Top Banner
Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash Top 10 Paid Social Media Advertising Hacks of All Time! Brought to you by: www.wordstream.com/learn #SFIMA @larrykim
97

Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Aug 17, 2015

Download

Marketing

Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

Top 10 Paid Social Media Advertising Hacks of All Time!

Brought to you by:

www.wordstream.com/learn#SFIMA @larrykim

Page 2: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

Welcome To Boston!

A Few Random Facts About Me

Page 3: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ashI Live in Harvard Square

Page 4: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ashI Live in Harvard Square

Originally from Winnipeg, Canada

Page 5: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

Actual Photos of Boston From February This Year

#SFIMA @larrykim

Page 6: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

I Live in Harvard Square, Cambridge, MA

Page 7: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

WordStream’s Global Headquarters in Boston

2008 2015

#SFIMA @larrykim

Page 8: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

You’re Attending a Session on PAID Social Media Ads…

#SFIMA @larrykim

Page 9: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Page 10: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

You Can Do Paid Social Ads with

$50!

#searchlove @larrykim

Page 11: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

Download Slides Here: bit.ly/sfima

#searchlove @larrykim

Page 12: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#searchlove @larrykim

Why

Paid Social Ads

?

Page 13: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

#1: Ridiculous Amount of Time on Social Media

Page 14: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

#2: Facebook Organic Reach Stinks

#searchlove @larrykim

Page 15: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

#3: Most of Your Content Goes Nowhere

• 5% of Content = 56% of Page views

• Half of Content < 500 Page views

#SFIMA @larrykim

Page 16: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

#4: Low Brand Recall for SEO

#SFIMA @larrykim

Page 17: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

#5: Search Ads Are Great, But Expensive

#SFIMA @larrykim

Page 18: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

#6: Typical Conversion Rate Via Content <1%

Traffic Generation Activities

Captured Lead

Engage with Content

#SFIMA @larrykim

Page 19: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

So, Many Content/Social/PPC Marketing Efforts Actually More Like …

Page 20: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

How does

CONTENT MARKETING

really work

?#SFIMA @larrykim

Page 21: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Page 22: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

How to make:

STEP 2 (Promotion) & Step 3 (Sales) Happen with greater magnitude & frequency?

Page 23: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

STA

RT / G

O

Paid Social Ads: Highly Scalable Content Promotion

CREATEProduce content& share on social

AMPLIFYSelectively

promote top content on social

media

TAGBuild remarketing

audience by tagging site visitors with a

cookie3

1

2

Page 24: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

ADVERTISETarget your

audience with display & social ads

promoting offers

FILTERApply behavioral

and demographic filters on audience

CONVERTCapture qualified

leads or sale

EN

D / R

EPE

AT

4

6

5

#SFIMA @larrykim

Social Ads Turn Visitors into Leads

& Customers

Page 25: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

The Top 10 Paid Social Media Advertising Hacks of All Time!

Page 26: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

We’re Focusing on Facebook & Twitter Today

Page 27: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Apologies to Google+ Fans…

Page 28: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Quality Score in Facebook and Twitter Ads!

Larry’s #10 Social Ads Hack:

Page 29: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

You are Attening a Social Media Marketing Session#SFIMA @larrykim

Page 30: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

You are Attening a Social Media Marketing Session

#SFIMA @larrykim

“Relevancy Score” in Facebook

• Higher post engagement = Higher Relevance Score

• Higher Relevance Score = More Impression Share and Lower Cost Per Engagement

Page 31: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

“Quality Adjusted Bid” in Twitter

#SFIMA @larrykim

Page 32: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

Higher Engagement Rate = (Much) Lower Cost Per Engagement

#SFIMA @larrykim

Page 33: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

“Quality Adjusted Bid” in Twitter

1% Increase in Post Engagement = 5% Reduction in Cost Per Engagement!!

Page 34: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Quality Score & Ad Impression Share

Fewer and Fewer Ad Impressions

Every Day!

Page 35: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

• High QS (Great!)– High Ad Impression Share– Low Cost Per Engagement

• Low QS (Terrible!)– Low Ad Impression Share– High Cost Per Engagement

#SFIMA @larrykim

Get a High Quality Score! (Duh)

High Post Engagement = High Quality Scores

Page 36: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Page 37: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

Tweet More Often and Only Promote Your Best Stuff (Unicorns!)

Larry’s #9 Social Ads Hack:

Page 38: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Just Say NO to Promoting Junk Updates

Page 39: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

How to Find High Engagement Posts? (Unicorns!)

Page 40: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Promote Your BEST Stuff Instead (Top 1-2%)

Page 41: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Paid Social Ads ROI Analysis:

Page 42: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Larry’s Organic & Paid Social Network Sharing/Posting Pyramid Scheme

1. Lots of stuff (organically) to Twitter

2. Post Top stuff from Twitter, to LinkedIn & Facebook

3. Pay to Promote the Unicorns on Facebook & Twitter!

Page 43: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

#1 Difference Between Social Ads. vs.

Generic Display Advertising, Search Engine Optimization (SEO)

and Organic Social Media Marketing ??

