, 2017

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Ake Hyppe
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Page 1: Londstock overview 2016[1]

LONDSTOCKYour Partner for Sales Acceleration & Business Growth in Europe

Improve your Sales

Launch into new markets

and gain market share

in existing markets

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Sales Acceleration & Business Growth Specialists

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ON-DEMANDSALESSERVICES

EFFECTIVE SALES PARTNERSHIP- - -

LondStock is a joint venture launched by experienced sales professionals Marcel Goga and Åke Hyppeto assist International businesses with developing sales in European markets in a low-risk way.

Marcel and Åke each have more than thirty years’ experience helping businesses launch and grow.

As one of our clients you gain the unique advantage of having your products sold in your own name by a group of experienced, multi-lingual local professionals without the expensive overhead costs of

having to set up your European/ country subsidiary.

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PRESS DESK

WEB DESK

SALES DESK ORDER DESK

SUPPORT DESK

- - -Localisation of your PR and marketing

messages, and the creation and distribution of PR.

- - -Identifcation of key local sales

channels and partners, the support of a multi-lingual direct sales force.

- - -Local presence on the ground

delivering sales and support in your target country.

- - -Localised profiles on all social media

channels and regular posting with localised messaging.

- - -For all your sales, order and

technical enquiries manned by experienced professionals.

GROW IN A LOW-COST, LOW-RISK WAY BY CHOOSING FROM OUR SERIES OF ON-DEMAND LOCALISED SERVICE ‘DESKS’.

Our services help businesses maximise sales with minimum upfront investment and low risk.Rather than investing heavily into new international markets before establishing a clear sales base in them, we off er you a platform for developing an eff ective sales base as you start to invest in your brand and grow... profitably.

Choose from our ‘on-demand’ services and pay as you go. We have organised our services into a number of localised service desks to aid this simple ‘on-demand’ approach. Each desk has a standard set of deliverables associated with it. Select the desks you need, combine any number of them and add to them as required... starting from $495 per month.

WHAT WE CAN DO FOR YOU?

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YOURBASE INLONDONABOUT US

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LONDSTOCK OUR BRITISH OFFICES

Investing into new international markets always represents a degree of risk. Setting up a new team anywhere can be an expensive business if you get it wrong.International business consultancy is one way to mitigate the risks.WE GO FURTHERLondStock goes further than traditional consultancy because we step in where other consultants wave goodbye.We’ve partnered with many organisations from around the world to help them reduce business risk when launching their products in the UK.For many, the success we’ve nutured in the UK has opened a gateway to the rest of the European market.BREXIT UNCERTAINTYIn today’s post-Brexit-vote world the services we off er are now of even more import.The uncertainty business faces in the aft ermath of the vote, means investing directly in the UK suddenly looks a lot more risky.

Yet the UK remains one of the world’s largest economies. With fewer firms likely to commit investment until the dust settles, opportunities exist for businesses willing to take advantage of others’ uncertainty.Our on-demand service desks are an ideal way to access UK and other European markets without considerable upfront investment or commitment. Leveraging the talents of our experienced sales, marketing and operations professionals enables you to exploit market opportunities in a low-risk way. Test the waters.Get a foothold in the marketplace before you decide whether or not to invest.You have a low-risk and low-cost strategy when you need it.

Over the years we have helped many companies successfully use the UK as a bridgehead into mainland Europe and Stockholm as a spearhead into Northern Europe.

Marcel has more than thirty years’ experience in sales and business development.

“Marcel is instantly likeable, with boundless ideas and enthusiasm, his charm and wit will disarm the most hardened pessimist. Marcel proves that you can be a good guy and win. In fact, it is exactly because he is a great guy that he can accelerate the speed of trust so quickly. Point Marcel at a closed door and I guarantee it will be opened. Everyone loves Marcel and you will too.”

- Rod Reed, Alexander House Financial Services

LONDON CO-FOUNDERMARCEL GOGA

WE DELIVER CONSULTANCY WITH ITS SLEEVES ROLLED UP.

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YOURBASE IN STOCKHOLMABOUT US

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LONDSTOCK OUR SCANDINAVIAN OFFICES

From our Stockholm off ice we can launch your products and drive your sales in Sweden, across the Nordics and into the Baltic states. Our multi-lingual team in Stockholm can support sales, marketing and service operations in Swedish, Finnish, Danish, and Norwegian. MORE THAN 500 MILLION PEOPLE Stockholm is your spearhead to Europe and all the potential of its market of more than 500 million consumers.We scale at whatever pace you require, starting with an entry to the Nordic markets. This includes Denmark, Norway, Sweden, Finland and Iceland. From there we can expand our action-oriented sales activities and support services to open up opportunities in the Baltics: Estonia, Latvia and Lithuania.

