Lessons in Innovation

Lessons In Innovation: Creativity,

Collaboration & Communication

The New Creative

Multi-functionality, interactivity, and immediacy of technology

fosters the need for a constant, consistent and creative duality

of logic & emotion.

In Practice…• Lucid & Creative Thinking• Personal Content Creation• Trendspotting• Visual Culture• Social Risk-Taking• Niche Interest Groups• Individuated Communication

Tools of the Trade?

Today’s tools are merely trend-influenced means to a

permanent end, and therefore must be understood

agnostically.

Tools, TranslatedMeans: Ends:

• Connection• Creation• Expression• Interactivity• Conversation

Thought PioneersBurberry |Art of the Trench

http://artofthetrench.com/

Innovation: User Created Content

Outcome: Collaboration, Visual Impact, Brand Evangelism

Thought PioneersSkittles | Experience the Rainbow

http://skittles.com/

Innovation: User Experience

Outcome: Visual Innovation, Inherent Interactivity, Brand Expression

Thought PioneersAllstate | Good Hands Community

Innovation: Community Development

Outcome: Customer Connection, Brand Interaction

http://www.goodhandscommunity.org/

At Morrissey & Co…• Use leading examples of

innovation as inspiration for brainstorming.

• Digest client brands & reputations in light of creativity and collaboration.

• Embrace extreme ideas and risk-embracing concepts.

Day-To-Day

• Organic Brainstorming• Comparative & Competitive

Analyses• Collaboration Opportunities• Industry Monitoring• Interactive Media Releases

Visual InspirationDanny Roberts | Igor & Andre,

Inspiration Friday

http://igorandandre.blogspot.com/

Brainstorm Exercise• Visual Brand & Reputation Conceptualization

–Post-It Note Brain Purge–Visual Inspiration Collage

• Constraint-Free Campaigning–In an ideal, budget-free world…

• Thought Leadership Exploration–“Who is the __________ authority across all media?”

WORK BACKWARDS FROM THESE DISCOVERIES TO DEVELOP WHAT IS

POSSIBLE, FEASABLE, AND TANGIBLE.