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Letting Go

Aug 17, 2014

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Letting Go by Bryan & Stephanie Rieger of Yiibu for dConstruct 2011, Brighton and MobX 2011, Berlin.
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Page 1: Letting Go

http://www.flickr.com/photos/basheertome/5557362895

on design in a time of disruption

Letting go...

http://creativecommons.org/licenses/by/2.0

Page 2: Letting Go

http://www.flickr.com/photos/ghewgill/5046616680

been on a quest for perfection + control...for much of human history, we have

napoleon bonaparte

Page 3: Letting Go

started with this...much of it

http://www.flickr.com/photos/purdman1/2875431305

movable lead type

Page 4: Letting Go

http://www.flickr.com/photos/jmwk/3517373312

gutenberg parenthesis

there were as many as 10-12 million"printed his bible...less than 50 years laterin all of Europe before Gutenberg“...there were perhaps 30,000 books

“Gutenberg’s Legacy”, University of Texas

Page 5: Letting Go

http://www.flickr.com/photos/humblog/4522388767

nothing short of revolutionarythe knock-on effects were

standardisation of spelling

spread of knowledge in local languages

development of formal grammar

wider access to knowledge for women and the poor

fewer books printed in Latin

democratisation of knowledge v.1

Page 6: Letting Go

http://www.flickr.com/photos/whiteafrican/2938685296

might be a finite thing...also led us to believe that knowledge

store, and constrain knowledge,but our ability to capture,

Page 7: Letting Go

http://www.flickr.com/photos/smithsonian/4127624763

"the truth" about all sorts of things...long enough, we could discover

...that if we experimented

Page 8: Letting Go

http://www.flickr.com/photos/bigbirdz/4507266406

to do just about everything......and "the best way"

iso certified

Page 9: Letting Go

http://www.google.com/patents

claimed them as our own...we protected ideas, and

google patents

Page 10: Letting Go

http://www.flickr.com/photos/siliconbeachtraining/3925458997

duplicate what we'd learned...we created processes, enabling us to

six sigma

design thinking

Page 11: Letting Go

http://www.flickr.com/photos/fungleo/4771589650

globalisation further amplified this...industrialisation, automation and

chongqing china

Page 12: Letting Go

http://www.flickr.com/photos/scobleizer/3009516045

something you can scale it...once you can duplicate

Page 13: Letting Go

http://www.flickr.com/photos/daverugby83/4478007023

you can make money...and if you can scale it,

Page 14: Letting Go

http://www.flickr.com/photos/chadmagiera/265752353

much of this is starting to unravel...thanks to the Internet,

bruce mau massive change

Page 15: Letting Go

http://www.flickr.com/photos/jurvetson/5129303018

important than that of any the network are now more

but the knowledge + power in...scale is still important,

one group or individual...

Page 16: Letting Go

http://www.flickr.com/photos/28misguidedsouls/5522310921

spreading messages and ideas...social networks act as "amplifiers"

Page 17: Letting Go

http://www.flickr.com/photos/ricardoalvarez/229045487

and it's likely to grow...let a product, or idea loose online,

crazy frog

Page 18: Letting Go

http://www.flickr.com/photos/ricardoalvarez/229046257

they self-replicate and evolve...but ideas don't just grow,

the annoying thing

Page 19: Letting Go

http://www.flickr.com/photos/eneas/3479302322

is normally associated with viruses...often at a pace and intensity that

swine flu mexico

Page 20: Letting Go

http://www.flickr.com/photos/ricephotos/2679758872

the network sets in... once the power of

it's impossible to contain ideasand while viruses can be contained,

this is actually bacteria...

Page 22: Letting Go

http://www.flickr.com/photos/misbehave/2352753067

have only amplified this always connected devices

portable, always on,

Page 23: Letting Go

http://www.flickr.com/photos/nebraskasc/3659328702

you have the perfect storm...combine all these things and

Page 24: Letting Go

http://www.flickr.com/photos/randysonofrobert/311744213

feedback loop...an endless, often over-connected

Page 25: Letting Go

http://www.flickr.com/photos/yghelloworld/4965465016

ideas to greatness...propelling unexpected

angry birds

Page 26: Letting Go

http://www.youtube.com/watch?v=7IcVyvg2Qlo

enabling new voices...

it gets better

Page 27: Letting Go

http://www.flickr.com/photos/ahmadhammoudphotography/5410375058

...accelerating change

egyptian revolution

Page 28: Letting Go

http://www.flickr.com/photos/mccun934/2899155411

on a global scale...or causing chaos

market crash 2011

economic crisis 2008

Page 29: Letting Go

http://www.flickr.com/photos/jmv/3371886

create entirely new situations..."converging and influencing each other toat us faster or with less predictability; they are"events, threats and opportunities aren't just coming

require unprecedented degrees of creativity""...these first-of-their-kind developments

Capitalising on Complexity - 2010 IBM CEO Study

Page 30: Letting Go

http://www.flickr.com/photos/z_wenjie/5602616401

with some decidedly unique challenges...designers, (or anyone who makes products)

this new environment presents engineers,

nathan road hong kong

Page 31: Letting Go

http://www.flickr.com/photos/jenny-pics/5661879987

the balance of power is shifting...

