#LeaderU2015 Your School’s Social Media Presence: Telling Your Own Story
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#LeaderU2015
Your School’s Social Media Presence: Telling Your Own Story
Learning Targets for Today
1. “I will…” discover ways to communicate our school’s story with approaches that are real and relevant.
2. “I will…” realize approaches to informing our students and parents that supplement the “paper method.”
3. “I will…” uncover ways to reach Centennials and Millenials/Digital Natives with modern day communication strategies. 4. “I will…” be more efficient in my communication.
Fill in the blank…
• Every school has a __________________.
Fill in the blank…
• Every human has a ________________.
Fill in the blank…
• Every human has a ________________.
Fill in the blank…
• Every human has a __STORY___.
Story Defined
Components of a Story 101
• Character• Setting• Plot• Conflict• Resolution
Herstory?
Story in the News
The Cause of Excellence?
The age old question…
If a tree falls in the forest and no one is there to hear it, does it make any sound?
Who is listening? It is all about relationships…
Never Underestimate the Power of a Great Story
• https://www.youtube.com/v/Gd3dIXXLcdE
Coats of Paint
Telling the school story in the past:
Telling the school story today:
Social Media as Taboo?
"Social media is like water. We can ignore it and watch kids drown, or we can teach kids how to
swim" @E_Sheninger
Social Media is the Window
Families can see into the classroom like never before…
SSTMS twitter
Eakin twitter
Eakin PTO
Twitter: A Parent’s Voice
Twitter: Parent Appreciation
Twit Pics Help Tell the Story…
Why not tweet?
Why not tweet?
Hashtags and Social Awareness
Don’t just take it from me…
• What about other schools?
• What about other teachers?
• What do students think?
Maplewood twitter
Leticia
• “I did not start using twitter until you came along.” -2nd grade teacher
A Student’s Perspective
A Student’s Perspective
• “More than nine out of every 10 teenagers has a social-media account.” (EdWeek. April 21, 2015)
• “As teens, my peers and I feel the constant need to stay connected to everyone around us, and the main way of doing this is through apps like Instagram and Facebook.” (EdWeek, April 21, 2015)
A Student’s Persepctive
• “Understanding how to harness the power that social media have over the lives of most students is an important first step in incorporating it into teaching.” (EdWeek, April 21, 2015)
• “76 percent of teenagers have an Instagram account, while now only 45 percent of teens use Facebook.” (Study, Fall 2014)
Do we Value Student Voice?“Learning how to use social media and technology to engage students is potentially very beneficial for our learning, and some teachers have taken the first step. At my former middle school, one math teacher has her own Instagram page where she posts homework assignments and things that she taught that day in class. This way, when kids are checking their feeds, homework assignments and reminders will inevitably show up on the screen. This is a good way to get students' attention and remind them in a relatable way about upcoming tests or homework. Although this teacher is using social media and other technology in a smart way, she is a minority in a sea of teachers and educators that I have known.
The PowerPoint presentations that most of my teachers have used in the past to give lectures and to instruct students are not especially beneficial. They're not interactive or engaging. No wonder students' minds wander, and they resort to social media as a means of keeping themselves entertained.” (EdWeek, April 21, 2015)
Student Voice
• “The best teachers I've ever had have used technology to enhance learning, including using Facebook pages for upcoming projects or planned online chats about books we read in class. These teachers were interesting to listen to, and the projects were fun and challenging.” (EdWeek, April 21, 2015)
Student Appreciation
• “I hope that educators will consider experimenting more with technology and social media in their classrooms in a way that will be intellectually challenging to students. Believe me, your students will appreciate it, even if not every attempt is successful.” (EdWeek, April 21, 2015)
More Coats of Paint…
“Drinkwine at School”
QR codes
Blabberize
Eyejot
Tweet Presentations
• http://www.tweetbeam.com/ • www.visibletweets.com
• During Open House• During class
• From Student to parents
Is this not overkill???
Basic Needs?
What happened when I “Unplugged?”
Buffer as a tool…
It is more than TECHNOLOGY!
The Most Important Story is Our Own Story
• https://www.youtube.com/v/LCxlORhwg80
A different take on the story writer…
“Good writers show rather than tell. Stories are told in action. Life stories are no different.”
-Donald Miller
Take some time to share your story…
How do you share?
Learning Targets for Today
1. “I will…” discover ways to communicate our school’s story with approaches that are real and relevant.
2. “I will…” realize approaches to informing our students and parents that supplement the “paper method.”
3. “I will…” uncover ways to reach Centennials and Millenials/Digital Natives with modern day communication strategies. 4. “I will…” be more efficient in my communication.
Homefun!
• Brainstorm ways to tell your school’s story in powerful ways.
• Create a plan to implement.
• Bring other “characters” along in your story.
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