Sweden has been a member of the European Union sinceJanuary 1995. With strong trade links with Germany, the Netherlands, and across the EU, Sweden is therefore a natural base for your expansion into EU member states. LOW RISK MARKET ENTRYOur on-demand service desks are an ideal way to do this.Access Nordic, Baltic and other European markets in a low-risk way.Instead of requiring heavy investment in an uncertain market up-front, we’ve turned the model on its head.

Use LondStock to drive sales first and fast as you invest in your brand and grow your company profitably.

Åke has more than thirty years’ experience in sales and business development.

“Åke Hyppe combines deep market knowledge in Consumer Electronics & FMCG with high passion of sales & PR. His open minded esprit and his good contacts with key players in the market has been proven to me over 3 years of cooperation. I have found a reliable and trusted company with which to expand profitably into Nordic countries.”

- Frank Seifert, Regional Sales Director DACH bei SteelSeries ApS

STOCKHOLM CO-FOUNDER ÅKE HYPPE

WE’LL HELP YOU CREATE THE BEST ‘GO TO MARKET’ STRATEGY

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PRESSDESK

CORE COMPETENCIESNowhere is the expression ‘it’s not what you know, it’s who you know’ more relevant than in your PR strategy. This presents a problem for new start-ups trying to get a foothold in their domestic market as much as it does established companies attempting to enter a new international region with very diff erent cultural norms and media organisations to their home market.Luckily, experienced help is at hand.

LOCALISATIONLocalisation starts with understanding the key players in your target markets.We will build a tailored list of key influencers, press, online media and potential brand ambassadors in your target market based on your products and ambitions.We’ll work with you to develop a clear local PR strategy that coheres with your home market and international PR strategies. We’ll discuss with you whether this needs to impact other aspects of your marketing commuinications. And we will adapt your messaging and create tailored press releases to achieve maximum impact in your target market.

CREATIONAs part of your PR strategy, we will agree a target number of press releases to be written, released and promoted over an agreed period.We employ talented local copywriters to create compelling PR and other promotional copy across a range of media, including new media.We’ll support traditional press release activity with social media posts and updates across an agreed range of the most relevant social media channels. We can support you with multi-lingual social media management where appropriate, with tailored profiles and messaging for each of your target markets.

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PR is a vital part of any sales and marketing strategy.

GET YOUR BRAND NOTICED.TARGET THE RIGHT LOCAL MEDIA.HIT THE RIGHT TONE IN YOUR MESSAGING.

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The disruptive influence of social media has changed the way we think about media and PR.It is tempting to think that the global nature of the Internet means that PR can be managed on a global basis.Experienced PR professionals understand this isn’t the case. Each market has its own key players and influencers and it takes a local understanding to identify these important contacts and nuture them eff ectively.We will distribute your press releases to an agreed tailored list of contacts and key influencers, develop relationships and nuture brand ambassadors. When you add our ‘web desk’ service we will back this up with eff ective social media management.

DISTRIBUTION

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SALESDESK

CORE COMPETENCIESSetting up a successful sales operation is never an easy task, and it is even harder if you lack local knowledge and local contacts. We specialise in building a bespoke package of assistance that works for your needs – to deliver maximum sales results with minimal fuss, investment or risk.

IDENTIFY PARTNERSThere are many ways to enter a new market.The first step we’ll undertake with you when you choose our ‘sales desk’ service will be to understand the potential routes to market available to you and assess which have the best potential.One route to market is to leverage our local market knowledge to identify potential sales partners.We will work with major retailers, both traditional and online, online marketplaces and lifestyle stores, and major distributors to establish successful sales partnerships in your target market. We’ll also identify significant established brands which may off er bundling opportunities.

CHANNEL MANAGEMENTIf your sales acceleration strategy involves negotiating new distribution or reseller channel deals and relationships, we will work with you to appoint focussed and committed distribution partners to support sales growth.We will then manage these relationships, helping to deliver the necessary support required to successfully drive sales. We will work with your sales and marketing teams and your channel partners to devise eff ective promotions and seasonal off ers to maximise sales.We will provide local support that can manage all enquiries from channel partners, offering multi-lingual support where required.

