January ‘12 Lavasa Corporation Limited
Lavasa Corporate Presentation January 2012
Jan 18, 2015
The updated corporate presentation of Lavasa for January 2012
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January ‘12
Lavasa Corporation Limited
January ‘12
January ‘12
Artist’s Impression of the Lavasa Lakeline
Lavasa ” India’s Planned Hill City
• A ‘planned’ hill city led by the private sector, after independence
• A city planned for entire spectrum of population
• One of the largest urban infrastructure project in India; significant
economic benefits to the region
• Concept of Life in Full i.e. ‘Live , Work , Learn and Play’ in harmony with
nature
January ‘12
Lavasa - India’s Planned Hill City
• Master Plan prepared by HOK, USA
• Architectural Design sensitively integrated with natural environment
• Area to be greenified through landscaping, hydroseeding, mass
plantations, etc.
• A new tourist destination
• Planned for a permanent population of around 3 Lakh (0.3 million),
with tourists estimated at over 20 Lakh (2 million) per annum
January ‘12
Lavasa ” Multiple access
• Four access points for Lavasa on Mumbai-Pune Expressway and one on Mumbai-Goa highway
– An hour’s drive from Pune and around three hours from Central Mumbai
All distances approximate ; Map indicative and not precise
January ‘12
Breathtaking landscapes
January ‘12
Master Plan - Lavasa integrated with landscape
Development across Plotted Land, Apartments, Retail, Hotels,
Event and Convention Centre, Education, Information Technology, Biotech Parks and
Recreation Facilities, spread in 5 towns.
January ‘12
Master Plan - Dasve
January ‘12
Master Plan - Mugaon
January ‘12
Master Plan award
Award for Dasve (Lavasa )
Master Plan
From
Congress
for the New
Urbanism (CNU)
January ‘12
Landscape Planning awards
Award of Excellence - Dasve Master Plan
(2005)
Honor Award - Mugaon Master Plan
(2009)
Merit Award - Lavasa Landscape Master Plan and Design Guidelines (2010)
‚Beautifully documented in terms of understanding the place and the land. Stunning, great work. .
.sensitive to the region and the world‛. - 2005 Professional Awards Jury comments
January ‘12
Cosmopolitan Style Technology Leadership
Lifelong Learning Spiritual Harmony
“ Lifestyle residences
• Leisure & Recreation
- Hotels/Clubs/Spas
- Golf course
• Convention/ Event Centre
• Sports & Adventure
• Nature tourism
• Performing Arts Centre
• Cricket Ground
“ Efficient infrastructure
• Biomimicry
• GIS Mapping
• e - Governance
• Modern amenities
• Hospitals & clinics
• Innovation & Science Park
• Education campuses
• Research institutes
• Training centres
• Library
• Museum
• Spiritual centres
• Health & Wellness spas
• Town plan sensitively integrated
with nature
Master Plan - Driven by a strong brand ideology
Brand Driverscreated by Landor, Hong Kong
January ‘12
Pioneering Biomimicry
• A science that uses nature as a model to measure & mentor
– To be actively incorporated in Lavasa development
– In collaboration with The Biomimicry Guild, USA
January ‘12
Lavasa - Planning Strategy
• Planned for a permanent population of around 3 Lakh (0.3 million), with tourists estimated at over 20 Lakh (2 million) per annum
• An aspirational yet affordable pricing for multiple socio-economic classes
– Several design options for residents in each product category
– Rental housing, starter homes, dormitories, budget hotels, affordable entertainment
– all integrated in the Master Plan itself
• Proposed infrastructure of over Rs. 4000 crores is being created
– Many employment opportunities to be created at all levels
• Infrastructure support & service standards across 5 towns for residents and visitors, well enabled by GIS mapping and e-governance
• New Urbanism design principles combined with an aspirational lifestyle
January ‘12
Lavasa ” Business of Businesses
January ‘12
Opportunity fragmented across
multiple players
Operations
Consumption Basket IP
Maintenance Development
Regulation &
Governance
Existing Cities Model Lavasa Model
Advantage Lavasa ” Unique Integrated
Opportunity
Regulation &
Governance
Multiple Municipality / Development
Authorities
Maintenance
Multiple Public / Private Service
Providers
Urbanization is a USD 65 billion Annual Opportunity
January ‘12
Lavasa – First Mover Advantage
Governance
Infrastructure
Real EstateConsumption
SPA status enables
integration
Share of Lavasa GDP
Diverse Cash Flow Profile Real Estate Sales Lease Rentals
BOO Model Services and
Management Revenue
Share of spending within the city
Levies & User Charges
Real EstateInfrastructure Consumer Spend
Development IncomeAnnuity Annuity
Unique IP
Real Estate
Development
Cash Flows
City
Development
Infrastructure &
Asset Creation
Funding
Support
New Cities 1….nAnnuity Cash
Stream
Lavasa Model ” Comprehensive Value Capture
January ‘12
Commercial & Institutional
RetailCommercial
offices & Institutional
Hospitality
Hotels MICESpa & Clubs
Education & Healthcare
Amenities EducationalHealth City
Residential
Apartments / Villas / Rental Housing
Tourism & Leisure
Tourist Attraction
Edu-tainment
Theme Park
Adventure & Water Sports
GD
P C
om
po
sition
Sh
are
in La
vasa
GD
P
Rentals ” On leased assets
Levies & User Charges
Profits ” Returns on Lavasa’s share in Education / Healthcare / Tourism / Leisure / Hospitality and
Retail SPV’s
Campuses
Stick
ing
to
Co
re
Co
mp
ete
nci
es
Infrastructure
Integrated development with cross-synergies enabled by Lavasa
Operator
Operating Knowledge and
Bandwidth
Lavasa
Investor
Equity Risk Sharing
City Building ” SPV Partnerships
De-risked Business Model
0-100% 0-100% 0-100%
Lavasa ” An expected ‘365 ”day economy’
January ‘12
City/District
Area (sq km)
Population(2001)
Mumbai
4355 sq. kmMMR
18 MillionMMR
Rs. 1302
Billion
(Greater Mumbai)
GDP
(in 2007)
Pune
15640 sq. kmDistrict
7.2 millionDistrict
Delhi
1483 sq. km
13.9 Million
Singapore
697 sq. km
4.7 Million(2008)
Hong Kong
1104 sq. km
7.1 Million(2009)
Gurgaon
99 sq. km
0.2 Million
Rs. 679
Billion
Rs. 1439 Billion
Rs. 231 Billion
Rs. 7083
Billion
(converted)
Rs. 8155 Billion
(converted)
Chandigarh
114 sq. km
0.9 Million
Rs. 142 Billion
Lavasa
100 sq. km
0.3 Million
!!!
