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Empowering Students to Succeed in the Global Economy International Education, Career Guidance, Integrated Study Abroad Services, Internships & Placements. Our vision: To be the best, ethical and preeminent international student advisory company with a successful platform for career and professional development.
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Kenilworth Business Presentation

Apr 13, 2017

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Education

John Wesley
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Page 1: Kenilworth Business Presentation

Empowering Students to Succeed in the Global Economy

International Education, Career Guidance, Integrated Study Abroad Services,

Internships & Placements.

Our vision: To be the best, ethical and preeminent international student advisory company with a successful platform for career and professional development.

Page 2: Kenilworth Business Presentation

Kenilworth Business OverviewWho we are:• Chicago based education services firm, with a presence in IndiaWhat we do: • International admission services, study abroad guidance, exam

preparations, enrollments, internships and employment opportunities for students from India wanting to study in American, Australian, New Zealand, Canadian and European universities.

What we aim to do in the near future: • Launch an interactive portal and Mobile app for students to provide

them online; 24 x 7 information on courses matching their profiles and connect university officers and students.

• Provide an India Immersion Program for American students wanting to travel to India

• Launch an internship and consulting company that can employ students after their graduations for real time consulting jobs.  

Page 3: Kenilworth Business Presentation

Market Opportunity • 132,888 students from India (second leading place of

origin )were studying in the United States (up 29.4% from the previous year) in 2015. (Source : www.iie.org/opendoors)

• The smartphone user base in India is growing at a 26% CAGR from 2013 to 2017 primarily under the age of 25 year

GuruCool

StudentsMeeting room

Average mobile app usage in India has grown by at least 131 % outpacing global growth rate,

What is missing? International University Search app

Page 4: Kenilworth Business Presentation

Market Need & Our SolutionsThe Need – Study Abroad Market•Gap exists for an integrated service provider who can support student application, transition and post study internship & employment for international students from India, wanting to study in USA. •Customers need a robust platform to enhance user convenience and to receive updated and current information for enrollment in international universities.

Key Feature – Solution to ProblemBecoming a one stop service provider to assist students from admissions to overseas placements and becoming a well known and preferred brand in the industry by providing student-centric services. Develop an integrated portal and app that students can use for free to create their profile and facilitate mapping of courses in India and abroad based on their credentials and connect them with different universities.

Revenue ModelService fee from students ; Commissions from universities for each student enrolled and Advertising or subscription based revenue from American Universities.

Page 5: Kenilworth Business Presentation

Market Growth - India• Unrivalled youth demographic: 65% of India’s population is 35

or under, and half the country's population of 1.25 billion people is under 25 years of age. By 2020, India will be the youngest country in the world.

• Students in the 9, 10th, 11th and 12th standards require career counseling services in India.

• Students from the middle, upper middle and rich strata of society try to pursue their higher studies in USA, Europe, Australia and New Zealand.

• International universities prefer Indian and other international students as these students pay more than their domestic/in-state counterparts.

Page 6: Kenilworth Business Presentation

Kenilworth - Market Strategy• Social Media & Online & Internet-based sites/databases• Positioning – Emphasis on high quality services, presence in multiple

countries and networks• Promotions – Websites, Study Abroad Fairs, Family & Friends - Referral

Systems, Local magazines and newspapers whose readership is similar to Kenilworth's target demographic, Social hangout venues

• Distribution Channels to attract universities and students: Direct Marketing to Universities in USA, registering in various educational councils like Education USA, participating in International Education Agents Fairs, registering with the different Chamber of Commerce and Industry in various cities in host countries, increasing Internet visibility during web searches, campus visits to build connections with Indian universities and market services to their students

• Organized advertising and recruitment campaigns, partnerships local and national schools, universities, student groups etc

• Advisory sessions – Online, Video, Real time and face to face,

Page 7: Kenilworth Business Presentation

Key Revenue Streams & Projections

• Revenue Streams:

1. Student Counseling

2. International Student Admissions

3. Recruitments Portal & App Services

4. Exam preparatory Services

5. J1 (Short Term Work Visa Internships)• Service fees of $350 are paid by students for admission services. • Placement fees paid by universities per student range from 4 to 10% of

total tuition fees.• $250 exam preparation fees for GRE/GMAT/TOEFL • Freemium model subscription for app usage for students. Additional

advertising & monthly subscription revenues from international universities to use the recruitment app. $35 - $50 monthly subscription fee for universities.

Page 8: Kenilworth Business Presentation

Kenilworth Traction from Sept 2014

Onwards

Company Formation

& Registration - USA & India – Sept 2014 & March

2015

Setting up the American and Mumbai Operational

teams

Brand Building, Marketing and

Promotions through

participation in Times Education

Boutique Exhibition

Winning contracts from Universities in the USA – Saint

Xavier University,

Wichita State University, Cambridge Education

Group (Contracts in

pipeline: Roosevelt and

DePaul University)

Setting up a unique office space in an

upscale suburb of Mumbai, close to

university campuses

Promotion of Kenilworth

services through

India’s leading Digital

marketing agencies.

‘Decoding Big Data Event” – An industry

and Academy meet . Brand

Building Exercise.

Launch of a comprehensive portal and

mobile apps to tap into the

international student market – Currently

under product development

stage. Expected

launch December

2016

Financing and Funds Invested in from 2014 - 2015: $200,000 in Debts & $50,000 in Equity

Page 9: Kenilworth Business Presentation

Kenilworth Unique Value Proposition

• Unique presence in India and USA (Head Quarters)• Strong leadership by senior management and board experienced

in consulting, education management and international marketing.

• Focus on Tier B & Tier C cities in India to attract more customers• Assistance in internship and placement opportunities in USA• Market disruptor – College Fundoo App, one of a kind app, to

connect American Universities and Indian students. Also helps cover more geographical locations in the Indian and American markets.

• Notable Customer Touch Points - Office space, website, brochures, promotions, events, marketing emails, campus visits, advertising, follow ups and service teams.

• Portal & App Launch that will help compete in the Edu Tech & Education areas

Page 10: Kenilworth Business Presentation

Management Team & Advisory Board

• John Wesley – President & CEO Varied and rich experience in consulting, change management and recruitment. MBA and MS in Entrepreneurship from DePaul University. Worked with different MNCs in different roles in the areas of learning and development. Passionate about corporate social responsibility programs and runs a charity called Archangel Trust, helping underprivileged kids in Chicago with music scholarships.

• David R. Midgley – Vice President, MarketingDavid has thirty years of experience in international marketing and has traveled extensively in over 67 countries, living and working internationally. David Midgley was an International Marketing Manager at Powercurbers Inc.

• Diane Fabii – Head Education CousellorDianne Fabii is a highly skilled professional with extensive experience in education, career development and counseling. She has worked in a variety of educational institutions and diverse business environments.

• Mark Levine – Special Adviser – ChinaMark is a Ph.D candidate from the Department of East Asian Languages and Literatures from Yale University. Chinese instructor at Morehouse College, Atlanta, GA. Co-Chaired the Department of Global Languages at the prestigious Chadwick School in California.

• Martin Essenburg – Special Adviser & Board Member – Middle East Seasoned international banker having spent 25+ years in various debt capital markets and structured finance management assignments. Lived in both Chicago and London managing global functions. More recently, started his second career as both a consultant and a university professor.

• Dr. Raymond Lauk – Adviser & Board MemberDr. Lauk holds a Ph.D. in Educational Administration, an MBA, and a Master’s Degree in Elementary Education—all from the University of Illinois at Urbana-Champaign. His Bachelor’s Degree in Education is from the University of Colorado at Boulder.

Page 11: Kenilworth Business Presentation

Funding to support growth

Phase 1 2014- 2015

(For milestones, please refer to traction slide)

Phase 22016 - 2020

Development

Phase 32021 - 2023Steady State

• Talent acquisition and salaries• Marketing and Promotions• Rents in India and USA• Expansion in Tier B & Tier C in India to increase market share• Mobile App Development and Maintenance• Development of university clients and tangibles • Scaling Operations in Tier B & Tier C cities• Internship and Employment development

Focus on steady revenue generation, brand maintenance, quality assurance & monitoring, business development, scalability (British, Canadian, Australian Universities), testing markets for mergers and acquisitions and exit strategies.

Funding sought : $1,000,000Fu

nd U

tiliz

atio

n

Page 12: Kenilworth Business Presentation

Reach Out

Chicago

Kenilworth Global Consulting Ltd,150 N. Michigan Ave, # 2800,Chicago, IL 60601. Tel:312-291-4656

Mumbai

Kenilworth India Consulting Pvt. Ltd.1506, Peninsula Park, Behind Hard Rock Café, Fun Republic Road, Andheri West,Mumbai – 400 053. IndiaTel. +22 670 80 829 / 830

www.kenilworthglobalconsulting.comwww.facebook.com/

kenilworthglobalconsulting