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    ABOUT THE ORGANISATION

    INTRODUCTION OF HMT LIMITED

    When India achieved independence in 1947, there was hardly any industrial

    base in the country. Right form the prior H.M.T. has played an important

    role in providing the much-needed industrial base as well as a launching padfor the growth & development of the country.

    HMT was conceived by the Government of India in 1949, and was

    incorporated in 1953, with the objective of producing a limited range of

    machine tools, required for building an industrial edifice for the country.

    HMT Limited was established in 1953 in technical collaboration with M/s

    Orleikon of Switzerland. Over the years, new products have been added to

    its manufacturing range. It has technical collaboration with over 30 leading

    International Engineering Companies for manufacture of various products

    HMTs diversified product range includes Machine Tools, Watches,

    Tractors, Printing Machine Press, Di-Casting and Plastic Injection,

    Today, HMT is a Multi-Product, Multi Technology Engineering

    Complex with strengths comprising of:

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    16 Manufacturing Units / 22 Product Division

    Assets Worth over US$ 250 Million

    ISO-9000 accreditation

    The widest range of machine tools, ranging from General-

    purpose lathes to CNC turning machine centers.

    Source of qualified and experienced Manpower.

    HE CORPORATE VISION AND MISSION

    HMT Corporate Vision

    HMT Corporate Mission:

    To establish ourselves as one of the Worlds companies in the

    engineering field having strong international competitiveness.

    To achieve market leadership in India through ensuring customer

    satisfaction by supplying internationally competitive products and

    services.

    To achieve sustained growth in the earnings of the group on behalf of

    shareholders.

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    HMT CORPORATE OBJECTIVES AND GOALS:

    To achieve market leadership by ensuring customer satisfaction

    through products and services of world-class excellence.

    To achieve sustainable competitive advantage through value edge and

    technological leadership in product and services of the company.

    To achieve sustained business growth through generation of adequate

    internal resources.

    To globalize the companies operations developing a mix of

    International markets and businesses to enable the company to be a

    net. Foreign exchange earner.

    To develop and retain human skills and talents necessary for corporate

    growth and performance excellence in all functions.

    To improve the quality of work life of the employees of the company.

    GROWTH:

    To maintain a minimum annual growth of 155 in sales turnover

    To achieve an average growth of 5% in market share

    To maintain an annual growth in earnings before interest and tax

    subject to an average return of 20% on capital employed over plan

    To achieve 30% of increment return of incremental investmentswithin the three years after achieving commercial production in case

    of verification of expansion of the existing unit.

    To generate sufficient cash surpluses to pay a dividend of at least 65 to the

    shareholders and also to enable capital expenditure financing.

    3

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    OUR CORNERSTONES

    QUALITY

    CUSTOMER

    SERVICES

    TECHNOLOGY

    and R & D

    INFRASTRUCTURE

    R&D TECHNOLOGY:

    HMT has imbibed a wide range of technologies as a result of its

    diversification strategies, to be a truly multi-technology company. The list

    includes, though not limited to, the following technologies:

    High Speed Machining

    Precision Machining

    Computer Numeric Controls

    Computer Integrated Manufacture

    Flexible Manufacturing Systems/ Modules/ Cells

    Metal Forming including Die casting & Plastic processing

    Horology

    Farm Mechanization (Tractors & Implements)

    4

    http://www.hmtindia.com/html/cornerstones.htm#qualityhttp://www.hmtindia.com/html/cornerstones.htm#customerserviceshttp://www.hmtindia.com/html/cornerstones.htm#customerserviceshttp://www.hmtindia.com/html/cornerstones.htm#technologyhttp://www.hmtindia.com/html/cornerstones.htm#technologyhttp://www.hmtindia.com/html/cornerstones.htm#infrastructurehttp://www.hmtindia.com/html/cornerstones.htm#qualityhttp://www.hmtindia.com/html/cornerstones.htm#customerserviceshttp://www.hmtindia.com/html/cornerstones.htm#customerserviceshttp://www.hmtindia.com/html/cornerstones.htm#technologyhttp://www.hmtindia.com/html/cornerstones.htm#technologyhttp://www.hmtindia.com/html/cornerstones.htm#infrastructure
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    R&D efforts: in the above technology areas are a continuous and ongoing

    process at the Design & Development Centers of all HMTs manufacturing

    units. In each area of HMTs business domain, well-established research &testing facilities with experienced engineers to man them are in position.

    Extensive use is made of in-house CAD facilities for designing products.

    The R & D efforts include the design and development of

    Over a 100 new types / variants of machine tools

    Over a 1000 new watch models

    Several variants of tractors to suit farmers needs

    HMTs R&D is committed to provide the best to the customer in terms of

    contemporary technology and contemporary designs at competitive prices.

    To promote technology development and R&D both in product and

    processes by setting aside 3% of sales turnover

    To achieve a growth of 5% per annum in the Novelty Ratio

    To achieve a growth of 10% per annum in CNC/Quartz Ratio

    To achieve a growth of 10% per annum in the development Ratio

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    INFRASTRUCTURE:In the Manufacture of Machine Tools

    CNC Machines for Metal Cutting & Metal Forming

    CNC Coordinate Measuring Machines

    Heat Treatment Facilities

    Precision Measuring & Inspection Facilities

    Facilities for calibration of Measuring & Testing equipments

    MODERNIZATION:

    To invest the extent of minimum 5% of turnover per annum on

    replacement and modernization of production facilities.