Page 32: Letting Go

http://www.flickr.com/photos/jurvetson/3275235423/

program our consumption is becoming“The idea that someone can

obsolete, and fast.” - Seth Godin“The extraordinary revolution of media choice”

Page 33: Letting Go

http://www.flickr.com/photos/arenamontanus/3496433929

to interact with our creations we can no longer expect customers

in a linear, exclusive, orpredictable manner...

Page 34: Letting Go

http://www.flickr.com/photos/ncanup/3526550845

to create experiences for them...users no longer have to wait for us

Page 35: Letting Go

http://www.flickr.com/photos/jessehull/163703252

if something doesn't suit them...

Page 36: Letting Go

http://www.flickr.com/photos/24763767@N03/3907937027

...they can change it

kindle teleprompter

Page 37: Letting Go

http://www.flickr.com/photos/bramus/5222185714

...enhance it

Page 38: Letting Go

http://twitter.com/#!/joindiaspora

...even compete with it

Shopping mall app store

Curation & tech support

Social discovery

Serendipity...(and fun!)

Page 39: Letting Go

http://www.flickr.com/photos/faircompanies/4955025544

be able to go much further...very soon, they will

3D printing

makerbot thing-o-matic

Page 40: Letting Go

http://www.flickr.com/photos/salty_soul/4737350118

necessarily a bad thing...this is not

Page 41: Letting Go

http://www.flickr.com/photos/tiseb/13541804

people don't necessarily want the perfect product..."counterintuitive but there is growing evidence thatincomplete, and possibly even substandard seems"Issuing your customers with something that is rough,

Page 42: Letting Go

http://www.flickr.com/photos/emerson12/2682480262

around the edges that they can adapt or improve.""...they prefer to deal with something ragged

Loose, Martin Thomas

Page 43: Letting Go

the end result is

behaviours such as this...

Page 44: Letting Go

https://www.flickr.com/photos/bombardier/5456285991

“…if you have an Instagram account, you can slap a tagon anything, take a picture of it, and sell it...” – Fatima Al Qadiri, Mousse magazine

Page 45: Letting Go

you know--hacked products.”

She sells dried fruit. A friend’s cousin is selling

weird potted plants...people are creating,

– Fatima Al Qadiri, Mousse magazine

http://moussemagazine.it/articolo.mm?id=994

“...even my grandmother has an Instagram business.

https://www.flickr.com/photos/qilin/3923289556

Page 46: Letting Go

it’s also worth noting the

companies that have succeeded

designing products with a pragmatic mix

of beautiful, and “good enough”

IKEA

https://www.flickr.com/photos/yto/4923423098/

Page 47: Letting Go

¥799 (£83/$130)

basic but fun plastic case

stock MediaTek MT6589T chipset

8 Mp cameradual SIM w/ dual standby

highly customized MIUI ROM

Xiaomi Hongmi

fancy Gorilla Glass

Page 48: Letting Go

http://allesalike.files.wordpress.com/2011/02/e382b9e382ade383a3e383b30021.jpg

https://www.flickr.com/photos/52526343@N05/4843218498

“We want to give customers

the kind of satisfaction that comes

out as ‘This will do,’ not ‘This is what I want’.It’s not appetite, but acceptance.”Kenya Hara, Designer

Page 49: Letting Go

http://www.flickr.com/photos/carbonnyc/2206470413

behave in a generally homogenous way... we've often tended to presume users

in our quest to create perfection,

caricature

personas

scenarios

Page 50: Letting Go

http://www.flickr.com/photos/pagedooley/3832910201

far from the truth...this is increasingly

complex vs. complicated

Page 51: Letting Go

http://www.flickr.com/photos/alexnormand/5913845927

of a product into society...of 50 million to mark the "penetration"

marketers often use an audience

Page 52: Letting Go

http://www.flickr.com/photos/tigerzombie/5173624489

(which was usually a good thing)historically, market penetration took time,

traffic 1963

Page 53: Letting Go

http://www.flickr.com/photos/highwaysagency/4542411761

of how a product might fit into our lives...development of social norms and an understanding

