Top Banner
LEVERAGING SOCIAL NETWORKING FOR YOUR BUSINESS Presented By: The Image Group & Elevator Up Holland Chamber of Commerce Early Bird Breakfast May 12, 2009
60

Leveraging Social Media For Business

Aug 31, 2014

Download

Technology

Aaron Schaap

Leveraging Social Media for Your Business
How do you feel about social media? Love it? Scared of it? Think it is silly kids' stuff? Interesting but overwhelming? Whether you are vaguely aware of social media, or savvy to the world of word clouds, fail whales, and writing on walls - this technology is going to affect your business and your life, and you better be prepared!

An impressive panel of experts from The Image Group and Elevator Up will guide you through the exciting and sometimes confusing world of social media and networking, with a focus on Facebook, LinkedIn, and Twitter. Learn why you need to care about this phenomenon, get an overview of the most popular social media outlets, and learn how it can have a positive effect on your organization. Join us after the Early Bird Breakfast for informal hands-on instruction and discussion. You can be a social media neophyte or a raving fanatic, and there will be something for you! Tweeting during the session is highly encouraged!
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Leveraging Social Media For Business

LEVERAGING SOCIAL NETWORKING FOR YOUR BUSINESSPresented By: The Image Group & Elevator UpHolland Chamber of CommerceEarly Bird BreakfastMay 12, 2009

Page 2: Leveraging Social Media For Business

PRESENTERS

•Dayna Beal

•Jon Bell

•Amanda Cooper

•Aaron Schaap

Page 3: Leveraging Social Media For Business

AGENDA

•Trends

•Reality

•Top Tools

•Guidelines

•Next Steps

Page 4: Leveraging Social Media For Business

ASSIGNMENT

1.Find an alum from any school you attended.2.Give business cards to five people you

don’t know.3. Find one thing everyone at your table has

in common.4. Find out what Haans is doing.

Page 5: Leveraging Social Media For Business

TRENDS

Page 6: Leveraging Social Media For Business

TRENDS• Everyone’s doing it

• Exponential growth

• Everyday life

• Effective for your business

Page 7: Leveraging Social Media For Business

SOCIAL NETWORKING

Page 8: Leveraging Social Media For Business

SOCIAL NETWORKING• What is it?• Why does it matter?• How will it be delivered?• What holds people and businesses back?• What’s next?

Page 9: Leveraging Social Media For Business

TOP TOOLS

Page 10: Leveraging Social Media For Business

TOP TOOLS

Page 11: Leveraging Social Media For Business

TOP TOOLS

Page 12: Leveraging Social Media For Business

TOP TOOLS

Page 13: Leveraging Social Media For Business

HOW COMFORTABLE ARE YOU?

Page 14: Leveraging Social Media For Business

HOW COMFORTABLE ARE YOU?A. BeginnerB. IntermediateC. AdvancedD. Choose not to participate

(I prefer a typewriter)

Page 15: Leveraging Social Media For Business

GUIDELINES TO GETTING STARTED

Page 16: Leveraging Social Media For Business

GUIDELINES TO GETTING STARTED1. Listen First

Page 17: Leveraging Social Media For Business

GUIDELINES TO GETTING STARTED1. Listen First

2. The New ROI ---> Return On Insight

Page 18: Leveraging Social Media For Business

GUIDELINES TO GETTING STARTED1. Listen First

2. The New ROI ---> Return On Insight

3. Humanize Your Brand ---> Be Transparent

Page 19: Leveraging Social Media For Business

GUIDELINES TO GETTING STARTED1. Listen First

2. The New ROI ---> Return On Insight

3. Humanize Your Brand ---> Be Transparent

4. Create a Dialogue ---> Build a relationship

Page 20: Leveraging Social Media For Business

GUIDELINES TO GETTING STARTED1. Listen First

2. The New ROI ---> Return On Insight

3. Humanize Your Brand ---> Be Transparent

4. Create a Dialogue ---> Build a relationship

5. Be Committed ---> No Autopilot

Page 21: Leveraging Social Media For Business

1. LISTEN FIRST

Page 22: Leveraging Social Media For Business
Page 23: Leveraging Social Media For Business
Page 24: Leveraging Social Media For Business
Page 25: Leveraging Social Media For Business
Page 26: Leveraging Social Media For Business

2. THE NEW ROI

Page 27: Leveraging Social Media For Business

2. THE NEW ROIReturn On Insight

Page 28: Leveraging Social Media For Business
Page 29: Leveraging Social Media For Business
Page 30: Leveraging Social Media For Business
Page 31: Leveraging Social Media For Business
Page 32: Leveraging Social Media For Business
Page 33: Leveraging Social Media For Business
Page 34: Leveraging Social Media For Business
Page 35: Leveraging Social Media For Business
Page 36: Leveraging Social Media For Business
Page 37: Leveraging Social Media For Business
Page 38: Leveraging Social Media For Business
Page 39: Leveraging Social Media For Business
Page 40: Leveraging Social Media For Business

3. HUMANIZE YOUR BRAND

Page 41: Leveraging Social Media For Business

3. HUMANIZE YOUR BRAND

Be Transparent

Page 42: Leveraging Social Media For Business
Page 43: Leveraging Social Media For Business
Page 44: Leveraging Social Media For Business
Page 45: Leveraging Social Media For Business
Page 46: Leveraging Social Media For Business

4. CREATE A DIALOGUE

Page 47: Leveraging Social Media For Business

4. CREATE A DIALOGUEBuild a Relationship

Page 48: Leveraging Social Media For Business
Page 49: Leveraging Social Media For Business
Page 50: Leveraging Social Media For Business
Page 51: Leveraging Social Media For Business
Page 52: Leveraging Social Media For Business

5. BE COMMITTED

Page 53: Leveraging Social Media For Business

5. BE COMMITTEDNo Autopilot

Page 54: Leveraging Social Media For Business
Page 55: Leveraging Social Media For Business
Page 56: Leveraging Social Media For Business
Page 57: Leveraging Social Media For Business

NOW WHAT?

Page 58: Leveraging Social Media For Business

NOW WHAT?•Sign up•Stay for a breakout session•Attend a future seminar•Complete a survey

Page 59: Leveraging Social Media For Business

Q & A

Page 60: Leveraging Social Media For Business

CONTACT US

@ imagegroupwww.imagegroup.com

@ elevatorup.comwww.elevatorup.com