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Our experience helps us to accelerate your sales.

OUR PASSION, INTEGRITY, ATTENTIVE LISTENING & OUR UNBEATABLE RESULTS SET US APART FROM THE REST.

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LondStock will also act as your direct sales team, operating in the field under your banner.We’ll agree your sales targets and revenue generation targets in your target market and then our proven, experienced team will get to work.Once we’ve established a strong sales base in your target market, we can help you develop your own in-house sales team in your target market: delivering sales training, coaching and mentoring.If you are struggling to fill a key management or sales role we can deliver an interim direct sales solution to bridge the gap while you bring the right people on board.

DIRECT SALES

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ORDERDESK

CORE COMPETENCIESThe sales process doesn’t conclude when we’ve secured a signature. That’s why our sales support doesn’t end there either. Our support extends to technical services, localised e-commerce support, centralised warehousing, distribution and logistics, and local fulfilment services.

ON THE GROUNDA local presence is vital if you want to extend your sales reach into a new market in a professional way.It is especially useful if that new market is in a diff erent t ime zone.We will provide the order desk support you need - so you have a local address in your target market and a local phone number for your customers there.We’ll agree hours and service level agreements that match your priorities. And we will staff your order desk with multi-lingual sales professionals, should that be appropriate.

MULTI-LINGUAL TEAMWe can draw on the experience of multi-lingual professional sales staff if you require it.Normally, we will off er a manned desk with English-speaking staff .Our off ices in Stockholm are staff ed by English, Swedish and Finnish speaking staff . From there we serve the Nordics: Denmark, Norway, Sweden, Finland and Iceland. And the Baltics: Estonia, Latvia and Lithuania.If you wish to set up desks for other markets across the EMEA region or wish your desks in London or Stockholm to support other languages, we can provide a suitable bespoke service for you.

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Reduce operating costs with local order processing and fulfilment.

LOCALISED SUPPORT IN YOUR TARGET COUNTRY. BOOK ORDERS, TAKE PAYMENT & FULFIL ORDERS LOCALLY.

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FULFILMENTLondStock partners with a number of local and regional warehouse, distribution and fulfilment providers in order to off er a range of eff icient and high-tech fulfilment services.Rather than trimming profit margins by adopting a piecemeal approach to fulfilment from your home operations that doesn’t serve your newly-won customers well, leverage our contacts to outsource your fulfilment requirements locally.Use our trusted warehousing and delivery partners for an eff icient service with optimised channels – all managed by a single local partner: LondStock.

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WEBDESK

CORE COMPETENCIESThe disruptive impact of social media has changed the way we work all around the world. Whichever market you are operating in, social now has to be a central part of your strategy. However, the global nature of the Internet does not negate the need for local social strategies and responses.

Social and online marketing delivers at least one key advantage over some other marketing channels: unparalleled quantifiability. You can see exactly what is working, when, where and how.This gives you the perfect opportunity to adapt and refine your messaging and activity and we will work with you to ensure we monitor these metrics to optimise all social and online activity.By combining our local knowledge with our team’s social expertise and commitment, we ensure all your social media activities deliver maximum social impact.

We will work with you to create and develop localised national profiles which cohere with your brand’s core personality in each of your target markets in each of your social channels.We will then help you manage those local social channels with sensitivity to the local market and your own brand identity and tone.We will work with you and your team to develop social strategies tailored to the sensitivities and expectations of your target market.Where necessary, we can draw on a pool of multi-lingual talent in the UK, Scandinavia and across the EMEA region to help you manage multiple language accounts.

SOCIAL MEDIA LOCAL PROFILES

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Develop your social presence in a strategic sales-oriented way.

STRATEGIC ONLINE MARKETING.LOCALISATION OF KEY MESSAGING.EFFECTIVE SOCIAL IMPACT.

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LOCAL MESSAGINGLondStock can help you develop and implement online strategies in your target markets.We work with talented copywriters and social media experts across the EMEA region to develop and tailor your messaging. We will leverage our expert local knowledge to identify and exploit key promotional opportunities in your target market and create off ers to which your customers can’t say no. We will then work with you to build eff ective promotional campaigns to maximise social impact and drive sales.

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SUPPORTDESK

CORE COMPETENCIESGreat customer service is always an essential component of brand development. Perhaps even more so when you are entering a new market; aft er all, first impressions count. We will help you deliver great customer support at a reasonable fixed and pre-agreed rate so you can ensure happy customers as you work to build your brand.

