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www.ravoth.com LinkedIn the WOWFactor Driving Brand Success Marketing Strategy | Branding | Social Media Marketing RDÉE Ontario March 2014
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LinkedIn the “WOW” Factor

Sep 12, 2014

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This Presentation explains the social media context for LinkedIn. How important SEO is for LinkedIn profile, shows what an important tool LinkedIn is for the recruiting industry, gives you 20 LinkedIn User power tips plus s few points about online etiquette.
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  • www.ravoth.com

    LinkedIn the WOW Factor

    Driving Brand Success Marketing Strategy | Branding | Social Media Marketing

    RDE Ontario

    March 2014

  • www.ravoth.com

    Agenda

    Introduction

    The social media context.

    - Why you have to participate!

    - Your Social Media Strategy.

    10 Years of LinkedIn.

    - Social Media Networks and Recruiting.

    Whats new on LinkedIn.

    LinkedIn to make you go WOW.

    - SEO on LinkedIn.

    - 20 Power User Tips.

    - Mobile and LinkedIn.

    Online Dos and Donts.

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    Short Bio

    Driving Brand Success

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    The social media context.

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    In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed.

    -Charles Darwin

    Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.

    -Matt Goulart

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    What is social media?

    What are the elements of social media?

    And

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    Elements of social media

    Engagement & Interaction (many,

    many : many)

    Find and be found

    Customer service

    Research

    Borderless

    Real time

    Free

    Democratic

    Another channel to help you to

    find your next job

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    In a nutshell

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    Truths about social media

    There are no truths.

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    Truths about social media

    There are no truths.

    It is impossible to keep

    up.

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    Truths about social media

    There are no truths.

    It is impossible to keep

    up.

    Be authentic,

    transparent and yourself.

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    Truths about social media

    There are no truths.

    It is impossible to keep up.

    Be authentic, transparent and

    yourself.

    Its a long-term investment.

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    Truths about social media

    There are no truths.

    It is impossible to keep up.

    Be authentic, transparent

    and yourself.

    Its a long-term investment.

    Recruiters use social media.

    Source: Human Capital Institute / Jobvite, April 2011

    Hiring managers

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    Truths about social media

    There are no truths.

    It is impossible to keep up.

    Be authentic, transparent and

    yourself.

    Its a long-term investment.

    Recruiters use social media.

    Your efforts now will pay off at your

    next job.

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    There are no truths.

    It is impossible to keep up.

    Be authentic, transparent

    and yourself.

    Its a long-term investment.

    Recruiters use social media.

    Your efforts now will pay off at your next job.

    Customers use social media.

    Truths about social media

    55m 832,488

    55m 832,488

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    There are no truths.

    It is impossible to keep up.

    Be authentic, transparent and yourself.

    Its a long-term investment.

    Recruiters use social media.

    Your efforts now will pay off at your

    next job.

    Customers use social media.

    Effectiveness = online + offline

    Truths about social media

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    Truths about social media

    There are no truths.

    It is impossible to keep up.

    Be authentic, transparent and yourself.

    Its a long-term investment.

    Recruiters use social media.

    Your efforts now will pay off at your next job.

    Customers use social media.

    Effectiveness = online + offline.

    Social media is fun!

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    Why you should participate?

    79% of European and 86% of U.S. online adults engage with social media. (Source:Forrester, 2012)

    81% of small businesses now use social media up from 73 percent earlier this year. (Source: Constant Contact, 2012)

    82% of the worlds online population is reached by social networking sites, representing 1.2 billion users around the world. (Source: comScore, 2012)

    (Source: All Twitter, 2012)

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    Why you should participate?

    (Source: All Twitter, 2012)

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    What are the Top Social Media Sites?

    (Source: All Twitter, 2012)

    +

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    Your social media strategy

    Think about your goals before

    you begin.

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    Your social media strategy

    Think about your goals before you begin.

    Start small, build in increments.

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    Think about your goals before you begin.

    Start small, build in increments.

    Looking (listening) is as important as leaping.

    Your social media strategy

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    Think about your goals before you begin.

    Start small, build in increments.

    Looking (listening) is as important as leaping.

    Look for connections, not jobs!

    Your social media strategy

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    Your social media strategy

    Think about your goals before you begin.

