Presented By: Muhammad Awais Khan
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Presented By:
Muhammad Awais Khan
IN MARKETING & ADVERTISING
WHAT’S NEXT
THE PRODUCT IS THE MARKETING
GREAT.BUT MY PRODUCTISN’T COOL.
WHAT CANI DO???
WELL,FRANKLYYOU’RESCREWED.
ADD VALUETHROUGHCONTENT.
CONTENTIS THENEWCURRENCY
PEOPLE WILLPAY FORGREATCONTENT.
ENGAGEMENT
IT’S ALL ABOUT HOW PEOPLE WILL ENGAGE - WHY THEY WILL FIND IT INTERESTING & PARTICIPATE.
UTILITY
UTILITY
UTILITY
“[Nike+] is not an advertising idea, it's a technology idea. We are delivering a product, an application.”
Nick LawChief Creative Officer, North AmericaR/GAApril 2007
HOW DOWE CREATETHIS KIND OFMARKETING?
CREATING BETTER MARKETING
“We don’t ask consumers what they want. They don’t know. Instead we apply our brain power to what they need, and will want, then make sure we’re there, ready.”
Akio MoritaCo-FounderSony Corporation
CREATING BETTER MARKETING
“It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.”
Steve JobsCo-Founder, Chairman & CEOAppleMay 1998
UNCOVERRICHCONSUMERINSIGHTS
OBSERVE+
LISTEN
EMERGINGMETHODS
COLLABORATION
COLLABORATION
AGENCY CONSUMERS
COMPANY
INFORMATION& INPUT
INSIGHTS & IDEAS
INNOVATION& CONTENT
BETTERBRANDS
IF YOU ONLYREMEMBERONE THING…
MODERN MARKETING
=MAKING PEOPLES’LIVES BETTER.
Related Documents
