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LinkedIn & Facebook 101: Start Building Your Personal Brand Michelle Lentz Write Technology om Flickr User P/\UL, via Creative Commons license
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Linked In & Facebook 101: Start Building Your Personal Brand

Sep 23, 2014

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Updated, 08/09: An introductory session on both platforms. Unfortunately, much of the session is offered \"live\" using both Facebook & LinkedIn, and that part can't be shared here.
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Page 1: Linked In & Facebook 101: Start Building Your Personal Brand

LinkedIn & Facebook 101: Start Building Your Personal Brand

Michelle LentzWrite Technology

Photo from Flickr User P/\UL, via Creative Commons license

Page 2: Linked In & Facebook 101: Start Building Your Personal Brand

Networking

Photo by Flickr user atacio via Creative Commons

Page 3: Linked In & Facebook 101: Start Building Your Personal Brand

Social Networking

Page 4: Linked In & Facebook 101: Start Building Your Personal Brand

Social Networking in Plain English, by Lee LeFever, http://www.commoncraft.com, via Creative Commons

Page 5: Linked In & Facebook 101: Start Building Your Personal Brand

Maintain your online image.

http://gluestickgirl.typepad.com/

Page 6: Linked In & Facebook 101: Start Building Your Personal Brand

Google Alertshttp://www.google.com/alerts

Page 7: Linked In & Facebook 101: Start Building Your Personal Brand

Get LinkedIn: Over 800,000+ connections

Page 8: Linked In & Facebook 101: Start Building Your Personal Brand

Savvy Networkers

Senior Executives

Late Adopters

Exploring Options

0 1 2 3 4 5 6 7 8 9

Chart Title

Series1

LinkedIn User Profiles

Page 9: Linked In & Facebook 101: Start Building Your Personal Brand

Build a profile with MEANING

Photo by Flickr user spinster via Creative Commons

Page 10: Linked In & Facebook 101: Start Building Your Personal Brand

Recommendation Karma

Page 11: Linked In & Facebook 101: Start Building Your Personal Brand

Michelle:

I’d like to add you to my professional network on LinkedIn.

- Larry

vs

Michelle:

I really enjoyed your presentation at our local library on Tuesday. I’d like to add you to my professional network on LinkedIn.

- Larry

Tip: Take the time to personalize your invites.

Page 12: Linked In & Facebook 101: Start Building Your Personal Brand

Take time to make connections

Photo by Flickr user ph0t0 {love and peace} via Creative Commons

Page 13: Linked In & Facebook 101: Start Building Your Personal Brand

Use groups to connect, converse, & learn.

Page 14: Linked In & Facebook 101: Start Building Your Personal Brand

Ask questions and share your knowledge.

Page 15: Linked In & Facebook 101: Start Building Your Personal Brand

Why? To connect with friends, family, others

Page 16: Linked In & Facebook 101: Start Building Your Personal Brand

Personal or professional – or both?

Page 17: Linked In & Facebook 101: Start Building Your Personal Brand

Status updates & news stream

Page 18: Linked In & Facebook 101: Start Building Your Personal Brand

Quality, not quantity.

Page 19: Linked In & Facebook 101: Start Building Your Personal Brand

Change the Privacy Settings

Page 20: Linked In & Facebook 101: Start Building Your Personal Brand

Tip: Exercise considerate photo tagging

Page 21: Linked In & Facebook 101: Start Building Your Personal Brand

Don’t fall victim to the time wasters.

Page 22: Linked In & Facebook 101: Start Building Your Personal Brand

Tip: You don’t have to share every quiz

Page 23: Linked In & Facebook 101: Start Building Your Personal Brand

TMI: Don’t overshare

Page 24: Linked In & Facebook 101: Start Building Your Personal Brand

Tip: It’s okay to decline or ignore

Page 25: Linked In & Facebook 101: Start Building Your Personal Brand

Online networking takes time and patience – just like face to face.

Photo by Flickr user ToniVC via Creative Commons

Page 26: Linked In & Facebook 101: Start Building Your Personal Brand

You get out of it what you put into it.

Join the conversation.

Image Credit: Paul Likes Pics, CC

Participate, don’t lurk

Page 27: Linked In & Facebook 101: Start Building Your Personal Brand

http://www.slideshare.net/writetech

Page 28: Linked In & Facebook 101: Start Building Your Personal Brand

Michelle LentzWrite Technology

http://www.write-tech.comhttp://linkedin.com/in/writetech

[email protected]

web 2.0 consulting & training, instructional design, blogging