    To achieve a 10% increase per annum in lant health ratio.

    To achieve production of 10% in terms of costs to turnover during the

    plan period. To achieve growth in performance index per capital

    output by 5% per annum

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    EXPORTS:

    To achieve exports of 10% of turnover on an average during the plan

    period.

    To set apart a minimum 0.5% of annual export turnover towards

    development of export markets of HMTs product

    HUMAN RESOURCE DEVELOPMENT:

    To ensure a minimum of two potential executives as replacement for

    each position at levels PS VII and above.

    To achieve a manning level 120% of the need in key areas like R&D

    time available per year is spent in training & development exposing

    each person at least for two years in such programmes.

    To ensure an average of 2% of supervisory and managerial executivesCNC, Quartz and exports in frontier technologies giving due

    consideration to the lead-time needed for training and development

    such personnel.

    To train, retrain and develop other category of employees continually

    tune with the changing environment and organizational requirement.

    The expenditure for the training, retaining and development

    programmes and modernization of training centers is to be around

    0.5% of the turnover.

    7

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    STRENGTH OF HMT

    8

    STRONG

    BRAND

    EQUITY

    TECHNOLOGI

    CAL BASE

    WELL

    ESTABLISHED

    ANUFATURIN

    G BASE

    HIGHLY

    SKILLD WORK

    FORCE

    EXTENSIVEMARKETINGN

    ETWORK

    UNITS

    ACCREDITED

    WITH ISO 9000

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    HMT AJMER

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    E

    R UNIT PROFILE

    HMT AJMER UNIT PROFILE

    11

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    MTA AT A GLANCE:

    Date of Registration 11-01-1967

    Commencement of Production 1970-71

    Merger with HMT 1-04-1975

    Capital Employed (as on 1.4.2007) 201 Lacks.

    Land Area Total 178 Acres

    Plant Foundry 62 Acres

    Township 116 Acres

    Covered Area (Plant) 31848Sq. M.

    No. of Quarters 136

    Power Required 4.00Lacs

    Units/Month

    No. of Employees (as on 31.7.2008) 429

    No. of Machines 250

    ISO-9001 Certified 1994

    NOTE: These Data Provided by Sales Department of HMT

    Aimer.

    PRODUCT BASKET:

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    CNC Train Master Machinery

    Centre

    Roll Camber Grinder

    Knife Edge Grinding Machine

    CNC Crank Shafts

    Journal Grinder

    CNC Centreless Grinder

    CNC Turning Centre

    CNC Train Master Lathe

    CNC Precision Surface Grinder

    CNC Universal Cylindrical

    Grinder

    CNC Double Disk Grinder

    Machine (ISO Certified)

    Vertical Surface Grinders

    Pin Grinding Machine

    Key Stone Grinders

    Tools & Cutters

    CNC Internal Grinder

    CNC External Cylindrical

    Grinder

    Super Finishing Machine

    Special Purpose Machine

    Lens Grinding Polishing

    Machine

    CNC Single Axis Centreless

    Grinder

    CNC Trainee LatheT 70 PC

    CNC Crank Shaft grinding

    machine (ISO Certified)

    CNC Grinding Cente (ISO

    Certified) unique complete

    Grinding in one

    13

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    BACKGROUND HISTORY OF HMT AJMER

    This Unit was established as Machine Tool Corporation of India limited in

    January 1964 keeping in view the Government Policy of differing new

    industries in under developed areas of the country and achieving self

    reliance in production of Grinding Machine Tools which were imported.

    This Unit was started 1970-71 with a production of Rs. 8.64 Lack faces with

    difficulty in procurement of quality Machine Tool Casings a captive

    Foundry Plant was installed in 193 with a capital of about Rs. 2 Crore.

    This Unit was subsequently merged with HMT Ltd. On 1 st April 1975 as

    sixth Machine Tool Plant with this merger; the Unit got backup support of

    HMT. The basic plant was established with the collaboration of the

    Czechoslovakian firms, M/s Skoda Export, Praha and German firm WMW,

    then in East Germany.

    FACTORY LAYOUT

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    Unit has two workshop Buildings-Building 1-1 Houses assembly,

    Painting, heavy Parts, High technology centre and test floor.

    Building1-2 houses small parts, medium parts, tool room and special

    accessories, tool crib, tractor hydraulics, heat treatment shop and plant

    maintenance departments.

    Annexi houses civil maintenance, vendor development and sub-

    contracts, electrical generation or distribution and conservation.

    Stores building houses central stores, material planning and trainingcentre.

    Pattern shop Building houses pattern shop and machine shop of

    training centre.

    Foundry shed houses moulding, machining, sand-plant, core making,

    knock out, short lasting areas.

    Store foundry block houses personnel, engineering, designing, IT

    centre, industrial engineering, servicing and G.M.s office.

    Administrative building houses purchase, sales and finance

    department.