with time came stronger mental models,

traffic 2011

Page 54: Letting Go

http://www.flickr.com/photos/anachronism_uk/853247355

those embarrassing mistakes...time also enabled us to work out

sinclair c5

Page 55: Letting Go

http://www.flickr.com/photos/vvvracer/4436798901

time is now a luxury...for better or worse

Page 56: Letting Go

http://www.flickr.com/photos/vvvracer/4436798901

stability

creation of new infrastructural

technology followed by

rapiddisruption

years

S curve - stable over decades

stability

Source: The Big Shift by John Hagel, John Seely Brown and Lang Davison

as coined by John Seely Brown

...the big shift

Page 57: Letting Go

http://www.flickr.com/photos/vvvracer/4436798901

stability

creation of new infrastructural

technology followed by

rapiddisruption

years years

S curve - stable over decades the present (and likely future)

many new infrastructural technologies

frequent disruption

smaller periods of stability

stability

Source: The Big Shift by John Hagel, John Seely Brown and Lang Davison

as coined by John Seely Brown

...the big shift

Page 58: Letting Go

http://www.flickr.com/photos/houseofsims/5510707992

a market penetration of 50 million...it took radio 40 years to reach

Source: ReWired, Larry D. Rosen

Page 59: Letting Go

http://www.flickr.com/photos/sarahreido/4566354684

10 years to 'adapt' to television...by comparison, we had only

Source: ReWired, Larry D. Rosen

Page 60: Letting Go

while the iPod took only 5 years...iconic

Source: ReWired, Larry D. Rosen

Page 61: Letting Go

http://www.youtube.com/watch?v=HPPj6viIBmU

less than 6 months...and YouTube,

Source: ReWired, Larry D. Rosen

star wars kid

Page 62: Letting Go

http://googleblog.blogspot.com/2011/06/introducing-google-project-real-life.html

in less than half this time...Google+ reached that milestone

Google + in fact reached this milestone in about 3 months... to the tune of 2million new users a day!

Page 63: Letting Go

http://www.flickr.com/photos/wwworks/3156948184

at a pace that was once unheard of...technology adoption is creating 'generation gaps'

researchers are discovering that our rapid

Page 64: Letting Go

http://www.flickr.com/photos/tocaboca/5523598823

Lee Rainie, Pew Research Center, Internet and American Life Project

experiences with technology."are having completely different"People two, three or four years apart

Page 65: Letting Go

http://www.flickr.com/photos/57123627@N04/5818687047

...but this is different.tastes than our siblings

we've always had different

Page 66: Letting Go

http://www.flickr.com/photos/rafaelrobles/4791344184

She was holding my Kindle e-reader."recently with two words: "Daddy's book."

"My 2-year-old daughter surprised me

The Children of Cyberspace: Old Fogies by Their 20s, NY Times

Page 67: Letting Go

http://www.flickr.com/photos/smaedli/5953114412/

limited to our children...these changes are not

- @araland looked for the search box.""I just opened my Moleskine

Page 68: Letting Go

- @rossmonstr

a Kindle as a bookmark?"

"Can we all take a moment

to appreciate my mother using

Page 69: Letting Go

http://en.wikipedia.org/wiki/Blind_men_and_an_elephant

really had it easy...and those blind men with that elephant

add to this the global nature of the Internet,

information deficit

different perspectives

Page 70: Letting Go

http://www.flickr.com/photos/studiobeerhorst/5929704093

in a slightly different way...and engaging with products

each of us experiencing, understanding

interpretations

Page 71: Letting Go

http://www.flickr.com/photos/sparker/460227098

interdependent systems of experience...designing multi-layered and tightly

while companies such as Apple are successfullystill

apple store

Page 72: Letting Go

http://www.flickr.com/photos/cdharrison/2407640646

most touch points and interactions...their ability to control and contain

their success relies in great part on

magic kingdom

Page 73: Letting Go

http://www.flickr.com/photos/tanj/4432327487

have this luxury...most products will not

android china

rubber ducks lost at sea

Page 74: Letting Go

http://www.flickr.com/photos/tim_and_selena/5051157647/

be the first to fail...orchestrated products may in fact

today the most perfectly

OLPC

design by committee

mental models

Page 75: Letting Go

http://www.flickr.com/photos/magnus_d/3162046451

nespresso coffee

for each layer of experience

there will be trade-offs

in complexity

Page 76: Letting Go

actors in the ecosystem...and an increasing reliance on other

http://www.flickr.com/photos/flavouz/3137171590

recycle nespresso capsules

george clooney nespresso

nespresso vs

cost of aluminium

fair trade ethics

Page 77: Letting Go

http://www.flickr.com/photos/zyphbear/446780548

that have become all too commonto the abrupt changes in environment...reducing a product's ability to react

fuel costs

union UPS handbook

carbon costs

volcano UPS delivery

Page 78: Letting Go

http://www.flickr.com/photos/hendry/3053419265

are not exempt from this challenge

products witha software component

Page 79: Letting Go

internet connected fridgemeet Samsung’s

(including 8” LCD and Android apps)

