Know what we know. TAG Strategic is a digital entertainment consulting firm providing expert strategy, market intelligence, product ideation, business.

Know what we know

TAG Strategic is a digital entertainment consulting firm providing expert strategy, market intelligence, product ideation, business modeling and business development services to multinational companies and select emerging businesses.

TAG accelerates business development for its clients and delivers market leadership and sustainable, defensible advantage in the dynamic and rapidly evolving global marketplace.

WHO WE ARE

We excel at getting entertainment and technology startups to the next level and helping major multinational corporations re-examine their strategy and launch next generation services.

We serve the entire company lifecycle, including…

WHAT WE DO

ProductIdeation and

Funding

ContentLicensing

StrategicPartners

AcquisitionStrategy

andPlanning

HOW WE DO IT

Deep resource of potential clients

and partners

Expertise withdeal terms and

negotiations

Experience-drivencompetitive

analysis

Industry influence and

thought leadership

CEO-level relationships

MUSIC, FILM, TV,TECHNOLOGY,

GAMES

Cross-platform: online, mobile,

software, devices

YOUR IDEAS COME TO LIFE

Whether the objective is legal and rights frameworks, proven go-to-market strategies, online and mobile marketing, artist development, emerging competitive innovations, or industry best practices , the team at TAG carves the most direct path from idea to reality.

CASE STUDY: COCA-COLAThe Coca-Cola Company has a long history with creating iconic songs for their commercials and in recent years has worked directly with popular artists to release pop music versions of their jingles. This was new territory for them, and they wanted to have a deeper understanding of where the revenue opportunities and financial obligations were for these new songs, particularly within digital and mobile arenas.

TAG:

•Conducted an in-depth audit of Coca-Cola’s music publishing assets and the internal operations and external partners they used to manage them.•Created financial models for various uses of the songs, for example download sales, internet radio streaming, online video streaming, album sales, ringtones, etc.•Recommended deal terms for Coca-Cola’s contracts with artists creating works for the brand.•Identified areas for improvement and a specific path forward which would increase Coca- Cola’s control over their works and the revenues received from them.

CASE STUDY: VERIZONVerizon was launching a new type of cordless phone integrated into a touchscreen media hub device, an appliance that would be optimized for use with its FIOS broadband service. Capitalizing on the ultra-highspeed broadband capabilities of FIOS, the FIOS Fone was developed to take the traditional kitchen phone far beyond voice calls and into the connected home.

TAG:

•Provided a go-to-market and long term entertainment/media strategy, delivering recommendations for content, services, packaging, pricing, and marketing strategy.•Determined strategy and positioning for music in the FIOS Fone that aligned with Verizon’s music strategy across its various distribution platforms.•Researched the target user for the FIOS Fone•Conducted a competitive analysis of all similar internet-connected devices and identified areas where Verizon could gain advantages in the marketplace.•Identified and connected client with potential strategic partners to provide music and entertainment services/utilities that would resonate with users.

CASE STUDY: HELLO MUSICHello Music sought to launch a marketplace for artist services where independent musicians could be heard and given opportunities for career advancement that couldn’t be accomplished on their own.

TAG provided:• Identified anchor service partners for Hello Music’s launch and led introductions and negotiations with each. Partners included Yahoo! Music, Slacker, Tunecore, Topspin LyricFind and more. • Launched Hello Music to the music industry at Midem 2010. Impacted with strategic on- site meetings, a co-hosted party with Topspin and Hypebot, and a launch dinner with current and potential partners.• Sourced PR company and General Manager

“TAG Strategic has been an invaluable resource for us. They are a true outsourcing partner for opening important doors and driving growth and awareness.

They helped us to plan the right moves and meet our business objectives.”

-Zack Zalon, Managing Partner, Hello Music

CASE STUDY: STREAMJAMStreamJam developed a light, web-based application that presents live, online broadcasts in a virtual venue with viewers represented as avatars. The avatars can change appearance, dance, chat with other avatars, and purchase virtual goods.

TAG provided:• Meetings with major labels and artist managers about creating events and fan clubs at launch• Presented StreamJam to advertising and marketing agencies for sponsorship opportunities• Connections to major online music sites for integration to their existing live broadcasts

“Any new startup in the music space faces the daunting task of forming relationships and getting an audience with key industry organizations and individuals. Working with TAG is the

most efficient and cost effective way I've encountered to succeed at this critical step.”

- Sibley Verbeck, Founder, StreamJam

CASE STUDY: UK TRADE & INVESTMENTUKTI’s mission is to connect and encourage commerce between UK companies and the rest of the world. TAG worked with its entertainment division to craft an event at SXSW that would bring together US and UK digital entertainment companies and foster real business development opportunities.

