karvy

Karvy Stock Broking Ltd, Bijapur

DECLARATION

I hereby declare that this project report is genuine & bonafied has been

prepared by me “Investment behavior of individual investor” in Karvy Stock

Broking Ltd, Bijapur.

The present work is original & the conclusion drawn is based on the

information collected by myself.

I also hereby declare that this project report has not been submitted at

anytime to any other university or institute for any degree

Date :

Place : Bijapur Dasharath. M. Shirashyad

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B L D E A’s A S Patil College of MBA Programme, Bijapur Page 1


ACKNOWLEDGEMENT

I express my sincere thanks to Prof. Mr. Akash.Matapathi, A.S.Patil College

Of Commerce M.B.A Programme (Autonomous), Bijapur, for his valuable

support to prepare this report and to execute management thesis.

I wish to take this opportunity to express my deep sense of

my gratitude to Mr. Shashidhar Kagal. & Sayed Mehboob Baba.sir for his

valuable guidance endeavor. He has been constant source of inspiration & I

sincerely thank him for his suggestions & help to prepare this report.

Finally it’s my foremost duty to thank my entire respondents who have

helped me to complete my field work, without which this project would

have not been possible.

And I specially thanks to my parents & friend for helped for me in complete

of this project.

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EXECUTIVE SUMMARY

The Executive Summary briefly describes the background of the study, the need

and importance of the study also included in this chapter is statement of to find out the

“investment behavior of individual investor” in Karvy Stock Broking Ltd, Bijapur.

The purpose here is to know, the extent of benefit of this study to the company.

The methodology used for the survey is stated and the conclusion is made. The benefits

from the research are also given here.

Methodology used by the researcher involves the survey method. The sample

technique used is Random sampling and sample size for the survey is 50. The company

profile and history and finally the tools used for data analysis are given.

The conclusion is made in such a way as to match the objectives and analysis.

Implications are also given which briefs about who benefits from the study. Finally

suggestions are mentioned for further research. Lastly the annexure contains a copy of

questionnaire, bibliography and other tools used for the research.

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Contents Chapter, No. Chapter Name Page No.

1EXECUTIVE SUMMARY

2 INTRODUCTION

3 COMPANY PROFILE

4 FINANCIAL SERVICES AT KARVY FINAPOLICE

5 RESERCH METHODOLOGY

6 FINDINGS

7 SUGGESTIONS

8 CONCLUSION

9 BIBLIOGRAPHY

10 QUESTIONNAIRE

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Chapter 1

INTRODUCTION

INVESTMENT

Investments can be defined as the process of, “sacrificing something now for

prospect of gaining something later” or Investment is the “sacrifice of certain present

value for the uncertain future reward”. An Investment decision is a trade off between risk

and return. All investment choices are made at points of time in accordance with the

personal investment ends and in contemplation of an uncertain future. Since investment

in securities are revocable, investment ends are transient and investment environment is

fluid, the reliable bases for reasoned expectations become more and more vague as one

conceives of the distant future. Investment in securities will, therefore from time, re-

appraise and re-evaluate their various investment commitments in the light of new

information, changed expectations and ends.

Investment is the employment of funds on assets with the aim of earning income

or capital appreciation. Investment has two attributes namely time and risk. Present

consumption is sacrificed to get a return in the future. The sacrifice that has to be born in

certain the return in the future may be uncertain. This attribute of investment indicates the

risk factor. The risk is undertaken with a view to reap some return from the investment.

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The problem of surplus gives rise to the question of where to invest. In the past,

investment avenues were limited to real estate, scheme of the post office and banks. At

present, a wide verity of investment avenues is open to the investors to suit their needs

and nature. Knowledge about the different avenues are open to the investors to chose

investment intelligently. The required level of return and the risk tolerance level decide

the choice of investors. The investment alternatives range from financial securities to

traditional non-security investment. The financial securities may be negotiable or non-

negotiable.

The negotiable securities are financial securities that are transferable. The

negotiable securities may yield variable income or fixed income. Securities like equity

shares are variable income securities. Bonds, debentures, Indra Vikas Patra,

Kisan Vikas Patra, and money market yield a fixed income.

The non-negotiable financial investment as it self suggests is not transferable.

This is also know as non-securitized financial investment. Deposit schemes offered by

the post office, banks, companies, and non-banking financial companies are of this

category.

To the economist, investment is the net addition made to the nation’s capital stock

that consists of goods and services that are used in the production process. A net addition

to the capital stock means an increase in the buildings, equipments or investment. These

capital stocks are used to produce other goods and services.

Investing in various types of assets is an increasing activity that attracts people

from all walks of the life irrespective of their occupation, economic status, education and

family background. When a person has more money that he requires for current

consumption, he would be called as a potential customer. The investor who is having

extra cash could invest in securities or in any other assets like gold or real estate or could

simply deposit it I bank account. The companies that have extra income may like to

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invest their money in the extension of the existing firm or undertake venture. All of these

activities in a broader sense mean as investment.

There are basically three concepts of investment:

1. Economic investment- That is, an economist’s definition of investment.

2. Investment in a more general or extended sense, which is used by the “common

man”.

3. Financial investment-means an exchange of financial claims-stock and bonds

(which are collectively called securities), real estate etc.

INTERMEDIARIES:

Savings can be invested in a number of investments. However, there is a gap

between the potential investors and firms offering different investment avenues. Hence,

there is a need of the hour to bring together these potential investors and such investment

companies. There are some firms which facilitate bringing together potential investors

and investment companies called intermediaries. Intermediaries are institutional or

individual agencies who assist in the process of transforming savings into investment.

The major intermediaries in the capital market are:

1. Merchant bankers

2. under-writers

3. Registrars

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4. Brokers

5. Depositories

6. collecting agents

7. Advertising agencies

8. Agents

9. Stock brokers and Sub-brokers

10. Mutual funds.

Stock exchanges are intricately inter-woven in the fabric of nation economic life.

Of all the modern service institutions, stock exchanges are perhaps the most crucial agent

and facilitators of entrepreneurial progress. After the individual revolution, as the size of

business enterprises grew, it was no longer possible for proprietors or even partnership to

raise large amount of money required for undertaking entrepreneurial ventures, such huge

requirement of capital could only met by the participation of very large number of

investors, there number running into hundreds, thousands and millions, depending on the

size of the business ventures.

It is not always possible to find buyers of an entire business or even a part of

business, just when one wishes to sell it. Similarly, it is not easy for some one with

savings, especially with a small amount of savings, to ready find an appropriate business

opportunity, or a part there of, for investment. This implies that ownership in business

has to be “Broken up” into a large number of small units, such that each unit may be

independently and sold without hampering the business activities as such.

This end is achieved in a modern business through the mechanism of shares. A

share represents the smallest recognized fraction of ownership, represented in the form of

a certificate, know as the share certificate. The banking up of the total ownership of a

business into small units, each unit represented by a shares certificate, enables them to be

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easily bought and sold. The institution where this buying and selling of shares takes place

is called the stock exchange.

By enabling the convertibility of ownership in product market into financial assets

namely shares, stock exchange bring together buyers and sellers of fractional ownerships

of companies. These activities relating to stock exchanges and its variations are

appropriately known as stock market or security market.

INVESTMENT CHARACTERISTICS:

All investments are characterized by certain features are:

1. Return: All investors are characterized by the expectation of a return. In fact,

investments are made with the primary objectives of deriving a return. The return may be

received in the form of yield plus capital appreciation. The difference between the sale

price and the purchase price is capital appreciation. The dividend or interest received

from the investment is the yield. Different types of investment promise different rates of

return. The return from an investment depends upon the nature of the investment, the

maturity period and a host of other factors.

2. Risk: Risk is inherent in any investment. This risk may relate to loss of capital, delay

in repayment of capital, nonpayment of interest, or variability of returns. While some

investments like government securities and bank deposits are almost risk less, others are

more risky.

The risk of an investment depends on the following factors:

1. The longer the maturity period, the larger is the risk.

2. The lower the credit worthiness of the borrower, the higher is the risk.

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3. The risk varies with the nature of investment. Investments in ownership securities

like equity shares carry higher risk compared to investments in debt instruments

like debentures and bonds.

