LIGHT Color Presentation

7/31/2019 LIGHT Color Presentation

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WHAT IS COLOR?


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How do colors make us feel?

What do colors mean?

How can color be used to express imagination, or

identity?


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But firstWhat are the formal factors atwork in the picture plane?


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Line, Tone Value, Color


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Line: MEASUREOf these, line is the most limited, being solely

a matter of simple Measure. Its properties are

length (long or short),


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angles

(obtuse or acute),


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length of radius and focal distance.

All quantities are subject to measurement.


8/41Tone value: WEIGHT


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and the whites to a

black norm (on a blackboard).


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Or both together can be referred to a medium grey norm.


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Thirdly, color, which clearly has quite different characteristics.

For it can neither be weighed nor measured.


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Neither with scales nor with ruler

can any difference be detected between two surfaces,

one pure yellow and the other a pure red, of similar area and similar brilliance.

And yet, an essential difference remains, which we, in words, label yellow and red.

In the same way, salt and sugar can be compared, in their saltiness and sweetness.


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Color: QUALITY

it is also Weight, for it has not only color value but also brilliance.

Thirdly, it is Measure, for besides Quality and Weight, it has its limits,

its area, and its extent, all of which may be measured.


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We now have three formal means at our

disposalMeasure, Weight, and Quality,

which in spite of fundamental differences,

have a definite interrelationship.


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How does color make you feel?


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physical effect


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psychological effect


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What do colors mean?


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Diana Vandel has created the Colorsof Hue-man Traits

Which color are you?


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NURTURER BLUE

Sensitive To Needs Of Others.

Sincere. Expresses Appreciation.

Cooperative. Collaborative. Creative.

Caring. Team Builder And Player.

People Person. Engages Others.

Artistic. Inspirational. Spiritual.

Inclusive. Mediator. Peacemaker.

Idealistic. Intuitive. Romantic. Loyal.

Seeks Unity And Harmony. Caretaker.


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ADVENTUROUS ORANGE

"Just Do It" Action Oriented.

Quick-witted, Charming, Spontaneous

Playful. Injects fun into work.

Lives In Here & Now. Risk taker. Creative.

Enjoys Diversity, Variety, Competition.

Multi-tasker, Cheerful, Energetic. Bold.

Quick Thinking and Acting. Takes Charge.

High Visibility Performer. Accepts Challenges.

Enjoys Problem Solving. Negotiator.

Performs Well Under Pressure. Resilient.


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TRADITIONAL GOLD

Respects Authority Rules, Routines, Policies.

Alligant, Faithful, Dependable, Prepared, Efficient.

Remembers The Traditions That Work. Values Family.

Work Comes Before Play. Practical. Systematic.Orderly.

Identifies With Groups. Strives For A Sense OfSecurity.

Thorough, Sensible, Convential, Proper.

A Right Way To Do Everything. Stick-To-Itivness. Evaluates Actions As Right Or Wrong.

Stable. Organized. Punctual. Helpful.


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VISIONARY GREEN

Looks Forward And Sees Impact Of Actions Taken

Now.

Explores All Facets Before Deciding. Checks for

Accuracy.

Careful Planner. Enlivened By Work.

Status Quo Buster. Designer Of Change. Inventive.

Systematic. Logical. Theoretical. Self-Sufficient.

Often Not In The Mainstream. Persistent. Thorough.

Intellectual. Inquisitive. Impartial. Improvement

Oriented.


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BREAK!

Wh l l


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What are some cultural

associations with color?

Representatives from the United States attended the state funeral of former Czech President Vaclav Havel on Friday, December 23, 2011

Funeral in China

Bride in India

Our Lady of Guadalupe

Buddhist Bodhisattva of

Compassion, Avalokitesvara
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How can color be used to express

imagination or identity?
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LIGHT Color Presentation

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