415 sq. kmUrban
3.5 million
Urban12 Million
Greater Mumbai
600 sq. kmGreater Mumbai
Benchmarking with 365 Day Economies
January ‘12
Lavasa : A ‘City for All’
January ‘12
Lavasa City ” Life in Full
• Villas & Apartments• Studio & Serviced
Apartments • Rental Housing• Retiree Housing • Family Entertainment Centre • Promenade and Marinas • Health and Wellness Centres • Spiritual Centres • 24x7 Power, Water and
Connectivity • GIS and e-Governance • Social Infrastructure
• Budget to Luxury Hotels • Clubs and Resorts • Spas • Cricket ground • Golf Course & Academy • Multiple Theme Parks • Eco Safari • Water Sports • Adventure Sports • Nature Trails • Cafes, Restaurants and
Shopping centres • Multiple Leisure Activities
Work Play
• Non – polluting industries • IT/ITES• Biotechnology• R&D centres • Training Centres • Fashion Design • Film Production • Animation Studios • Professional Services• Convention Centre• Town Support Services
Live
• Schools and Colleges• Management Institutes • Executive Education
Centres • Post Graduation Institutes • Adventure Training
Institute• Vocational Institutes • Sports Academy • Music Academy • Edutainment Park
Learn
January ‘12
‘Live’ in Lavasa City
• An aspirational yet affordable pricing for multiple socio-economic classes
– Several design options for residents in each product
category
– Rental housing, starter homes, dormitories, budget hotels,
affordable entertainment – all integrated in the Master
Plan itself
• Proposed infrastructure of over Rs. 4000 crores is being created
• Infrastructure support & service standards across 5 towns for residents and visitors, well enabled by GIS mapping and e-governance
• Villas & Apartments• Studio & Serviced
Apartments • Rental Housing• Retiree Housing • Family Entertainment Centre • Promenade and Marinas • Health and Wellness Centres • Spiritual Centres • 24x7 Power, Water and
Connectivity • GIS and e-Governance • Social Infrastructure
Live
January ‘12
Lavasa: Residences for All
• Residences across price points -From Villas to Rental Housing
Villas
Lakeside Apartments
Rental Housing
Live
January ‘12
Lavasa: Infrastructure for All
Police Station at Lavasa
Lavasa Post Office ” PIN 412112
• Infrastructure for different needs of the city
Union Bank of India branch at Lavasa
Live
January ‘12
‘Work’ in Lavasa City
• A ‘365 day economy’ plan with many employment opportunities to be created at all levels
• Various industries and sectors to drive permanent resident population
– Tourism, Hospitality & Leisure
– Education, R&D, Training
– IT, Biotech, KPOs
– Art, Fashion, Animation
• Advantages
– Customisation to business needs
– Location in Mumbai – Pune economic corridor
– Easy talent acquisition
– Infrastructure and technology support
Work
• Non – polluting industries • IT/ITES• Biotechnology• R&D centres • Training Centres • Fashion Design • Film Production • Animation Studios • Professional Services• Convention Centre• Town Support Services
January ‘12
Lavasa : Livelihood for All
• Jobs and employment opportunities for all
Fortune Select Dasve Lavasa
Lavasa Bamboocrafts Ltd.
Lavasa nursery
Work
January ‘12
‘Learn’ in Lavasa City
• Vision to be a ‘Centre of Excellence in Education & Research
• Width in educational courses offered to cater to all age groups and socio – economic strata
• Extra curricular activities and upcoming sports academies
• Facilities for student accommodation and facilities
• Schools and Colleges• Management Institutes • Executive Education
Centres • Post Graduation Institutes • Adventure Training
Institute• Vocational Institutes • Sports Academy • Music Academy • Edutainment Park
Learn
January ‘12
Lavasa: Education for All
• Education for the entire socio-economic spectrum
Students at Ecole hoteliere Lavasa ” Hospitality education
Classroom at Christel House Lavasa - school for the economically disadvantaged
Roots to Wings ” nursery
Learn
January ‘12
Lavasa: Education for All
• Education for all age groups
Aptitude tests and Counselling for Std. X students
Auto Design workshop by Chris Bangle
Technical training workshop for locals
Learn
January ‘12
‘Play’ in Lavasa City
• A quick weekend getaway - easy connectivity from Mumbai and Pune
• An array of options in entertainment, sports, events and hospitality
• Range of accommodation options varying from luxury hotels to budget hotels and dormitories
• Leisure activities by the lakeside promenade
• Budget to Luxury Hotels • Clubs and Resorts • Spas • Cricket ground • Golf Course & Academy • Multiple Theme Parks • Eco Safari • Water Sports • Adventure Sports • Nature Trails • Cafes, Restaurants and
Shopping centres • Multiple Leisure Activities
Play
January ‘12
Lavasa: Hotels for All
• Hotels for different needs and budgets
– From five star properties to lodges
Fortune Select Dasve
Play
Waterfront Shaw ” Serviced Apartments
Eco Lodge
January ‘12
Lavasa: Tourism for All
• Tourism options to suit all budgets and tastes
Asia’s first edutainment park, Space World under the aegis of USSRC (Space Camp, Robotics, X-Camp, Survival, Zero Gravity Simulation)
Oase - World’s highest multimedia fountain at Lavasa
Nature Trail
Play
January ‘12
Lavasa: Tourism for All
• Tourism activities for all age groups
Neo Spark – Games Arcade
X-thrill by Z-bac – Adventure Academy
X-thrill by Z-bac ” Adventure Academy
Lakeshore Watersports
Play
January ‘12
Life at Lavasa city
January ‘12
Lavasa Way of Life
• Strong sense of community living
• Citizen - friendly Lavasa
– City Manager
– Community Charter
– Code of Citizenship booklet
January ‘12
Lavasa ” City Management Services
• A dedicated City Management Services team to provide an enhanced quality of community living to its citizens and visitors
• Deliver on governance
– Vision to create a replicable model of City Governance for new Asian cities by
bringing world-class standards to Indian urban life
• Emphasis on
– Public Safety & Security - law and order services, fire and disaster prevention, etc.