    Start small, build in increments.

    Looking (listening) is as important as leaping.

    Look for connections, not jobs.

    Stay on peoples radar.

    You!

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    Your social media strategy

    Think about your goals before you begin.

    Start small, build in increments.

    Looking (listening) is as important

    as leaping.

    Look for connections, not jobs.

    Stay on peoples radar.

    Plan your brand and voice.

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    Your social media strategy

    Think about your goals before you begin.

    Start small, build in increments.

    Looking (listening) is as important as

    leaping.

    Look for connections, not jobs.

    Stay on peoples radar.

    Plan your brand and voice.

    Persistence trumps talent.*

    *Daniel Pink, The Adventures of Johnny Bunko

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    10 Years LinkedIn 2003 - 2013

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    Launched in 2003 with 4,500 members

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    10 Years later: 225+ Million Members!

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    LinkedIn is now available in 19 different languages.

    7M +

    Canada

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    Almost 20% od Canadas Population is on LinkedIn

    INTERESTING

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    Toronto accounts for almost 24% of Canadas LinkedIn members!

    INTERESTING

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    Social Media Networks & Recruiting

    ?

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    Which Social Media Networks are Used?

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    LinkedIn Revolutionized the World of Recruiting

    LinkedIn works in the opposite direction from most social media networks!

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    Recruiting Industry Loves LinkedIn

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    Which One is the Most Effective?

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    What is On LinkedIn?

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    LinkedIn Mentions and Notifications

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    LinkedIn Contacts

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    LinkedIn Portfolio

    New Way to Show Pictures and Video on Your Profile

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    LinkedIn TodayThe Launch of Magazine-Style News Channels

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    LinkedIn Today with news, influencer posts and Slideshare content all in one place

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    Once you follow a channel it will show up in your home page feed.

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    150 of the most influential thought leaders on LinkedIn

    Follow

    See updates

    No need to be connected

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    Block Contacts

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    Endorsements

    Credibility

    Networking tool

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    Search Engine Optimization (SEO) on LinkedIn

    Fact: The more keyword-rich content you generate on LinkedIn, the more the LinkedIn search engine will find (and love) you.

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    So what is

    Search Engine Optimization (SEO)

    and why do you need it?

    How Does This Relates To LinkedIn?

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    Search Engine Optimization (SEO)

    The process of improving the volume &

    quality of traffic to a web site incl. online

    conversation from search engines via

    "natural" (organic or algorithmic)search results.

    The active practice of optimizing a website by

    improving internal and external aspects in

    order to increase traffic the site receives from

    search engines.

    SEO refers to techniques that help your

    website rank higher in the organic/natural

    search results including online conversations.

    This helps more people who are looking for your career profile to find you.

    Source: www.seostore.ca

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    9 Steps to SEO Success on LinkedIn

    Think & think again about keywords + attributes

    Put keywords in Profile Area

    Put keywords in Background/Summary

    Area

    Put keywords in Skills & Expertise

    Put keywords in Experience

    Put keywords in Recommendations

    Build your Network

    Get Endorsed

    Participate and Engage in Groups

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    ca.linkedin.com/in/ravoth/

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    LinkedIn to make you go Wow!

    20 power user tips

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    Becoming a LinkedIn power user Start adding connections you already know.

    Make it a habit to link in.

    Look EVERYONE up (recruiters, interviewers, prospective

    employers, FOAF, authors, etc.)

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    Your LinkedIn network

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    Your LinkedIn network

    Your Contacts

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    New Contact Section

    Your network updates

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    Strategic Networks (Tagging)

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    Organize your contacts

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    Hiding and Removing Contact

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    Increase the Return on Your Time Investment

    ROTI +

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    Start adding connections you already know.

    Use the Notes feature to record details of meeting.

    Becoming a LinkedIn power user

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    Be Diligent Keep Records

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    Becoming a LinkedIn power user

    Start adding connections you already know.

    Use the Notes feature to record details of meeting.

    Join one of the 1,248,019* groups, or create one Marketing

    Tool (you can join a maximum of 50 groups)

    *As per May, 2013

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    Adjust your settings

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    Becoming a LinkedIn power user

    Start adding connections you already know.

    Use the Notes feature to record details of meeting.

