Leveraging Member Data: Auto Loans€¦ · Increase auto loans in first and second quarters by 6% over last year Recapture existing maturing member loans Target Members with existing

Target Marketing Creative Concepts Leveraging Member Data: Auto Loans

R AT E S A S L O W A S 1 . 9 % A P R N O PAY M E N T S F O R 9 0 DAY S

LOW LOW

AUTO LOAN RATES

HAVE INCREASED

TRAFFIC

Direct Marketing Services

can customize one of these campaigns

or create a new one just for you!

LOGO

HERE

UNCOVER A REAL

“CHILL” AUTO LOAN

CHRISTOPHER

you want a GREAT, LOW Auto Loan!

GUESS WHAT?

We’re gonna GIVE YOU ONE!


GUESS WHAT?


Christopher,you want a

GREAT, LOW Auto Loan!

GUESS WHAT?


LOGO HERE

auto loans:

Business objective Increase auto loans in first and second quarters by 6% over last year Recapture existing maturing member loans

Target Members with existing auto loans maturing in less than 6 months who were delinquent less than 3 times during the past year

Cross Media Tools Personalized postcard or letter with coupon, designated loan officer to contact member; follow up with email; lobby signage and web banners

Message • You’re a valued member - think about us for your next loan

• Three easy ways to apply: call, click, or come in!

• As low as 1.99% APR, 12–60 months

Offer No payments for 90 days

Tracking Traceable 800#, unique URL and email analytics

new auto loans

LOGO

HERE

UNCOVER A REAL

“CHILL” AUTO LOAN

CHRISTOPHER

auto loan: recapture

Business objective Increase loan product penetration of loan products per member

Target Members who finance with another institution Members with another loan other than auto

Cross Media Tools Targeted postcard with coupon; MSR follow up; follow up with second postcard; newsletter

Message • Best time to refinance a loan or get a loan

• 2.50% APR - limited time only • Savings example ($xx/mo or $xxxx/yr)

Offer 60-day great rate (.20 basis points below best rate)

Tracking Traceable 800#, unique URL and email tracking

auto loan recapture

LOW LOW

AUTO LOAN RATES

HAVE INCREASED

TRAFFIC

auto loan: refinance

Business objective Increase loan volume during campaign by 5% over Fall 2013

Target New membership within 24 months, ages 18–40

Cross Media Tools Postcard 2-part series; lobby signage; web banners; campaign landing page

Message • Never been a better time to buy a car

• Get pre-approved in just hours (same day)

• Personalized loan officer message

• As low as 2.99% APR

Offer Best rate—lowest in two years

Tracking URL of landing page, personalized rep, (MSR or lending officer contact information)

auto loan refinance

R AT E S A S L O W A S 1 . 9 % A P R N O PAY M E N T S F O R 9 0 DAY S

auto loan: new member prospects

Business objective Increase loan volume between $300,000–$400,000 for third and fourth quarters

Target Prospecting new members list in 5 mile radius of branch, using demographic profiles of household income of $30K or more, ages 18-44

Cross Media Tools Targeted postcard with geo-mapping of branch location; click through to complete loan application online, mobile, or in a branch; and statement insert

Message • Save on your loan payment by becoming a new member; easy to join

• Used car loans as low as 3.25% APR, 12–60 months, flexible rates and terms

Offer • Best rate of the season • Let us beat your current rate or get $100 cash

Tracking Traceable URL of microsite and traceable 800#

new auto loans


GUESS WHAT?



GUESS WHAT?


Christopher,you want a

GREAT, LOW Auto Loan!

GUESS WHAT?


LOGO HERE

For more information

Contact usDirect Marketing Services1-800-341-0180, ext. 805 1-800-442 6715 in Maine [email protected]

80380

Leveraging Member Data: Auto Loans€¦ · Increase auto loans in first and second quarters by 6% over last year Recapture existing maturing member loans Target Members with existing

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