– Provision of uninterrupted and good quality power to all customers
– Integrate customer support
– Value added services by connecting citizens to services like housekeeping, garden and
lawn maintenance, waste management, pest control, property management, etc.
– Providing e-governance backbone
January ‘12
Lavasa ” City Management Services
• Headed by a specialist City Manager
– Unique and ‘a first’ to Indian cities
• Role of the City Manager
– Policy‐making
– Contract administration
– Measuring and managing performance outcomes
– Process & system engineering
– Ensuring that day‐to‐day apparatus of the city’s routine service delivery functions
smoothly
January ‘12
• Specialist divisions for smooth and efficient delivery
Lavasa ” City Management Services
Divisions of CMS Some of the key roles and responsibilities
Public Works • Maintains public spaces like streets ,promenades, footpaths • Runs the city’s solid waste management program
• Ensures that all public realm areas are clean and well – maintained
Public Safety & Security • Public Safety Planning , Law and Order services • Sate and police interface• Fire and disaster prevention • Parking & Traffic management
• Emergency communications
Enterprise Utilities • Water & Sewer distribution and collection networks• Water and sewer pumping and treatment • Reliable, Sustainable & Uninterrupted Power Service 24 x 7
• Commissioning and handover (smooth transition ) of infrastructure from Projects Department
Property Management • Citizen engagement and overseeing of customer services
• Operation of the Citizen Call Centre
• Co ordinates real estate handovers and transfers • Interface between Projects, Sales and Custome• Enforcement of development regulations
Administration &
Finance
• Financial transactions and support services
• Inter & Intra City Transport • Guest assistance
• Support internal functions such as GIS, MIS< etc.
January ‘12
• A round the clock Citizen Call Centre
• Ensures to make the lives of the citizens and
visitors easy and convenient
– A one stop information source
– Non emergency and emergency services
– Single window resolution for all customer needs
and visitor requests
– Proactive information distribution
– Data collection and management services
– Customer Satisfaction Surveys
– Customer handover and possession
Lavasa ” City Management Services
January ‘12
Lavasa Tie-ups
January ‘12
Lavasa Tie-upsTourism , Hospitality & Leisure
2000 rooms Vision for 10,000 students2 million visitors
Education Corporate/Others
Work /Retail
Health& Wellness
Medicity
JUKASOPrakash Padukone
Badminton Academy
Passionate Developers
Sports Academies
TexKare Cleaners
January ‘12
Lavasa ” Tourism, Hospitality & Leisure
January ‘12
• Mid scale hotel at Dasve by ITC, 60 rooms • Ready and operational since March 2009• Zodiac coffee shop, Nostradamus bar and Earthen Oven specialty
restaurant
January ‘12
• Lavasa’s own fully operational hotel with a panoramic view• 20 rooms, conference facilities, indoor/outdoor activities• Vyanjan - multi cuisine restaurant , Breakfast at Machaan – restaurant
at the Nature Trail near Ekaant
January ‘12
• Mercure by Accor group, 130 rooms
• Hospitality know-how of the group makes every stay unique, warm,
individual and human
• Celebrations – The 24-hour coffee shop
January ‘12
• Operated by Bona Sera Hotels
• Apartment Hotel at Lavasa
• 43 self contained, fully equipped apartments – Studio, 1 BHK, 2BHK
January ‘12
SOL Hospitality Ltd.
Chor Bizzare Granma’s Homemade Patisserie
• Quick service, fine dining and casual dining restaurants operational
– The All American Diner – Continental cuisine
– Granma’s Homemade Patisserie - Bakery
– Chor Bizzare – North Indian cuisine
– Oriental Octopus - Oriental cuisine
– Tabakh - Lebanese cuisine
– Twisteez - Fried potato snacks with a twist
– Past Times - English pub
January ‘12
Other Restaurants
• Restaurants that serve a variety of cuisine
– Brewberry's - Coffee bar & Sandwiches - Burgers, pizzas, salads, etc.
– Fruity Bat (Desserts)
– Natural Icecream parlour
– Hungry Hippo - Burgers & Fries
– Pizzavala - Pizza place
– Subway - Sandwiches and salads
Restaurants at the promeande Ice cream parlour
January ‘12
• Club managed by International Leisure Consultants, Hong Kong • Facilities like squash court, tennis court, fully functional gymnasium,
swimming pool, spa, restaurants, pub, etc. • Asian Opera - Oriental cuisine restaurant, The Deck – all day dining
Actual image
January ‘12
• Lavasa International Convention Centre to be managed by Accor
– 1500 capacity, 16 main convention halls and meeting rooms, A/V facilities
• Boost weekday tourism (meetings, events, conferences & exhibitions)
– Past Conferences : IAPCO Regional Seminar, UBM India Pvt. Ltd., Ernst & Young, etc.
