Lal’s a Pakistani Chocolatier Over All Business Analysis

LAL’SLAL’SA PAKISTANI A PAKISTANI CHOCOLATIERCHOCOLATIERPRESENTER : ARSHAD AMINPRESENTER : ARSHAD AMINhttp://marketing-theories-and-my-http://marketing-theories-and-my-theories.blogspot.com/theories.blogspot.com/

HISTORYHISTORYhttp://marketing-theories-and-my-theories.blogspot.comhttp://marketing-theories-and-my-theories.blogspot.com

A Pakistani chocolatier Lal A Pakistani chocolatier Lal Majid.Majid.

She is an Artist, Floral She is an Artist, Floral designer a chocolate lover designer a chocolate lover that took her to making of that took her to making of Pakistani brand chocolates.Pakistani brand chocolates.

And her commitment to And her commitment to provide the best chocolate provide the best chocolate confectionary in Pakistan, confectionary in Pakistan, manufactured in Pakistan.manufactured in Pakistan.

Having such great vision Having such great vision and dream she started it up and dream she started it up in Karachi in mid of 2007.in Karachi in mid of 2007.

Collections It OffersCollections It Offers(1) Classic Collection.(1) Classic Collection.

An offering that An offering that is simple but is simple but worthy of any worthy of any palate, young or palate, young or old.old.

20 flavors.20 flavors.

(2) Decadent (2) Decadent Collection.Collection. After surprising After surprising

overwhelming overwhelming demand to the demand to the classic collection. classic collection. The skillful Artisans The skillful Artisans of Lal put up of Lal put up together head and together head and taste buds, that taste buds, that resulted in Decadent resulted in Decadent collection.collection.

12 flavors.12 flavors.

(3) Neapolitan (3) Neapolitan Collection.Collection. http://marketing-theories-and-my-theories.blogspot.comhttp://marketing-theories-and-my-theories.blogspot.com Collection with Collection with

Seven flavors.Seven flavors.

Other ServicesOther Serviceshttp://marketing-theories-and-my-theories.blogspot.comhttp://marketing-theories-and-my-theories.blogspot.com

Gift wraps for Gift wraps for wedding, wedding, Birthdays, Eid Birthdays, Eid gifts or just gifts or just something to something to brighten up a brighten up a person’s day.person’s day.

Event design.Event design. Chocolate buffet.Chocolate buffet.

ClientsClientsWhether you’re a multinational or a specialist Whether you’re a multinational or a specialist firm, Lals is there for you. Our corporate clients firm, Lals is there for you. Our corporate clients include.include.

The Karachi Sheraton Hotel and The Karachi Sheraton Hotel and TowersTowers

Customised good-night chocolate.Customised good-night chocolate. The Grand Mercure Hotel KarachiThe Grand Mercure Hotel Karachi Customised good-night chocolate.Customised good-night chocolate. The Trade Development Authority The Trade Development Authority

of Pakistanof Pakistan Karachi, Customized Giveaways.Karachi, Customized Giveaways. The Pearl-Continental HotelThe Pearl-Continental Hotel Karachi, Event Giveaways.Karachi, Event Giveaways.

ClientsClientshttp://marketing-theories-and-my-theories.blogspot.comhttp://marketing-theories-and-my-theories.blogspot.com

The Sofitel Tower KarachiThe Sofitel Tower Karachi Corporate Giveaways.Corporate Giveaways. Schön Properties – DubaiSchön Properties – Dubai Corporate Giveaways.Corporate Giveaways. HSBC – KarachiHSBC – Karachi Corporate Gifts.Corporate Gifts. Mobilink – LahoreMobilink – Lahore Event Giveaways.Event Giveaways.

ClientsClients http://marketing-theories-and-my-theories.blogspot.comhttp://marketing-theories-and-my-theories.blogspot.com

Standard Chartered Priority Banking Standard Chartered Priority Banking KarachiKarachi

Ramadan Gift Baskets.Ramadan Gift Baskets. Citibank – Karachi, Lahore, IslamabadCitibank – Karachi, Lahore, Islamabad Corporate Eid Gifts.Corporate Eid Gifts. Emirates Airlines – PakistanEmirates Airlines – Pakistan country wide delivery of corporate gift country wide delivery of corporate gift

towers. towers. Standard Chartered Wholesale BankingStandard Chartered Wholesale Banking Luxury wooden boxes containing the Lals.Luxury wooden boxes containing the Lals.

