Page 1
1
Create, Share & Socialize Your Business Video sm
KZO Innovations Presents:
Using Video to Enhance Your eLearning Programs July 18, 2012
This is a free webinar. Please feel free to tweet @KZOInnovations, retweet and invite your friends using the #KZO hashtag. Share link: http://go.kzoinnovations.com/webinar/
Page 2
2
Create, Share & Socialize Your Business Video sm
Speaker Bios
Jeff Fissel • Vice President of Solutions/Co-Founder
• Founded KZO Webcasting
• Developed eLearning video content with Kidz Online
Jeff Fissel & Kim Benton
Kim Benton
• Account Executive at KZO Innovations
• Helps clients get the most out of their video solutions including integration
Page 3
3
Create, Share & Socialize Your Business Video sm
Today’s Agenda • Use of Video in eLearning
• Types of Video to Support eLearning
• Studio Produced
• Desktop Capture
• Recorded Classroom & Events
• User Generated Content
• Distribution of eLearning Video Content
• Options to Leverage Video Within Your LMS
• Link/Embedded Video
• SCORM/AICC
• Single Sign-On
• API & Deeper Integration
• Q&A
Page 4
4
Create, Share & Socialize Your Business Video sm
Use of Video in eLearning
Informal learning accounts for up to 80% of corporate learning -Bersin Increase in the demand for and use of video-enriched business processes, orientation, hiring, marketing and customer support -Masie Microsoft saved $300 per participant when switching from in-person to virtual classrooms -Brainshark 68.5% of employees find mobile learning to be an essential feature in their LMS. 57% of employees also find social learning features to be essential. -eLearninginfo247
Page 5
5
Create, Share & Socialize Your Business Video sm
• Types of Video to Support eLearning
• Studio Produced
• Desktop Capture
• Recorded Classroom & Events
• User Generated Content
Page 6
6
Create, Share & Socialize Your Business Video sm
Types of Video to Support eLearning
• When to use Studio Produced Video
• Executive leadership
• Content that doesn’t require frequent updates
• The learning audience is expecting a high quality production
• Subject requires technical or detailed video capture
Studio Produced Video Content
Page 7
7
Create, Share & Socialize Your Business Video sm
Types of Video to Support eLearning
• Pros of Studio Produced Content
• High quality video and audio
• Multi take production
Film non linear modules
• Can add multiple speakers and locations
• Easier to script the dialog of the speakers
• Post production – easier to add effects and b-roll
• Cons of Studio Produced Video
• High cost
• Longer turn around time
• Access – not everyone has the studios and video equipment
• Higher level of pre-production planning and resources required
Studio Produced Video Content
Page 8
8
Create, Share & Socialize Your Business Video sm
• Types of Video to Support eLearning
• Studio Produced
• Desktop Capture
• Recorded Classroom & Events
• User Generated Content
Page 9
9
Create, Share & Socialize Your Business Video sm
Types of Video to Support eLearning
• Desktop Produced Video Content
• Video produced using content authoring tools on a single computer
• Video can be webcam quality and screen captures
• Tools include: Camtasia, Captivate, Articulate and KZO
• When to Use Desktop Produced Video
• Single presenter
• Application/screen capture based training
• Short video segments
• Time sensitive information
• Informal video is appropriate: subject matter and intended audience
Desktop Produced Video Content
Page 10
10
Create, Share & Socialize Your Business Video sm
Types of Video to Support eLearning
• Pros of Desktop Produced Content
• Can be done rapidly
• Cheaper than studio produced video
• Easier to update video
• Cons of Desktop Produced Video
• Tool expertise required
• Most require a license for each desktop
• Limitation on the types of video produced
Usually single presenter
• Limited post production options
Desktop Produced Video Content
Page 11
11
Create, Share & Socialize Your Business Video sm
• Types of Video to Support eLearning
• Studio Produced
• Desktop Capture
• Recorded Classroom & Events
• User Generated Content
Page 12
12
Create, Share & Socialize Your Business Video sm
Types of Video to Support eLearning
• Recorded Classroom & Event Video Content
• Filming live in-person events or classroom sessions
• Recording virtual events or classroom sessions (WebEx, Go-To-Meeting)
• When to Use Recorded Classroom Video (Virtual or In-person)
• One time events
• Some learners cannot attend
• For attendees to review
• Limited access to instructional designers
• When to Use Recorded Event Video (Virtual or In-person)
• Special guest speakers/One time events
• Event content is applicable to learning objectives
Recorded Classroom & Events Video Content
Page 13
13
Create, Share & Socialize Your Business Video sm
Types of Video to Support eLearning
• Pros of Recorded Classroom & Event Content
• Easy to create (what you see is what you get)
Can get online very quickly
• Video production is cost effective
• Efficient use of guest speakers and expert resources
• Attendees can revisit content
• Others who can not attend can benefit
• Cons of Recorded Classroom & Event Video
• Not scripted (what you see if what you get)
• Lower production value
• Usually longer sessions
• Limited post production opportunities
• Less engaging for self-paced learning
Recorded Classroom & Events Video Content
Page 14
14
Create, Share & Socialize Your Business Video sm
• Types of Video to Support eLearning
• Studio Produced
• Desktop Capture
• Recorded Classroom & Events
• User Generated Content
Page 15
15
Create, Share & Socialize Your Business Video sm
Types of Video to Support eLearning
• User generated video content is produced and submitted by anyone that is not a trainer, instructional designer, or video production professional
• When to Use User Generated Content
• To gather employee level content and expertise
• Large, geographically dispersed groups
• Distributed knowledge base
User Generated Video Content
Page 16
16
Create, Share & Socialize Your Business Video sm
Types of Video to Support eLearning
• Pros of User Generated Video Content
• Inexpensive
• Capture expertise is easy to obtain
• YouTube generation
• Learner feedback loop
• Build team engagement
• Peer-to-peer knowledge sharing
• Cons of User Generated Video
• More difficult to control
• Not all content is relevant
• Needs to be managed – resources
• Lower quality video and audio
User Generated Video Content
Page 17
17
Create, Share & Socialize Your Business Video sm
eLearning Video Distribution
• Methods to Distribute Video Content
• Upload video content to public online video service (YouTube, Vimeo, etc.)