• Operational, bookings opened
Actual image
January ‘12
• Pullman by the Accor group, 258 rooms, business hotel
• Warm hospitality, restful tranquility and high-tech connectivity
• To be operational by 2013
Rendering
January ‘12
Rendering
• Novotel by Accor group, 200 rooms • Designed for natural living with a lake view• To be operational by 2012-13
January ‘12
• Doubletree, 150 rooms, 5 star property • A hotel from the Hilton group• To be operational by 2013
January ‘12
• ‘Oakwood Residence ‘ by Oakwood Asia Pacific Limited ( a division of Oakwood Worldwide)
• 150 + unit serviced apartments in Mugaon• Elegant apartments that combine the spacious comfort of a private
home with the many services of a hotel• To be operational by 2014
Illustrative not Actual images
January ‘12
• First “Tunnel Wash “ Laundry being commissioned at Bhoini • Meets highest international norms of hospitality
Illustrative not Actual images
TexKare Cleaners
January ‘12
• Lakeshore Watersports being managed by Ocean Blue • Pontoons, Bumper Boats, Personal Water Crafts, Pedal Boats, Kayaks ,
Trampoline, Wibit obstacle, Pool activities
January ‘12
• Games arcade for kids • A variety of games like Neo arcade, Electronic darts, Photo play etc.
January ‘12
A/c tents
• Xthrill - Outdoor Adventure Institute managed by Z - Bac Adventure Institute Pvt. Ltd.
• Activities like rappelling, rock climbing, camping, trekking , zip-line, zorbing , air rifle shooting, etc.
• Complete accommodation in AC tents with modern amenities, along with conference and dinning facilities.
January ‘12
Oase
• Water fountain design firm from Germany, designing a multi media fountain at Lavasa
– Incorporates a laser and sound show
– 60 meter high central jet
Illustrative not Actual images
January ‘12
Space World
• Asia’s first space themed park, Space World under the aegis of USSRC• Will include Space Camp, Aviation Camp, etc.
Illustrative not Actual images
January ‘12
Sports Academies
• In line with the brand philosophy of lifelong
learning
January ‘12
• A championship 18 hole golf course at Dhamanhol by 2013• ‘Golf Academy’ to be developed at Mugaon by 2014
January ‘12
• Football academy by Manchester City Football Club
• Develop and nurture young talent in India
• Scheduled opening in 2014
Illustrative not Actual images
January ‘12
• World class hockey academy at Lavasa, tie up with Hockey Australia
– World class hockey coaches to run the academy
• Intellectual property of various Hockey Australia programs, including its
junior development program – Hook in2 Hockey
Illustrative not Actual images
January ‘12
• Tennis Academy with Tennis Australia
– Best known for Australian Open
– Coaching and development skills , event management opportunities
Illustrative not Actual images
January ‘12
Other Academies
• Rowing academy by Sir Steve Redgrave via Golden Five Limited
• Badminton Academy
January ‘12
Lavasa ” Education
January ‘12
Actual images
• Premier hospitality education institute, offering a four year course in Hospitality Management, certified by École hôtelière de Lausanne
• Vocational courses offered via agreement with Sunshine Coast (SCIT) TAFE (Training And Further Education) Australia
• Operational since June 2009
January ‘12
• A nursery school - pre-schooling needs of children from 2 to 6 years
• Managed and run by Educomp, India’s largest education company
• Skill-based knowledge using its unique seven petal approach.
• First batch at Lavasa since September 2011
Actual images
January ‘12
• Providing quality education for the economically disadvantaged
sections of society
• English medium school, free education, uniforms, books, meals , pick-up
and drop in state-of-the-art buses and state-of-the-art Resource Centre
• Operational since June 2010
Actual images
January ‘12
• A 60 acre campus
– International Baccalaureate Diploma Programme
January ‘12
• NSHM – Knowledge Campus, Kolkata to establish India’s first Retail University at Lavasa
• Scheduled to open in 2012-13
January ‘12
• 75 years since inception, based in Bangalore• Scheduled to open in 2012 -13
January ‘12
• The Biomimicry Guild, USA to set up a Biomimicry Institute at Lavasa
– Exhibit centre that chronicles the science of Biomimicry , Educational workshops
– Collaboration to develop a Biomimetic building at Lavasa
January ‘12
Educational Workshops
• Educational workshops held at regular intervals
Jan 2010 Executive Program in Airport and Airlines Systems with The
Massachusetts Institute of Technology’s Office of Professional Education
(MIT PE)
March 2010 Workshop by The Biomimicry Guild, USA – Applying the science of
Biomimicry in urban architecture Se
Sept 2010 'Essentials of Wines' - A wine appreciation workshop by Wei Cheng
Oct 2010 'The Invisible Shield' - A workshop on Security Awareness by Max
Security (Israeli security consultant firm)
Nov 2010 Auto design workshop by Chris Bangle, former Chief of Design for the
BMW Group
Jan 2011 Lavasa Classical Studies workshop by Sir James Mallinson
January ‘12
Educational Workshops
Executive Program in Airport and Airlines system workshop inaugurated by
Mr. Praful Patel, former Union Minister of Civil Aviation
Auto Design workshop by Chris Bangle
January ‘12
Lavasa ” Health and Wellness
January ‘12
• Part of the proposed 200 acre for health & wellness development • R&D facilities in addition to long term & therapeutic care• Operational since January 2010
January ‘12
Apollo Pharmacy
• Operational since March 2009 in Dasve
January ‘12
RenderingActual Image
• Delhi based Retirement Resort developer• 31 acres development at Dasve• Utsav – Expected to have 500 Villas & Apartments
January ‘12
The Lavasa Associates
January ‘12
World Class Service Providers
Architectural Services
Planning & City Management Services
Business Plan & Market Research
RANJIT SINH ASSOCIATESArchitects
HAFEEZ CONTRACTOR
Subodh Kerkar - Installation Artist
Soda (Thailand)Ltd.