LAL’S SWOT ANALYSISLAL’S SWOT ANALYSISSTRENGTHS.STRENGTHS. http://marketing-theories-and-my- http://marketing-theories-and-my-theories.blogspot.comtheories.blogspot.com Personalized chocolates. Lal works on the Personalized chocolates. Lal works on the

order of their customer’s that involves order of their customer’s that involves from wrapping, colors, ingredients, from wrapping, colors, ingredients, design and even engraving names, design and even engraving names, quotes in any font, design the customer quotes in any font, design the customer suggests. That's one of its such a big suggests. That's one of its such a big strength that no one else can afford to do strength that no one else can afford to do but Lal’s (in Pakistan).but Lal’s (in Pakistan).

The number and varieties of chocolates The number and varieties of chocolates in taste, shape, quality, it offer's no one in taste, shape, quality, it offer's no one else in market can (in Pakistan).else in market can (in Pakistan).

Highly customers oriented.Highly customers oriented.

STRENGTHS.STRENGTHS. http://marketing-theories-and-my-theories.blogspot.comhttp://marketing-theories-and-my-theories.blogspot.com

Like Coca Cola or Pepsi it is Like Coca Cola or Pepsi it is actually the leader, the first of its actually the leader, the first of its kind and wholly unique in its kind and wholly unique in its product in Pakistan.product in Pakistan.

WEAKNESSES.WEAKNESSES. http://marketing-theories-and-my-theories.blogspot.comhttp://marketing-theories-and-my-theories.blogspot.com

It’s a little or more expensive It’s a little or more expensive because of the nature of services because of the nature of services it provides.it provides.

No discount policies.No discount policies. Its marketing or promotion isn't as Its marketing or promotion isn't as

that effective as it should be, and that effective as it should be, and as a result a large proportion of as a result a large proportion of market is unaware.market is unaware.

WEAKNESSES.WEAKNESSES. http://marketing-theories-and-my-theories.blogspot.comhttp://marketing-theories-and-my-theories.blogspot.com

The nature of clients it has and The nature of clients it has and the feedback it’s having so far, It the feedback it’s having so far, It should have expanded like a wild should have expanded like a wild fire but so far it didn’t and that fire but so far it didn’t and that shows its lacking of expansion shows its lacking of expansion capabilities.capabilities.

OPPORTUNITIES OPPORTUNITIES http://marketing-theories-and-my-theories.blogspot.comhttp://marketing-theories-and-my-theories.blogspot.com

Well it has the first mover advantage to Well it has the first mover advantage to change and expand its hold into stronghold.change and expand its hold into stronghold.

Opportunity to be Market leader with the Opportunity to be Market leader with the kind of products and services it have and kind of products and services it have and the fame and name, it can become a the fame and name, it can become a leading brand.leading brand.

As having minimum threat of new entrants As having minimum threat of new entrants (no quality chocolate dealers in Pakistani (no quality chocolate dealers in Pakistani market) to the market it has the opportunity market) to the market it has the opportunity to be the only One, to be the Monopolist.to be the only One, to be the Monopolist.

THREATSTHREATS(http://marketing-theories-and-my-(http://marketing-theories-and-my-theories.blogspot.com)theories.blogspot.com) Well there are no such threats at the Well there are no such threats at the

moment but it will certainly have them moment but it will certainly have them when it expands and become popular, as when it expands and become popular, as in that case the potential entrants will be in that case the potential entrants will be awaken and they will put their brain and awaken and they will put their brain and bucks together to do similar.bucks together to do similar.

Because of its unique nature and super Because of its unique nature and super unique idea the threat level for this unique idea the threat level for this business is minimal though there are business is minimal though there are parallel competitor’s like Mitchell's and parallel competitor’s like Mitchell's and Candyland but their threat is rationally Candyland but their threat is rationally nothing.nothing.

CONCLUSIONCONCLUSIONhttp://marketing-theories-and-my-theories.blogspot.comhttp://marketing-theories-and-my-theories.blogspot.com

Considering the SWOT analysis Considering the SWOT analysis one can easily conclude that a one can easily conclude that a bright and profitable future is bright and profitable future is awaiting Lal’s, with no or awaiting Lal’s, with no or minimum level of threats and minimum level of threats and numerous opportunities.numerous opportunities.

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