    AWADS WON

    15

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    ORGANISATION STRUCTURE AND

    PERSONNEL CLASSIFICATION

    YEAR AWARD INSTITUTED BY

    1960-61 Outstanding Performance President of India

    1970-71 Excellence Performance in Exports Govt. of Mysore

    1975-76National Award for Outstanding

    Export PerformanceMinistry of Commerce

    1978-79 Best Product at IMTEX - 79 PMT & FIE

    1981-82 Best Export Performance EEPC

    1982-83Meritorious Performance in the field

    of ExportMinistry of Commerce

    1983-84 Export Excellence EEPC

    1984-85 Best Productivity National Productivity Council

    1985-86 Best Product at IMTEX - 86 FIE Foundation

    1986-87 Excellence in Productivity CEI

    1987-88 Export Excellence EEPC

    1988-89 Best Product at IMTEX - 89 CMTI - PMT Trust

    1991-92 Best Productivity National Productivity Council

    1992 National Safety National Safety Council

    1995 Best Products at IMTEX - 95 CMTI - PMT Trust Award

    1998 Best Product at IMTEX - 98 FIE Foundation

    1998 Best Products at IMTEX - 98 CMTI - PMT Trust Award

    2001 Best Product at IMTEX - 2001 FIE Foundation

    2001 Best Products at IMTEX - 2001 CMTI - PMT Trust Award

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    Organization

    HMT Limited (Subsidiaries)

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    2. Personnel Classification:

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    GENERAL TECHNICAL

    JOINT GENERAL MANAGER

    DEPUTTY GENERAL

    ASST.GENERAL MANAGER

    MANAGER

    DY. MANAGER

    FOREMAN

    CHIEF CONSULTANT

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    (i) HMT Machine Tools Ltd., Ajmer has 457 Employees including

    personnel employed at Foundry, these includes Officers as well as Workers.

    (ii) These have been broadly classified into two categories- Officers &

    Workmen; further Officers include Supervisory Staff and Managerial Staff.

    Workmen include Indirect Workmen, Technicians, and Administration Staff

    & Direct Workmen.

    DIFFERENT DEPARTMENTS OF HMT, AJMER

    A. Brief resume of different departments: -

    1. Human Resource Department: Headed by Joint General Manager

    (HRM) this department is setup with an aim of conservation and proper

    utilization of human resources and is also responsible for maintaining the

    cordial relations between employees and management. The other important

    functions of this department are performance appraisal and different welfare

    activities for the employee.

    2. Manufacturing and Assembly Department: Headed by JGM

    (manufacturing). HMT Ajmers manufacturing environment is highly

    advanced; this department also looks after utilizing only the latest

    production techniques in all phases of manufacturing maintenance. This

    assembly of machine is done stages, much as sub assembly. Group assembly

    and final assembly of individual components. There subassemblies after

    inspection pass on group assembly, which consists of head stock assembly,

    saddle, gearbox, tail stock assemblies etc. this group then reaches to the final

    assembly to be fitted on the bed. Electrical are also inter faced and the

    machine is ready for final testing and printing of plant and equipment.

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    3. Service & Inspection Department: Headed by DGM. This

    department is responsible for inspection & Servicing of the M/Cs. This

    department is concerned with the inspection of various components and

    machines being manufactured. The inspection is carried out in various

    stages, beginning from the inspection of individual components at different

    stages of manufacturing followed by the inspection of the whole machine

    while included final runs etc. Inspection of incoming material is also

    handled.

    4. Materials Department: Headed by JGM. It is responsible for all

    kinds of purchases made by unit. This department also maintains a Central

    store and looks after appropriate levels.

    5. Planning Department: Headed by Chief Engineer Planning. The

    main functions of the planning department are as under: -

    (I) Technology or process sheet of each component, group assembly and

    assembly.

    (II) Time calculations for each operation. Job card booking of workers in

    shifts.

    (III) To prepare monthly progress reports for the production activities

    carried out in shop.

    (IV) To calculate manpower and machines available, accordingly new

    machines are ordered and component.

    (V) Counting of products and components.

    (VI) Prepare machines and sectional layouts

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    6. Design Department: Headed by JGM. Its functions are: -

    (a) Design & development of products.

    (b) Vendor development for new items.

    (c) Drawing of component, group assembly, special assembly etc. along

    with master part list(BOM) for machines.

    (d) Deciding the type of material required for each component grade such

    as casting alloy etc.

    (e) Testing & trials of machines.

    (f) Marketing of special purpose machine.

    7. Foundry Department: Headed by JGM Foundry. This department is

    administratively under HMT Aimer, but functionally under executive

    director.

    8. Finance Department: Headed by AGM Finance. The functions of this

    department include maintenance of all accounts of the Company. The

    balance sheet is finally prepared which is sent to the head office for the

    preparation of combined balance sheet.

    The costing section of this dept. is responsible for the computing of each

    product of that the selling price may be determined accordingly.

    9. Sales Department:is headed by DGM. This dept. is divided into 3

    sections viz. Sales, Spares and Reconditioning. These functions of sales

    sections are the execution of sales order and to bid for contracts through

    tenders. The function of service section is to provide after sales & also looks

    after customers complaints and supply of spares.

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    10. Security Department: This is headed by Asst. Security office. Main

    function of this dept. is preventions of theft, sabotage and maintenance of

    industrial security within the HMT compound including Township.

    11. Quality Assurance Department: Dy. General Manager heads this

    department. This department also looks after the feedback received from

    marketing division so as to make improvement accordingly.

    Concept of Quality:

    1. To maintain quality leadership in all our products and services.

    2. Total Customer satisfaction through quality goods and services.

    3. Commitment of management to quality.

    4. To create a culture amongst all employees towards total quality

    concept.