3. Safety: The safety of an investment implies the certainty of return of capital without

loss of money or time. Safety is another feature which an investor desires for his

investments. Every investor expects to get back his capital on maturity without loss and

without delay.

4. Liquidity: An investment which is easily saleable or marketable without loss of

money and without loss of time is said to possess liquidity. Some investments like

company depends, bank deposits, P.O. Deposits, NSC, NSS etc, are not marketable.

Some investment instruments like preference shares and debentures are marketable, but

there are no buyers in many cases and hence their liquidity is negligible. Equity shares of

companies listed on stock exchanges are easily marketable through the stock exchanges.

INVESTMENT OBJECTIVES:

The main investment objectives are to increase the rate of return and reducing the risk.

Other objectives like safety, liquidity, and hedge against inflation can be considered as

subsidiary objectives.

A) Return:

Investors always expect a good rate of return form their investments. Rate of

return could be defined as the total income the investor receives during the holding period

stated as a percentage of purchasing price at the beginning of the holding period.

B) Risk:

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Risk of holding securities is related with the probability of actual return becoming

the expected return. The word risk is synonymous with the phrase variability of return.

An investment whose rate of return varies widely from period to period is more risky

than whose return that does not change much. Every investor likes to reduce risk of his

investment by proper combination of different securities.

There are mainly two types of risks they are:

1. Unsystematic risk

2. Systematic risk

Unsystematic risk arises due to short supply of raw materials, disputes in

management etc. It is uncontrollable that is why it is known as Internal risk.

Systematic risks arise due to political, economic, social factors it is also known as

controllable risks that is why it is External risk.

INVESTOR V/S SPECULATOR

Investor plans for longer time horizon. Holding period may be from one year to

few years whereas speculator plans for very short period. Holding period varies from few

days to months.

1. Investor is ready to take moderate risk while speculator is willing to undertake

high risk.

2. Investor likes to have moderate rate of return associated with limited risk but

speculator likes to have return for assuming high risk.

3. Investor decision considers fundamental factors and evaluates the performance of

the company regularly whereas speculator considers the inside information, here

say market condition.

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4. Investor uses the fund of his own and avoids the borrowed funds while speculator

uses the borrowed funds to supplement his personal funds.

GAMBLING AND INVESTMENT

A gamble is usually a very short term investment in a game or chance. Gambling

is different from speculation and investment. The time horizon involved in gambling is

shorter then speculation and investment. The result are determined by the roll of dice or

the turn of card. Secondly, people gamble as a way to entertain themselves, earning

income would be the secondary. Thirdly, the risk in gambling is different from the risk of

the investment. In investment there is an analysis of risk and return. Positive return are

expected by the investors. The financial analysis does not reduce the risk proportion

involved in gambling.

EARLY HISTORY AND DEVELOPMENTS OF THE INDIAN

STOCK MARKETS

The earliest records of security dealings in India were meager and obscure.

Towards the close of the 18th century, the East India company was the dominant

institution and business in its loan securities used to be transacted. The beginning of 19 th

century saw a perceptible increase in the nature of business in corporate stocks and

shares. However the main importance to the stock business came in 1856 when the

companies act providing for limited liability of members was enacted. This was followed

by a period of boom and crisis and formation of organized stock exchanges.

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The American civil war (1860-61) resulted in the share mania of 1861-65 during

which the number of brokers increased to about 200-250 and they became possessed of

great influence, authority and wealth. Like the south sea bubble and tulip mania of the

18th century in Europe, the share mania of 1861-65 caused undesired desolation at the end

of the American civil war. Very few companies were solvent in Mumbai. The depression

was long and severe, but the share mania had certain lasting effects. The brokers

organized an informal association in 1875 which was later on formally established in

Mumbai on 3rd December 1887 as society to be called the “Native shares and stock

brokers association”. Expectation of liquid capital and the establishment of a regular

market in securities helped to take Mumbai what it is today “the chief center of the

money and capital markets” and “the financial capital of India”.

The cotton textile industry which established the primacy of Mumbai also

contributed to the development of the Ahmedabad share and stock brokers association in

1894. The stock exchanges at Mumbai and Ahmedabad were well set up property

organized association of the 20th century, but the Calcutta stock exchange was not so

constituted despite the fact that stock business in an organized way had been existing

since 1830.

INTER-WAR PERIOD:

On the eve of the worldwar-1, the stock market in India considered of 3 stock

exchanges in Mumbai, Calcutta and Ahmedabad as hostilities developed, the import of

manufacturers into India stopped almost completely as Europe ceased to produce any

manufactured articles except those required for the war. As a result Indian manufacturers

were able to penetrate the home market. It was a period of phenomenal prosperity. The

stock exchange soon became the centre of attraction for all. Rival stock exchange in

Mumbai and Ahmedabad in 1917 and 1920 respectively where formed but could not

survive long as they could not obtain official reorganization under the provisions of the

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Mumbai securities contracts control act 1925. futile attempts to establish stock exchange

in madras and northern India were also made.

The boom petered out in 1921 and Indian stock market went through a lean

period. The improvements in business conditions and in stock market activity in 1935

were marked by growing public interest in stocks, shares and securities. There was a

rapid increase in textile mils and many new plantations companies were floated in south

India. To cater to this expanding trade in plantation and mill shares, a stock was

organized in madras on 4th September 1937 under the name and style of the ‘Madras

stock exchange association (Pvt) Ltd’.

WORLD WAR II AND AFTER:

A period of unprecedented prosperity to the stock exchanges ushered in world war

II. Many new associations were constituted. In Ahmedabad, as many as four new stock

exchanges were set up one of another. Similarity in Lahore, which witnessed a grate

expansion of monitory income during the war, four new exchanges were established.

Calcutta and Delhi had to stock exchanges besides the existing ones. In 1940, to stock

exchanges, namely the U.P. stock exchange Ltd. And the nagpur stock exchange Ltd,

were establish in Kanpur and nagpur, respectively. In 1944, the Hyderabad stock Ltd.

Was incorporated in Hyderabad recognized under the Hyderabad securities contracts

control act. A small stock exchange was also set up in Bangalore city.

The mushroom stock exchanges during the war time suffered a total depression.

The exchanges in Lahore closed down. Most of the others stock exchanges withered

away when they applied to the central government for reorganization under the securities

contracts (regulation) act, 1956.only the old established stock exchanges in Mumbai,

calutta, Madras, Ahmedabad , Delhi, Hyderabad and Indore were recognized under this

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act. The Bangalore stock exchange was registered subsequently in 1957 and recognized

1963.

Organization of Indian stock exchanges

The recognized stock exchanges in India vary from voluntary no-profit making

organizations (as in Mumbai, Ahmedabad and Indore) to joint stock companies Ltd by

shares (as in Calcutta, Delhi and Bangalore) and companies Ltd by guarantee (as in

Madras and Hyderabad) since the rules or articles of association defining the constitution

of the organized stock exchanges are approved by the central government. The Mumbai

stock exchange was the first to get permanent reorganization followed by Calutta, Delhi,

Madras, Ahmedabad, Hyderabad, Indore and Bangalore. At present there are 21 stock

exchanges in India (Excluding NSE and OTCEI) the largest being the Bombay stock

exchanges (BSE). The prominent ones are Mumbai, Calcutta, Madras, Delhi and

Ahmedabad. The overall development and regulation of the securities market has been

interested to the Securities Exchange Board of India (SEBI) by an act of parliament in

1992

CAPITAL MARKET:

Capital is required to bring a business into existence, to keep it alive and see it

growing. Achieving the goal of business requires the performance of such business

function namely production, distribution, marketing, research and development all of

which involve investment of capital. Further, companies require capital not only for

meeting there long term requirements of funds for new projects, modernization,

expansion and diversification Programmes but also for covering operational expenses.

Categories of Capital:

1. Long-term capital/ fixed capital: it represents the amount of capital invested in fixed

assets. It is a long term investment.

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2. Short-term capital/ Working capital: it represent the amount of capital invested in

current assets. Current assets are those assets which can be converted in cash within a

year or accounting period. Working capital is required for meeting the operating cost of

the concern.

3. Export Capital: The amount of capital required for making payment in international

trade is called export capital.

The methods of payment in international trade are:

Cash with order

Open account

Bills of exchange

Banker’s documentary credits.

5. Venture capital: venture capital is the capital invested in highly risky venture or

projects.