January ‘12
World Class Service Providers
Legal Advisors
Financial Partners
LITTLE & COMPANY
Business Strategy
Branding, Marketing &PR
ICT & GIS
Zafar Hai , film maker
Magwells
Markand Gandhi & Co. Agarwal Law Associates
January ‘12
Environment Initiatives
Objectives• Protecting the existing natural habitat • Further enhancing the habitat
January ‘12
Environment Initiatives
WaterAir
Waste Management
Food Sustainability
Energy
Natural Resources
Parks, gardens,
green spaces
Biodiversity
Sustainable
development
January ‘12
Environment Initiatives ” Water
• Rainwater Management
– Check dams , Nallah bunding
– Increases the Ground Water Level thereby boosting biodiversity
– 50 to 60% increase in Biomass Generation
– Reduction in Soil Erosion
– Integrated Rainwater Management processes underway
January ‘12
Before After CCT
Environment Initiatives ” Water • CCT (Continuous Contour Trenching) to prevent soil erosion
January ‘12
Package STP2.4 MLD Permanent STP Soil Bio-technology
Environment Initiatives ” Water
• Maintaining Water Quality
– Treatment of sewage done to highest tertiary standards using both UV & Ozonisation
– Quality of treated water better than lake raw water
– Centralized and de-centralized treatment plants
– Explore new technologies for water / sewage treatment such as Soil Biotechnology
(developed by IIT Mumbai)
• Special Initiative - Ecological Mapping of Lake Water
January ‘12
Environment Initiatives - Biodiversity (flora)“ Conservation of existing flora
” Stopped the existing practice of slash and burn cultivation through mass awareness
” Use of certified fuel wood made compulsory to prevent tree cutting
April 2002 April 2010
January ‘12
Environment Initiatives ” Biodiversity (flora)
• Conservation of existing flora
– Tree transplantation
– Preservation of ‘Top Soil’ for further use in landscaping.
– Creation of Watch Towers to ensure watch and quick identification of forest fires
Watch TowerTree Transplantation
January ‘12
Environment Initiatives ” Biodiversity (flora)
• Enhancement of existing flora
– Mass Plantation
– Hydroseeding to prevent soil erosion and facilitate quick vegetation
– Imported technology ; Advisory Services of Mr Doug Wimble, Ex-President IECA
(International Erosion Control Association)
– Completed over 365 acres - 1st time in India done successfully
• Soil Bio-Engineering
– Use of natural and eco-friendly material for slope protection during monsoon
January ‘12
Environment Initiatives - Biodiversity (fauna)
• Ensuring minimal human – animal conflict during and after
development
• Development of a continuous animal corridor
• Creation of wildlife corridors and artificial water holes
• Release of fish in dam water, aquatic birds and deer to maintain a
healthy bio diversity
January ‘12
Impact of Initiatives ” Images
January ‘12
Environment Initiatives - Hydroseeding
During application
January ‘12
Environment Initiatives - Hydroseeding
Result after 30 days during monsoon
January ‘12
April 2005
Environment Initiatives - Slope Greening
January ‘12
April, 2010April 2010
Environment Initiatives - Slope Greening
January ‘12
0 2.5 5 7.5 10 12.51.25
Kilometers0 2.5 5 7.5 10 12.51.25
Kilometers
Apr 2002 Apr 2009
Satellite Images of Dasve
January ‘12
Vegetation Mapping Results- Dasve
Dasve
Sr.
No.Classes
2002 2009
Area in
Sq.km
Area in
%
Total
Vegetation %
Area in
Sq.km
Area in
%
Total
Vegetation %
1 Vegetation 1.84 18.8
74.36
1.93 19.71
81.92
2 Dense Vegetation 2.99 30.54 3.41 34.83
3 Shrub 2.45 25.02 2.68 27.38
4 Barren Land 1.94 19.82 0.94 9.6
5 Water Body 0.4 4.09 0.46 4.7
6 Sand 0.15 1.53 0.17 1.74
7 Built-Up 0.02 0.2 0.2 2.04
Total 9.79 100 9.79 100
January ‘12
Other Initiatives
January ‘12
Environment Initiatives ” Natural Resources
• Promoting the use of bamboo in all its uses
– Icon of sustainability – highest carbon sequestration amongst all floral species
– Tensile strength of steel
• Lavasa Bamboocrafts Ltd.
– A factory that produces furniture and decorative artefacts made out of locally
available bamboo
January ‘12
Environment Initiatives ” Nature Tourism
• Number of tourist attractions and symbols of sustainable development
– Theme based Nature Trails
– Neighborhood Parks, Plazas, Avenue Plantations, Promenade Beautification, Ravine
beautification - being developed in phase-wise manner
January ‘12
Environment Initiatives ” Nature Tourism
• Nursery established in Bhoini – current stock 50,000 saplings
– For local and commercial purposes
• Certified organic by NOCA (Natural Organic Certification Association)
January ‘12
Environment Initiatives ” Food
• Organic Farm over sample area under development
– Consultancy with INORA (Institute of National Organic Agriculture)
– Current organic crops grown : beetroot, potato, tomato, bottle gourd,
• Level 1 organic certification already received for food produced• Future plans -Agro-based tourist attraction ,Community Farming
Fresh organically grown tomatoes within the Bhoini nursery at Lavasa
Organic farm – Tomato
January ‘12
Environment Initiatives ” Air
• Recording of metrological parameters daily through 3 stations• Monitoring of air quality as per Environment Management Plan • Measures adopted to control dust pollution
– Sprinkling of water over roads to prevent dust pollution during construction
– Water sprinkling during crusher operations, plantation around, use of PPE (dust
masks) in such working areas
– A mobile pollution measuring van
Weather Monitoring UnitMobile Pollution Control Measuring Van
January ‘12
Environment Initiatives - Waste Management
Organic Waste Converter Vermi Compost Units
• Compulsory segregation of solid waste initiated - 2-bin system
– Bio-degradable waste treated using Organic Waste Convertor technology
– Manure produced is used internally for landscaping.
