Erik Kruse & Jan Hederén Ericsson AB Mobile Marketing Life 2014 London, Nov 27, 2014 New interaction in the Networked Society
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Erik Kruse & Jan HederénEricsson ABMobile Marketing Life 2014London, Nov 27, 2014
New interaction in the Networked Society
Networked SocietyErik Kruse
Strategic Marketing Manager &
Networked Society Evangelist
Group Function Marketing & Communication
Networked Society Lab
Ericsson
Ericsson Internal | 2014-09-12 | Page 3
Vatican City 2005
Ericsson Internal | 2014-09-12 | Page 4
Vatican City 2013
Ericsson Internal | 2014-09-12 | Page 5
›Foundation for innovation
›Broad applicability
›Transforming society
ICT Beyond theinflection point
MOBILITY - BROADBAND - CLOUD
INSTALLATION
TRANSFORMATION
Digitalization of existing processes
enabled by ICT and followed by
transformation combining physical
reality with digital services
Ericsson Internal | 2014-09-12 | Page 6
Accelerating Active Accessible
Progressive Innovation
ROBOTICS
SENSORS
BIG DATA
INDUSTRIALBIO-TECHNOLOGY
SMARTMATERIALS
AUGUMENTEDBODY
ANALYTICS
NANO
WEARABLES
INTERNET OF THINGS
3D PRINTING
VISUALIZATIONVIRTUALIZATION
SMART ENERGY
MOBILITY - BROADBAND - CLOUD
CROWD
Ericsson Internal | 2014-09-12 | Page 7MOBILITY - BROADBAND - CLOUD
Needs:
Approach:
From consumer to prosumer
Collaborate
Relations
Interest
Participate
Always on
Purpose
Drive:
Spotify
Missing people
Favor:
Services Instant
Empowerment
SMARTPHONE
Snapchat
FixMyStreet
BlablaCar Twitter
Khan academy
TABLETS
WEARABLE'STHINGS
AirBnB
Ericsson Internal | 2014-09-12 | Page 8
ACCESS EXPERIENCES
Ericsson Internal | 2014-09-12 | Page 9
NEW MEDIA ROLES
Spotify
HBOAmazon
iTunes
Netflix Muve
Chungwa
Wimp
Blizzard
2007 2016
21.7BUSD
28.7BUSD
33.8BUSD
39.8BUSD
48.5BUSD
58.4BUSD
68.7BUSD
80.0BUSD
92.0BUSD
104BUSD
381BUSD
352BUSD
Media ProductsRecords, CD, Newspapers, Game sw, Concerts
Media ServicesStreaming music, on-line
games, web & IP TV, web
news, media apps
Ericsson Internal | 2014-09-12 | Page 10
Mobility Experience
Tranquillen BlaBla Car Uber
Ericsson Internal | 2014-09-12 | Page 11
IoT in the NETWORKED SOCIETY logics
ENCOURAGE USER CO-
CREATION
INNOVATE IN THE SERVICE
BUSINESS
MAKE SENSE FROM DATA
ESTABLISH NETWORKED
PRACTICES
DIGITIZE BUSINESS
RESOURCES
USERS – PARTICIPATING AND
ACTIVE
THINGS – CONNECTED AND
INTELLIGENT
DATA – OWN, SHARED AND
OPEN
CAPABILITIES – AVAILABLE
AND ON-DEMAND
DIGITIZATION – EXPONENTIAL
AND UBIQUITOUS
REDEFINED ASSETS REDEFINED PRACTICES
SOCIETY
People
Business
MOBILITY
BROADBAND
CLOUD
Accelerating INNOVATION
PLATFORMS – ECONOMICS
AND SCALEDEVELOP NEW
PLATFORMS
Ericsson Internal | 2014-09-12 | Page 12
Networked value chains70% of all computer chips does not go in to computers
Ericsson Internal | 2014-09-12 | Page 13
Ericsson Internal | 2014-09-12 | Page 14
Ericsson Internal | 2014-09-12 | Page 15
Jan HederénStrategy ManagerDevelopment Unit RadioEricsson
You aint
seen nothing
yet
Ericsson Internal | 2014-09-12 | Page 17
Machine2Anything
M2AMachine2Anything
M2NMachine2Nature
M2MMachine2Machine
M2PMachine2Pattern
Ericsson Internal | 2014-09-12 | Page 18
Connected Me – Audio demo
Ericsson Internal | 2014-09-12 | Page 19
Connected MeHuman Body Communication by Capacitive Coupling
BODY
SIGNALS
LOSSES
Ericsson Internal | 2014-09-12 | Page 20
Connected Print
Printed Electronics Meet Mobile (PEMM):
LOGSTICS FOOD MEDIA
Ericsson Internal | 2014-09-12 | Page 21
How it works From paper to service – by a touch
Printed Electronics Capacitive Human body
CommunicationDevice & Application Information & processing
USER SERVICEIDENTITY TRANSMISSON NETWORK & CLOUD
Ericsson Internal | 2014-09-12 | Page 22
128 databitsThe key to the Internet
340 000 000 000 000 000 000 000 000 000 000 000 0002^128
50 000 000 00050 Bn Connected Devices
7,2Bn Global Population
7 200 000 000
1022
stars in universe 10 000 000 000 000 000 000 000
Ericsson Internal | 2014-09-12 | Page 23
Moving ahead: BioCom– Over View
Eco-System Networked system
Connecting Nature With ICT
Ericsson Internal | 2014-09-12 | Page 24
Ericsson Internal | 2014-09-12 | Page 25
A Networked Society where every person and every industry is empowered to reach their full potential
Our Vision
Ericsson Internal | 2014-09-12 | Page 26
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