MANNED DESKTrying to deliver good quality support over all the time zonesyou operate in from one centralised location is not always the most eff icient way of delivering good customer service.Establishing local support desks in your target markets canhelp you off e r your customers a better service – critical if you areaiming to grow your market share in those markets.Because we’re already operating in those markets, it is easier for us to provide support at the right time for your customers there – without you paying over the odds for it.We will also optimise this customer contact to identify sales opportunities.

MULTI-LINGUAL TEAMWe will work with you to define the parameters of the support we deliver on your behalf. We train our staff so they can handle enquiries as eff iciently as possible, escalate information requests and problems quickly, and communicate clearly with your customers throughout the entire process. You can draw on the experience of all of our staff , not just those based out of our London and Stockholm off ices. Through our trusted partners you can add to these support desks, as required, to support similar operations in all countries and languages in the EMEA region.

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Local support delivers the best service for your customers.

EVEN WHEN YOU SELL AND OPERATE ENTIRELY ONLINE YOUR CUSTOMERS VALUE LOCAL SUPPORT.

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Support isn’t only about a customer service desk. Customers seek a range of media and materials through which they can find the answers they need.Our talented multi-lingual team will off er you translation support to reproduce sales and support documentation in the local languages required.Once translated, we will ensure your documentation is reviewed by our talented team of local copywriters to ensure your messages have not lost impact during the translation process.

DOCUMENTATION

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LondStockYour trusted partner for

Sales Acceleration & Business Growth

“OUR PASSION FOR WHAT WE DO DRIVES US TO SUCCEED - NOT ONLY FOR OURSELVES BUT FOR EACH OF OUR CLIENTS”

Marcel Goga, LondStock Co-Founder

ALWAYS WITHPASSION.

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TECHNOLOGYDEVOLO // NORDICS

Devolo is a manufacturer of innovative communication solutions for home users, customised powerline, Wi-Fi and Smart Home solutions for Telco and ISPs and a range of hardware solutions for the Smart Grid, including data communication, data security and grid control solutions.

Based in Aachen, Germany, Devolo has partnered with LondStock to benefit from our services in rapidly opening up sales routes into the Nordic markets.

DESIGN-LED CONSUMER PRODUCTBOSIGN // UK

Bosign is an innovative Swedish design company with several design awards to its credit. The company combines modern Scandinavian detail and lasting functionality with unexpected twists to create lifestyle products that make even the most everyday activities an enjoyable experience.

Bosign has worked with LondStock co-founder Åke Hyppe for several years to develop its sales in the Nordics. Following that successful collaboration, Bosign is now partnering with LondStock to develop sales in the UK.

OUR CLIENTS TRUST US WITH THEIR BRANDSWe work with many brands to help them raise their profile and increase sales in Europe, particularly those in the technology and consumer product sectors.

PROVEN SALES SUCCESS IN THE UK & NORDIC MARKETS

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MARKET ENTRYSALES ACCELERATION

BUSINESS GROWTH

OUR SERVICE DESKS

-

We help you identify the best market opportunities, assess the best routes to market and develop appropriate business development strategies.

Our strategies might diff er from business to business and market to market, but our focus always remains the same: fast wins that lay the groundwork with long-term success... profitably.

THE LONDSTOCK APPROACH SALES ACCELERATION & BUSINESS GROWTH

*ProvenSales

Success

*Launch

New Products

*Launch

into NewMarkets

*Increase Sales inEurope

THE WAY WE WORK

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PROVEN TRACK RECORD

We have a proven track record in helping consumer electronic and technology businesses launch into the UK and the Nordics.

UNDERSTANDING YOUR GOALS

We start by understanding you, your business and your growth ambitions, then work with you to develop realistic growth targets and strategies.

PASSION & PRECISION

Our sales acceleration techniques deliver strategic thinking rooted in commercial experience.

GLOBAL REACH

We have off ices in the UK and Scandinavia, and those teams are supported by associates in Middle East, Africa and mainland Europe.

WHAT CAN WE DO FOR YOU?

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PRESSDESK

SALESDESK

ORDERDESK

SUPPORTDESK

WEBDESK

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www.londstock.com

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CONTACT DOWNLOAD

UK

Alphabeta Building,18 Finsbury Square, London, England. EC2A 1AH

Call

Nordics

Disponentgatan 1, PO Box 34013, SE-100 26 Stockholm, Sweden

London: +44 (0) 7802 43 63 83

Stockholm: +46 70 795 84 30

www.londstock.comWeb