Know your Milk - Organic Cow Milk or Milk Powder

Know your Milk

JULY 2015

• The packet-milk that we get in the morning is NOT cow milk.

• It is mixed with Buffalo milk and milk powder to increase thickness.

• The packet-milk that we get in the morning is a mixture of milk got from many small farms.

• This makes it difficult to maintain quality.

• In most of the small farms milking is done by hand and is open to the environment.

• Typical cow shed elements like flies, cow dung and urine, feed etc., could get in the milk.

• Normally after milking the milk stays in a can or drum for prolonged time.

• The bacteria count in the milk increases dramatically within an hour if the milk if not immediately stored at 4°C.

• According to many Government and lab reports, more than 70% of the milk that we get in India is adulterated!

• Some small farmers use unthinkable items like urea, detergent, starch, paint etc.,

• Water that cattle drink is very important. If the water has substances like heavy metals, pesticide etc., the same will be present in the milk.

• So is the feed. Whatever toxins are there in the feed gets to the milk.

• Giving cows and buffalos hormones and steroids to increase the production is a common practice.

• All that comes into the milk!

• Hormones cause severe health issues in pregnant mothers and in young girls by advancing puberty.

• According to the researchers, the levels of hormones could effect sexual maturation in children. In addition adults could experience increased risk for hormone sensitive cancers including breast and prostate cancer.

• When cattle gets unwell they are usually given antibiotics which finds its way into the milk.

• Nearly 99% of the milk that we get has it.• This has a serious consequence – it makes us

get RESISTANT to certain antibiotics! So the usual medicines don’t work for us effectively.

• A study shows that antibiotics in milk is enough to make people resistant to antibiotic. In US alone 2 million people develop antibiotic resistance resulting in 23000 deaths every year!

• However no such study is done in India. We are a poor 3rd world country right? And have millions of lives to spare…

• Pesticides• Urea• Steroid • Hormones• Antibiotics• Aflatoxins• Dioxin• Other toxins

• Detergent • Glucose• Sugar• starch, • Nutrilizers, • Hydrogen

Peroxide ( H2O2),• Maltodextrin etc.,

Undesirable substances present in Indian Milk

Choose your milk right.

In this age of easy information there will be no excuses for

slow-poisoning your family.

There is an urgent need to educate the public and improve industry standards.

India being the largest producer of milk in the world taking up this responsibility, we believe is

The Right Move.

PresentingSCIENTIFICALLY SAFE & UNADULTERATED

ORGANIC PURE COW MILK

Free ranging Happy & Healthy Cows that graze around

What is Organic Milk?

When everything that a cow consumes is 100% ORGANIC

the milk is considered as ORGANICand will have no traces of

Antibiotics, Hormones, or Steroids.

1. No Pesticides 2. No Fungicides 3. No Urea 4. No heavy metals 5. No Toxins 6. No Hormones7. No Steroids8. No Antibiotics9. No Dioxins10. No Aflatoxin11. No Arsenic12. No Synthetic Vitamins13. No Chemicals at all

Added benefits of Organic Milk

• Wholesome• 60% more of Omega 3• High in Calcium• High in Vitamin E• 25 %Less of Omega 6

COW MILKitself has many advantages

over Buffalo Milk…

Cow milk is beneficial for healthy bones, dental health, obesity reduction in children, protection

from thyroid and protection of the heart.

• Cow milk is lighter and easier to digest.

• Cow milk is extremely rich in iodine. It has good amount of minerals like calcium, phosphorus, protein and tryptophan.

• Cow milk also has a small amount of potassium within it.

• Cow milk has vitamins like D, B12 and B2 in good amount.

• Vitamins K and A are also present in small amounts.

Our Dairy Farm

• 100% organic farm• 40 Acres Dairy farm in Thanjavur next to river

Cauvery • 100% organic grass farm extending to 500 acres • All HF cows• Free ranging (grazing)• State of art milking parlour

Our value proposition is very clear.

100% Cow milk is better.100% Organic is better.

Milk from Free-ranging cows is better.Milk untouched by hands is better.

Milk unexposed to environment is better.

The Right Moo Organic Milk is better.

QUALITY is an OBSESSION at our Farm.

We do tests that are not even prescribed because we are setting standards.

Here are a few of the many QCs we do…

Our QC on WATER

• Heavy metal- Lead, Mercury, Cadmium, Chronium, Arcenic, Copper, Tin, Zinc

• Pesticides test • Water test as per standard data

QC – FEED

• Grass – Pesticides– Urea– Feed concentrate

• Pesticides– Urea– Mycotoxin -- Fungus- B1,B2,G1,G2,- Mycotoxins

• Medicine• Homeopathy / Herbal Medicines

– Heavy Metal Test

Our QC – FARM BACTERIA

• Coliform • Mastitis • Somatic cell count • Listeria Monocytygene• Enterococci • E- Coli etc.,

Our QC – MILK RESIDUE

• Pesticides• Antibiotic • Urea• Aflatoxin M-1• Hormones• Steroid

• We have adopted full organic farming practices as per international

standards. • NPOP (National Programme for Organic

Production) – APEDA Organic Certification applied for farms.

• Certification expected by June 2016• We continuously test our feed and milk for

organic conformity.

• Milk• Skimmed milk • Flavoured milk -with organic

sugar and flavours• Curd and Slim curd• Ghee

• Cold Coffee• Paneer and Slim Paneer • Butter• 70% low cholesterol Ghee • Ice cream

PRODUCT RANGE THAT IS PLANNED

People behind

The Right Moo

Mr. Utkarsh DalmiaBBA from Indiana University, USA

MBA from Kingston University, UK

Mr. Sparsh DalmiaBSc from

University of Manchester, UK

Come, Make the right Move in being a part of this Success Story

[email protected]

100% Cow milk is better.100% Organic is better.

Milk from Free-ranging cows is better.Milk untouched by hands is better.

Milk unexposed to environment is better.

The Right Moo is better.