Kantar Media

Social media- the barrier breaker between your

brand and your consumer

But how to map your consumer through social media to make them reach your brand?

With a few effective social media tools

The X-tracker enables to :

Identify new opportunities for user engagement

Understand what is being said about your brands and why it is being said

Drill down to individual voices within conversation

Receive outcomes intelligently to grasp the implication for your brand

The Auto tracker enables Providing a database of content across 24 languages

Tracking messages along with segmentation and filtration

Interrogating online content- from news editorial to social media sources

Delivering data on individual activity, connectivity and influence

The TGI Clickstream enables Assessing the engagement of target consumer group

Calculating the average number of visits, time spent on site and page viewed over a specific period of time

Understand online audience beyond their online behavior

Analyse brands against the actual online consumer behavior

The Path to purchase enables Understanding consumer’s entire purchase journey

Implementing strategies designed to influence different consumer segments based on where they are in their path of purchase

Identifying new customer acquisition opportunities by discovering the touch points that are important to the target customers

The Online channel effectiveness enables Benchmarking website effectiveness versus direct

competitors with customer specific KPIs

Helping marketers identify opportunities across search, display advertisement and referral sources to find new customers

Discovering opportunities for enhancing customers retention from the competitors

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