The launch of the LTB reports marks phase III of the LTB Initiative for the year 2014. Themed “ASEAN Game Changer”, the reports gather the input from various regional corporate leaders in six business sectors crucial to the growth of ASEAN. The LTB Initiative is a voluntary effort by concerned ASEAN businesses to proactively seek pragmatic solutions to freer trade in support of ASEAN’s integration agenda by 2015. Lifting-The-Barriers (LTB) Reports 2014 KUALA LUMPUR, MALAYSIA Lifting-The-Barriers Initiative Structure PRELIMINARY RESEARCH PHASE I Core discussion and compilation of qualitative and quantitative input from corporate champions and research partners. PHASE III PUBLICATION OF LTB REPORTS The final outcome, a set of white papers, will be published for ASEAN policy makers and community to effect real change in the region. PHASE IV FINDINGS SOCIALISATION The findings from the LTB Reports will be prioritised and presented to various stakeholders including policy makers. + ABC FORUM LTB ROUNDTABLES PHASE II Launch of Lifting The Barriers Reports 2014 & Press Conference Programme 0930 1000 1015 1030 1105 1100 1115 1200 Arrival of guests Opening Remarks YBhg. Tan Sri Tony Fernandes Chairman of ASEAN Business Club Forum 2014 Group CEO of AirAsia Group Overview of LTB Reports 2014 YBhg. Tan Sri Dr. Munir Majid Chairman of CIMB ASEAN Research Institute Speech by Guest of Honour YBhg. Datuk Dr. Rebecca Fatima Sta Maria Secretary-General of Ministry of International Trade and Industry Malaysia Presentation of Mementos Launch of LTB Reports Panel Discussion and Q&A with Media (YBhg. Tan Sri Tony Fernandes, YBhg. Tan Sri Dr. Munir Majid, YBhg. Dato’ Sri Nazir Razak) End 1 st December 2014 Hilton Kuala Lumpur 09 30am - 12 00pm