    Join a group, or create your own one.

    Research companies.

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    Immediate Results by

    Job Opportunity

    Location

    Industry

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    Job Openings within IBM

    Networking Opportunity

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    Becoming a LinkedIn power user

    Start adding connections you already know.

    Use the Notes feature to record details of meeting.

    Join a group, or create one.

    Research companies.

    Follow and find company profiles.

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    Becoming a LinkedIn power user

    Start adding connections you already know.

    Use the Notes feature to record details of meeting.

    Join a group, or create one.

    Research companies.

    Follow and find company profiles.

    Search network and ask connections to facilitate introductions.

  • www.ravoth.com

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    Becoming a LinkedIn power user

    Start adding connections you already know.

    Use the Notes feature to record details of meeting.

    Join a group, or create one.

    Research companies.

    Follow and find company profiles.

    Search network and ask connections to facilitate introductions.

    Advanced search > people who are like you.

  • www.ravoth.com

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    Becoming a LinkedIn power user

    Start adding connections you already know.

    Use the Notes feature to record details of meeting.

    Join a group, or create one.

    Research companies.

    Follow and find company profiles.

    Search network and ask connections to facilitate introductions.

    Advanced search > people who are like you.

    Monitor your networks updates.

  • www.ravoth.com

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    Becoming a LinkedIn power user Start adding connections you already know.

    Use the Notes feature to record details of meeting.

    Join a group, or create one.

    Research companies.

    Follow and find company profiles.

    Search network and ask connections to facilitate introductions.

    Advanced search > people who are like you.

    Monitor your networks updates.

    Status updates - Your Marketing Tool.

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    ! !

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    Becoming a LinkedIn power user

    Start adding connections you already know.

    Use the Notes feature to record details of meeting.

    Join a group, or create one.

    Research companies.

    Follow and find company profiles.

    Search network and ask connections to facilitate introductions.

    Advanced search > people who are like you.

    Monitor your networks updates.

    Status updates Your Marketing Tool.

    Search by updates

  • www.ravoth.com

  • www.ravoth.com

    Becoming a LinkedIn power user

    Start adding connections you already know.

    Use the Notes feature to record details of meeting.

    Join a group, or create one.

    Research companies.

    Follow and find company profiles.

    Search network and ask connections to facilitate introductions.

    Advanced search > people who are like you.

    Monitor your networks updates.

    Status updates Your Marketing Tool.

    Search by updates

    11 Jobs > advanced search.

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    Advanced Search

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    Becoming a LinkedIn power user

    Start adding connections you already know.

    Use the Notes feature to record details of meeting.

    Join a group, or create one.

    Research companies.

    Follow and find company profiles.

    Search network and ask connections to facilitate introductions.

    Advanced search > people who are like you.

    Monitor your networks updates.

    Create status updates.

    Search by updates

    11 Jobs > advanced search.

    12 Upgrade?

  • www.ravoth.com

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    Becoming a LinkedIn power user

    Start adding connections you already know.

    Use the Notes feature to record details of meeting.

    Join a group, or create one.

    Research companies.

    Follow and find company profiles..

    Search network and ask connections to facilitate introductions.

    Advanced search > people who are like you.

    Monitor your networks updates.

    Create status updates.

    Search by updates

    11 Jobs > advanced search.

    12 Upgrade?

    13 See who viewed your profile.

  • www.ravoth.com

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    Becoming a LinkedIn power user

    Start adding connections you already know.

    Make it a habit to link in.

    Join a group, or create one.

    Research companies.

    Follow and find company profiles.

    Search network and ask connections to facilitate introductions.

    Advanced search > people who are like you.

    Monitor your networks updates.

    Create status updates.

    Search by updates

    11 Jobs > advanced search.

    12 Find out who used to hold the advertised position.

    13 Upgrade?

    14 See whos viewed your profile.

    15 Dont let LinkedIn beat you!

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    Becoming a LinkedIn power user

    Start adding connections you already know.

    Use the Notes feature to record details of meetings.

    Join a group, or create one.

    Research companies.

    Follow and find company profiles.

    Search network and ask connections to facilitate introductions.

    Advanced search > people who are like you.

    Monitor your networks updates.

    Create status updates.