• Publish SCORM/AICC package with video and upload to LMS
• Upload video to enterprise content or video management system
• Guidelines for Choosing the Appropriate Method
• Public vs. Private
Know the audience
Know the security level of the content
SCORM and AICC packages do not provide a secure way to deliver video content
• Formal vs. informal content
Detailed metrics tracking/reporting and accreditation
Distribution Within Your LMS
Page 18
18
Create, Share & Socialize Your Business Video sm
• Options to Leverage Video Within Your LMS
• Link/Embedded Video
• SCORM/AICC
• Single Sign-On
• API & Deeper Integration
Page 19
19
Create, Share & Socialize Your Business Video sm
Levels of LMS Integration
Pros: -Fast and easy way to get content into your platform -Most video sites provide you with a share link and embed code
Link & Embedded Video
Cons: -No security -Not much flexibility if you need to add materials alongside a video -Limited metrics tracking
Page 20
20
Create, Share & Socialize Your Business Video sm
Levels of LMS Integration
Reminder: What is SCORM/AICC? What is the purpose of a SCORM/AICC package and how is it used with video?
• Pros
• Most LMS’s provide support for these packages
• Most desktop authoring tools provide the ability to export these files
• Provides metrics tracking back into the LMS
• In some cases, streaming media server may not be needed
• Cons
• No user authentication
• Lose control of video content if downloaded
• The updating process takes longer
SCORM/AICC Wrapper
Page 21
21
Create, Share & Socialize Your Business Video sm
Levels of LMS Integration
• User authentication only applies when implementing an enterprise video platform.
• Why Implement User Authentication?
• Prevents unauthorized sharing of content
• Detailed metrics tracking (beyond SCORM/AICC)
• Secure Delivery of Video Content
• Streaming vs. Progressive delivery
• Digital Rights Management (DRM)
• SSL Encryption
User Authentication/Secure Delivery
Page 22
22
Create, Share & Socialize Your Business Video sm
Levels of LMS Integration
• “Deeper” integration - passing metrics and logic information, automatic posting of new content
• Why implement
• Allows the LMS to access much more detailed video viewing analytics
• More complex workflows can be configured for students
Ex. Student x has to view 90% of videos 1, 2, & 3 before they can see video 4
• Automations can be set up to automatically update or remove video content
New Video alerts can be sent
• Considerations
• Will require advanced LMS and IT support
• Most of the time this is considered custom work
• Usually there is a higher level cost from video and LMS provides for this type of development
Using API’s for a Deeper Integration
Page 23
23
Create, Share & Socialize Your Business Video sm
KZO Customer Examples
• Audi
• Implemented Single Sign-On between LMS and KZO Video Suite (SaaS)
• Detailed metrics tracking and reporting
• Seamless user experience
• U.S. Air Force
• Implemented Single Sign-On between LMS and KZO Video Suite (on-premise)
• AICC metrics integration
• Advanced work flows implemented
Completion percentage enforced
Audi & U.S. Air Force
Page 24
24
Create, Share & Socialize Your Business Video sm
Using Video to Enhance your eLearning Programs
• Types of Video
• Consider the pros and cons of the various types of video that can be used in eLearning
• Distribution
• Distribution methods will depend on the goal of security and formal vs. informal
• Integration
• Start simple and move to complex
Summary
Page 25
25
Create, Share & Socialize Your Business Video sm
Information About KZO Innovations
• For more information about The KZO Video Suite and integrating into a LMS, please contact Jeff Fissel at [email protected] .