Lean Startup Basics & Tools

Lean Startup Tools

Where does it come from?

2011

The Inspiration for Lean Startup

Basics of Lean StartupHypotheses

Minimum Viable Products

Product/market fit

Metrics

Pivot or not

Lean Startup tools

PlanningGuide Market data collection/Experiment Data crunchingProject Management

Planning Tools

Start here

Lean Canvas

Business Model Canvas Value Proposition Canvas

Planning ToolsMVP Marketing

Plan

www.baker-marketing.com

Guide Tools

Lean MonitorLean Launch Lab

Market Data Collection/Experiment Tools• Stakeholders map• Service safaris• Shadowing• Customer

journey/experience map• Contextual interviews• 5 Whys• Cultural Probes• Mobile ethnography• A day in the life• Expectations map• Personas• What if• Storyboards• Storytelling

Market Data Collection/Experiment ToolsAny tool

That will help you make Your experiment a reality and

Cost as little as possible

Data Crunching Tools

Your own tools &

dashboard

Project Management Tools

Where to find these tools and learn how to use them

• Google – website and articles

• Youtube, Vimeo

• Slideshare

• Amazon or your local library

• Lean Startup Circle – Montréal

meetups