LEADERSHIP BY DESIGN RUSS STARKE @RUSSSTARKE
Leadership By Design
Oct 21, 2014
A TEDx talk about applying the Experience Design process and Design Thinking methodology to leadership; it's all about empathy and authenticity.
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Transcript
LEADERSHIP BY DESIGN
RUSS STARKE @RUSSSTARKE
AUTHENTICITY AND
EMPATHY
FAST FORWARD 25+ YEARS, AND I’M A...
FAST FORWARD 25+ YEARS, AND I’M A...
DESIGN CONSULTANT
FAST FORWARD 25+ YEARS, AND I’M A...
LEADER IN A DESIGN CONSULTANCY
LEADERSHIP IN THE CONSULTING WORLD
INTERNAL: INFRASTRUCTURE
PROCESS TOOLS
INTERNAL: INFRASTRUCTURE
PROCESS TOOLS
BILLABLE WORK!
DISCONNECT: DO AS I SAY
(NOT AS I DO)
MY TURN TO STEP UP TO THE PLATE
BE A PASSIONATE & CREATIVE
LEADER
BE A PASSIONATE & CREATIVE
LEADER
MAKE GOOD BUSINESS
DECISIONS
NEW PRESSURES
NEW PRESSURES TO HAVE THE ANSWERS
NEW PRESSURES TO HAVE THE ANSWERS
& GENERATE ORIGINAL THOUGHT
A. THIS DOESN’T FEEL LIKE “ME”
A. THIS DOESN’T FEEL LIKE “ME” B. THIS IS CONTRARY TO MY CRAFT
THE DESIGN PROCESS
ADDIE
THE DESIGN PROCESS
ANALYZEDDIE
THE DESIGN PROCESS
ANALYZEDESIGNDIE
THE DESIGN PROCESS
ANALYZEDESIGNDEVELOPIE
THE DESIGN PROCESS
ANALYZEDESIGNDEVELOPIMPLEMENTE
THE DESIGN PROCESS
ANALYZEDESIGNDEVELOPIMPLEMENTEVALUATE
THE DESIGN PROCESS
PROCESS? !
SOUNDS LIKE A LOT OF WORK
FOLLOWING A PROCESS ≠
A LOT OF TIME AND EFFORT
PEMDAS !
PEMDAS PUF
!
PEMDAS PUF
ADPIE
YEAH, BUT WHY THE DESIGN PROCESS?
DELIBERATE
EVIDENCE BASED
IT’S UNIVERSAL & TESTED
IT’S USER CENTRIC
THERE IS NO “I” IN GREAT DESIGN
THERE IS NO “I” IN GREAT LEADERSHIP
“WE”
THIS DOES NOT MEAN DESIGN BY COMMITTEE
THIS DOES NOT MEAN LEADERSHIP BY COMMITTEE
AT THE HEART OF GREAT DESIGN
AT THE HEART OF GREAT DESIGN
!
IS EMPATHY, RESPECT, AND THE DESIRE TO MOVE SOMETHING
TOWARD ITS IDEAL STATE !
AT THE HEART OF GREAT DESIGN
!
IS EMPATHY, RESPECT, AND THE DESIRE TO MOVE SOMETHING
TOWARD ITS IDEAL STATE !
ULTIMATELY MAKING THE WORLD A BETTER PLACE
!
AT THE HEART OF GREAT DESIGN
!
IS EMPATHY, RESPECT, AND THE DESIRE TO MOVE SOMETHING
TOWARD ITS IDEAL STATE !
ULTIMATELY MAKING THE WORLD A BETTER PLACE
!
EVEN IF JUST FOR A SMALL SUBSET OF PEOPLE
AT THE HEART OF GREAT LEADERSHIP
!
IS EMPATHY, RESPECT, AND THE DESIRE TO MOVE SOMETHING
TOWARD ITS IDEAL STATE !
ULTIMATELY MAKING THE WORLD A BETTER PLACE
!
EVEN IF JUST FOR A SMALL SUBSET OF PEOPLE
THE MAGIC WORD: EMPATHY
!
THE MAGIC WORD: EMPATHY
!
IT’S GOOD LEADERSHIP
THE MAGIC WORD: EMPATHY
!
IT’S GOOD LEADERSHIP & IT’S GOOD BUSINESS
EFFORTLESS
BEAUTIFUL
JUST WORK
DESIGNED WITH US IN MIND
BEING AN AUTHENTIC AND EMPATHETIC LEADER
= SUCCESS FOR ALL
OF THE RIGHT REASONS
BUT BESIDES... IT’S JUST A
GOOD WAY TO BE - BILL STARKE
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