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Lean UX Workshop Build products faster, smarter and happier Raven Chai UX Consulting Workshop Facilitators Lim Chee Koon Temasek Polytechnic Hong Khai Seng Foolproof Samantha Yuen Foolproof Wu Jiajin Objective Asia
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Lean UX Workshop

Aug 11, 2014

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Lean UX workshop for UXSG community
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Page 1: Lean UX Workshop

Lean UX Workshop Build products faster, smarter and happier

Raven  Chai  UX  Consulting

Workshop  Facilitators

Lim  Chee  Koon  Temasek  Polytechnic

Hong  Khai  Seng  Foolproof

Samantha  Yuen  Foolproof

Wu  Jiajin  Objective  Asia

Page 2: Lean UX Workshop

Ice  Breaker  Game  Trading  Cards

Page 3: Lean UX Workshop

HOW TO PLAY • Use  5  minutes  to  create  your  personal  trading  card,  includes:  • Draw  your  own  self-­‐portrait  • Your  full  name  +  a  nickname  • Your  email  address  • One  thing  about  yourself  that  people  in  the  room  aren’t  likely  to  know  • Your  favourite  past  time  /  hobbies  

• Pass  the  trading  card  around  in  no  particular  manner  or  order  (please  stand  up  and  move  around)  

• Read  the  card  you  are  holding,  ask  at  least  one  question  about  the  person  

• Keep  on  passing  the  card,  we’ll  stop  passing  after  5  minutes,  pass  me  your  cards  

• Make  sure  you  sit  with  someone  you  do  not  know  at  all  (on  both  sides)

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HOW THE TRADING CARDS MIGHT LOOK LIKE...

Page 5: Lean UX Workshop

What  do  you  hope  to  achieve  or    learn  from  this  workshop?  Please  write  it  down  on  the  Tlip  chart  paper  provided

Page 6: Lean UX Workshop

Workshop Objectives

You'll  take  away  practical  skills  to  encourage:  

• Collaborative  team  design  

• Lean  user  research  techniques  

• Rapid  design  tactics  to  validate  assumptions  

• Minimise  the  waste  in  your  UX  activities  

• Have  fun  and  get  to  know  friends

Page 7: Lean UX Workshop

Agenda

1. Introduction  

2. Lean  UX  Basics  

3. Part  1:  Framing  your  problem  statement  in  60  mins  

4. Part  2:  Validating  your  product  hypotheses  in  100  mins  

5. Concluding  Message  and  ReTlections

Page 8: Lean UX Workshop

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Lean  UX Metrics-­‐Driven  Design/Research

SHIPPING  IS  ONLY  THE  BEGINNING

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The  Value  of  the  Minimum  Viable  Product  The  bare  feature  set  needed  to  prove  out  a  hypothesis

Source:  Ar*cle  from  Jeff  Gothelf,  Mar  07,  2011:  Lean  UX:  Ge>ng  Out  Of  The  Deliverables  Business hHp://i-­‐cdn.apartmenHherapy.com/uimages/re-­‐nest/plane12609.jpg

Page 11: Lean UX Workshop

Started  with  a  boring  3  minute  video  in  2008  for  their  minimum  viable  product,  beta  wai;ng  list  jump  from  

5,000  to  75,000  in  one  day  (Mar  2008)

Examples  of  Minimum  Viable  Products  (MVPs)

Discard  a  typical  SDLC  approach  towards  guerrilla  research,  tes;ng  and  rapid  prototyping  process.  Complete  redesign,  

development  and  deployment  within  6  months  

Dropbox SMRT

Page 12: Lean UX Workshop

Agenda

1. Introduction  

2. Lean  UX  Basics  

3. Part  1:  Framing  your  problem  statement  in  60  mins  

4. Part  2:  Validating  your  product  hypotheses  in  100  mins  

5. Concluding  Message  and  ReTlections

Page 13: Lean UX Workshop

Workshop  Activity  -­‐  Part  1  

Framing  your  problem  statement  in  60  mins

Page 14: Lean UX Workshop

Your Team’s Goal: Create a Minimum Viable Product (MVP)

and launch it in 60 days! !

This  product  should  able  to  help  users  to  solve  speciTic  problems  that  has  not  been  addressed  OR  addressed  poorly  in  the  current  market.  

This  product  can  be  a  website,  mobile  app  or  even  a  physical  retail  shop

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1 Share the one problem that bugs you most

Travel  and  Holidays

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Page 16: Lean UX Workshop

2 Identify a core value proposition

Questions  you  need  to  ask  yourself:  !

• What  is  the  problem  you  are  trying  to  solve  for  people?  

• Is  there  an  existing  solution?  

• Why  is  this  problem  not  solved  or  addressed  poorly?

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Page 17: Lean UX Workshop

3 Preparing for guerrilla user research

What  do  you  think  you  need  to  prepare?

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Page 18: Lean UX Workshop

4 Conduct guerrilla user research

Get  out  of  the  building,  Talk  to  strangers,  

Validate  product  hypotheses.

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Page 19: Lean UX Workshop

5 Sketch your concept 10

Page 20: Lean UX Workshop

Agenda

1. Introduction  

2. Lean  UX  Basics  

3. Part  1:  Framing  your  problem  statement  in  60  mins  

4. Part  2:  Validating  your  product  hypotheses  in  100  mins  

5. Concluding  Message  and  ReTlections

Page 21: Lean UX Workshop

Workshop  Activity  -­‐  Part  2  

Validating  your  product  hypotheses  in  100  mins

Page 22: Lean UX Workshop

7 Create your prototype

1Know  your  audience  and  intent   2Plan  a  li1le,  

prototype  the  rest 3You  can  draw,  it’s  not  Mona  Lisa

4If  you  can’t  make  it    -­‐  fake  it. 5Prototype  only  what  

you  need 6Prototype  early    and  o@en

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Examples of modelling and prototyping

• Cardboard  

• Paper  

• Masking  tape  

• Sticky  notes  

• Blutack  

• Scissors  

• Markers

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8 Conduct guerrilla user testing

Get  out  of  the  building,  Show  it  to  strangers,  

Validate  product  hypotheses.

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Page 25: Lean UX Workshop

9 Iterate your product further

Don’t  be  afraid  to  change  your  product  idea.

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10Group sharing and learnings

Share Present  your  journey    • What  were  your  assump3ons?  • What  has  changed  since?  • Key  value  proposi3ons  • What  are  your  design  ra3onale?  • How  do  you  mone3ze?

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Page 27: Lean UX Workshop

Agenda

1. Introduction  

2. Lean  UX  Basics  

3. Part  1:  Framing  your  problem  statement  in  60  mins  

4. Part  2:  Validating  your  product  hypotheses  in  100  mins  

5. Concluding  Message  and  ReTlections

Page 28: Lean UX Workshop

11Overall reflections

ReVlections  from  participants  on  what  

you  have  learnt  today