– Recyclable waste is taken away by recyclers
• Installation of Vermi compost units
January ‘12
Environment Initiatives - Waste Management
• Integrated solid waste management (SWM) plan being put in place
– Plans to facilitate door to door collection, transportation, sorting and its disposal .
– State of the art sanitary landfill being created to dispose off the inert waste material
– Mobile toilets are placed in many places to facilitate proper hygienic conditions
Portable toilets for labor camps
January ‘12
Environment - Special Initiatives
January ‘12
Environment - Special Initiatives
• Pioneering Biomimicry – a science that uses nature as a model to measure & mentor
• To be actively incorporated in Lavasa development • In collaboration with The Biomimicry Guild, USA
January ‘12
Environment - Special Initiatives
• Address by Janine Benyus , co founder of The Biomimicry Guild, USA & winner of 2009 Champion of the Earth award in Science & Innovation (UNEP)
January ‘12
Environment - Special Initiatives
• Positioning Lavasa as a sustainable city in Asia
• Implementation of Ecological Performance Standards underway
– With The Biomimicry Guild, U.S.A.
• Renewable energy options integrated in design for Mugaon (second town) aim for 10 – 15 % of total energy requirement
• Techno-commercial evaluation for establishing wind farms, mini-hydel power stations and solar farms underway
• Energy Plantation option also being explored
• Dual purpose of greening as well as generation of renewable electricity.
January ‘12
Environment - Special Initiatives
• Green Rating System for Cities
– Lavasa - Part of Core Committee constituted by IGBC (Indian Green Building Council)
for setting up standards and guidelines for establishing Green Cities in India
• Green Building Certification
– Fortune Select Dasve certified (LEED India – NC ; Silver rating)
– Christ College under evaluation
– Evaluating possibility of having major public buildings as LEED India certified
• IECA (International Erosion Control Association) being approached for new measures for Erosion Control and Slope Stabilization
• Carbon footprint evaluation being explored for Phase 1
January ‘12
Environment Initiatives ” Certification
• Green Building Certification (LEED India - NC) for Fortune Select Dasve hotel awarded
– Awarded by Indian Green Building Council
– Accorded ‘Silver Rating’
January ‘12
Corporate Responsibility Initiatives
January ‘12
Corporate Responsibility
• Villager resettlement and rehabilitation
– Gaothans created
– Employment opportunities
– Health and education facilities
– Potable treated water, Road connectivity
Villager’s GaothanChildren at the creche
January ‘12
Corporate Responsibility
• Crèche for 800 children
– Day-care centre
– New born babies to 12 – year olds
– Food , education and entertainment facilities
– Regular health camps and vocational training
January ‘12
Corporate Responsibility
• Christel House Lavasa - Offering quality education to children from economically disadvantaged section
Children in Music class
Morning prayers during Assembly
Mid-day meal
Kids in classroom
January ‘12
Corporate Responsibility
• Christel House Lavasa - New Resource Centre
– Educational aids like computers, LCD projector and books
– Inaugurated by Pantaloons Femina Miss India 2011 winners
Glimpses from the Resource Centre inauguration
The New Resource Centre
January ‘12
Corporate Responsibility
• Regular vocational training and health check-up camps
Pulse Polio Campaign
Eye camp in progress
Regular Health Check up
Cancer awareness and screening camp
by Deveika Bhojwani
January ‘12
Corporate Responsibility
• Regular interaction with local villagers
Distribution of school uniforms
SHG (women’s empowerment) meeting
Distribution of galvanized corrugated sheets to families whose houses
have been dilapidated due to heavy rains
January ‘12
Corporate Responsibility
• Technical skills training workshop of locals undertaken with Career Launcher
– Electrical, plumbing, gardening , etc.
– Classroom and onsite training
• Discussions on with Grameen Bank (Noble Laureate Prof Yunus)
– Create a Grameen House at Lavasa
– Entrepreneurship development of villagers through micro-finance
January ‘12
Corporate Responsibility
• Aptitude tests and Counselling for Std. X students
– 175 students from schools of Andgaon, Kolawade, Mutha, Kondhur & Kolawade
– Organised with the help of Maharashtra State Vocational Training Centre &
Selection Board (MSVTC&SB), Pune
• Future plans special guidance for subjects like English, Science , Maths
January ‘12
Lavasa in Media
• Advertising in strategic publications on a continuous basis• Full page Lavasa ads in Times of India, Economic Times, Maharashtra Times, Hindustan
Times , Daily News and Analysis (DNA) , etc.
January ‘12
Taking a thought leadership stance
January ‘12
Lavasa Future Cities
• An initiative in association with the Times of India that focuses on urban development &
management
– Campaign focused on need for new cities
– Triggering conversations
– Pushing for more workable governance structures
• Initiatives undertaken
– Creation of a special website – www.lavasafuturecities.com
– A pan-India Citizen Connect Initiative across 7 major metros
– Spots on Radio Mirchi , Promos on Times Now , SMS campaign (50 lakh sms ; pan
India)
– Vertical specific ads and articles in all editions of Times of India - Town planning ,
City Governance, Environment, etc.
– Outdoors on the Mumbai- Pune Expressway
– Web banners on key websites
January ‘12
Lavasa Future Cities
• Triggering a conversation
Nov / Dec 2009
January ‘12
Lavasa Future Cities: Ads and Articles
• Sensitizing the Indian publics towards the need for new cities
Dec 2009 – Apr 2010
January ‘12
City Planning and Governance Summit
• Modeling the New Urban India – A panel discussion with industry experts , Government ,
corporate entities and citizens on the cause of building more liveable cities of the future.
Jan 2010 , Mumbai
January ‘12
City Planning and Governance Summit
• Modeling the New Urban India – A panel discussion with industry experts , Government ,
corporate entities and citizens on the cause of building more liveable cities of the future.