Meaning and Definition of Capital Market:

Generally speaking, capital market is the place where in funds are raised by

companies for meeting their long term requirements. Capital market is a market for long

term capital.

Capital market may be defined as the mechanism which co-operative the demand

and supply forces for long term capital. The participant on demand and supply side of this

market are financial institution, mutual funds, agents, brokers, dealers, borrowers and

lenders.

Components of capital Market:

Broadly speaking, capital market is composed of two segments:

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The new issue market or primary market

The secondary market

1. The new issue market or primary market: in the primary market the existing

companies or new companies offer shares/debentures to the public for

subscription. The primary market also includes the offer of securities to the

existing share holders of the companies on right and bonus basis. In the primary

market the companies acquire long term funds for meeting their requirements like

project financing, expansion; modernization etc. primary market creates financial

claims. In this market the public can only buy the shares. Parties involved in the

primary market are the lenders and the barrowers. Merchant bankers, registrars,

issue companies, under-writers, bankers to the issue, public financial institutions,

mutual funds etc. are the major players in new issue markets.

The primary market is made up of two components

80% of the IPO is offered to the public

The remaining 20% is offered to firms which already traded to raise additional

capital.

2. The secondary Market: In the secondary market or stock market old issues are bought

and sold. In this market, the public can buy sell securities. This market does not create

financial claims. In this market the funds does not flow between barrowers and lenders

but fund flow between lenders and others/ buyers of security. The brokers, the investors,

mutual funds and the financial institution are the important constituents of the secondary

market.

Players in the capital market:

The players in the capital markets are divided in three categories:

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1. Companies issuing securities: as per the SEBI guidelines, companies intending to

issue securities divided three categories.

New companies

Existing unlisted companies

Existing listed companies

a) If a new company satisfies all the following three conditions.

It has not completed 12 months of commercial operation.

Its audited operative results are not available.

It is set up by entrepreneurs with or without track record.

b) Existing closely held or private companies are called existing unlisted companies .

c) A company is said to be an existing listed company if its shares are listed in the any

one of the recognized stock exchanges.

2. Structure of capital market in India: The structure of Indian capital market has

under gone a remarkable transformation over the last four and a half decades and now

companies an impressive network of financial institutions and new financial instruments.

The secondary market has become more sophisticated in response to the varied needs of

the investors. Provision of long term credit is entrusted with specialization financial

institutions. Of these IDBI, IFCI, UTI,LIC, GIC etc. Constitute the largest segment.

The various constitutes of capitals market are:

Equity Market

Debt Market

Government Securities Market

Mutual fund schemes

3. Membership: The regulations governing the admission of members and the

recognized stock exchanges are uniform in terms of the provisions of securities contracts

(regulations) Rules 1956.

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These statutory rules provide that no person shall be eligible to be elected as a member if

he is

Less than 21 years of age.

Not an Indian citizen.

Adjudged bankrupt.

Convicted offence involving fraud or dishonesty.

Engaged as principal or employee in any business other than that of securities.

Member of any other association in India where dealing in securities are carried

on.

Director or employees of company whose principal business is that of dealing in

securities.

Members of the exchange entitled to work either as individual entitles, or in partnership,

or as representative members transacting business on the floor of the market not in their

own name but in the name of the appointing members who assume the market

responsibility for the business so transacted.

Members are entitled to appoint attorneys to supervise their stock exchange business.

Such persons satisfy in all respect the conditions of eligibility prescribed for membership

of the exchange and their appointment must be approved by the governing body.

The Role of SEBI in Security Market:

The security and exchange board of India, is the national regulatory body for the

security market, set up under the security and exchange board of India act, 1992, to

“protect the interest of investors in securities and promote the development of, and to

regulate, the securities market and for matters connected there with or incidental to”.

SEBI has its head office in Bombay and it is in process of setting up regional

offices in the metropolitan cities of Calcutta, Madras and Delhi. The board of SEBI

companies a chairman, two members from the central government representing the

ministries of finance and law, one member from the RBI, and two other members

appointed by central government.

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As per the SEBI act 1992, the powers and functions of the board the regulations of

the stock exchanges and other securities market, registration and regulation of the

working of stock brokers, sub-brokers, bankers to an issue (a public offer), trusties of

trust deeds . the registers to an issue, under writers and such other intermediaries whom

may be associated with stock market in any way, promotion and regulation of self

regulatory organization, prohibiting fraudulent and unfair trade practices and insider

trading in securities markets, regulating substantial acquisition of shares and take over of

companies, under writing inspection, conducting inquires and audits of stock exchanges,

performing such function and exercising such powers as contained in the provisions of

the capital issues act 1947 and the securities contracts (regulations) act, 1956, laving

various fees and other charges, conducting necessary research for above purpose and

performing such other functions as may be prescribed from time to time.

INTRODUCTION

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KARVY, is a premier integrated financial services provider, and ranked among

the top five in the country in all its business segments, services over 16 million individual

investors in various capacities, and provides investor services to over 300 corporate,

comprising the who is who of Corporate India. KARVY covers the entire spectrum of

financial services such as Stock broking, Depository Participants, Distribution of

financial products - mutual funds, bonds, fixed deposit, equities, Insurance Broking,

Commodities Broking, Personal Finance Advisory Services, Merchant Banking &

Corporate Finance, placement of equity, IPOs, among others. Karvy has a professional

management team and ranks among the best in technology, operations and research of

various industrial segments.

Yugandhar M

Ramakrishna M S

Ajay Kumar K

Kutumba Rao V

William Samuel

EARLY DAYS OF KARVY

The birth of Karvy was on a 1981. It began with the vision and enterprise of a

small group of practicing Chartered Accountants who founded the flagship company …

Karvy Consultants Limited. They started with consulting and financial accounting

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automation, and carved inroads into the field of registry and share accounting by 1985.

Since then, theyhave utilized their experience and superlative expertise to go from

strength to strength…to better their services, to provide new ones, to innovate, diversify

and in the process, evolved Karvy as one of India’s premier integrated financial service

enterprise.

Thus over the last 20 years Karvy has traveled the success route, towards building

a reputation as an integrated financial services provider, offering a wide spectrum of

services. And they have made this journey by taking the route of quality service, path

breaking innovations in service, versatility in service and finally totality in service.

Their highly qualified manpower, cutting-edge technology, comprehensive

infrastructure and total customer-focus has secured for us the position of an emerging

financial services giant enjoying the confidence and support of an enviable clientele

across diverse fields in the financial world.

Their values and vision of attaining total competence in their servicing has served

as the building block for creating a great financial enterprise, which stands solid on their

fortresses of financial strength - their various companies.

With the experience of years of holistic financial servicing behind us and years of

complete expertise in the industry to look forward to, they have now emerged as a

premier integrated financial services provider.

And today, they can look with pride at the fruits of their mastery and experience –

comprehensive financial services that are competently segregated to service and manage

a diverse range of customer requirements.

MILE STONES OF KARVY

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KARVY Clients - ITS Focus

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Clients are the reason for their being. Personalized service, professional care; pro-

activeness are the values that help us nurture enduring relationships with their clients.

Respect for the individual Each and every individual is an essential building block of

their organization.

They are the kiln that hones individuals to perfection. Be they their employees,

shareholders or investors. They do so by upholding their dignity & pride, inculcating trust

and achieving a sensitive balance of their professional and personal lives.

TEAMWORK

“None of us is more important than all of us.”

Each team member is the face of Karvy. Together they offer diverse services with

speed, accuracy and quality to deliver only one product: excellence. Transparency, co-

operation, invaluable an individual contribution for a collective goal, and respecting

individual uniqueness within a corporate whole, is how they deliver again and again.

RESPONSIBLE CITIZENSHIP

A social balance sheet is as rewarding as a business one. As a responsible

corporate citizen, their duty is to foster a better environment in the society where they

live and work. Abiding by its norms, and behaving responsibly towards the environment,

are some of their growing initiatives towards realizing it.

INTEGRITY

Everything else is secondary. Professional and personal ethics are their bedrock. They

take pride in an environment that enctheirages honesty and the opportunity to learn from

failures than camouflage them. They insist on consistency between works and actions.

QUALITY POLICY

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To achieve and retain leadership, Karvy shall aim for complete customer

satisfaction, by combining its human and technological restheirces, to provide superior

quality financial services. In the process, Karvy will strive to exceed Customer's

expectations.

