DESIGN BUSINESS TECH At heart is a focus on the business of technology, grounded in design, with a light touch of curiosity about life. THE LAWS OF SIMPLICITY LESLIE INNOVATIVE DESIGNER BUSINESS INSIGHTS INFLUENCED BY THE DESIGN OF TECHNOLOGY AND EVERYDAY THINGS
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DESIGN
BUSINESS
TECH
At heart is a focus on the business of technology, grounded in design, with a light touch of curiosity about life. THE LAWS OF SIMPLICITY
L E S L I EI N N O V A T I V E D E S I G N E R
BUSINESS INSIGHTS INFLUENCED BY THE DESIGN OF TECHNOLOGY AND EVERYDAY THINGS
Excite Insight!
V I S I O N A N D M I S S I O NU N I Q U E S E L L I N G P R O P O S I T I O NP O R T F O L I OB R A N D I D E N T I T YF R E E F O R A L LN O W V S 2 0 Y E A R S A F T E RM I L E S T O N E S F O R W I N N I N G
V I S I O N A N D M I S S I O N
“I enjoy teaching anyone techniques on how to make their lives easier by using software tools, especially in marketing by creating powerful pitches in visual communications.
We rely on technology to transform us but it really isn’t the only solution. Humans make the change, technology is just an enabler.”
U N I Q U E S E L L I N G P R O P O S I T I O N
Over the years, I have manifested an entrepreneurial spirit with a strategic mindset enriched by corporate experience while working for the country’s top telco executives and meeting technology leaders and market analysts from across the Pacific. This rich exposure to today’s disruptive trends allows me to generate valuable insights for decision-makers across industries. My talent in Information Design–the future of communication arts–provides the right platform to help businesses understand complex technologies through good design.
Portfolio
P O R T F O L I O
B R A N D I D E N T I T Y / L O G O
B R A N D I D E N T I T Y / B U S I N E S S C A R D S
B R A N D P R O M I S E / S L O G A N
Please introduce yourself.
1. What is your advice for a designer helping a client turn a personal idea into a viable business?
2. What is your advice for a business owner (established or start-up) looking to develop a viable business?
3. What are the top 3 trends you see in the role of design and technology helping businesses reach the next milestone?
I’m Leslie Bayona. Twenty-five years old. I have a BS and a BFA, now on my way to an MBA.
I’m a business development manager for a telecom company where I transform enterprise productivity with the Cloud. When I’m not disrupting the business as usual,
you can find me building brands and fighting bad design at night. Want to collaborate? I’d love to listen to your ideas.
Q&AMy advice for a designer helping a client turn a personal idea into a viable business is to show him the full motion picture of all the possibilities. My advice for business owner (established or start-up) looking to develop a viable business is to focus on three key relevances: time, people, and taste. The top 3 trends I see in the role of design and technology in helping businesses reach the next milestone might sound contradicting, but they are: Design Autonomy - Business owners will be less and less reliant on graphic artists for crafting their brand. Inclusive Design - Business owners will go beyond their target market and customise their products and services to a granular degree to accommodate the needs of those outside of their niche. Customer Experience - This is a timeless concept, but the most dynamic in terms of impact. Business owners shouldn’t be afraid of experimenting new media channels to entertain their customers who are always seeking something new and fresh.
At heart is a focus on the business of technology, grounded in design, with a light touch of curiosity about life.
THE LAWS OF SIMPLICITY
DESIGN
MOUSE PEN TIP
GRIDS
information design
TECHCLOUD
LAPTOP PIXELS
cloud computing
BUSINESS
BRIEF CASE PRESENTATIONS
TIE / HEELS
business development
DESIGN/ TECH TECH/BUSINESS
DESIGN/BUSINESS
curiosity
WORK / OFFICEMATES COMTECH MAJORS
VCS TECH ENTHUSIASTS
INFORMATION DESIGNERS UI/UX DESIGNERS
START-UPSINTERESTED IN DESIGN
THINKING *target audience / niche B R A N D P R O M I S E / P O S I T I O N I N G
F U T U R E P R O J E C T S
F R E E F O R A L L
N O W V S 2 0 Y E A R S A F T E R
2037
Offer branding and business consulting
as paid services for startups.
M I L E S T O N E S
2017
Launch Website
2018
Graduate MBA
2019Engaged
2020
Travel South America
2021
Adopt a Puppy
2023
Get Hitched
2024
Kid #1
2025
Kid #2
2026
Own House
2028
Travel Europe
2029
Setup Studio
2030
Design a City
2031Write an
eBook
2033
Pro Bono Work
2034
Travel New Zealand
2035
20 Big Projects
2036
Sell an IPO
WINNING MILESTONES FOR THE NEXT 20 YEARS
2022
Business Venture #1
2027
C-Level
2032
Philanthropic Pursuits
2037
Business Venture #3Brand and Business
Consulting Firm
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