    Search by updates

    11 Jobs > advanced search.

    12 Find out who used to hold the advertised position.

    13 Upgrade?

    14 See whos viewed your profile.

    15 Dont let LinkedIn beat you!

    16 Use your customized Profile URL everywhere.

  • www.ravoth.com

  • www.ravoth.com

    Becoming a LinkedIn power user

    Start adding connections you already know.

    Use the Notes feature to record details of meetings.

    Join a group, or create one.

    Research companies.

    Follow and find company profiles.

    Search network and ask connections to facilitate introductions.

    Advanced search > people who are like you.

    Monitor your networks updates.

    Create status updates.

    Search by updates

    11 Jobs > advanced search.

    12 Find out who used to hold the advertised position.

    13 Upgrade?

    14 See whos viewed your profile.

    15 Dont let LinkedIn beat you!

    16 Use your customized Profile URL everywhere.

    17 Utilize Skills & Expertise

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    Utilize Skills & Expertise

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    Becoming a LinkedIn power user

    Start adding connections you already know.

    Use the Notes feature to record details of meetings.

    Join a group, or create one.

    Research companies.

    Follow and find company profiles.

    Search network and ask connections to facilitate introductions.

    Advanced search > people who are like you.

    Monitor your networks updates.

    Create status updates.

    Search by updates

    11 Jobs > advanced search.

    12 Find out who used to hold the advertised position.

    13 Upgrade?

    14 See whos viewed your profile.

    15 Dont let LinkedIn beat you!

    16 Use your customized Profile URL everywhere.

    17 Utilize applications

    18 Utilize SlideShare.net

  • www.ravoth.com

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    Becoming a LinkedIn power user

    Start adding connections you already know.

    Use the Notes feature to record details of meetings.

    Join a group, or create one.

    Research companies.

    Follow and find company profiles.

    Search network and ask connections to facilitate introductions.

    Advanced search > people who are like you.

    Monitor your networks updates.

    Create status updates.

    Search by updates

    11 Jobs > advanced search.

    12 Find out who used to hold the advertised position.

    13 Upgrade?

    14 See whos viewed your profile.

    15 Dont let LinkedIn beat you!

    16 Use your customized Profile URL everywhere.

    17 Utilize applications

    18 Utilize SlideShare.net

    19 LinkedIn Endorsements

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    Credibility

    Networking tool

  • www.ravoth.com

    Becoming a LinkedIn power user

    Start adding connections you already know.

    Use the Notes feature to record details of meetings.

    Join a group, or create one.

    Research companies.

    Follow and find company profiles.

    Search network and ask connections to facilitate introductions.

    Advanced search > people who are like you.

    Monitor your networks updates.

    Create status updates.

    Search by updates

    11 Jobs > advanced search.

    12 Find out who used to hold the advertised position.

    13 Upgrade?

    14 See whos viewed your profile.

    15 Dont let LinkedIn beat you!

    16 Use your customized Profile URL everywhere.

    17 Utilize applications

    18 Utilize SlideShare.net

    19 LinkedIn Endorsements

    20 Mobile and LinkedIn

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    Mobile and LinkedIn

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    Job Application by Network

    Mobile accounted

    for 27% + of UVs YTD on LinkedIn

  • 77% of Job Seekers are using Mobile Job Search Apps

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    Mobile Interface & Contacts as an App

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    forget theres no such thing as free.

    forget nothing is ever completely private on the

    Internet.

    diss your customers.

    try to be everywhere / do everything.

    just broadcast.

    plagiarize (give credit).

    be shy to ask questions and reach out.

    tiquette tiquettetiquette

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    remember your goals.

    be aware your competition is on social media and your

    customers.

    reserve your digital real estate.

    use different, complex passwords.

    post regularly.

    watch your time.

    make sure your profiles/photos are current.

    be responsive.

    be yourself.

    jump in and try it!

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    Please join:

    Social Media Branding Canada Group

    on LinkedIn

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    www.slideshare.net/jravoth

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    Marketing Strategy | Branding | Social Media Marketing

    Facilitating Brand Success

    416.356.8173 | [email protected] | www.ravoth.comlinkedin/ravoth | twitter/ravoth | posekim/blogspot.ca

    Driving Brand Success