QUALITY OBJECTIVES

As per the Quality Policy, Karvy will:

Build in-house processes that will ensure transparent and harmonious relationships with

its clients and investors to provide high quality of services.

Establish a partner relationship with its investor service agents and vendors that will help

in keeping up its commitments to the customers.

Provide high quality of work life for all its employees and equip them with adequate

knowledge & skills so as to respond to customer's needs.

Continue to uphold the values of honesty & integrity and strive to establish unparalleled

standards in business ethics.

Use state-of-the art information technology in developing new and innovative financial

products and services to meet the changing needs of investors and clients.

Strive to be a reliable stheirce of value-added financial products and services and

constantly guide the individuals and institutions in making a judicious choice of same.

Strive to keep all stake-holders (shareholders, clients, investors, employees, suppliers and

regulatory authorities) proud and satisfied.

KARVY ALLIANCE

Karvy Computershare Private Limited is a 50:50 joint venture of Karvy

Consultants Limited and Computershare Limited, Australia. Computereshare Limited is

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world's largest -- and only global -- share registry, and a leading financial market services

provider to the global securities industry.

The joint venture with Computershare, reckoned as the largest registrar in the

world, servicing over 60 million shareholder accounts for over 7,000 corporations across

eleven countries spread across five continents. Computershare manages more than 70

million shareholder accounts for over 13,000 corporations around the world.

Karvy Computershare Private Limited, today, is India's largest Registrar and

Share Transfer Agent servicing over 300 corporate and mutual funds and 16 million

investors.

ORGANIZATION CHART KARVY STOCK BROKING, BIJAPUR

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Regional Manager

Branch Manager


FINANCIAL SERVICES

AT

KARVY FINAPOLIS

KARVY CONSULTANTS LIMITED

.


Insurance Commodity dealer

Demat services &dealer

Branch Casual employee

Mutual fund services

PAN services

AADHAR services


As the flagship company of the Karvy Group, Karvy Consultants Limited has

always remained at the helm of organizational affairs, pioneering business policies, work

ethic and channels of progress.

Having emerged as a leader in the registry business, the first of the businesses that

they ventured into, they have now transferred this business into a joint venture with

Computershare Limited of Australia, the world’s largest registrar. With the advent of

depositories in the Indian capital market and the relationships that they have created in

the registry business, they believe that they were best positioned to venture into this

activity as a Depository Participant. They were one of the early entrants registered as

Depository Participant with NSDL (National Securities Depository Limited), the first

Depository in the country and then with CDSL (Central Depository Services Limited).

Today, they service over 6 lakhs customer accounts in this business spread across over

250 cities/towns in India and are ranked amongst the largest Depository Participants in

the country. With a growing secondary market presence, they have transferred this

business to Karvy Stock Broking Limited (KSBL), their associate and a member of NSE,

BSE and HSE.

IT enabled services:

Their Technology Services division forms the ideal platform to unleash their

technology initiatives and make their presence felt on the Internet. Their past

achievements include many quality websites designed, developed and deployed by us.

They also possess their own web hosting facilities with dedicated bandwidth and a state-

of-the-art server farm (data center) with services functioning on a variety of operating

platforms such as Windows, Solaris, Linux and Unix.

The corporate website of the company, “www.karvy.com”, gives access to in-

depth information on financial matters including Mutual Funds, IPO’s, Fixed Income

Schemes, Insurance, Stock Market and much more. A link called ‘Restheirce Center’,

.



devoted solely to research conducted by their team of experts on various financial aspects

like ‘Sector Research’, deals exclusively with in-depth analysis of the key sectors of the

Indian economy. Besides, a host of other links like ‘My Portfolio’ which acts as a

personalized and customized financial measure, makes this site extremely informative

about investment options, market trends, news as also about their company and each of

the services offered here.

KARVY STOCK BROKING LIMITED

Karvy Stock Broking Limited, one of the cornerstones of the Karvy edifice, flows

freely towards attaining diverse goals of the customer through varied services. Creating a

plethora of opportunities for the customer by opening up investment vistas backed by

research-based advisory services. Here, growth knows no limits and success recognizes

no boundaries. Helping the customer create waves in his portfolio and empowering the

investor completely is the ultimate goal.

Member - National Stock Exchange (NSE),The Bombay Stock Exchange (BSE), and The

Hyderabad Stock Exchange (HSE).

Stock Broking Services

It is an undisputed fact that the stock market is unpredictable and yet enjoys a

high success rate as a wealth management and wealth accumulation option. The

difference between unpredictability and a safety anchor in the market is provided by in-

depth knowledge of market functioning and changing trends, planning with foresight and

choosing options with care. This is what they provide in their Stock Broking services.

They offer services that are beyond just a medium for buying and selling stocks

and shares. Instead they provide services which are multi dimensional and multi-focused

in their scope. There are several advantages in utilizing their Stock Broking services,

which are the reasons why it is one of the best in the country.

.



They offer trading on a vast platform ; National Stock Exchange, Bombay Stock

Exchange and Hyderabad Stock Exchange. More importantly, they make trading safe to

the maximum possible extent, by accounting for several risk factors and planning

accordingly. They are assisted in this task by their in-depth research, constant feedback

and sound advisory facilities. Their highly skilled research team, comprising of technical

analysts as well as fundamental specialists, secure result-oriented information on market

trends, market analysis and market predictions.

This crucial information is given as a constant feedback to their customers,

through daily reports delivered thrice daily; The Pre-session Report, where market

scenario for the day is predicted, The Mid-session Report, timed to arrive during lunch

break, where the market forecast for the rest of the day is given and The Post-session

Report, the final report for the day, where the market and the report itself is reviewed. To

add to this repository of information, they publish a monthly magazine “The

Finapolis” which analyzes the latest stock market trends and takes a close look at the

various investment options, and products available in the market, while a weekly report,

called “Karvy Bazaar Baatein”, keeps clients more informed on the immediate trends in

the stock market. In addition, their specific industry reports give comprehensive

information on various industries. Besides this, they also offer special portfolio analysis

packages that provide daily technical advice on scrips for successful portfolio

management and provide customized advisory services to help you make the right

financial moves that are specifically suited to their portfolio.

Stock Broking services are widely networked across India, with the number of

trading terminals providing retail stock broking facilities. Its services have increasingly

offered customer oriented convenience, which they provide to a spectrum of investors,

high-net worth or otherwise, with equal dedication and competence.

.



But true to their spirit, this success is not their final destination, but just a platform

to launch further enhanced quality services to provide you the latest in convenient,

customer-friendly stock management.

Over the years karvy have ensured that the trust of their customers is their biggest

returns. Factors such as their success in the Electronic custody business has helped build

on their tradition of trust even more. Consequentially their retail client base expanded

very fast.

To empower the investor further they have made serious efforts to ensure that

their research calls are disseminated systematically to all their stock broking clients

through various delivery channels like email, chat, SMS, phone calls etc.

Their foray into commodities broking has been path breaking and they are in the

process of converting existing traders in commodities into the more organized

mainstream of trading in commodity futures, both as a trading and risk hedging

mechanism.

In the future, their focus will be on the emerging businesses and to meet this

objective, they have enhanced their manpower and revitalized their knowledge base with

enhances focus on Futures and Options as well as the commodities business.

Depository Participants

The onset of the technology revolution in financial services Industry saw the

emergence of Karvy as an electronic custodian registered with National Securities

Depository Ltd (NSDL) and Central Securities Depository Ltd (CSDL) in 1998. Karvy

set standards enabling further comfort to the investor by promoting paperless trading

across the country and emerged as the top 3 Depository Participants in the country in

terms of customer serviced.

Offering a wide trading platform with a dual membership at both NSDL and

CDSL, they are a powerful medium for trading and settlement of dematerialized shares.

.



They have established live DPMs, Internet access to accounts and an easier transaction

process in order to offer more convenience to individual and corporate investors. A team

of professional and the latest technological expertise allocated exclusively to their demat

division including technological enhancements like SPEED-e, make their response time

quick and their delivery impeccable. A wide national network makes their efficiencies

accessible to all.

Distribution of Financial Products

The paradigm shift from pure selling to knowledge based selling drives the

business today. With their wide portfolio offerings, they occupy all segments in the retail

financial services industry.