    5. Total quality through performance leadership.

    HMT has adopted 5 S for Good House Keeping, which are :

    Seiri

    Seition

    Seiso

    Seiketsu

    Shitsuke

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    INTRODUCTION OF WRISTWATCHES

    Watch

    A watch is a timepiece or clock that displays the time and sometimes the

    day, date, month and year. In the past centuries, these often took the

    form of pocket watches, which today are seldom carried or worn. In

    modern usages, watch is usually a contraction of wristwatch, a name of

    the most popular style of timekeeping device worn on the wrist.

    Because most watches lack a striking mechanism, such as a bell or gong, to

    announce the passage of time, they are properly called timepieces rather than

    clocks.

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    Overview

    Today, the most common type of watch is the wristwatch, worn on the wrist

    and fastened with a watchband made of leather, nylon or other plastics (then

    called strap), metal links (called bracelet) or even ceramic. Before the

    inexpensive miniaturization that became possible in the 20th century, most

    watches were pocket watches, which had covers and were carried separately,

    often in a pocket and attached to a watch chain or fob.

    In the 21st century, technological advances in metallurgy, composite

    materials development and physical vapor deposition greatly influence

    watch design and manufacturing. Solid stainless steel, titanium, tungsten

    carbide, carbon fiber, high-tech ceramic and ion plating processes dominate

    a considerable market share of todays modern watch-making industry.

    Sapphire crystals are often incorporated to complement and enhance the

    durability of a quality watch.

    Most inexpensive and medium-priced watches used mainly for timekeeping

    are electronic watches with quartz movements. Expensive, collectible

    watches valued more for their workmanship and aesthetic appeal than for

    simple timekeeping often have purely mechanical movements and are

    powered by springs, even though mechanical movements are many times

    less accurate than quartz movements. The most accurate watches have radio-

    controlled movements that are miniaturized, portable versions of radio

    clocks.

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    History of Watches

    1500s : Germany : Peter Henlein creates the first pocket watch.

    1485 : Leonardo da Vinci sketches a fusee for a clock.

    Early 1600s : Form watches becoming popular. Cases are shaped like

    animals and objects. Religious themes are popular.

    1635 : Around this time that the fusee was adapted from clocks to watches.

    1659 - 1675 : Christian Huygens invents the "Remontoire".

    1687 : Daniel Quare patents the repeating mechanism that uses bells to

    sound quarter hours and the hours.

    1704 : Peter and Jacob Debaufre, Nicolas Facio, are the first to use rubies in

    watch movements.

    1750 : Watch makers began using enamel on watch dials.

    1759 : Thomas Mudge invents the English lever escapement.

    1775 : Abraham Louis Breguet sets up his own watch making shop in Paris,

    France.

    1780 : Abraham Louis Perrelet invents the self winding movement.

    1786 : Breguet is the first to use guilloche on watch dials.

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    1791 : J.F. Bautte founded the watch company that would eventually

    become Girard-Perregaux.

    1807 : Thomas Young invents the recording chronograph.

    1809 : Luther Goddard of Shrewsbury, Massachusetts is the first watch

    manufacturer in America.

    1820 : Thomas Prest registers a patent for the self winding watch.

    1833 : Antoine LeCoultre starts his own watchmaking business which later

    become Jaeger-LeCoultre.

    1837 : First Tiffany store opens.

    1843: Adrien Philippe develops a watch with winding and setting through

    the crown.

    1844 : The start, stop, and reset chronograph is invented by Adolph Nicole.

    1844 : Antoine LeCoultre invents the millionometre.

    1848 : Louis Brandt opens his own workshop in La Chaux-de-Fonds which

    eventually became the Omega Watch Company.

    1853 : Tissot makes the first dual time zone watch.

    1858 : Minerva is founded.

    1860 : Heuer is founded.

    1865 : Zenith founded.

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    1881 : Movado founded.

    1884 : Greenwich, England is officially named the zero meridian and used as

    the world wide recognized basis of time zones.

    1886 : Geneva Seal established.

    1894 : Universal Geneve established.

    1905 : Hans Wilsdorf starts the Rolex Watch Company.

    1914 : Eterna introduces the first wristwatch with an alarm.

    1918 : Japan : Shakosha Watch Company opened. This would become

    Citizen in 1931.

    1923 : John Harwood is the first to mass produce a self winding wristwatch.

    1924 : Tokyo : Seiko brand name is launched by Kinttaro Hattori.

    1926 : Rolex introduces the first waterproof case called the "Oyster".

    1929 : First anti magnetic watch created by Tissot.

    1933 : Ingersoll introduces the "Mickey Mouse" watch.

    1956 : Rolex introduces their first model that displays the day and date.

    1957 : Hamilton introduces the world's first battery driven watch.

    1962 : Rado produces the world's first scratch proof watch called the

    "Diastar 1".

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    1962 : ETA of Switzerland develops the first quartz battery operated watch.

    1970 : Hamilton releases the "Pulsar", the first electronic digital watch.

    1972 : Longines and Seiko introduce the LCD, (Liquid Crystal Display).

    1980 : Hublot founded.

    1983 : SMH of Switzerland launches the Swatch brand.

    1985 : Swiss Heuer Company merges with TAG to form TAG Heuer.

    1986 : Audemars Piguet introduces the first self winding tourbillon.

    1991 : Franck Muller founded.

    1999 : Casio innovates with the first wristwatch with a built-in Global

    Positioning System (GPS).

    Tag Heuer Watch

    Seiko Watch

    Cartier Watch

    Omega Watch

    Longines Watch

    Movado Watch

    Types of wristwatch

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    Fashionable Watches

    At the end of the 20th century, Swiss watch makers were seeing their sales go

    down as analog clocks were considered obsolete. They joined forces with

    designers from many countries to reinvent the Swiss watch.

    The result was that they could considerably reduce the pieces and production

    time of an analog watch. In fact it was so cheap that if a watch broke it

    would be cheaper to throw it away and buy a new one than to repair it. One

    of these Swiss watch manufacturers (today named the Swatch Group Ltd.)

    started a new brand, Swatch and called graphic designers to redesign a new

    annual collection.

    This is often used as a case study in design schools to demonstrate the

    commercial potential of industrial and graphic design.

    Dual time Watches

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    A dual time watch is designed for travelers, allowing them to see what time

    it is at home when they are elsewhere.

    Collectible and Jewelry Watches

    Wristwatches are often treated as jewelry or as collectible. Most companies

    that produce watches specialize in one of these markets. Companies such as

    Rolex or Chopard specialize in watches as jewelry or fine mechanical

    devices. Companies such as Casio specialize in watches as timepieces or

    multifunctional computers. Since watches are considered by many to be both

    function and attractive, there are many types and manufacturers to choose

    from.

    Important collectible American made watches from the early 20th Century

    were the best available at any price. Leading watchmakers included Elgin,

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    Gruen, Hamilton, and Illinois. Hamilton is generally considered, as having

    the finest early American movements, while the art deco styling of the

    Illinois Watch Company was unsurpassed worldwide. Early Gruen Curvex

    models remain very desired for how they entwined form and function, and

    Elgin made more watches than anyone else.

    Computerized multi-function Watches

    Many technological enhancements to wristwatches have been explored but

    most of them remained unnoticed. In 2005 for example, one company

    marketed an alarm wristwatch with an accelerometer inside that monitors the

    users sleep and rings during one of his almost-awake phases.

    A number of functionalities not directly related to time have also been

    inserted into watches. As miniaturized electronics became cheaper, watches

    have been developed containing calculators, video games, digital cameras,

    key drives, GPS receivers and cellular phones.

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    In the early 1980s Seiko marketed a watch with a television in it, although at

    the time television receivers were tool bulky to fit in a wristwatch, and the

    actual receiver and its power source were in a book-sized box with a cable

    that ran to the wristwatch. In the early 2000s, a self-contained wristwatch

    television receiver came on the market, with a strong enough power sources

    to provide one hour of viewing.

    These watches have not had sustained long-term sales success. As well as

    awkward user interfaces due to the tiny screens and buttons possible in a

    wearable package, and in some cases short battery life, the functionality

    available has not generally proven sufficiently compelling to attract buyers.

    Such watches have also had the reputation as ugly and thus mainly geek

    toys. Now with the ubiquity of the mobile phone in many countries, which

    have bigger screens, buttons and batteries, interest in incorporating extra

    functionality in watches seems to have declined.

    Several companies have however attempted to develop a computer contained

    in a wristwatch (see also wearable computer). As of 2005, the only

    programmable computer watches to have made it to market are the Seiko

    Ruputer, the Matsucom on Hand, and the Fossil, inc. Wrist PDA, although

    many digital watches come with extremely sophisticated data management

    software built in.

    Mobile phones as pocket watches

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    In the early 2000s, the carrying of mobile telephones has become ubiquitous

    in many affluent and even some developing countries. As these phones

    typically display the time on their screens when not in use, it has become

    common to rely on them for time keeping, effectively making the mobile

    phone serve the function of a pocket watch.

    Space-Watches

    The Omega Speedmaster, selected by US space agencies.

    Zero gravity environment and other extreme conditions encountered by

    astronauts in space require the use of specially tested watches. The first

    Spacewatch is Poljot Shturmanskie manufactured at the First Moscow

    Watch Factory (1-MChZ)

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    On April 12th 1961 Yuri Gagarin wore a Shturmanskie (a transliteration of

    wtypmahckne which actually means Navigators) wristwatch during his

    historic first flight into space. From 1964, the watches of the First Moscow

    Factory have been marked by a trademark POLJOT which means flight

    in Russian and is a tribute to the number of many space trips their watches

    have accomplished.

    In the late 1970s, poljot launched a new chrono movement: the 3133. with a

    23 jewel movement and manual winding (43 hours), it was a modified

    Russian version of the Swiss Valjoux 7734 of the early 70s Poljot 3133

    were taken into space by cosmonauts from Russia, France, Germany and

    Ukraine. On the hand of V.V. Polyakov, a Poljot 3133 chronograph

    movement-based watch seta space record for the longest space flight in

    history.

    During the 60s, a larger range of watches was tested for durability and

    precision under extreme temperature changes and vibrations. The Omega

    Speedmaster was selected by us space agencies.

    The Breitling Navitimer Cosmonaute was designed with a 24 hour dial to

    avoid confusion between AM and PM, which are meaningless in space. It

    was first worn in space by US astronaut Scott Carpenter on May 24, 1962 in

    the Aurora & mercury capsule.

    More recently, some of Soviet and Russian cosmonauts have used the

    Forties B-42.

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    Chineses taikonauts wear the Fiyta[10] spacewatehes.

    TAG Heuer became the first Swiss Watchmaker in space thanks to an Heuer

    Stopwatch, worn by John Glenn in 1962 when he piloted the Friendship 7 on

    the first manned US orbital mission.

    Water Resistance

    Watches may be crafted to become water resistant. These watches are

    sometimes called diving watches. The International Organization forStandardization issued a standard for water resistant watches, which also

    prohibits the term waterproof to be used watches, which many countries

    have adopted. Water resistance is achieved by the gaskets, which form a

    watertight seal, used in conjunction with a sealant applied on the case to help

    keep water out. The material of the case must also be tested in order to pass

    as water resistant. [11]

    The watches are tested in still water, thus a watch with a 50 meter rating will

    be water resistant if it is stationary and under 50 meters of still water. For

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    normal use, the ratings must then be translated from the pressure the watch

    can withstand to take into account the extra pressure generated by motion.

    Watches are classified by its degree of water resistance, which roughly

    translates to the following: [12]

    Water resistant- Will tolerated splashes of water or rain

    50 meter- Usable while showering, bathing, dishwashing,

    and swimming in shallow water

    100 meter- Usable while swimming and snorkeling

    150 meter- Usable during general water sports

    200 meter- Usable during general water sports, including

    free diving

    Divers 150 meter- ISO standard for scuba diving

    HMT Wristwatches

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    In the year 1953, HMT Limited was founded in technical collaboration with

    Mademoiselle Oerlikon of Switzerland. The famous watch company of India

    is the fabricator of many a new product including machine tools, printing

    machines, presses, food processing machinery and others. It has successfully

    collaborated with thirty renowned international engineering companies over

    the years for the production of diversified items.

    In 1962, HMT Limited, which is a Government of India undertaking, began

    creating wristwatches. Now the manufacturer boasts of 4 integrated

    manufacturing units, which fabricate more than 7 million cutting-edge

    quality timepieces every year. The team pf expert watchmakers and

    innovative designers make their creativity blossom in the categories of

    quartz and mechanical. The company of Citizen Watches of Japan aids HMT

    by offering the technology for the production of watch movements.

    One can completely rely on HMT watches because of the high-tech

    engineering excellence. The HMT Watch manufacturing units have acquired

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    the certification of ISO-9001. Because of their unpardonable quality HMT

    watches have cut a niche market in innumerable countries of the South East,

    Middle East and last but not the least Japan.

    The HMT watches enunciate technology and aestheticism. Each stage of the

    production guarantees a level of skill and craftsmanship, which becomes

    worthy of the customers money. The company pays meticulous

    introspection to the quality of components used in manufacturing the

    timepieces. The buyers of the HMT watches are guaranteed diligent and

    long years of service. In short HMT wristwatches satisfy the customers in

    every aspect.

    HMT Limited, the first company to start watch manufacturing in India,

    today has HMT WATCHES LIMITED as its fully owned subsidiary. It

    manufactures Eco Friendly Mechanical (Hand wound & Automatic) and

    Quartz Analog watches. The manufacture of wristwatches started s part of

    diversification strategy of HMT in the year 1962, under Technical

    collaboration with CITIZEN Watch Company of Japan with a manufacturing

    unit at Bangalore.

    HMT WATCHES LIMITED comprises of three manufacturing units at

    Bangalore, Tumkur and Ranibagh while its marketing headquarters is based

    in Bangalore. All its manufacturing units have obtained the ISO-9001

    certification. The product range of HMT WATCHES LIMITED includes

    more than 1500 models to choose from catering to all segments of the

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    markets, from Economy to Premium and Young to the Old. HMT brand

    enjoys very high brand equity in the India Market. The brand has

    consecutively been adjudged as one of the best Indian brands in surveys by

    leading agencies in the country. HMT brand continues to be the mainstream

    brand among major watch dealers in the domestic market. The Quality and

    Reliability of HMT watches has been the main selling feature and attraction

    for the consumer.

    RESEARCH METHODOLOGY

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    OBJECTIVES OF THE STUDY

    To know perception of customers about HMT Wristwatches.

    To know awareness of customers about HMT and its Wristwatches.

    To know which different features customers want in wristwatches.

    To know the causes why customers are not using HMT wristwatches.

    RESEARCH TYPE

    I use descriptive research design in our studies. Descriptive research is also

    called Statistical Research. The main goal of this type of research is to

    describe the data and characteristics about what is being studied. The idea

    behind this type of research is to study frequencies, averages, and other

    statistical calculations. Although this research is highly accurate, it does not

    gather the causes behind a situation. Descriptive research is used to obtain

    information concerning the current status of the phenomena to describe,"what exists" with respect to variables or conditions in a situation.

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    Here I also tried to find out the main cause why there is perceptual blocking

    of the Indian customers towards HMT wrist watches. The methods involved

    range from the survey, which describes the status quo, the correlation study

    that investigates the relationship between variables, to developmental

    studies, which seek to determine changes over time.

    Statement of the problem

    Identification of information needed to solve the problem

    Selection or development of instruments for gathering the information

    Identification of target population and determination of sampling

    procedure

    Design of procedure for information collection

    Collection of information

    Analysis of information

    Generalizations and/or predictions

    DATA COLLECTION

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    The study is limited to Ajmer city.

    Lack of time was a great constraint in the part of the respondents, asmany of them couldnt respond questionnaire.

    The sample size is small.

    Sample size includes uneducated customers.

    Responses from sample size may be not 100% accurate.

