Kamats Holidays India Ltd

Kamats Holidays Summer Project

Konkan Region

Kamats HolidaysKonkan Region

Sujit Kr. Shrivastava

Flow Of The Presentation

Objectives of the research project. Properties and places covered Sample break up Statistics on questions asked Observations Breakup of Chartered tourists visiting Goa SWOT of Tarkarli Findings and suggestions Conclusion Some comments from guests

OBJECTIVES

To assess the market potential of our properties.

To create awareness of our properties amongst people.

To understand the consumer behaviour.

Properties and places covered Properties Covered Tourist Reception

Center Hotel Mango Green Valley Resorts Lotus Suites-Goa

Places Covered Sawantwadi Amboli Goa

Tourist Reception Center

Tourists visiting the hotel are mainly those traveling between Mumbai to Goa

Location on NH 17 and the brand KAMAT helps attract business.

A majority of the tourists travel along with their families.

Hotel Mango

Serves the need of the local businessmen for dinning and lodging

Provides opportunities to industries nearby in Kudal for holding conferences and meetings

The locals need to be made aware of the affordable price of food menu served at the restaurant.

Green Valley Resorts

It might face competition from an MTDC property coming up in the vicinity, right in front of Green Valley Resorts.

Needs some recreation facility for children. Alcohol should be allowed to be served at the

hotel.

Lotus Suites-Goa

Most of those visiting the hotel are from Mumbai.

The brand Goa as a tourist destination helps the hotel get business.

Sample Break Up

Total Sample Size – 205 Tourist Reception center-

149 Hotel Mango-16 Green Valley Resorts-20 Lotus Suites, Goa-20

10%

10%

8%

72%

Lotus Suites, Goa

GVR

Hotel Mango

TRC

What was your mode of travel?

82%

2%

8%

8%

Car

Air

Train

Bus

What is your duration of stay?

86%

11% 3%

1-3 Days

4-6 Days

>7 Days

How often do you take a vacation?

22%

54%

1%

23%3 Months

6 Months

9 Months

12 Months

What is the purpose of your visit?

80%

20%

Leisure

Business

What is your average spending on hotels per visit?

59%17%

24%

< 5000

5000-10000

>10000

Would you like to avail of packages?

17%

83%

Packages

Room basis

Do you have a trip planned in the near future?

19%

81%

Yes

No

Do you use MTDC resorts?

25%

75%

Yes

No

Do you go for a vacation trip abroad?

22%

78%

Yes

No

Would you be interested in ICICI Bank-Orchid credit card ?

35%

65%

Yes

No

Some Observations

A majority of the respondents were not aware of our properties, although they said that they have heard about the name Kamats in general.

The name Kamats emerged as a word synonymous with good vegetarian food.

Some findings on charter tourists visiting Goa

Goa gets a huge number of charter tourists and its increasing every year. The total arrivals for the season 2006-07(1st Oct.-5th May) was 1,69,716.

Countrywise breakup of charter tourists visiting Goa for the season 2006-07(1st Oct,06 to 5th May,2007)

63%6%

7%

20%

4%UK

Sweden

Finland

Russia

Others

SWOT on Tarkarli as a Tourist Destination

Strengths

Lack of well established hotels. Only MTDC has a decent hotel for stay.

There are other tourist places nearby like Sindhudurgh Fort .

Weakness

Lack of transportation facilities. Lack of well-trained people for the hospitality

industry. The language spoken is Marathi. Hindi is the

second language. English is spoken by a few. It acts as a hindrance for people who are not familiar with these languages.

Opportunities

Introduction of Scuba Diving can provide a boost to tourism to the region, since it’s the first in India.

Can be developed into a resort destination.

Threats

Over dependence on beaches and marine business for tourism makes it unviable during other seasons.

MTDC has a well-established hotel which might provide good competition.

Suggestions for Promoting our Hotels A composite brochure of all the properties to

kept at the reception desk of all the hotels. Cross promotion of properties to be done. Hoardings of our properties should be put in

front of railway stations, airports and highways.

Suggestion for Kamat Holidays Kamat Holidays should provide a one stop

solution to all travel related problems. A website can be used to provide information

about: Hotels & Restaurants Rates Tourist places Distances Available modes of transport

Some Findings & Suggestions for developing Sindhudurgh as a tourist destination Their should be more information made

available to the people about tourist places. The region needs a tourism promotion

campaigns. Tourist festivals to be organized. Better transport facilities to be arranged. Travel agents, Hotels and the Government

need to work together to promote Sindhudurg as a tourist destination

CONCLUSION

There is not much of geographical difference between Goa and Sindhudurgh, yet people do not wish to move out of Goa when it comes to tourism. Therefore the problem lies in the mindset of people, which can be changed by providing information and creating awareness about the region.

Contd.

The name Kamats is synonymous with good vegetarian food, but that should not prevent the hotel from setting up non vegetarian food outlets.

A different brand should be used each for-vegetarian restaurants, non vegetarian restaurants and different categories of hotels. At present it seems to be a bit confusing for the consumer.

Some comments from guests

Hotel Mango-

“Please arrange for maps showing road distance at the reception.”

-Mr. Mohan Ghandat

“Adequate number of hoardings to be put on highways indicating distance from the spot.”

-Mr. S D Gupte

Contd..

Hotel Green Valley Resorts, Amboli

“No recreation facilities at the hotel, like indoor games for children. A guide should be provided for sightseeing.”

-Mr. Rohit Yadgiri

“Their should be direct bus services from Mumbai, Ratnagiri or atleast Sawantwadi.”

-Mr. Yogesh Chavan

“Generators need to be used more in case of a power faliure”

-Mr.Yogesh Upasani

Contd..

Tourist Reception Center, Sawantwadi

“Their was only hot water available in the bathroom.”

-N T Jadhav

“Their was no hot water or pressure in the shower.”

-Dr. Hemant Kharnare

“Please arrange for railway ticket bookings from the hotel.”

-Mr. Aroop Chakaravarti

“More fans required in the lobby.Start accepting credit card.”

-Mr. Shankar S Sinhalkar