A 1600 team of highly qualified and dedicated professionals drawn from the best

of academic and professional backgrounds are committed to maintaining high levels of

client service delivery. This has propelled us to a position among the top distributors for

equity and debt issues with an estimated market share of 15% in terms of applications

mobilized, besides being established as the leading procurer in all public issues.

To further tap the immense growth potential in the capital markets they enhanced

the scope of their retail brand, Karvy – the Finapolis , thereby providing planning and

advisory services to the mass affluent. Here they understand the customer needs and

lifestyle in the context of present earnings and provide adequate advisory services that

will necessarily help in creating wealth. Judicious planning that is customized to meet the

future needs of the customer deliver a service that is exemplary. The market-savvy and

the ignorant investors, both find this service very satisfactory. The edge that they have

over competition is their portfolio of offerings and their professional expertise. The

investment planning for each customer is done with an unbiased attitude so that the

service is truly customized.

.



Their monthly magazine, Finapolis, provides up-dated market information on

market trends, investment options, opinions etc. Thus empowering the investor to base

every financial move on rational thought and prudent analysis and embark on the path to

wealth creation.

Advisory Services

Under their retail brand ‘Karvy – the Finapolis', they deliver advisory services to

a cross-section of customers. The service is backed by a team of dedicated and expert

professionals with varied experience and background in handling investment portfolios.

They are continually engaged in designing the right investment portfolio for each

customer according to individual needs and budget considerations with a comprehensive

support system that focuses on trading customers' portfolios and providing valuable

inputs, monitoring and managing the portfolio through varied technological initiatives.

This is made possible by the expertise they have gained in the business over the years.

Another venture towards being investor-friendly is the circulation of a monthly magazine

called ‘Karvy - the Finapolis'. Covering the latest of market news, trends, investment

schemes and research-based opinions from experts in various financial fields.

Private Client Group

This specialized division was set up to cater to the high net worth individuals and

institutional clients keeping in mind that they require a different kind of financial

planning and management that will augment not just existing finances but their life-style

as well. Here they follow a hard-nosed business approach with the soft touch of dedicated

customer care and personalized attention.

For this purpose they offer a comprehensive and personalized service that

encompasses planning and protection of finances, planning of business needs and

retirement needs and a host of other services, all provided on a one-to-one basis.

.



Their research reports have been widely appreciated by this segment. The delivery

and support modules have been fine tuned by giving their clients access to online

portfolio information, constant updates on their portfolios as well as value-added advice

on portfolio churning, sector switches etc. The investment recommendation given by

their research team in the cash market has enjoyed a high success rate.

KARVY INVESTORS SERVICE LIMITED

Merchant Banking:

Recognized as a leading merchant banker in the country, they are registered with

SEBI as a Category I merchant banker. This reputation was built by capitalizing on

opportunities in corporate consolidations, mergers and acquisitions and corporate

restructuring, which have earned us the reputation of a merchant banker. Raising

restheirces for corporate or Government Undertaking successfully over the past two

decades have given us the confidence to renew their focus in this sector.

Their quality professional team and their work-oriented dedication have propelled

us to offer value-added corporate financial services and act as a professional navigator for

long term growth of their clients, who include leading corporate, State Governments,

foreign institutional investors, public and private sector companies and banks, in Indian

and global markets.

They have also emerged as a trailblazer in the arena of relationships, both at the

customer and trade levels because of their unshakable integrity, seamless service and

innovative solutions that are tuned to meet varied needs. Their team of committed

industry specialists, having extensive experience in capital markets, further nurtures this

relationship.

Their financial advice and assistance in restructuring, divestitures, acquisitions,

de-mergers, spin-offs, joint ventures, privatization and takeover defense mechanisms

.



have elevated their relationship with the client to one based on unshakable trust and

confidence.

An Investment Banker is total solutions provider as far as any corporate, desirous

of mobilising capital, is concerned. The services range from investment research to

investor service on the one side and from preparation of offer documents to legal

compliances and post issue monitoring on the other. There exists a long lasting

relationship between the Issuer Company and the Investment Banker. A "Merchant

Banker" could be defined as "An organisation that acts as an intermediary between the

issuers and the ultimate purchasers of securities in the primary security market"

Merchant Banker has been defined under the Securities & Exchange Board of

India (Merchant Bankers) Rules, 1992 as "any person who is engaged in the business of

issue management either by making arrangements regarding selling, buying or

subscribing to securities as manager, consultant, advisor or rendering corporate advisory

service in relation to such issue management".

Merchant Banking, as a commercial activity, took shape in India through the

management of Public Issues of capital and Loan Syndication. It was originated in 1969

with the setting up of the Merchant Banking Division by ANZ Grindlays Bank. The

main service offered at that time to the corporate enterprises by the merchant banks

included the management of public issues and some aspects of financial consultancy.

The early and mid-seventies witnessed a boom in the growth of merchant banking

organisations in the country with various commercial banks, financial institutions,

broker's firms entering into the field of merchant banking.

KARVY AS AN INVESTMENT BANKER

.



Karvy is well networked with 200 full-fledged branches and 350 Investor Service

Centers with a workforce of over 3500 personnel drawn from various disciplines.

Karvy Investor Services Limited, a SEBI registered Merchant Banker is a 100%

subsidiary of Karvy Consultants Limited and is among the top 10 merchant Bankers in

India today. The parent Company i.e. Karvy Consultants Limited was founded by a group

of professionals in 1982 and today it has evolved as integrated financial services

company of repute, offering various financial services to suit every requirement/need of

their customers. By virtue of its access to millions of Indian Shareholders, in addition to

companies, banks and financial institutions, Karvy has in the process built up a positive

reputation with regulatory authorities and other government agencies. Their emphasis on

the quality of the services, they offer, has been instrumental in helping us to attain the

leadership in the financial services sector.

They have a track record of handling 70 public/rights issues as Merchant Bankers.

During the last two years they have handled the share buyback issues of TTK LIG

Limited, Sirpur Paper Mills Limited, Bhagyanagar Metals Limited, A V Thomas Group-

Nelliampathy Tea and Produce Company Limited, Chordia Food Products Limited,

Heritage Foods (India) Limited, Titanor Components Ltd, Punjab Communications

Limited, etc. to name a few.

They have also handled/are handling the Rights/Public issues of Dhanalakshmi

Bank, Dhandapani Finance, Moschip, Karur Vysya Bank, Lux Hosiery Industries Ltd,

Sah Petroleums Limited, Paradyne Infotech Limited, Yash Papers Limited, SPL

Industries Limited, Provogue (I) Limited, Tulip IT Services Limited, Gati Limited as lead

managers to name a few. They have also been appointed as advisor to some of the GOI

disinvestments. They have actively marketed bond issues of corporations from the States

of Maharashtra, Karnataka & Gujarat and debt issues of all the Financial Institutions like

IDBI, ICICI, IFCI, REC, PFC, SIDBI, etc.

.



As an Investment Banker, Karvy provides;

• Management of Capital Issues

• Management of Buybacks, Takeovers and Delisting offers

• Private Placement of Debt and Equity

• Mergers and Amalgamations

• Loan Syndication

KARVY COMPUTERSHARE PRIVATE LIMITED

KARVY have traversed wide spaces to tie up with the world’s largest transfer

agent, the leading Australian company, Computershare Limited. The company that

services more than 75 million shareholders across 7000 corporate clients and makes its

presence felt in over 12 countries across 5 continents has entered into a 50-50 joint

venture with us.

With its management team completely transferred to this new entity, they will aim

to enrich the financial services industry than before. The future holds new arenas of client

servicing and contemporary and relevant technologies as they are geared to deliver better

value and foster bigger investments in the business. The worldwide network of

Computershare will hold us in good stead as they expect to adopt international standards

in addition to leveraging the best of technologies from around the world.

Excellence has to be the order of the day when two companies with such similar

ideologies of growth, vision and competence, get together.

.



Mutual Fund Services:

They have attained a position of immense strength as a provider of across-the-

board transfer agency services to AMCs, Distributors and Investors.

Nearly 40% of the top-notch AMCs including prestigious clients like Deutsche

AMC and UTI swear by the quality and range of services that they offer. Besides

providing the entire back office processing, they provide the link between various Mutual

Funds and the investor, including services to the distributor, the prime channel in this

operation.