Page 44: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Organic Social = Be Picky! Cast a Narrow Net, Maximize Engagement Rates.

Page 45: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

Larry’s #9 Social Ads Hack:

Turn Low Engagement Updates Into High Engagement Posts w/ Keyword Targeting (and

other Targeting Methods)

Page 46: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Keyword Targeting Not on Facebook (Just Use Interest Targeting Instead)

Page 47: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Keyword Targeting: Google Search vs. Twitter

Social Keywords: Higher Funnel, Informational, Conversational, Hashtags

Page 48: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

zOMG 10X Higher Engagement By Targeting #alphabet

Page 49: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Generates Valuable PR Exposure & Links

Page 50: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Precise Ad Targeting Boosts Engagement Rate

Page 51: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

Larry’s #8 Social Ads

Hack

Increase Commercial Intent (Chance of People Buying Your Stuff) Using “In-Market Segments”

Page 52: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Website

Page 53: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

“Behavioral Targeting” in Facebook

Page 54: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

“Partner Audiences” in Twitter

Page 55: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

Larry’s #7 Social Ads Hack!

Further Increase Commercial Intent Using Demographic Targeting

Page 56: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Demographic Ad Targeting in Facebook

Page 57: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Demographic Ad Targeting in Twitter

Page 58: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Social Media Remarketing

Larry’s #6 Social Ads Hack

Page 59: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Typical Website Remarketing Ads Often Never Seen!

Page 60: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Custom Website Audiences in Facebook

Page 61: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Tailored Website Audience in Twitter

Page 62: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Power of Social Remarketing

1. Triples Engagement Rates!

2. Doubles Conversion Rates!

3. So Push HARD OFFERS (Sign-Ups, Consultations, Downloads, etc.)

Page 63: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Combine Remarketing With Product Ads on Facebook!

Page 64: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Combine Remarketing With Product Ads on Facebook!

Ridiculously Powerful Social Ads Strategy: Combining Remarketing + Demographic + Behavioral Targeting + High

Engagement Content

Larry’s #5 Social Ads

Hack

Page 65: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Layered Remarketing

1. Behavioral & Interest Targeting = They’re interested in your stuff

2. Demographic Targeting = They Can Afford to Buy Your Stuff

3. Remarketing = They Recently Checked Out Your Stuff

Target a Narrow Audience That Meets all 3 Criteria = $$$

Page 66: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Custom Audiences

Larry’s #4 Social Ads

Hack

Page 67: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

The Evolution of Display Ad Targeting

Page 68: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

New “Tailored Audiences” or “Custom Audiences”

Page 69: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

People-Based Marketing is Like Email Marketing But Better

Page 70: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Identity Marketing Using Custom Audiences in Social Ads

Page 71: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

This is a True Story

Page 72: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Shared the Article on My Social Media

Page 73: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Promoted Post to My List of Influencers

Page 74: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Story Picked Up in Marketing Land in 2 Hours

Page 75: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

+500 Press Pickups in 48 Hours

Page 76: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Custom Audience Social Ads ROI Analysis:

Page 77: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Page 78: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Larry’s #3 Social Ads Hack

Leverage Insanely Powerful New Ad

Formats

Page 79: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

This Stupid Marketing Funnel is a Ridiculously Dated Concept

Page 80: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Facebook Call Buttons

Page 81: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Call Buttons are Game Changers

Page 82: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

+Half Billion Use FB on Mobile Only

Page 83: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

80% of Twitter Users are Mobile

Page 84: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Page 85: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

New Facebook Social Direct Response Ad Formats

Page 86: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Twitter Lead Generation Card FormatUser’s Name, Email and Twitter Name are automatically emailed or posted to you!

Page 87: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Page 88: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Larry’s #2 Social Ads Hack

The Flywheel Effect of Social

Media Marketing

Page 89: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Engagement Snowballs As You Go

Page 90: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Because Paid Social Ads Generate Fans!

Page 91: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

Get Free Clicks!

Larry’s #1 Social Ads Hack

Page 92: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Buy 1 Retweet/Like, Get 3 Clicks Free!

Page 93: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

$0.00 Cost Per Engagement?!

Page 94: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

Summary: Larry’s Top 10 Social Ad Hacks

Page 95: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash#SFIMA @larrykim

STA

RT / G

O

Paid Social Ads: Highly Scalable Content Promotion

CREATEProduce content& share on social

AMPLIFYSelectively

promote top content on social

media

TAGBuild remarketing

audience by tagging site visitors with a

cookie3

1

2

Page 96: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

ADVERTISETarget your

audience with display & social ads

promoting offers

FILTERApply behavioral

and demographic filters on audience

CONVERTCapture qualified

leads or sale

EN

D / R

EPE

AT

4

6

5

#SFIMA @larrykim

Social Ads Turn Visitors into Leads

& Customers

Page 97: Larry Kim's Presentation for the South Florida Interactive Marketing Association (SFIMA) in August, 2015

Copyright © 2014, SiteTuners – All Rights Reserved. #ABDelusion #CRO @tim_ash

Thank You, SFIMA!

#SFIMA @larrykim