Samsung RF4289HARS

Source: Unknown (please advise if it’s you)

Page 80: Letting Go

http://www.theconnectivist.com/2013/04/how-smart-do-we-need-our-homes-to-be/

the but of design jokes“smart” fridges have long been

Page 81: Letting Go

$3400 (£2700) price tag,

yet despite its

http://www.flickr.com/photos/andrewmalone/2355592191

consumers seem to genuinely

“...the wife loves cooking...she looks up recipes and listens to Pandora while cooking. Wi-fi was easily connected. I particularly like the calendar feature so we can view each others schedules.”

“My wife and I love the refrigerator, having the weather displayed on the LCD screen is great.”

“The touchscreen control panel is nice and we look forward to really enjoying the features, which are perfect for this household.”

“...the 8" LCD screen absolutely sealed the deal. It was

easy to connect to my wifi and is very fun. All my

friends and guests love it.”

http://www.samsung.com/us/appliances/refrigerators/RF4289HARS/XAA-reviews

love it...

Page 82: Letting Go

but when they do complain, it’s usually

http://www.flickr.com/photos/andrewmalone/2355592191

“[why can’t I] send the Pandora sound out via a speaker jack on top of the refrigerator...or [you could] add Bluetooth or DLNA playback to transmit to another device. Give it that feature in the next model!!!

about a lack of interoperability between the fridge

and other services or devices

“...Samsung needs to incorporate the ability to "print" shopping

lists from the software on the fridge via the wireless router, or at

least send it in an email to print...what is the use of adding great

features if you can't utilize them...”

“...speaking of apps, though- I don't really like the Pandora radio. I think iHeart radio would have been a better choice.’

Page 83: Letting Go

http://www.flickr.com/photos/22179048@N05/5211091279

in fact be the simplest–or most flexible...the most successful products mayin an increasingly complex world,

bodum

french press

bialetti

Page 84: Letting Go

http://www.flickr.com/photos/tocaboca/5523734441

experiences they create for themselves...meaning and enrich their lives, through

enabling pathways for users to find

toca boca

Page 85: Letting Go

http://www.flickr.com/photos/hodac/2243470147

stop short of fully defining the experience.""the best designs will set the stage, but

Adam Silver, Frog Design

cardboard box play

Page 86: Letting Go

http://www.guardian.co.uk/open-platform

they were originally intended for...beyond the device, context or technologythe most valued products may be designed to live

Page 87: Letting Go

http://www.flickr.com/photos/dalbera/3151369718

with no primary context at all...they may even be designed

Page 88: Letting Go

http://www.flickr.com/photos/carbonnyc/466394182

should not absolve us of responsibility...but letting go of 'experience' as we once knew it

domino falling

Page 89: Letting Go

http://www.flickr.com/photos/seier/2455551478

responsibility than ever before...in fact, as designers we now have more

and developers

Page 90: Letting Go

Video Games and the Human Condition, Jonathan Blow

with every product we create."to the number of people we may affect

"...a responsibility that is directly proportional

Page 91: Letting Go

http://www.flickr.com/photos/peterkaminski/181721075

to consider the implications of our work...our lives, the more important it will be for us

the more technology weave their way throughand the Internet

segway

Page 92: Letting Go

http://www.flickr.com/photos/jaykayess/4294959440

Douglas Rushkoff

–a design for our collective future.""We are creating a blueprint together

Page 93: Letting Go

http://www.flickr.com/photos/ghewgill/5046616680

and API becomes a part of that future...each design, meme, pattern, metaphor

minority report interface

natural ui

twitter URLs

Page 94: Letting Go

http://www.flickr.com/photos/clickflashphotos/3393880262

wish to create?...what future do we

Page 95: Letting Go

http://www.flickr.com/photos/stickwithjosh/5288115744

we do will have an impact...there's no guarantee that the work

Page 96: Letting Go

http://www.flickr.com/photos/carbonnyc/3543419506

that it may...but there's the very real risk

Page 97: Letting Go

http://www.flickr.com/photos/ghewgill/5046616680

Marshall McLuhan

thereafter our tools shape us.""We shape our tools and

Page 98: Letting Go

http://www.flickr.com/photos/tinou/453593446

[email protected] thank you

http://www.slideshare.net/yiibu/letting-go-9109114

many thanks to the amazing photographers on

http://creativecommons.org/licenses/by/2.0

http://www.flickr.com/creativecommons/by-2.0

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