Carrying the ‘limitless' ideology forward, they have explored new dimensions in

every aspect of Mutual Fund servicing right from volume management, cost effective

pricing, delivery in the least turnaround time, efficient back-office and front-office

operations to customized service. They have been with the AMCs every step of the way,

helping them serve their investors better by offering them a diverse and customized range

of services. The ‘first to market' approach that is their anthem has earned us the

reputation of an innovative service provider with a visionary bent of mind.

Their service enhancements such as ‘Karvy Converz', a full-fledged call center, a

top-line website (www.karvymfs.com), the ‘m-investor' and many more, creating a

galaxy of customer advantages.

.



Issue Registry:

In their voyage towards becoming the largest transaction-processing house in the

Indian Corporate segment, they have mobilized funds for numerous corporate, Karvy has

emerged as the largest transaction-processing house for the Indian Corporate sector. With

an experience of handling over 700 issues, Karvy today, has the ability to execute

voluminous transactions and hard-core expertise in technology applications have gained

us the No.1 slot in the business. Karvy is the first Registry Company to receive ISO 9002

certification in India that stands testimony to its stature

Karvy has the backing of skilled human restheirces complemented by requisite

technological packages to ensure a faster processing capability. Karvy has the benefit of a

good synergy between depositories and registry that enables faster resolution to related

customer queries. Apart from its unique investor servicing presence in all the phases of a

public Issue, it is actively coordinating with both the main depositories to develop special

models to enable the customer to access depository (NSDL, CDSL) services during an

IPO.

Their trust-worthy reputation, competent manpower and high-end technology and

infrastructure are the solid foundations on which their success is built.

Corporate Shareholder Services:

Karvy has been a customer centric company since its inception. Karvy offers a

single platform servicing multiple financial instruments in its bid to offer complete

financial solutions to the varying needs of both corporate and retail investors where an

extensive range of services are provided with great volume-management capability.

.



Today, Karvy is recognized as a company that can exceed customer expectations

which is the reason for the loyalty of customers towards Karvy for all his financial needs.

An opinion poll commissioned by “The Merchant Banker Update” and conducted by the

reputed market research agency, MARG revealed that Karvy was considered the “Most

Admired” in the registrar category among financial services companies.

They have grown from being a pure transaction processing business, to one of

complete shareholder solutions.

KARVY GLOBLE SERVICE PRIVATE LIMITED

The specialist Business Process Outsourcing unit of the Karvy Group. The legacy

of expertise and experience in financial services of the Karvy Group serves us well as

they enter the global arena with the confidence of being able to deliver and deliver well.

Here they offer several delivery models on the understanding that business needs

are unique and therefore only a customized service could possibly fit the bill. Their

service matrix has permutations and combinations that create several options to choose

from.

Be it in re-engineering and managing processes or delivering new efficiencies,

their service meets up to the most stringent of international standards. Their outsourcing

models are designed for the global customer and are backed by sound corporate and

operations philosophies, and domain expertise. Providing productivity

improvements,operational cost control, cost savings, improved accountability and a

whole gamut of other advantages.

They operate in the core market segments that have emerging requirements for

specialized services. Their wide vertical market coverage includes Banking, Financial

and Insurance Services (BFIS), Retail and Merchandising, Leisure and Entertainment,

Energy and Utility and Healthcare.

.



Their horizontal offerings do justice to their stance as a comprehensive BPO unit

and include a variety of services in Finance and Accounting Outstheircing Operations,

Human Restheirce Outstheircing Operations, Research and Analytics Outstheircing

Operations and Insurance Back Office Outstheircing Operations.

The finance and accounting function in any business has always been a restheirce

and time intensive activity. The advent of computing systems and technology has

enhanced the capabilities to handle volumes and reduce processing times; however the

need for expert administrative support for this non-core business activity has emerged as

a business opportunity for the qualified service providers in this field across the globe

Their services cover the entire spectrum of services ranging from high volume

transaction processing to high value financial analysis and reporting.

The team of financial experts at KARVY Global Services is fully conversant with

the financial processes and accounting systems and create value by their ability to

synergize domain knowledge with processing and technological expertise.

The Finance and Accounting Outsourcing center offers services such as Process

Management, End to End Accounting, Taxation and Financial Analysis & Reporting

services.

The Process Management COE offerings include

Accounts Payable

Accounts Receivable

Billing / Sales Accounting

Purchase Accounting

Reconciliations

Fixed Assets

Inter-company Accounting

.



The End to End Accounting COE offerings include

Cash Receipts and Payments

Bank Receipts and Payments

Sales and Sales Returns

Purchases and Purchase Returns

Jtheirnal Vouchers

Trial Balance

Financial Statements

The Taxation COE offerings include

Personal Income Tax

Corporate Income Tax

Sales and Local Tax (SALT)

Costs Segregation

The Financial Analysis and Reporting COE offerings include

Financial Statement Analysis

Financial Ratio Analysis

Ageing Analysis

Expense Reporting

Periodic Management Information

Head quartered:

KARVY Global Services is headquartered at Hyderabad, India and operates from

three global delivery centers in Hyderabad.

Their business development offices are located in New York, Chicago and

California in United States, Toronto in Canada and London in United Kingdom and

Horgen in Switzerland. E-mail us to know how they can serve you.

.



KARVY COMMTRADE LIMITED

Commodities market, contrary to the beliefs of many people, has been in

existence in India through the ages. However the recent attempt by the Government to

permit Multi-commodity National levels exchanges has indeed given it, a shot in the arm.

As a result two exchanges Multi Commodity Exchange (MCX) and National Commodity

and derivatives Exchange (NCDEX) have come into being. These exchanges, by virtue of

their high profile promoters and stakeholders, bundle in themselves, online trading

facilities, robust surveillance measures and a hassle-free settlement system. The futures

contracts available on a wide spectrum of commodities like Gold, Silver, Cotton, Steel,

Soya oil, Soya beans, Wheat, Sugar, Channa etc., provide excellent opportunities for

hedging the risks of the farmers, importers, exporters, traders and large scale consumers.

They also make open an avenue for quality investments in precious metals. The

commodities market, as it is not affected by the movements of the stock market or debt

market provides tremendous opportunities for better diversification of risk. Realizing this

fact, even mutual funds are contemplating of entering into this market.

Karvy Comtrade Limited is another venture of the prestigious Karvy group. With

their well established presence in the multifarious facets of the modern Financial services

industry from stock broking to registry services, it is indeed a pleasure for us to make

foray into the commodities derivatives market which opens yet another door for us to

deliver their service to their beloved customers and the investor public at large.

With the high quality infrastructure already in place and a committed Government

providing continuous impetus, it is the responsibility of us, the intermediaries to deliver

these benefits at the door-steps of their esteemed customers. With their expertise in

financial services, existence across the lengths and breadths of the country and an

enviable technological edge, they are all set to bring to you, the pleasure of investing in

this burgeoning market, which can touch upon the lives of a vast majority of the

.



population from the farmer to the corporate alike. They are confident that the commodity

futures can be a good value addition to their portfolio.

The company provides investment, advisory and brokerage services in Indian

Commodities Markets. And most importantly, they offer a wide reach through their

branch network of over 225 branches located across 180 cities.

KARVY INSURECE BROKING PRIVATE LIMITED

At Karvy Insurance Broking Pvt.Ltd., they provide both life and non-life

insurance products to retail individuals, high net-worth clients and corporates. With the

opening up of the insurance sector and with a large number of private players in the

business, they are in a position to provide tailor made policies for different segments of

customers. In their journey to emerge as a personal finance advisor, they will be better

positioned to leverage their relationships with the product providers and place the

requirements of their customers appropriately with the product providers. With Indian

markets seeing a sea change, both in terms of investment pattern and attitude of investors,

insurance is no more seen as only a tax saving product but also as an investment product.

By setting up a separate entity, they would be positioned to provide the best of the

products available in this business to their customers.

Their wide national network, spanning the length and breadth of India, further

supports these advantages. Further, personalized service is provided here by a dedicated

team committed in giving hassle-free service to the clients.

.



Research methodology

Methodology:

The study is based on the primary and secondary data which are collected through the

firms employee’s and clients of the organization.