    DATA ANALYSIS AND INTERPRETATION

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    Q.1 Do you know about HMT India LTd.?

    Particulars Percentage

    YES 85%

    NO 15%

    85%

    15%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    particulars

    percentageofpeople

    YES

    NO

    Q.2 Are you aware about different products of HMT?

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    Particulars Percentage

    YES 42%

    NO 58%

    42%

    58%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    particulars

    p

    ercentageofpeople

    YES

    NO

    Q.3 Do you use wrist watches?

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    Particulars Percentage

    YES 82%

    NO 18%

    82%

    18%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    particulars

    percentageofpeople

    YES

    NO

    Q.4 Which brand of watch you will prefer?

    Particulars Percentage

    TITAN 55%

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    ROLEX 7%

    FASTRACK 12%

    HMT 2%

    ROCHEES 5%

    TIMEX 9%REEBOK 4%

    OTHERS 6%

    55%

    7%

    12%

    2%5%

    9%

    4%6%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    Particulars

    percentageofpeople

    TITAN

    ROLEX

    FASTRACK

    HMT

    ROCHEES

    TIMEX

    REEBOK

    OTHERS

    Q.5 Which type of watch you would like to use?

    Particulars PercentageSPORTY 43%

    JEWELRY 7%

    DUAL TIME 9%

    SIMPLE 20%

    WATER RESISTANCE 21%

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    43%

    7%9%

    20% 21%

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    45%

    50%

    particulars

    percentageofpeople

    SPORTY

    JEWELRY

    DUAL TIME

    SIMPLE

    WATER

    RESISTANCE

    Q6 Have you heard about HMT wristwatches?

    Particulars Percentage

    YES 72%

    NO 28%

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    72%

    28%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    particulars

    percentageofpeop

    le

    YES

    NO

    Q.7 Have you ever use HMT wristwatches?

    Particulars Percentage

    YES 67%

    NO 37%

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    67%

    37%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    particulars

    percentageofpeopl

    e

    YES

    NO

    Q.8 Are you recently use HMT wristwatches?

    Particulars Percentage

    YES 4%

    NO 96%

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    4%

    96%

    0%

    20%

    40%

    60%

    80%

    100%

    120%

    particulars

    percentageofpeople

    YES

    NO

    Q.9 Why you switch over to other brands? Due

    to.

    Particulars Percentage

    DESIGNING 42%

    LOOKING 18%

    FEATURES 11%

    PRICE 6%

    FASHION 14%OTHERS 9%

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    42%

    18%

    11%

    6%

    14%

    9%

    0%

    5%

    10%

    15%

    20%

    25%

    30%35%

    40%

    45%

    particulars

    percentageofpeople

    DESIGNING

    LOOKING

    FEATURES

    PRICE

    FASHION

    OTHERS

    Q.10 Have you ever seen HMT wristwatches

    advertisement?

    Particulars Percentage

    YES 9%

    NO 91%

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    9%

    91%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    particulars

    percentageofpeople

    YES

    NO

    Q.11 How is the advertisement of HMT wristwatches?

    Particulars Percentage

    Good 0%

    Very good 0%

    Bad 87%

    Very bad 13%

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    0% 0%

    87%

    13%

    0%

    20%

    40%

    60%

    80%

    100%

    particulars

    percentageofpeople Good

    Very Good

    Bad

    Very bad

    Q.12 Why do you not use HMT wristwatches? Due to

    Particulars Percentage

    Design 42%

    Looking 17%

    Features 11%

    Price 5%

    Fashion 16%

    Others 9%

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    42%

    17%

    11%

    5%

    16%

    9%

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    45%

    particulars

    percentageofpeople

    Design

    Looking

    Features

    Price

    Fashion

    Others

    Q.13 What do you think about quality of HMT watches?

    Particulars Percentage

    Good 24%

    Very good 21%

    Bad 2%

    Very bad 0%

    Average 53%

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    0%

    10%

    20%

    30%

    40%

    50%

    60%

    particulars

    percentageofpeopl

    Good

    Very good

    Bad

    Very bad

    Average

    Q.14 What do you think about HMT wrist watches

    design?

    Particulars Percentage

    Attractive 10%

    Very good 4%

    Good 11%

    Bad 21%

    Average 54%

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    10%

    4%

    11%

    21%

    54%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    particulars

    percentageofp

    eople Attractive

    Very goodGood

    Bad

    Average

    Q.15 What do you think about HMT watches features?

    Particulars PercentageVery good 6%

    Good 28%

    Bad 9%

    Very bad 5%

    Average 52%

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    6%

    28%

    9%5%

    52%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    particulars

    percentageofpeople

    Very good

    Good

    Bad

    Very bad

    Average

    Q.16 Which type of features you would like in your

    wristwatches?

    Particulars Percentage

    Stop-watch 29%Timer 43%

    Alarm 87%

    Light 51%

    Navigator 32%

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    29%

    43%

    87%

    51%

    32%

    0%10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    particulars

    percentageofpeople

    Stop-watch

    Timer

    Alarm

    Light

    Navigator

    Q. 17 What improvement you want in HMT

    wristwatches?

    Particulars Percentage

    Attractive design 80%

    Economical 66%

    Sporty look 38%

    Fashionable 56%Water resistant 68%

    Quality 77%

    Others 14%

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    80%

    66%

    38%

    56%

    68%

    77%

    14%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    particulars

    Percentageofpeople

    Attractive design

    EconomicalSporty look

    Fashionable

    Water resistant

    Quality

    Others

    Q.18 Is the HMT watches is easily available to you?

