Layar V2 Event Final Slideshare

© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.comPhoto: Marco Derksendinsdag 8 december 2009

Claire BoonstraLayar co-founder

dinsdag 8 december 2009

Our reality: an empty canvas

http://www.flickr.com/photos/pmo/533680927/




http://www.flickr.com/photos/czy_584/42672745/




Augmented Reality is a new medium


Augmented Reality is an “Experience Medium”not just a functional tool


© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com

http://www.youtube.com/watch?v=a645kLWRmSU

Click to see video:
















































































































http://layar.com

http://layar.com



click to play video

http://www.youtube.com/watch?v=9tM8L8fMb98dinsdag 8 december 2009

http://www.youtube.com/watch?v=9tM8L8fMb98




“See what you can’t see”


Re-create the past

Example layerdinsdag 8 december 2009

Colosseum, Rome


Example layer

... and hear the lions roar


“Old” art

developed by Hoppaladinsdag 8 december 2009

New art?


http://www.youtube.com/watch?v=uLs2eWOCcQ8dinsdag 8 december 2009

http://www.youtube.com/watch?v=uLs2eWOCcQ8




It’s through the (3D) objects that we experience


UFO’s:Space-invaders

by Muzar

Zeppelinsby Winvolve


Personalization & closed layers:

login


AR: New ways of Storytelling

http://phoenix.praxistechnology.com/sites/webartsites/myimages/4_8775_Storyteller_8286_image1_l.jpgdinsdag 8 december 2009

http://phoenix.praxistechnology.com/sites/webartsites/myimages/4_8775_Storyteller_8286_image1_l.jpg

http://phoenix.praxistechnology.com/sites/webartsites/myimages/4_8775_Storyteller_8286_image1_l.jpg


Beatles Magical AR tour by AugmentReality.co.ukdinsdag 8 december 2009

http://augmentreality.co.uk

http://augmentreality.co.uk

Automatic Triggering

http://www.flickr.com/photos/gx9/274672095/

Enter the zone, predefined action starts: play video/ audio, display coupon/ quiz question




Point - Point

Point-point navigation enables treasure hunts, city tours, storytelling dinsdag 8 december 2009

Possible:NOW


Layar version 3.0


Location AR

CompassGPS / Cell-ID Camera


Android iPhone 3G S Symbian: 2010

Available on:


AustriaBelgiumBosnia

BulgariaFrance

GermanyItaly

IrelandMontenegroMacedonia

NetherlandsPortugalSerbia

South AfricaSpain

SwedenUnited Kingdom

Canada United States

Mexico

VenezuelaBrasil

ArgentinaChili

IndiaSingapore

JapanKorea

AustraliaNew Zealand

+500Granted developer keys

1200+Active Layar Developers


Developers doing business


254 layerspublished worldwide


Brands on Layar

TruliaYP

OSM

HotpadsIdealista

Newbury St

Voodoo Fest

Tim Horton’s


http://layar.com/layers

http://layar.com/layers

Layar so far: “where is...”


Existing infoLocation database

New content, created for AR

Existing infoLocation database

MovingAround me

“Where is...”

New artMessages & Graffiti‘What’s going on’

StorytellingAR gamesArt walks

City tours


Experiences!


© 2009, Layar BV Confidential and Proprietory

Games


Experience domes:

walk inside and teleport yourself to a

different world


Examplecompletely fictional


Red Bull parked cars around town

Find the car, turn the key and win two tickets for RedBull Air Race


360 degrees panorama

Touch the key and see if you win..

Audio of the Red Bull Air race


Vision of the future


created by Najork.net http://vimeo.com/5716181dinsdag 8 december 2009

http://vimeo.com/5716181




Do it yourself ?

http://dev.layar.com





orIf you don’t understand this

"object": {"icon": "icon1.png",

"baseURL": "http://layar3d.jsource.nl/","full": "ghost.l3d",”reduced”: “small_ghost.l3d

"size": 2},


http://mika.in10.nl/nai/?countryCode=NL&lon=4.48250770569&timestamp=1259340918357&userId=6f85d06929d160a7c8a3cc1ab4b54b87db99f74b&developerId=122&developerHash=e2c84db50cf137927708829262da389d2e00967b&radius=1000&lat=51.9172205294&layerName=nai&phoneId=6f85d06929d160a7c8a3cc1ab4b54b87db99f74b&accuracy=100










use one of theseeasy development tools


•PorPOIse by Jens de Smithttp://code.google.com/p/porpoise/

•LayarDotNet by Dylan Phillipshttp://layardotnet.codeplex.com

•Python: Django-Layar by James Turkhttp://pypi.python.org/pypi/django-layar/0.1.0


http://code.google.com/p/porpoise/




http://layardotnet.codeplex.com/

http://layardotnet.codeplex.com/

http://pypi.python.org/pypi/django-layar/0.1.0

http://pypi.python.org/pypi/django-layar/0.1.0

www.buildar.com


http://www.buildar.com

http://www.buildar.com

Steef de Winter <[email protected]>


mailto:[email protected]


Still too techy?Check the Developer Catalog


© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com


Thank You

@[email protected]

What’s your dream?




Layar V2 Event Final Slideshare

Entertainment & Humor

storytelling dinsdag

comsiteswebartsitesmyi

login dinsdag

hoppala dinsdag

rome dinsdag

business dinsdag

ctional dinsdag

new medium dinsdag