Data required and collected, primary data is collected through personal interview and

secondary data is collected from internet sources, news papers, magazines published by

the organization.

Method of analysis:

The data collected from questionnaire were put together in the form of tables and

tabulated data are analyzed.

.



Percentage is calculated for each and every table. Analysis and interpretation is done on

the bases of primary data.

Inference is drawn from the analysis to represent in the form of bar charts.

The primary data is diagrammatically represented in the form of bar charts.

The summery of findings are recorded based on the analysis.

Need for the study:

The study focuses on the investment behavior of individual investors with reference to

Karvy stock broking Ltd Bijapur further study rivals the profile of individual investors.

The scope of the study:

Topic:

To study the investment behavior of individual have been carried out in Karvy stock

broking Ltd Bijapur.

Projects aims to relevant information of Karvy about the nature of the study the method

used in the research methodology of the study comprehensive background of the study,

the conclusion and suggestions inferred findings.

Objective of the study:

To study the investment trend.

To study the profile of individual investors.

To suggest attracts the individual investors.

Limitation of the study:

Only 50 respondents were considered for the sample size.

Analysis of the collection from questionnaires be will be made on the assumption

that the data provided by the respondent are accurate.

Area required for the survey within the Bijapur city.

.



The study is based on the random sampling.

Proposed out comes and benefits of the study

The study focus on “investment behavior of individual investor in Karvy.” And

the may get benefited through proper analysis of investors behavior towards the

investment opportunity. The individual investors contribute a major share in the capital

formation. The company is required to give a due attention to even small investors so that

they are attracted to invest their savings.

Table No – 1 Occupation of Client

Frequen

cy PercentValid

PercentCumulative Percent

Valid BUSINESS MAN

17 34.0 34.0 34.0

PROFESSIONALS

19 38.0 38.0 72.0

GOVT EMPLOYEE

7 14.0 14.0 86.0

STUDENTS 5 10.0 10.0 96.0OTHERS 2 4.0 4.0 100.0Total 50 100.0 100.0

Graph - 1

.


OCCUPATION

OTHERS STUDENTSGOVT EMPLOYEEPROFESSIONALSBUSINESS MAN

P er ce nt

40

30

20

10

0

4

10

14

38

34


Interpretation: The above picture shows that 38% of respondents are professionals, 34%

respondents are business men, 14% of respondents are govt employees, 10% of

respondents are students and rests of 4% are others

.


MONTHLY INCOMERs.25000 and aboveRs. 15000 - Rs. 25000Rs.5000 - Rs. 15000Up to Rs.5000

P er ce nt

40

30

20

10

0

16

38

30

16


Table No – 2 Monthly Incomes

Graph - 2

Interpretation: The above grape shows that 38% of respondent’s monthly income lies

between Rs.15000 – Rs. 25000, 30% respondents monthly income lies between Rs.5000

– Rs. 15000, 16% of respondents monthly income is more than Rs.25000, 16% of

respondents monthly income is less than Rs 5000.

.


Frequency Percent

Valid Percent

Cumulative Percent

Valid Up to Rs.5000 8 16.0 16.0 16.0Rs.5000 - Rs. 15000

15 30.0 30.0 46.0

Rs. 15000 - Rs. 25000

19 38.0 38.0 84.0

Rs.25000 and above

8 16.0 16.0 100.0

Total 50 100.0 100.0

EXISTENCE OF KARVYYES

P er ce nt

100

80

60

40

20

0

100


Table No – 3 Existence of Karvy

Graph - 3

Interpretation: The above grape shows that 100% of respondent’s are aware the existence of Karvy the Finapolis in Bijapur.

.


Frequency Percent

Valid Percent

Cumulative Percent

Valid YES 50 100.0 100.0 100.0

MEDIAS THROUGH YOU COME

OTHERSFRIENDS AND RELATIVES

WALL DUSPLAYSADS IN NEWS PAPER

ADS IN TV

P er ce nt

50

40

30

20

10

0

6

42

10

38

4


Table No – 4 Medias through you come

Frequen

cy PercentValid


Valid ADS IN TV 2 4.0 4.0 4.0ADS IN NEWS PAPER

19 38.0 38.0 42.0

WALL DUSPLAYS

5 10.0 10.0 52.0

FRIENDS AND RELATIVES

21 42.0 42.0 94.0

OTHERS 3 6.0 6.0 100.0Total 50 100.0 100.0

Graph - 4

Interpretation: The above grape shows that 42% of respondent’s come to know about

karvy from friends and relatives, 38% are from ads and in news paper, followed by 10%

wall display, 6% from other media and 4% ads in TV.

.


FINANCIAL SERVICES OF KARVY

IPO SERVICESCONSULTANCY SERVICES

INSURANCEMUTUAL FUNDSCOMMODITY TRADING

EQUITY TRADING

P er ce nt

40

30

20

10

0

10

46

20

24

36


Table No – 5 financial services of karvy

Frequen

cy PercentValid


Valid

EQUITY TRADING

18 36.0 36.0 36.0

COMMODITY TRADING

12 24.0 24.0 60.0

MUTUAL FUNDS 10 20.0 20.0 80.0INSURANCE 3 6.0 6.0 86.0CONSULTANCY SERVICES

2 4.0 4.0 90.0

IPO SERVICES 5 10.0 10.0 100.0Total 50 100.0 100.0

Graph - 5

Interpretation: It is clear from table 5 that the majority of respondents (36%) are known

about equity trading; this is followed commodity trading (24%), mutual funds (20%), and

IPO service (10%), Insurance (6%). However, 4% of respondent are taking counsultancy

services

.


INVESTMENT PLAN IN FUTUREYES

P er ce nt

100

80

60

40

20

0

100


Table No – 6 Investment Plan In Future

Frequen

cy PercentValid


Valid YES 50 100.0 100.0 100.0

Graph - 6

Interpretation: It is clear from the above table that 100% of respondents are interested to

have an investment plan in future.

.


PREFERANCE OF KARVY FOR CLINT INVESTMENTNOYES

P er ce nt

100

80

60

40

20

0

12

88


Table No - 7 Preference of Karvy for Clint Investment

Frequen

cy PercentValid


Valid YES 44 88.0 88.0 88.0NO 6 12.0 12.0 100.0Total

50 100.0 100.0

Graph - 7

Interpretation: Graph 7 rivals that 88% of respondents are prefer to investment in Karvy

and rest of 12% of respondents wants to invest through other stock brokers.

.


TYPES OF INVESTMENT PLANS

OTHERSINSURANCEMUTUAL FUNDS

GOVT SECURITIES

COMMODITY TRADING

IPOEQIUTYFIXED DEPOSIT

P er ce nt

40

30

20

10

0

64

16

2

1414

34

10


Table No - 8 Types of Investment Plans

Freque

ncy PercentValid


Valid

FIXED DEPOSIT 5 10.0 10.0 10.0EQIUTY 17 34.0 34.0 44.0IPO 7 14.0 14.0 58.0COMMODITY TRADING

7 14.0 14.0 72.0

GOVT SECURITIES

1 2.0 2.0 74.0

MUTUAL FUNDS

8 16.0 16.0 90.0

INSURANCE 2 4.0 4.0 94.0OTHERS 3 6.0 6.0 100.0Total 50 100.0 100.0

Graph - 8

.



Interpretation: It is clear from graph that the majority of respondents (34%) had

investment plan in equity, followed by mutual fund (16%), (14%) each in IPO and

Commodity trading, 10% in fixed deposit, 6% in others, 4% in insurance and 2% in

government securities.

Table No - 9 Motivation of Investment

Frequen

cy PercentValid


Valid PROVISION OF OLD AGE

6 12.0 12.0 12.0

CAPITAL APPRECIATION

7 14.0 14.0 26.0

CHILDERN EDUCATION

8 16.0 16.0 42.0

TO EARN STABLE AND REGULAR INCOME

27 54.0 54.0 96.0

OTHER 2 4.0 4.0 100.0Total 50 100.0 100.0

Graph - 9

.


MOTIVATION OF INVESTMENT

OTHERTO EARN STABLE AND REGULAR

INCOME

CHILDERN EDUCATION

CAPITAL APPRECIATION

PROVISION OF OLD AGE

P er ce nt

60

50

40

30

20

10

04

54

1614

12


Interpretation: Graph 9 rivals that the majority of respondents (54%) agree that the

motive of their investment is to earn stable regular income, followed by children

education (16%), capital appreciation (14%), provision of old age (12%) and other

motives (4%).

