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AGENDA: Importance of LinkedIn in Business LinkedIn As a Personal Branding Tool LinkedIn As a Sales Tool LinkedIn As a Recruiting Tool My LinkedIn Services LinkedIn Marketing Overview Presenter: Jasmine Sandler LinkedIn Trainer www.jasminesandler.com THIS PRESENTATION IS OWNED BY AGENT-CY AND CANNOT BE RE- USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
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Linkedinmarketingoverviewjasminesandler 13499986125162-phpapp02-121011184038-phpapp02

Oct 28, 2014

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Page 1: Linkedinmarketingoverviewjasminesandler 13499986125162-phpapp02-121011184038-phpapp02

AGENDA:

Importance of LinkedIn in

Business

LinkedIn As a Personal

Branding Tool

LinkedIn As a Sales Tool

LinkedIn As a Recruiting

Tool

My LinkedIn Services

LinkedIn Marketing Overview

Presenter:

Jasmine Sandler

LinkedIn Trainer

www.jasminesandler.com

THIS PRESENTATION IS OWNED BY AGENT-CY AND CANNOT BE RE-

USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY

Page 2: Linkedinmarketingoverviewjasminesandler 13499986125162-phpapp02-121011184038-phpapp02

The Importance of LinkedIn

LinkedIn: #1 B2B Social Networking Tool

175+MM users and counting

Qualified Sales: Your DMs are on

LinkedIn

#1 Recruiting Tool on the Web

Personal Branding Tool

Essential SEO Tool

THIS PRESENTATION IS OWNED BY AGENT-CY AND CANNOT BE RE-

USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY

Page 3: Linkedinmarketingoverviewjasminesandler 13499986125162-phpapp02-121011184038-phpapp02

THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY

AND CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT

FROM AGENT-CY

The Growth of LinkedIn

Page 4: Linkedinmarketingoverviewjasminesandler 13499986125162-phpapp02-121011184038-phpapp02

THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY

AND CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT

FROM AGENT-CY

Who Is on LinkedIn?

Page 5: Linkedinmarketingoverviewjasminesandler 13499986125162-phpapp02-121011184038-phpapp02

Job Opportunities in LinkedIn

THIS PRESENTATION IS OWNED BY AGENT-CY AND CANNOT BE RE-

USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY

Page 6: Linkedinmarketingoverviewjasminesandler 13499986125162-phpapp02-121011184038-phpapp02

LinkedIn For Personal Branding

THIS PRESENTATION IS OWNED BY AGENT-CY AND CANNOT BE RE-

USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY

The #1 reason people do business with

each other is their likability and trust of

the other person

Page 7: Linkedinmarketingoverviewjasminesandler 13499986125162-phpapp02-121011184038-phpapp02

Develop Your Personal Brand

What type of expert are you?

THIS PRESENTATION IS OWNED BY AGENT-CY AND CANNOT BE RE-

USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY

Page 8: Linkedinmarketingoverviewjasminesandler 13499986125162-phpapp02-121011184038-phpapp02

PHOTO– SHOW WHO YOU ARE HEADLINE/UPFRONT

THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY

AND CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT

FROM AGENT-CY

YOU on

Page 9: Linkedinmarketingoverviewjasminesandler 13499986125162-phpapp02-121011184038-phpapp02

The Ultimate Sales Tool

Page 10: Linkedinmarketingoverviewjasminesandler 13499986125162-phpapp02-121011184038-phpapp02

•LEAD GENERATION

•REAL RELATIONSHIP DEVELOPMENT

•B2B NETWORKING

•DATABASE DEVELOPMENT

•EXACT TARGET DELIVERY

•PR VEHICLE

•COMPANY RESEARCH

•EXECUTIVE RESEARCH

The Ultimate Sales Tool

LINKEDIN is and end-end sales tool

Page 11: Linkedinmarketingoverviewjasminesandler 13499986125162-phpapp02-121011184038-phpapp02

Status updates

Commenting

Sharing Content

Daily Valuable Content is Crucial

Page 12: Linkedinmarketingoverviewjasminesandler 13499986125162-phpapp02-121011184038-phpapp02

Join

Groups

Answer

Questions

THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY

AND CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT

FROM AGENT-CY

Warm Leads through Participation

Page 13: Linkedinmarketingoverviewjasminesandler 13499986125162-phpapp02-121011184038-phpapp02

The New LinkedIn Company Page

Page 14: Linkedinmarketingoverviewjasminesandler 13499986125162-phpapp02-121011184038-phpapp02

Getting a Job via LinkedIn

•Your Profile is more than a Resume

•A Professional Picture is Crucial

•List & Demonstrate Your Skills

•Get Employer Recommendations

•Do Your Company Homework

Page 15: Linkedinmarketingoverviewjasminesandler 13499986125162-phpapp02-121011184038-phpapp02

Your LinkedIn Profile Matters, A LOT

•Think Search Visibility, Think Engagement, Think Uniqueness

•Strong Headline Copy – Your Direct Response Ad

•Highlighting summary with experience and results

Your Leadership in LinkedIn Matters Too

•Your Own LinkedIn Group to serve your own Community

•If Your Profile States A Skill, Back it up – Answers Matter

Your Daily LinkedIn Participation is a MUST

•Status Updates – Make it Relevant, Valuable and Short

•Answers Gain You Expertise

•Update Your Profile When Things Change

Your Keys to Winning in LinkedIn

Page 16: Linkedinmarketingoverviewjasminesandler 13499986125162-phpapp02-121011184038-phpapp02

JASMINESANDLER.COM

LinkedIn Marketing Materials

Page 17: Linkedinmarketingoverviewjasminesandler 13499986125162-phpapp02-121011184038-phpapp02

LinkedIn Training & Coaching

LinkedIn Profiling

Online Personal Branding

On-Site Group

Phone Group

Private/One-on-one(includes personal brand assessment)

VISIT WWW.JASMINESANDLER.COM

My LinkedIn Services

Page 18: Linkedinmarketingoverviewjasminesandler 13499986125162-phpapp02-121011184038-phpapp02

Comprehensive Personal Branding Program

Personal Brand Assessment & Market Position

Personal Blog Design and Development

Personal Twitter Page Design and Development

Personal Face book Page Design and Development

Leadership Development

Web Marketing Services

Web Design and Development

SEO Strategy and Management

Social Media Strategy and Management

Online PR Management

VISIT WWW.AGENT-CY.COM

Other Agent-cy Services

Page 19: Linkedinmarketingoverviewjasminesandler 13499986125162-phpapp02-121011184038-phpapp02

Jasmine Sandler

Agent-cy Online Marketing

Phone: 212-520-6607

Fax: (407) 210-4613

[email protected]

www.agent-cy.com

www.jasminesandler.com

www.linkedin.com/in/onlinebranding

CONTACT

THIS PRESENTATION IS OWNED BY AGENT-CY AND CANNOT BE RE-

USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY