Top Banner
/JenniferBakerCo #JBTeaches Kingston Unitarian Fellowship & Social Media April 13, 2014
46

Kingston Unitarian Fellowship

Dec 18, 2014

Download

Social Media

Kingston Unitarian Fellowship, April 13, 2014
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

Kingston Unitarian Fellowship

& Social Media

April 13, 2014

Page 2: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

Agenda

• Goals for social media

• You can help KUF by using social media

– Why social media important

– How to use social media

Page 3: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

WHAT DO WE

WANT TO ACHIEVE?

Page 4: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

Goals | Communication

• Improve communication from KUF to its

members, as well as the external

community:

– Educate the public on KUF

– Current & Upcoming Events/Programs at KUF

Page 5: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

Goals | Internal

• Increase the number of participating

members in the congregation /

programs.

• Increase the number of

space rentals

(i.e. birthdays, weddings,

community groups)

Page 6: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

Goals | Social Media

• Increase Facebook fans from 70 to 100 by

the end of the year.

• Increase Google Plus views from 15,040

to 18,000 by end of year.

Page 7: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

HOW YOU CAN HELP BY

USING SOCIAL MEDIA

Page 8: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

8 ways YOU can help us by

using Social Media

• Tips: 1-5 Facebook

• Tips: 6-8 Google Plus

1 2 3 4 5 6 7 8

Page 9: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

FACEBOOK

Page 10: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

Facebook

• 1.3 billion users

• 680 million mobile users

• 48% of users log once/day

• Users spend 18 minutes/visit

Page 11: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

Facebook: Locally

• Facebook + 10 miles

– 112,000 users (age 13+)

• Age 30+: 62,000

• Age 50+: 26,000

• Men: 48,000

• Women: 60,000

Page 12: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

#1: “Like” KUF on Facebook

• Liking a Facebook page ensures that you

receive the most recent posts, including

news, photos, links, and events.

1 2 3 4 5 6 7 8

Page 13: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

#1: Why to “Like” KUF

• Show support to other Facebook friends.

• Stay up-to-date with events organized by

KUF, as well as local community projects.

1 2 3 4 5 6 7 8

Page 14: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

#1: Why to “Like” KUF

• When you “Like” a page it appears in the

news ticker (top right corner) so friends

can see your activity.

1 2 3 4 5 6 7 8

Page 15: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

#1: How-To “Like” KUF

• Visit: www.facebook.com/KingstonUnitarianFellowship

• Click “Like”

1 2 3 4 5 6 7 8

Page 16: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

#2: Like and Comment on Posts

• Liking and commenting on posts will keep

you engaged with KUF.

1 2 3 4 5 6 7 8

Page 17: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

#2: Why to Like and Comment on

Posts

• When you see a post of interest, click

“Like” or post a comment.

• These actions will appear

in the ticker to your

Facebook friends, who can

click to see what KUF is

all about.

1 2 3 4 5 6 7 8

Page 18: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

#2: How-To Like and Comment

on Posts

1 2 3 4 5 6 7 8

1. Find a post

2. Click “Like”

3. Click “Comment”

and comment on

the post.

Page 19: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

#3: Share Posts

• Users can “Share” posts from KUF’s Page

to their personal Facebook account.

1 2 3 4 5 6 7 8

Page 20: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

#3: Why Share Posts

• Sharing a post increases its reach and

visibility on Facebook.

1 2 3 4 5 6 7 8

KUF Post KUF Fans

~70

Kathy Sage

193 Friends

Brian Weir

84 Friends

Jennifer Baker

278 Friends

share

Potential ~625

Page 21: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

#3: How-To Share Posts

1. Find a post to “Share”

2. Click “Share”

1 2 3 4 5 6 7 8

Page 22: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

#3: How-To Share Posts

3. Select “On Your Timeline

4. Write a message to

your friends as to why

you shared the post

5. Click “Share”

1 2 3 4 5 6 7 8

Page 23: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

#4: Share the Page

• Users can “Share” the whole KUF page

with their Facebook friends.

1 2 3 4 5 6 7 8

Page 24: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

#4: Why Share the Page

• Increase Page’s exposure and potential

Page “Likes.”

1 2 3 4 5 6 7 8

KUF Page

Kathy Sage

193 Friends

Brian Weir

84 Friends

Jennifer Baker

278 Friends

share

Page 25: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

#4: How-To Share the Page

1. Visit: www.facebook.com/KingstonUnitarianFellowship

2. In the right corner, click the cog and

select “Share”

1 2 3 4 5 6 7 8

Page 26: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

#4: How-To Share the Page

3. Write a message to your Facebook

friends as to why you’re “sharing” the

page.

4. Click “Share”

1 2 3 4 5 6 7 8

Page 27: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

#5: Tag KUF

• Tagging a Page provides a link from a

personal account or page to another Page.

1 2 3 4 5 6 7 8

Page 28: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

#5: Why Tag KUF

• Tagging provides a link from a personal

account or page, to another Page.

• It increases the exposure of the page.

1 2 3 4 5 6 7 8

Page 29: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

#5: How-To Tag KUF

1. From your personal Facebook account,

compose a new post.

2. Add a tag by using the “@” and typing

Kingston Unitarian Fellowship.

3. Click “Post” when done.

1 2 3 4 5 6 7 8

Page 30: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

GOOGLE PLUS

Page 31: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

Google Plus

• Second largest social media site

• 540 million active users

• To participate you must have a Google

account, like a Gmail account.

Page 32: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

#6: Follow Google Plus

• Users can follow a Google Plus Page and

give +1s to content on a Page.

1 2 3 4 5 6 7 8

Page 33: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

#6: Why Follow Google Plus

• Increasing the number of followers will add

value to the KUF website.

1 2 3 4 5 6 7 8

Page 34: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

#6: How-to Follow Google Plus

1. Visit: plus.google.com/+KufCa

2. Click “Follow”

1 2 3 4 5 6 7 8

Page 35: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

#7: +1 Posts

• Users can +1 (translated “like”) posts on a

Google Plus Page

1 2 3 4 5 6 7 8

Page 36: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

#7: Why +1 Posts

• Increasing the number of +1s on each post

will add cumulative value to the KUF

website.

1 2 3 4 5 6 7 8

Page 37: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

#7: How To +1 Posts

1. Visit: plus.google.com/+KufCa

2. Scroll down to see posts

3. Click +1 on any posts of interest

1 2 3 4 5 6 7 8

Page 38: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

#8: Reviews

• Users can create and post reviews about

KUF.

1 2 3 4 5 6 7 8

Page 39: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

#8: Reviews

• A high, positive review rating increases

web rankings rankings even further (than

with the followers and +1)

1 2 3 4 5 6 7 8

Page 40: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

#8: How-To Create A Review

1. Visit: plus.google.com/+KufCa

2. Click “Review” tab

3. Click “Create a Review”

1 2 3 4 5 6 7 8

Page 41: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

NEXT STEPS

Page 42: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

Social Media: One-Time

1. “Like” KUF on Facebook.

2. “Follow” KUF on Google Plus.

3. “Share” the KUF page with your friends.

4. Compose a review of KUF and share on

Google+ Page.

Page 43: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

Facebook: Ongoing

1. “Like” and “Comment” on Facebook

posts.

2. Share relevant posts with your Facebook

friends.

3. When posting about KUF, tag them in the

post.

Page 44: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

Google Plus: Ongoing

1. +1 and comment on relevant and

interesting posts.

Page 45: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

QUESTIONS?

Page 46: Kingston Unitarian Fellowship

/JenniferBakerCo #JBTeaches

Kingston Unitarian Fellowship

& Social Media

April 13, 2014