.


FREQUENCY OF INVESTING

NOT INTERESTED

YEARLYHALF YEARLYQUARTERLYMONTHLYWEEKLY

P er ce nt

40

30

20

10

0

12

6

2222

34

4


Table No - 10 Frequency of Investing

Frequen

cy PercentValid


Valid

WEEKLY 2 4.0 4.0 4.0MONTHLY 17 34.0 34.0 38.0QUARTERLY 11 22.0 22.0 60.0HALF YEARLY 11 22.0 22.0 82.0YEARLY 3 6.0 6.0 88.0NOT INTERESTED

6 12.0 12.0 100.0

Total 50 100.0 100.0

Graph - 10

Interpretation: Graph 10 defects that the majority of respondents (34%) invests

monthly, followed by quarterly and half yearly (22%) each, (6%) yearly, (4%) weekly

and (12% of the respondents do not have any investment plan in Karvy.

.



.


HOLDING OF INVESTMENTNOT INTERESTEDABOVE 5 YEAR3 -5 YEAR1 - 3 YEARLESS THAN 1 YEAR

P er ce nt

40

30

20

10

0

12

26

34

18

10


Table No - 11 Holding of Investment

Frequen

cy PercentValid


Valid

LESS THAN 1 YEAR

5 10.0 10.0 10.0

1 - 3 YEAR 9 18.0 18.0 28.03 -5 YEAR 17 34.0 34.0 62.0 ABOVE 5 YEAR

13 26.0 26.0 88.0

NOT INTERESTED

6 12.0 12.0 100.0

Total 50 100.0 100.0

Graph - 11

Interpretation: It is clear from graph 11 that the majority of respondents (34%) hold

their investment for a period between 3 to 5 years, followed by (16%) more than 5

years, (18%) between 1 to 3 years, (10%) less than 1 year and (12%) of respondents have

not responded. .


RANGE OF INVESTMENT IN ANNUALY

NOT INTERESTED80000 ABOVE50000 - 80000RS 30000 - 50000Up TO RS 30000

P er ce nt

40

30

20

10

0

1212

26

34

16


Table No - 12 Range of Investment In Annually

Frequency PercentValid

PercentCumulative

PercentValid Up TO RS 30000 8 16.0 16.0 16.0

RS 30000 - 50000 17 34.0 34.0 50.050000 - 80000 13 26.0 26.0 76.080000 ABOVE 6 12.0 12.0 88.0NOT INTERESTED

6 12.0 12.0 100.0

Total 50 100.0 100.0

Graph - 12

Interpretation: It is clear from graph 12 that 34% of respondents have invested in Karvy

an amount ranging Rs. 30000 to 50000, followed by (16%) in the investment slab 50000

to 80000, (16%) below Rs. 30000, (12%) of respondents have invested above Rs. 8000

and (12%) of respondents have not invested in Karvy.

.



Chapter: IV

FINDINGS

The following are some major findings of the present study.

1. 38% of the respondents belong to professional class.

2. 38% of the respondents belong to income group between Rs.15000 to 25000 per

month.

3. 100% of respondents are aware of the exiesitstence of Karvy Finpolis in Bijapur

4. The majority of respondents (42%) are came to know about the Karvy finapolis

from friends and relatives.

5. 36% of respondents are aware of the equity trading in Karvy.

6. 100% of respondents have an investment plan in future.

7. The majority of respondents (%88) are prefer Karvy for their investment.

8. 34% of respondents have a plan of investing in equity trading.

9. Respondents (54%) agree that the motive of their investment is to earn stable and

regular income.

10. Then majority of respondents (34%) have prefer to invest monthly from their

savings.

11. The majority of respondents (34%) agree that they hold their investment 3 to 5

years period.

12. That (34%) of the respondents have invested their savings ranging between Rs.

30000 to Rs. 50000 in Karvy stock broking.

.



LIMITATIONS

1). Due to limitation of time and cost constrains a sample size of only 50 respondents was

chosen.

2).Data Analysis and interpretation done may not be that strong due to small sample and

Convenience Sampling Method’.

3).The sample extent for research is only BIJAPUR City.

4).Some of the respondents may be biased in giving responses.

.



SWOT ANALYSIS OF KARVY

Strengths:

Employees are highly empowered.

Strong Communication Network.

Good co-operation between employees.

Number 1 Registrar and Transfer agent in India.

Number 1 dealer of Investment Products in India.

Weaknesses:

High Employee Turnover.

Opportunity:

Growth rate of mutual fund industry is 40 to 50% during last year and

it expected that this rate will be maintained in future also. Marketing

at rural and semi-urban areas.

Threats:

Increasing number of local players.

Past image of Commodity

.



SUGGESTIONS

The following suggestion are occurred

1. The majority of investors are investing less than what they have saved

Hence their needs to promote savings schemes which can attract more

Investor to invest in various securities.

2. New attractive avenues of investment may be designed and launched to attract

rural people who may be unaware of some benefits of investment through Karvy.

3. The Karvy need to shows their advertisement in Television media.

.



CONCLUSION

Stock markets are in boom today, every body wants to know and study about in

order to earn more and more money. Hence, stock market may be considered as a money

market. Potential for stock market is more but due to lack of knowledge people are not

ready to invest in such stock market.

The present study focused on various aspects of investment in stock market

through Karvy. It is found that the potential investors are ready to invest through karvy

stock broking Ltd.

.



BIBLIOGRAPHY

1. Karvy Mazines and, News Papers and journal.

Websites:

www.karvy.com

www.bseindia.com

.


http://www.bseindia.com/

http://www.karvy.com/


Questionnaire

I DASHARATH. M. SHIRASHYAD, student of MBA IInd sem B L D E A’s A S

Patil college of MBA Programme (AUTONOMUS), conducting a survey on

“Investment Behavior of Individual Investor” with reference to KARVY STOCK

BROKING LTD Bijapur. So I request to you fill the questionnaire and I assure that the

given information will use only for studying purpose and will be kept confidential.

(Please mark as (√) in front of your choice)

1. Name:

Address:

Phone no:

2. Age:

3. Gender:[ ] Male [ ] Female

4. Occupation:[ ] Business man [ ] Professionals[ ] Govt employee [ ] Students [ ] Others specify

5. Monthly income:[ ] Up to Rs.5000 [ ] Rs.5000-Rs.15000[ ] Rs.15000-Rs.25000 [ ] Rs.25000 and above

6. Do you know the existence of KARVY finapolis in Bijapur?[ ] Yes [ ] No

7. How you came to know about the KARVY finapolis?

[ ] Ads in TV [ ] Ads in news paper[ ] Wall displays [ ] Friends and relatives[ ] Others specify

8. Which financial services/ products you know in KARVY?[ ] Equity trading [ ] Commodity trading

.



[ ] Mutual funds [ ] Insurance [ ] Consultancy services [ ] IPO services

9. Do you have investment plan in future?[ ] Yes [ ] No(If yes continue, else go to Q. no. 16)

10. Would you prefer KARVY for your investment?[ ] Yes [ ] No

11. Which type of investment plan you have? [ ] Fixed deposit [ ] Equity

[ ] IPO [ ] Commodity trading[ ] Govt. securities [ ] Mutual funds[ ] Insurance [ ] Other

12. What motivates to you invest in KARVY?[ ] Provision of old age [ ] Capital appreciation[ ] Children education [ ] To earn stable and regular income[ ] Others specify

13. What is the frequency of investing?[ ] Weekly [ ] Monthly[ ] Quarterly [ ] Half-yearly[ ] Yearly

14. How long would you like to hold your investment?[ ] Less than 1 year [ ] 1-3 year[ ] 3-5 year [ ] Above 5 years

15. How much amount you invested in Karvy annually?[ ] Up to Rs.30000 [ ] Rs.30000-Rs.50000[ ] Rs.50000-Rs.80000 [ ] Rs.80000 And above

16. Suggestions.

Thank you for your co-operation

.


karvy

Documents

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national stock exchange

karvy stock broking

bombay stock exchange

karvy consultants limited

stock broking services

long term capital

long term requirements