Jan 2010, Mumbai
January ‘12
Continuing conversations -The ‘Urban Longings’ series
January ‘12
• ‘Urban Longings’ - An article series by India’s leading minds on the need
for creating new cities in India
– Dr. APJ Abdul Kalam
– MJ Akbar
– Suhel Seth
– Geeta Doctor
– Gautam Bhatia
– Rahul Bose
– Brinda Somaiya
– Santosh Desai
– Tasneem Mehta
– Swaminathan Anklesaria Aiyar
Lavasa Future Cities
January ‘12
Lavasa Future Cities
Sept - Oct 2010 – Urban Longings series in Times of India
January ‘12
• An article series by India’s leading minds on the need for creating new
cities in India in the Maharashtra Times
– Dr. Raghunath Mashelkar
– Dr. Mohan Agashe
– Vidyadhar Walawalkar
– Govind Shrikhande
– Chandrashekhar Prabhu
– Dr Sanjay Oak
– Paresh Mokashi
– Achyut Godbole
– Sunil Karve
– Sonali Kulkarni
Lavasa Future Cities
January ‘12
Lavasa Future Cities
Sept - Oct 2010 – Urban Longings series in Maharashtra Times
January ‘12
Urban Longings on ET Now
• A televised debate series
• Lively debate with a cross section of panelists including corporates,
policy makers, etc.
• Aimed at triggering conversations on need for new cities
Panelists of the various city debates
Mumbai Mumbai Delhi Delhi Pune Bangalore
Ajit Gulabchand
Arun Nanda
Dr. Indu Shahani
Shirish Sankhe
Vijay Kalantri
Anuj Puri
Madabhi Puri Buch
Rajgopal Nogja
Sebastian Morris
Ajit Gulabchand
D.R. Kaarthikeyan
Dr. Kiran Bedi
Shirish Sankhe
Dr. Abad Ahmad
Dr. Ajay Dua
C P Jain
Suresh P Prabhu
Anil Dharker
Anu Agha
Arun Shourie
Ashwini Bhide
Dr. S.B Mujumdar
Anil Menon
Dr. A. Ravindra
NR Narayana Murthy
Swati Ramanathan
January ‘12
Urban Longings on ET Now
Panelists at Delhi debate Panelists at Mumbai debate
• Debate and discussions on aspects like impact of migration, funding of
city development and infrastructure, etc.
January ‘12
Urban Longings on ET Now
Panelists at Pune debate Panelists at Bangalore debate
• Debate and discussions on aspects like need for new cities, use of
technology optimally in cities , environmental sensitivity, etc.
January ‘12
City Planning and Governance Summit ” Lavasa
• Summit policy makers, corporates and experts from various fields
• Identifying innovative solutions for the challenges facing our cities
– Governance , Technology optimization, etc.
January ‘12
Lavasa Future Cities ” Accolades
• Silver Medal at Olive Crown Awards for creative excellence in ‘green’ communication
– Awarded for pioneering work in communicating sustainability
– Instituted by the Indian chapter of the International Advertising Association (IAA)
with knowledge partner TERI (The Energy Resource Institute)
– Awarded at Goafest 2011 – India’s biggest advertising and awards festival conducted
by the Advertising Agencies Association of India (AAAI) and The Advertising Club
Bombay (ACB)
January ‘12
Events
January ‘12
Deveika Bhojwani, Anuradha Paraskar, Shibani Kashyap, Pooja
Chopra , Anita Dongre and Roopa Ganguly at the anthem launch
Aishwarya Rai Bachchan at the Lavasa Women’s Drive award
ceremony
• Lavasa Women’s Drive in aid of Cancer Prevention through Early Detection
• 3rd Edition had 503 cars, 2011 women • Additional Flag off point : Pune • A specially composed Lavasa Women’s Drive Anthem and T shirt
January ‘12
Certificate from Limca Book of Records, acknowledging Lavasa Women's Drive 2010 as "India's Biggest All-Women Car Drive
January ‘12
PFMI 2011 winners visit Lavasa
• PFMI 2011 winners visit Lavasa
– Launch of Lavasa Holidays
– Fashion show by PFMI 2011 winners,
– Audience quiz, Music & Dance
January ‘12
• Inauguration of New Resource Centre at Christel House Lavasa
– Educational aids like computers, LCD projector and books
Glimpses from the Resource Centre inauguration
The New Resource Centre
PFMI 2011 winners visit Lavasa
January ‘12
‘Ayushyavar Bolu Kaahi’
• 700th show of the popular Marathi program ‘Ayushyavar Bolu Kaahi’
presented by Lavasa in Pune
• More than 3000 people attended the event
• Performances by noted artists Salil Kulkarni, Sandeep Khare, Urmila
Dhangar etc.
Salil Kulkarni, Sandeep Khare and the group in action The full auditorium
January ‘12
Ajit Gulabchand handing over the award to Prakash Amte and Mandatai Amte
Ajit Gulabchand handing over the award to Mr. Bachchan for his Marathi film “Vihir”
• Association with MIFTA - taking Marathi films and theatre awards to an international location
• Attended by who’s who of Marathi entertainment industry • Awards function at Dubai, Cricket match with stars
January ‘12
• Marathi film and theatre personalities at Lavasa
Enjoying city tour
At Christel House, Lavasa
Admiring Bamboosa products
January ‘12
• Association with Autocar Awards as a destination partner - jury testing,
panel discussion
• Luminaries like Narain Karthikeyan, Dilip Chhabria , Hormazd Sorabjee ,
Manwendra Singh, Renuka Kirpalani , etc.
• Presentation of Green Car Award by Lavasa
Ms. Anuradha Paraskar of Lavasa presenting the Green Car award Panel discussion at Lavasa
January ‘12
Achyut Palav conducting a calligraphy workshop Bollywood singer Abhijeet Bhattacharya performs live
• Amalgamation of art, culture, dance & music• Interactive workshops• Live performance by various artists• Stalls run by prominent NGOs and individual artists.
