Kännikapina Fylleupproret Rebellion against drunkenness
Jun 19, 2015
KännikapinaFylleupproret
Rebellion against drunkenness
What is Kännikapina?
A movement that questions the present role of alcohol in society and breaks myths associated with alcohol use
www.kannikapina.fi/english
To whom?
• Open for all who want to change alcohol culture
• and think that people in Finland should drink less
Goals…
• Finland, where every grown-up can make decisions about alcohol use or not using, without encouragement and pressure from advertising, media and other people to use alcohol
• Finland, where you don’t have to explain why you are sober
• Finland, where it’ easy can be social and sober
Alcohol in the center
• Alcohol use is the norm. If you don’t drink, you have to explain.
• There is an alcohol fantasy at large: a general perception that using alcohol is fun.
Change has begun! www.kannikapina.fi
Products
Activities
DEMONSTRATION
DEMONSTRATION
INFOINFO
EVENTS
EVENTS
Activities
PARTYPARTY
EVENTS
EVENTS
PARTYPARTY
Alcohol is the primary cause of death for both men and women in FinlandThe cost of alcohol for society (3,8 -6,6 billion euros) is far bigger than the incomes from alcohol selling (about one billion).
Alcohol industry takes the biggest profits, the majority of bills are paid by the municipalities.
Alcohol is the biggest threat to public health – it is absurd to allow its
advertising
People in Finland are quite critical against the present level of alcohol
consumpition• 70 % think the consumption level is a problem• 70 % think that we should be stricter against
drinking and drunk behavior• 78 % of women think the consumption level is a
problem• 60 % of men think the consumption level is a
problem• 70 % think the government is not doing enough
to reduce alcohol damages• 62 % want to ban alcohol advertising when it is
done by positive images, appealing to the viewer’s feelings
• 59 % want to ban sponsoring by the alcohol industry and alcohol advertising in sports events
Kännikapina!
• New and radical…way of activities and information• Grass root • Experimental, criticizing alcohol …• Fun and humor very important• Debating alcohol policy, ways of drinking, alcohol
advertising• Spreading the message of being citical to alcohol• Active in Finnish media, various events, on the web• Members on mailing list ~550• Members in Facebook ~2000• Also on Slideshere, Twitter, Flickr• The debate is getting stronger…