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More at http://Slideshare.net/proyectalis Krakow, march 2015 Agile product management Lean startup for
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Page 1: Lean Startup for Agile Product Management

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Krakow, march 2015

Agile product managementLean startup for

Page 2: Lean Startup for Agile Product Management

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Angel Medinilla

[email protected] www.proyectalis.com/en/AngelMedinilla

(Slides, Videos, Newsletter, Books, Blog, LinkedIn, Sketchnotes, Twitter...)

Twitter: @angel_m (would love some instant feedback!)

<vanity>

a.k.a. “Crazy spaniard”

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my Pleasure! </vanity>

Page 6: Lean Startup for Agile Product Management

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how much time, you said?(71 slides to go!!)

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Gee, we are agile!!

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Still…...

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black holes in agility

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leading vs. self organization

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customer collaboration

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challenge status quo

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where’s the backlog coming from?

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“Double the cr*p, double fast”

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product death cycle - (C) David j. bland

Nobody uses our product

Ask customer what features Are missing

Build missing features

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product death cycle - (C) David j. bland

Nobody uses our product

Ask customer what features Are missing

Build missing features

Junk garage syndrome!

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product death cycle - (C) David j. bland

Nobody uses our product

Ask customer what features Are missing

Build missing features

Junk garage syndrome!

Faster horses!

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“Horror movie with a feature monster”

Too few features

Too many features

Magic features Meh...hate them

sweet spot++$$

++t ++Risk

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“requirements gathering”

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PROduct managementThe “requirements gathering era”

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PROduct managementThe “requirements gathering era”

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PROduct managementThe “requirements gathering era”

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PROduct managementThe “requirements gathering era”

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PROduct managementThe “requirements gathering era”

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the visionary myth

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Wrong products!

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very Wrong products!

Page 28: Lean Startup for Agile Product Management

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very, very Wrong products!

Page 29: Lean Startup for Agile Product Management

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very, very, very Wrong products!

Page 30: Lean Startup for Agile Product Management

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Agile kaizenkaizen culture

Team / people kaizen process kaizen product kaizen

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lean startup

Build

measurelearn

mvppivot

actionable metricsvalidated learning

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lean startupBasically: be sure there’s a market that wants your product, before you build it

Problems users have Problems R&D team solves

???

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10 things to improve your product management

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1) Start with a vision

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verb, target, outcome “Organize world's information, make it universally accessible”

“Find and discover anything you might want to buy online” “ (Be) Worldwide Authority on Kids, Families and Fun”

“Be #1 car company in America & one of the great American brands” “(Find) my iPhone”

“Flirt with people near me” “File too big for email”

“Put a Man on the moon and back alive before 1970” “Run your own hospital online”

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2) understand value

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project space- product space - problem space

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project space- product space - problem space

*

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3) gather your assumptions

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opportunities: Design thinkingEmpathize: user personas, impact mapping, empathy maps, user journeys, interviews……..

define: research, root cause analysis, journey maps ideation: brainstorm, reverse, break the pattern, get a rule out, impose constraints...

prototyping: story boards, low.fi prototype... test: mvp, poll, smoke test

Resource: bootcamp bootleg

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opportunity canvas

(C) Jeff Patton - “User story mapping”

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Business Model Generation Canvas

(C) alex osterwalder

Partners

Costs Revenues

Activities

Resources

Value Clients

Channels

Relationship

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Value proposition canvas

(C) alex osterwalder

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Lean canvas

(C) ash maurya

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impact map

(C) godjko adzic

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4) validate your assumptions early

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Mve, mvp, mmfs

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ttfu!

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validation board

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5) iterative & incremental development

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5) iterative & incremental development

Not “half baked cake”!!

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be very good at slicing!

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6) inception

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- Why are we here? - Vision / Pitch - Product Box - What it’s NOT

- Meet your neighbours / Project community

inception deck (“The Agile samurai”)- Show the solution

- What doesn’t let us sleep - Estimate size - Trade-offs

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7) no “scrum norris”

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7) no “scrum norris”“Scrum Norris is ScrumMaster and Product

Owner – simultaneously”

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7) no “scrum norris”“Scrum Norris pairs alone”

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7) no “scrum norris”“Scrum Norris sits on the stand-up

meeting”

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7) no “scrum norris”“Scrum Norris does not move story cards,

he moves the taskboard”

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7) no “scrum norris”“Scrum Norris burns-down with napalm”

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Agile product development

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Agile product development

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8) define funnel & success metrics

- Acquisition - activation - recurrence - referral - revenue

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9) build metrics and goals into assumptions

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goal modelling / goal scoring

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Metrics should hurt!

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10) K.I.S.S!

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trim your backlog!backlog is a funnel, not a tunnel

there’s always more to do than capactity focus means saying “no” -> if you can’t say no, your “yes” means nothing

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prioritizationprioritize outcome and goals, not stories or features

you won’t make everyone happy have a publicly known selection and prioritization framework

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wrap up...

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Strategy meeting Strategy meeting

Portfolio Management - portfolio review meetings projects to be launched

vision, goals, priorities…..

Page 73: Lean Startup for Agile Product Management

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Portfolio Management - portfolio review meetings

sprint Planning, grooming, demo

release planning - product review

vision, goals, priorities…..

projects to be launched

Business epics Business epics

stories stories stories stories

Strategy meeting Strategy meeting

Page 74: Lean Startup for Agile Product Management

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Portfolio Management - portfolio review meetings

sprint Planning, grooming, demo

release planning - product review

projects to be launched

vision, goals, priorities…..

Business epics Business epics

stories stories stories stories

Strategy meeting Strategy meeting

Page 75: Lean Startup for Agile Product Management

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Over all…: Make it about your client..

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..but be the one managing!

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Thank you and... BLOG IT!!

(Oh, yes, and buy the books!) http://www.proyectalis.com/en/AngelMedinilla

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http://creativecommons.org/licenses/by-nc-nd/3.0/

This presentation is based upon the ideas and work of many people. And while I’ve tried to recognize copyrights and give credit and attribution where possible, I cannot possibly list them all, so if you feel like there’s something that should be added, changed or

removed from this presentation, please drop me an e-mail at

[email protected]

Special thanks for this one to Eric Ries, alex osterwalder, ash maurya, and Jeff Patton