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Defining Your Web 2.0 Social Media Toolbox Melida D. Busch, MLIS and Laura Werts, MS Regional Faculty and Educator Development Symposium September 24. 2010
26

Leveraging Social Media for Teaching/Learning

May 16, 2015

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Melida Busch

An introduction to Social Media tools for educators...
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Page 1: Leveraging Social Media for Teaching/Learning

Defining Your Web 2.0 Social Media Toolbox

Melida D. Busch, MLIS and Laura Werts, MS

Regional Faculty and Educator Development Symposium

September 24. 2010

Page 2: Leveraging Social Media for Teaching/Learning

2010 Regional Faculty & Educator Development Symposium

Page 3: Leveraging Social Media for Teaching/Learning

Different from “real” life . . .

http://www.youtube.com/watch?v=MRsRLZiyH20

Page 4: Leveraging Social Media for Teaching/Learning

Definition

• Social interaction• Highly accessible• Scalable publishing• Internet/mobile based• Sharing & discussing

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Uses

• Marketing• Conversation• Continuous Learning• Community

Page 6: Leveraging Social Media for Teaching/Learning

Developing a Strategy

People

Objectives

Strategy

Technology

Josh Bernhoff, Charlene Li, Forrester Research

Page 7: Leveraging Social Media for Teaching/Learning

Developing a Strategy

• People– Who are trying to reach?– What is their current social media usage?– What is their unmet need?

• Objective– What do you want to accomplish?

• Awareness, engagement, call to action, etc.

Page 8: Leveraging Social Media for Teaching/Learning

• Strategy– What will be different when you’re done?– How will you measure

• Technology– What is the best technology to achieve your

goals?

Page 9: Leveraging Social Media for Teaching/Learning

Other Considerations• Resources

– Human– Content

• Barriers– Time– Knowledge– Lack of Strategic Direction– Personal vs. Professional– Standards

Page 10: Leveraging Social Media for Teaching/Learning

Presenting a few Social Media Tools

• Microblogging• Social Networks• Screen/Slide/PodCasting• Video Sharing• Social Bookmarking

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Microblogging:

Definition: A microblog differs from a traditional blog in that its content is typically much smaller, in both actual size and aggregate file size. A microblog entry could consist of nothing but a short sentence fragment, an image or embedded video.

-Wikipedia

Page 12: Leveraging Social Media for Teaching/Learning

Microblogging:

Twitter: http://twitter.com/Example:http://twitter.com/CleveClinic_CMENew Twitter Research: Men Follow Men and Nobody Tweets

Yammer: https://www.yammer.com/Enterprise Microblogging

Page 13: Leveraging Social Media for Teaching/Learning

Social NetworkingWhat is Social Networking?

A collection of people interacting via a social media platform in order to serve (a) particular purpose(s).

List of Social Networking Sites

Page 14: Leveraging Social Media for Teaching/Learning

Social Networking:

Facebook: http://facebook.com

Example: Mayo Clinic http://www.facebook.com/#!/MayoClinic?ref=ts

Facebook Statistics:

http://www.facebook.com/press/info.php?statistics

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Social Networking:

LinkedIn=Grown Up/Professional Facebook?

LinkedIn http://www.linkedin.com

Individual Example: “Laura”Group Example:“Cincinnati Children’s Hospital Medical Center”

Page 16: Leveraging Social Media for Teaching/Learning

Slide/Screen/Pod/Video-Casting

Utilizing software to produce media entities using slides, screen capture, voice, and video which can then be “broadcasted” via online channels. These entities become “socialized” when placed on platforms where interaction (comments, ratings, etc.) is possible.

Page 17: Leveraging Social Media for Teaching/Learning

Slide/ScreencastingScreencast.com: http://Screencast.comExample: http://www.screencast.com/users/Pratt_Library

Slideshare: http://www.slideshare.net/Example:National Library of Medicinehttp://www.slideshare.net/NLM_SIS

Give it a try!

http://www.techsmith.com/Jing/?gclid=CMKnubiamaQCFZQz5wodHxtfGg

Page 18: Leveraging Social Media for Teaching/Learning

Podcasting aka Non-streamed Webcasting

Podcast.comExample:JAMAhttp://podcast.com/show/13383/JAMA-This-Weeks-Audio-Commentary/Note: Can be audio or video

Want to try it out?: Audacity http://audacity.sourceforge.net/

Page 19: Leveraging Social Media for Teaching/Learning

Video Sharing

Youtube http://youtube.com Examples: Cincinnati Children’s Hospital Medical Center

http://www.youtube.com/user/CincinnatiChildrensPreop.com http://www.youtube.com/user/PreOpcom#p/a

Vimeo http://vimeo.com/Example: Dr. Andrew Weil http://vimeo.com/channels/drweil

Page 20: Leveraging Social Media for Teaching/Learning

Socializing Content• Blog: “web log” Usually maintained by one individual or

group of individuals posting content on a single webpage or part of a webpage. The blog usually allows for “visitor interaction”. It is only this interaction that makes the blog “social”.

• Wiki: A collection of “published” information which can be freely edited by more than one person

• RSS: A tool for the syndication of web content. Having an RSS reader which allows for interaction with the data makes this content, “social”

Page 21: Leveraging Social Media for Teaching/Learning

Examples of Socialized Content

Blog: Health Affairs

http://healthaffairs.org

http://healthaffairs.org/blog/

Wiki: Wikipedia

http://www.wikipedia.org/

RSS: Google Reader

http://www.google.com/reader/view/#

Page 22: Leveraging Social Media for Teaching/Learning

Social Bookmarking

• Socializing your “Favorites”• Delicious http://www.delicious.com/• http://www.social-bookmarking-sites-list.com/

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Cincinnati Children’s CME

• Goal(s) – Increase awareness of programs– Engagement with target audience

• Surveyed potential audience for one conference (high med student participation)– 24% indicated usage on a regular basis (once a

week) (n=153)– 6% indicated professional use

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• Decision to utilize facebook (# of users)– www.facebook.com/CincinnatiChildrensCME– Solicited first 20 fans to customize URL– Created April 14 – currently have 106 fans

• Uses– Marketing– Awareness

Page 25: Leveraging Social Media for Teaching/Learning

• Challenges– Time (RSS feed)– Physician Champion– Are fans our true target audience– Moving to engagement

Page 26: Leveraging Social Media for Teaching/Learning

Edward L. Pratt Research Library Social Media Presence

Facebook- 176 “Likes”

http://www.facebook.com/PrattLibrary

Twitter- 26 “Followers”

http://twitter.com/Pratt_Library

Blog- 1,267 page views

http://edwardlprattlibrary.wordpress.com

Screencasts- 45+ views

http://www.screencast.com/users/Pratt_Library

Goals: Marketing, Client Engagement, Training

Barriers: Time, “personal vs. professional”, change management