TAG provided:• Produced day-long UKTI@SXSW event during SXSW Interactive• Featured two programmed networking sessions, keynotes from CEA and Martin Atkins (Public Image Limited, author), and panels featuring leading executives from the digital media industry

“TAG brought a creative, professional and customer-focused approach to the project. They ensured that both UK Trade &

Investment as their client and the UK music and digital sectors as our target audience were both very well served.”

-Philippa McEvoy, Strategy Manager, Music UK Trade & Investment

“The UKTI event at SXSW offered great information and wonderful networking opportunities. Well

done, TAG Strategic! Thank you.”

-Michelle Margherita, Lojinx, Label Manager

CASE STUDY: EMBLAZEEmblaze Mobile is a leading technology design house in the EMEA region specializing in development software, custom handset manufacturing and providing infrastructure for mobile media delivery. Their current priority undertaking is the Monolith Project, a next generation mobile device with usability at the heart of the content experience.

TAG provided:• Analyzed licensing options for Monolith; sourced white label partner, led negotiations• Deep dive on proposed features of handset and how to optimize them for entertainment• General evaluation of proposed service; advised on strategies to outperform competitors

“When we first started, we didn't have a clue where to begin. You helped us tremendously to understand the business, understand our options and equipped us with

the right tools that helped us to pick the right music store provider. We couldn't have done this without you..”

-Moshe Reifman, Director of Business Development, Emblaze

WHAT CLIENTS HAVE SAID

"Working with the TAG team has been nothing short of amazing. The depth of their digital music industry contacts, and the doors they have opened for our

management team and the deals they have procured in just a few short months have been superlative.”

-Jon Christopher Biondo, Esq. for Masterbeat

“TAG Strategic played an instrumental role in opening up our European efforts for Clikthrough.

Their strategic relationships and vision for our product helped us gain ground in an incredible

new market.”-Abe McCallum, Founder & CEO, Clikthrough

“TAG’s insight and strategic thinking has been a valuable asset to MediaNet’s new product roll-out. We would recommend TAG to others who

are looking to expand and grow their business.” -Ann Garrett, International Public Relations

Consultant, MediaNet

“Without TAG's broad, practical knowledge about the digital music industry and dedication to our cause, we would not be able to set the proper

strategy and meet our objectives." -Greg Golebiewski, CEO, Buymyplaylist.com

INDUSTRY INFLUENCE TAG is a recognized and respected thought leader within the digital entertainment industry and crafts programming for leading digital conferences.

Board; TAG-led sessions

Co-Chair; Deliver “State of the Union” keynote

Digital Advisor Digital Advisor

Chairman, MidemNet

INDUSTRY INFLUENCE TAG STRATEGIC SALON SERIES

TAG crafts a series of salons for digital entertainment senior executives to meet, socialize and converse about issues critical to the industry. Attendees are hand selected and limited to 40 per event. TAG has hosted salons in Los Angeles, New York, London and Berlin.

“...was fun yesterday as always! Good to get the debate going.”

-Pasa Mustapha, Head of Digital Studios International, Endemol

“TAG Strategic brings the right delegates with the right topics at the right time to the same table. The TAG-hosted event revealed a lot of potential for further discussions, cooperation & getting the music industry to move on.”

-Melanie Sarah Etzold, Project Manager, FOX Mobile Distribution “Fantastic debate on Monday!

Excellent moderation.”-Garry McGarry, CEO, JumpWire Media

TAG TEAM

Ted Cohen, Managing Partner• SVP of Digital Development & Distribution, EMI• Managing Partner, Consulting Adults• EVP Digital Music Network• VP Music, Philips Media• Artist Development, Warner Music

Karen Allen, VP Client Services• GM Americas, Mobile Entertainment Forum• Internet Evangelist, RIAA • Director of Content Acquisition, N2K/Rocktropolis.com• Artist Manager, Firstars Artist Management

Dick Wingate, GM East Coast Business Development•President, Media Development & Chief Content Officer, Nellymoser Inc. •SVP Content Development, Liquid Audio •President, Content & Programming, Digital Transaction Machines •SVP, Marketing, Arista Records (BMG) •SVP, A&R PolyGram Records

Corey Denis, VP Digital Marketing& Social Media• Founder, Not Shocking• VP Marketing, reapandsow• Dir Marketing, Rumblefish• Marketing Manager, IODA• Director Online Marketing, What Are? Records

HOW CAN WE HELP YOU?

Contact TAG to discuss how we can help you meet your objectives and grow your business.

Karen Allen, VP Client [email protected] www.tagstrategic.com

Twitter: @tagstrategic Facebook: facebook.com/tagstrategic