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INFORMATION GRABBER Using Location based Advertisements Seminar Guide: Mrs. Archana Kadam Presented by: Name : Aniket Chavan Class: TE COMP Roll no.: 121 Division: A
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Location based Ads using Google Maps

Aug 17, 2014

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Devices & Hardware

Anikait Chavan

Seminar presentation for 3rd year comp. Engg students.
Targeted Mobile Advertising System is now used by almost every smartphone holder. The latest updates in Google Local App is phenomenal. You have access to almost each and every shop in your local area.
Topic: Location based Ads using GPS technologies.
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Page 1: Location based Ads using Google Maps

INFORMATION GRABBER

Using Location

based

Advertisements

Seminar Guide:

Mrs. Archana Kadam

Presented by:

Name : Aniket Chavan

Class: TE COMPRoll no.: 121

Division: A

Page 2: Location based Ads using Google Maps

GET THE !DEA FIRST !!!

Lets start with a situation.

It often happens with all of us.

Today’s Available options:

Phone a local friend/relative.

JUST DIAL

Rickshaw/ Thela waalas.

Page 3: Location based Ads using Google Maps

Conventional Advertisements

Can you make out what is he trying to advertise about ??

Page 4: Location based Ads using Google Maps

Conventional Advertisements

Page 5: Location based Ads using Google Maps

WHAT IS LBA ?? LBA is Location Based Advertisements.

A mobile user can ask our proposed application about his current location, popular places around his location, shortest route to navigate a particular opted location and to gain information of that opted location.

Lets see it from commercial point of view.

“It has potential for the marketers to send information and offers to consumers based on their proximity to places where the marketers' products are available.

Page 6: Location based Ads using Google Maps

WHAT IS EXACTLY NEW IN THIS??

Location-based advertising (LBA) is not new but being able to access it through one's mobile communication device is.

Page 7: Location based Ads using Google Maps

WHY MOBILE PHONES??

Why ???

????

?Why ???

Why ???

??

?

?

?

Page 8: Location based Ads using Google Maps

EXCESS OF MOBILE USE

Though iPhone has significantly more number of Services available and also the usage.

Page 9: Location based Ads using Google Maps

WHAT DO CUSTOMERS THINK??

If consumers have generally positive attitudes toward such advertising, then this could be the very technology that allows m-commerce to kick into high gear.

If consumers are generally negative about it then advertisers will have to sell the medium first before they can successfully use it to sell other things.

Page 10: Location based Ads using Google Maps

THERE IS A DIFFERENCE !!

While this presentation has reached here, many of you may have this confusion…..

What is the difference between Mobile Ads & Location Based Ads ??

All mobile advertising is not LBA, it depends on whether or not the ad is determined by the recipient's (or more technically, the device's) location.

Mobile advertising is the broader of the two concepts.

Page 11: Location based Ads using Google Maps

CONCEPT OF PUSH & PULL

The LBA push approach amounts to the advertiser working with the carriers and delivery networks to send (push) ads to the user, determined by the device's location.

The other approach to LBA is called (pull) and it occurs when consumers request some information or use some service on a one-time basis and in the process are exposed to commercial messages.

Page 12: Location based Ads using Google Maps

PUSH & PULL

Page 13: Location based Ads using Google Maps

PUSH & PULL “Opt-out” suggests that advertisers would send ads to

whomever they wanted to until users asked that they not be sent ads anymore.

In contrast, the “opt-in” approach involves users authorizing that messages be sent to them, a type of permission marketing.

E.g. A salesman visiting San Francisco could use his device to access a portal where one of the choices is Local Restaurants. After selecting that, the next alternative he may choose to pick is Chinese. Five restaurants are shown, all indicated to be within a half-mile of his location. He selects one of them and a map is provided as well as an offer of a free appetizer, good for the next hour. Because the user chooses the time and place to access the information in the pull approach, it is by definition opt-in.

Page 14: Location based Ads using Google Maps

PROJECT SCOPE This application will be User-Friendly for its audience

(static) and the On-The-Go Audience (Dynamic). It will provide services such as:

There will be 2 different classes of users. They are: Android users.

Non-Android users.

Android users: Their location will be automatically tracked using GPS.

Non-Android users: They need to manually put their location to access the application.

Page 15: Location based Ads using Google Maps

SOFTWARE INTERFACE

Our system will be using Google map to help user navigate to his destination place.

GPS will detect location of the user or the popular place around the user location.

MySQL will be used as backend to store the databases.

Our proposed application will be using two protocols. HTTPS will make the web service more secure. FTP will be used in case of opening any images.

Page 16: Location based Ads using Google Maps

DATA FLOW DIAGRAMS

User

Input : Location Info

Output : Result

User Info-TrackerInfo-Grabber

Page 17: Location based Ads using Google Maps

DATA FLOW DIAGRAMS

UserInput: Location Info

Output: Result

User Info-Grabber

Server accessing data from DB

Database

QueryResult

Resultconnect

Page 18: Location based Ads using Google Maps

- id : string+loc_name : string

- putloc()+ getinfo()

user

nonAndroid User serverandroidUser

Application

+ getinfo()

- locname : string- locdata : string- locid : string

- add()- update()- delete()

+ display_info()- search()

+ appname : string

Class Diagram

Page 19: Location based Ads using Google Maps

SYSTEM ARCHITECTURE

Page 20: Location based Ads using Google Maps

ADVANTAGES “Info-Grabber” offers a generally faster speed of

interaction. There is no long entry form that users must fill out right off the bat, and the type of language used is often less formal, allowing an interaction with fewer characters, which speeds things up.

The accessing of this proposed application via Web service will be free of cost.

This proposed application can be used by anyone though he has less computer knowledge; hence it is easy to use.

It makes the user known to his surroundings.

Page 21: Location based Ads using Google Maps

When Virtual world seems True...

Page 22: Location based Ads using Google Maps

LIMITATIONS Consumer's privacy (is still a concern).

LBA as spam if done inappropriately.

The interaction must be straight-forward and simple.

Page 23: Location based Ads using Google Maps

APPLICATION

LBA allows marketers to reach a specific target audience.

Since LBA gives consumers control on what, when, where, and how customers receive ads, it provides customers more relevant information, personalized message, and targeted offer.

LBA is a means of researching consumers.

Page 24: Location based Ads using Google Maps

CONCLUSION Existing system based on location based

advertisement help a user to get advertisement according to his geographical location.

Our proposed application is a step ahead of the existing system as it will also provide information card of a particular place. E.g. Menu card of a restaurant.

Can be extended proposed application into various applications such as online booking of tickets (railway station, movie) or appointments (hospital), online ordering (restaurants), etc.

Page 25: Location based Ads using Google Maps

REFERENCES T. De Pessemier, T. Deryckere, K. Vanhecke, L. Martens, “Proposed

architecture and algorithm for personalized advertising on iDTV and mobile devices”, “IEEE Transactions on Consumer Electronics” 54 (2) (May 2008) 709-713.

A. Katz-Stone, “Wireless revenue: advertisements can work” Australia. internet.com,2001.

O. Kwon, J. Kim. “Concept lattices for visualizing and generating user profiles for context-aware service recommendations”, “Expert Systems with Applications” 36 (2009)

A.K. Tripathi, S.K. Nair, “Narrowcasting of wireless advertising in malls”, “European Journal of Operational Research” 182 (3) (November 2007)