    Particulars Percentage

    YES 28%

    NO 72%

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    28%

    72%

    0%

    10%

    20%

    30%

    40%

    50%60%

    70%

    80%

    Particulars

    percentageofpeople

    YES

    NO

    Q.19 Is the HMT wristwatches are affordable by you?

    Particulars Percentage

    Yes 73%

    No 27%

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    73%

    27%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    particulars

    percentageofpeople

    YES

    NO

    Q.20 If the HMT re-launch its watches with new features

    than will you prefer them?

    Particulars Percentage

    YES 73%

    NO 15%

    DONT KNOW 12%

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    73%

    15% 12%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    Particulars

    percentageofpeople

    YES

    NO

    DONT KNOW

    CONCLUSION

    85% of the respondents are aware about HMT India Ltd. And in

    those 85%, 42% people are aware about its products.

    Nearly 82% of the respondents use wristwatches but out of those

    only 2% of the people prefer HMT watches. So we can say by this

    data that customer preference is very less towards HMT

    wristwatches.

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    About 72% people heard about HMT watches so we can say that

    there is a good awareness about HMT watches in Ajmer city.

    Nearly 67% of the people have use HMT watches once in a

    lifetime. But recently only 4% of the people are still use HMT

    watches. So we can say that HMT Watches losing its customer.

    There is a need of redesigning in HMT watches because so many

    people are shifting to other brands due to attractive designing andother features.

    By this research we can say that there is a need to improve the

    advertisement of HMT wristwatches as only 9% of the people have

    seen its advertisement.

    By this research we can say that despite having good quality HMT

    is still losing customers share this must be due to its less attractive

    design and features.

    By this research we can say that HMT watches must introduce new

    and attractive features in their watches and most of the people want

    improvement in HMT wristwatches.

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    HMT watches are rarely available now in market so there is need

    of strong marketing and distribution strategies.

    And most of people are still like to prefer HMT watches if they

    come with attractive features, which is today required by the

    people.

    QUESTIONNARIE

    Dear Sir or Madam:

    I hereby declare that all the information provided by you

    is strictly for the purpose of research and shall not be used for any purpose. I

    am grateful to you for your support and thank you for your honest response.I request you to read the following before you proceed further.

    Please tick one option unless mentioned otherwise.

    All the information in the questionnaire is for academic purpose and

    shall be kept confidential.

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    Name

    Age

    Address.

    Phone No..

    Occupation

    Q.1 Do you know about HMT India Ltd?

    (a) Yes (b) No

    Q.2 Are you aware about different products of HMT?

    (a) Yes (b) No

    Q.3 Do you use Wristwatches?

    (a) Yes (b) No

    Q.4 Which brand of wristwatch you will prefer?

    (a) TITAN (b) ROLEX (c) FASTRACK (d) HMT (e) ROCHEES (f)

    TIMEX (g) REEBOK (h) OTHER

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    Q.5 Which type of watch you would like to use?

    (a) Sporty (b) Jewelry (c) Dual-time (d) Sober/simple (e) Water resistance

    (f) other

    Q.6 Have you heard about HMT watches?

    (a) Yes (b) No

    Q.7 Have you ever use HMT wristwatch?

    (a) Yes (b) No

    Q.8 Is you recently use HMT wristwatch?

    (a) Yes (b) No

    Q.9 Why you switch over to other brands? Due to

    (a) Design (b) Looking (c) features (d) Price (e) Fashion (f) other

    Q.10 Have you ever seen HMT watches advertisement?

    (a) Yes (b) No

    Q.11 How is the advertisement of HMT Watches?

    (a) Very good (b) good (c) Average (d) bad (e) very bad

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    Q.12 Why do you not use HMT watches? Due to..

    (a) Design (b) Looking (c) features (d) Price (e) Fashion (f) other

    Q.13 What do you think about quality of HMT watches?

    (a) Good (b) Very good (c) Average (d) Bad (e) Very bad

    Q.14 What do you think about HMT watches design?

    (a) Attractive (b) Very good (c) Good (d) Bad (e) normal

    Q.15 What do you think about HMT watch features?

    (a) Good (b) Very good (c) Average (d) Bad (e) Very bad

    Q.16 Which type of features you would like in your watch?

    (a) Stop-watch (b) Timer (c) Alarm (d) Light (e) Navigator

    Q.17 What improvement you want in HMT watches?

    (a) Attractive design (b) Economical (c) Sporty look

    (d) Fashionable (e) Water resistant (f) Quality (g) others

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    Q.18 Is the HMT watches is easily available to you?

    (a)Yes (b)No

    Q.19 Is the HMT watches is affordable by you?

    (a)Yes (b) No

    Q.20 If the HMT re-launch its watches with new features than will you

    prefer them?

    (a) Yes (b) No (c) Dont know

    Q.21 Any Suggestions / Complains for HMT Wristwatches

    THANK YOU

    BIBLIOGRAPHY

    Marketing Management by Philip Kotler. (12th edition)

    General report of HMT.

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    Website- www.hmtindia.com

    Website- www.hmtmachinetools.com

    http://www.hmtindia.com/http://www.hmtmachinetools.com/http://www.hmtindia.com/http://www.hmtmachinetools.com/