January ‘12
• Literature Live - A literature festival in association with Times of India -at NCPA and Dasvino Town & Country Club at Lavasa
• Workshops, interactive sessions• Chaired by Anil Dharker, Festival Director, presence of authors like
Chetan Bhagat, CP Surendran, Bachi Karkaraia, etc.
January ‘12
• Prof. Muhammad Yunus, Nobel Peace Prize winner and the Founder of
the Grameen Bank and the Grameen Creative Lab at Lavasa, 23rd March’10
Visit by Prof. Yunus at Lavasa
January ‘12
• Press conference to announce the partnership of Cisco and Wipro with Lavasa
Cisco ” Wipro tie up with Lavasa
January ‘12
• Rock n Hills - A 3 -day music fest at Lavasa
• Featuring artistes like Shankar Ehsaan Loy, Gary Lawyer, Shibani Kashyap, etc.
January ‘12
Media Buzz
Biomimicry Guild Press Conference
MIT Professional Education at Lavasa Sir Nick Faldo visits Lavasa
Apollo Lavasa Hospital Inauguration by Sh. Ashok Chavan, CM of Maharashtra
January ‘12
Lavasa ” City Development Status
• Substantial infrastructure completed
• First town, Dasve : Under active implementation
• Mugaon Master Plan ready, infrastructure under execution
January ‘12
Aerial View - Dasve
January ‘12
Aerial View - Dasve
January ‘12
Aerial View - Dasve
January ‘12
Aerial View - Dasve
January ‘12
Dasve Promenade
January ‘12
City Services at Lavasa
January ‘12
City Management Services Building
Town Hall - Administrative Building
January ‘12
City Services ” Citizen Call Centre
The Citizen Call Centre at Lavasa
January ‘12
City Services ” Amenities
Police Station Post Office
January ‘12
City Services ” Amenities
Petrol Pump Public Safety Centre
January ‘12
City Services ” Banks
Union Bank of India branch at Lavasa State Bank of India branch at Lavasa
January ‘12
City Services ” Transportation
• Intra - City Bus Services
– 2 Shuttle services, ply between 9 am to 6 pm
– At regular intervals of 30 to 45 minutes
January ‘12
City Services - Healthcare
Apollo PharmacyApollo Lavasa Hospital
January ‘12
Information Centre Building
January ‘12
Infrastructure at Lavasa
January ‘12
Roads
Access RoadsInternal Roads
January ‘12
Dasve Dam
January ‘12
Infrastructure
Water Treatment Plant
January ‘12
Infrastructure
Sewage Treatment Plant
January ‘12
Infrastructure
Telecom Tower Transmission Lines
Server Room
GIS support
January ‘12
Helipad
Helipad
January ‘12
Residences at Lavasa
January ‘12
ResidentialLakeside Apartments
January ‘12
ResidentialLakeside Apartments
January ‘12
Residential- Villas
January ‘12
Residential - Rental Housing
• Ideal for support & service staff ,students, bachelors , executives and staff working in different companies and staying back at Lavasa
Actual images
January ‘12
Hospitality at Lavasa
January ‘12
Hotels at Lavasa : Ekaant ”The Retreat
January ‘12
Hotels at Lavasa: Fortune Select Dasve
January ‘12
Hotels at Lavasa : Waterfront Shaw Apartment Hotel
January ‘12
Hotels at Lavasa : Mercure Lavasa
January ‘12
F& B Options at Lavasa
The All American Diner
Zodiac
Vyanjan
January ‘12
F& B Options at Lavasa
* PFMI 2011 winners at Machaan
Twisted Turkey
Machaan – the restaurant at the Nature Trail near Ekaant
January ‘12
F& B Options at Lavasa
Krazy Koala at Lakeshore
Granma’s Homemade Patisserie
Brewberrys The Coffee Bar
January ‘12
F& B Options at Lavasa
Earthen Oven – North Indian cuisine
Chor Bizzare – Kashmiri cuisine
Tabakh – Lebanese restaurant
January ‘12
F& B Options at Lavasa
Oriental Octopus
Past Times
Ice cream Parlour
January ‘12
F& B Options at Lavasa
Subway
Hungry Hippo
Pizzavala
January ‘12
Tourism & Leisure at Lavasa
January ‘12
Tourism at Lavasa
Lakeshore Watersports
* PFMI 2011 winners at Lakeshore Watersports
January ‘12
Tourism at Lavasa
Lavasa International Convention Centre
January ‘12
Tourism at Lavasa Bamboosa factory, Nursery
January ‘12
Tourism at Lavasa Xthrill – Adventure Academy
January ‘12
Tourism at Lavasa Xthrill – Adventure Academy
* PFMI 2011 winners at Xthrill
January ‘12
Retail at Lavasa
Grocery outlet
Home Town outlet (home interiors solution provider)
The Retail stretch on the promenade
January ‘12
Retail at Lavasa
Bizzare Baraccuda - Apparel outlet Canary & Lobster - gift shop at ITC Fortune Select Dasve
January ‘12
Retail at Lavasa
Cinnamon Crocodile – spa products The Orange Ox - Handicrafts
January ‘12
Leisure at Lavasa
Dasvino Town & Country Club
January ‘12
Leisure at Lavasa
Games Arcade, Kid’s Play Area
January ‘12
Leisure at Lavasa
Urban Park , Park Plaza
January ‘12
Leisure at Lavasa
Viewing Galleries
January ‘12
Leisure at Lavasa
Nature Trails
January ‘12
To sum up….
• A planned hill city – 1/5th the size of Municipal Corporation of
Greater Mumbai
• Inclusive & sustainable city
• Opportunities for Tourism, Hospitality , Leisure , Retail & Business
• Not just a real estate project, an urban
management & development company
• Based on New Urbanism
• Environmentally conscious
• Vantage location
• Strong promoter backing
• Good project viability
January ‘12
www.lavasa.com
www.lavasafuturecities.com
www.facebook.com/lavasacommunitywww.twitter.com/lavasacommunity
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